Russell Brunson Net Worth (2023): Is He A Scam? Exposed!

Russell Brunson Net Worth 

Russell Brunson has an estimated net worth of $40 million. He is an American entrepreneur best known as the founder of ClickFunnels, a SaaS company. In 2017, ClickFunnels was valued at $360 million. Since then, sales funnel software has become increasingly popular and attracted more and more users. As revenues increase, so does Russell Brunson’s net worth.

In high school, Russell was a state champion wrestler, and he went on to be one of the top wrestlers in the world. In 2003, he began his internet marketing career selling ZipBrander software.

Over the years, Russell has built a fortune in the online marketing industry and impacted millions of lives. On Instagram, he has over 1 million followers, and on Facebook, he has over 700,000. His ClickFunnels YouTube channel has over 189K subscribers and 15 million views, making it one of the most popular digital marketing channels.

He is also a New York Times bestselling author, having sold more than 250,000 copies of his books Dotcom Secrets and Traffic Secrets. 

To calculate the net worth of Russell Brunson, subtract all his liabilities from his total assets. Investments, savings, cash deposits, and any equity he has in a house, car, or other similar asset are included in the total assets. All debts, such as personal loans and mortgages, are included in total liabilities.

Here’s the breakdown of his net worth:

Name: Russell Brunson
Net Worth: $40 Million
Monthly Salary: $100 Thousand
Annual Income: $3 Million
Source of Wealth: Entrepreneur, Online marketer

Recommendation: Make Passive Income Online

Early Life

Russell Brunson was born to Ross and Marde Brunson. He was raised in the United States’ New York City.

Russell Brunson has been collecting junk mail since he was twelve years old. He’d watch TV or listen to the radio, anticipating commercials because marketing and sales were the real entertainment for him. Russell, despite his youth, accepted every business opportunity offer he could find in order to learn the art and science of direct response.

Russell was a state champion wrestler in high school and then an All-American his senior year, finishing second in the country at high school nationals. In college, he continued to wrestle, learning important lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers in the United States.


Russell’s first online marketing success came in 2003, when he sold ZipBrander software. ZipBrander was a viral marketing tool that not only drove laser-targeted traffic to your website but also automatically increased backend profits.

Russell created another product two years later, in 2005, selling “How To Make A Potato Gun” DVDs. This was a straightforward instructional course with the option to purchase his potato gun kit (complete with all necessary supplies) as an upsell.

Russell’s initial products catapulted him into the world of Internet Marketing, where he quickly rose to become one of the world’s top marketing minds. He’d made his first million dollars selling his products within a year of graduating from college.

Russell sold everything from supplements and shakes to coaching, books, consulting, coupons, t-shirts, technology services, and software. In just six weeks, he rose to the top of several network marketing companies, winning a Ferrari and generating 1.5 million leads.

Russell’s frustrations with the technology required to bring his sales funnels to life gave birth to the concept for his software company, ClickFunnels. Russell and his business partner Todd Dickerson launched their sales funnel software in October 2014, and the company grew to $100 million in the first three years. ClickFunnels currently has over 100,000 active users.

ClickFunnels is now the world’s fastest-growing non-venture-backed software company.

He’s published and sold over 400,000 copies of his marketing books, popularized the concept of sales funnels, and assisted tens of thousands of entrepreneurs in quickly getting their message out to the marketplace.

Russell’s training, teaching, and software have produced 1033 millionaires who are members of his exclusive Two Comma Club as of 2020.

Russell has built a following of over 2 million entrepreneurs over the last 14 years, sold over 450,000 copies of his books, popularized the concept of sales funnels, and co-founded ClickFunnels, a software company that helps 90,000 entrepreneurs quickly get their message out to the marketplace.

Russell has been featured in a variety of major publications and websites, including Forbes, Entrepreneur Magazine, and The Huffington Post. He is also the host of Marketing Secrets, the number one business podcast. named him ‘Entrepreneur of the Year’ in the Utah region in 2018. Russell also frequently collaborates with non-profit organizations such as Operation Underground Railroad and Village Impact.

Recommendation: Make Passive Income Online


Traffic Secrets

Traffic Secrets was written to help you get your message out to the world about your products and services. Traffic is just people. This book will help you find your people, so you can focus on changing their world with the products and services that you sell. For more information, you can read my review of the book. 

Dotcom Secrets

In this book, Russell Brunson reveals his biggest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. To learn more, you can read my review of the book.

Personal Life & Wife

Russell is a family man who is married to Collette Brunson, his college sweetheart. They have five children and reside in Boise, Idaho. 

How To Become Rich Like Russell Brunson?

Russell Brunson did not become rich by luck. To become as rich as Russell Brunson, you have to work smart.

Successful people become rich because they take advantage of the opportunities that come their way. They are in the right place at the right time and take the right action.

Thanks to the Internet, the world has changed massively in recent years. Nowadays it has become much easier to make money online.

Instead of looking for a 9-5 job and staying in your comfort zone, it’s better if you become your own boss as soon as possible.

You can learn how to build a digital asset that generates cash flow for you while you sleep to grow your wealth quickly.

If you seize this golden opportunity in time, you can become as successful as Russell Brunson one day.

Recommendation: Make Passive Income Online

Leave a Comment