Russell Brunson Net Worth (2023): How Does He Make Money?

What is Russell Brunson’s Net Worth? 

Russell Brunson, the American entrepreneur famous for founding ClickFunnels, has an estimated net worth of $40 million. ClickFunnels, his SaaS (Software as a Service) company, saw impressive growth, with a valuation of $360 million in 2017, and it reached $160 million revenue just two years later in 2019. 

Russell’s career began in high school when he was a state champion wrestler and eventually became one of the world’s top wrestlers. In 2003, he entered the world of internet marketing by selling ZipBrander software.

Over the years, Russell has amassed significant wealth in the online marketing industry and positively impacted countless lives. He boasts a substantial social media presence, with over 1.3 million followers on Instagram and over 700,000 on Facebook. His YouTube channel, Marketing Secrets, has gained over 300,000 subscribers and garnered 6 million views, establishing it as one of the most popular digital marketing channels.

Russell is also a New York Times bestselling author, having sold more than 250,000 copies of his books Dotcom Secrets and Traffic Secrets. 

Here’s the breakdown of his net worth:

Name: Russell Brunson
Net Worth: $40 Million
Annual Income: $3 Million
Source of Wealth: Entrepreneur, Online marketer

How Did Russell Brunson Get Started?

Russell Brunson’s career in marketing and entrepreneurship started early. At the age of twelve, he began collecting junk mail and found TV and radio commercials fascinating. This early interest ignited a lifelong passion for marketing and sales.

Alongside his marketing fascination, Russell had a successful wrestling career in high school and college, becoming a state champion and earning the title of All-American. His wrestling experiences instilled values like competition, hard work, and the pursuit of victory, which later influenced his entrepreneurial path.

In 2003, Russell entered the world of online marketing by selling ZipBrander software. This software not only brought targeted traffic to websites but also boosted profits, marking his entry into the digital marketing landscape.

In 2005, Russell expanded his entrepreneurial ventures by creating “How To Make A Potato Gun” DVDs. This product included a simple instructional course and an option to purchase a potato gun kit as an upsell, allowing him to explore new markets.

Russell’s early products and marketing efforts propelled him into the world of internet marketing, where he quickly became a prominent figure. Surprisingly, he achieved his first million dollars in sales within a year of graduating from college. Throughout his career, he delved into various business opportunities, from selling supplements and shakes to offering coaching, books, consulting, coupons, t-shirts, technology services, and software.

Russell’s talents extended beyond traditional marketing into network marketing. In just six weeks, he rose to the top of several network marketing companies, earning prestigious rewards like a Ferrari and generating an impressive 1.5 million leads. This showcased his ability to excel in different aspects of the business world.

Read more: Best Ways to Make Money Online

How Does Russell Brunson Build His Wealth Today?

Russell Brunson’s path to wealth has evolved significantly from his early days of potato guns and DIY screen projectors. Here’s how he continues to build his wealth today:


Russell Brunson’s primary income driver is ClickFunnels, a company he co-founded. ClickFunnels, which began as an idea in 2010, went through a beta launch in 2014 and achieved a remarkable $100 million valuation in just five years by 2019.

Although Russell is closely associated with ClickFunnels, he doesn’t own the majority of the company. Personally, he holds a 27% stake, with two other co-founders also owning 27% each. His original company, Dotcom Secrets, holds an additional 19%, totaling around 46% ownership. To use ClickFunnels, users typically pay a monthly fee ranging from $100 to $300.

The company also generates revenue from various training programs and masterminds aimed at helping users improve their marketing skills.

As of now, ClickFunnels is valued at approximately $360 million, and its value could soar even higher if it were ever sold, as it has no outside investors or venture capitalists.

For more information, you can check out our full review of ClickFunnels.

ClickFunnels’ revenue


Russell Brunson has authored eight books, all focused on internet marketing. Titles include “Dotcom Secrets,” “Traffic Secrets,” and “Funnel Hackers Cookbook,” among others, and many of these books have multiple translations and formats, including hardback, Kindle, and audiobook versions.

In addition to his own books, Brunson has collaborated with other business experts on nearly a dozen more business-related publications. While book sales don’t constitute the majority of his net worth, they open doors to additional opportunities.

russell brunson books

Speaking Engagements

Russell Brunson’s expertise in online marketing has turned him into a highly sought-after speaker in the industry. He commands a substantial fee, typically around $200,000 per speaking engagement.

One of the events where you can catch Russell in action is “Funnel Hacking Live.” This annual event, initiated shortly after ClickFunnels was founded, lasts for four days and attracts about 4,500 attendees. It features a lineup of over 20 speakers, including Russell Brunson, who shares insights on starting and growing an online business.

Another impressive illustration of Russell’s lucrative speaking engagements is his role at the “10X Growth Conference.” This yearly event, led by Grant Cardone, provides Russell with the platform to educate entrepreneurs on marketing, sales, and funnels.

A standout moment occurred during the 2018 10X Growth Conference when Russell delivered a pitch from the stage that raked in over $3 million in just 90 minutes. This exceptional achievement firmly established Russell Brunson as the world’s highest-paid speaker during that period.

While not every speech is as lucrative, this demonstrates the unique opportunities that arise when establishing oneself as an authority in a specific niche.

As an expert in the field, conferences and speaking engagements continue to present income-generating opportunities for Brunson.

Russell Brunson speaking


Russell Brunson offers a range of valuable courses and training programs. Here’s an overview of some of his key courses:

Course #1: 10X Secrets Masterclass

In this course, Russell Brunson shares the strategies and scripts that helped him generate over $3 million during a 90-minute presentation at Grant Cardone’s 10X Growth Conference. You’ll learn step-by-step how to sell effectively online at any stage of your business.

Course #2: Funnel Builder Secrets

Funnel Builder Secrets is more than just a course; it’s a comprehensive package. Russell Brunson provides training on various aspects, including funnels, traffic generation, offers, software, and even offers 6-12 months of free ClickFunnels subscription. It’s one of Russell’s high-value offerings and can be a game-changer for your online business.

Course #3: One Funnel Away Challenge

The One Funnel Away Challenge is a transformative 30-day coaching and training course. It’s highly regarded for its impact on online entrepreneurs. Russell, along with his coaches, guides you through building effective funnels, structuring your offers, and marketing them to the right audience.

Course #4: Affiliate Bootcamp

Affiliate Bootcamp is a unique affiliate marketing course presented in the form of a summit. Russell interviews 15 super affiliates who reveal their strategies for going from newbie affiliate marketers to super affiliates in just 100 days. This course is all about affiliate marketing and covers various online marketing tactics and traffic acquisition secrets.

Course #5: Perfect Webinar Secrets Training

The Perfect Webinar Secrets Training focuses on crafting compelling webinar presentations for your products and services. While it’s not available as a standalone product, it’s offered as an upsell within the perfect webinar scripts funnel. Russell’s perfect webinar script guides you on structuring your webinars effectively.

Russell Brunson courses

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