Russell Brunson – ClickFunnels Review, Scam or Legit?

If you’re reading this, you’re probably checking if ClickFunnels is good fit for you. Or you may ask, “is Russell Brunson a scam?”

ClickFunnels is a very popular software that many online marketers of any niches are using it to promote products or services. I have been using ClickFunnels to create sales funnels for some time, so I can tell you everything about it.

ClickFunnels Key Takeaways

Name: ClickFunnels
Price: Free 14-Day Trial $0 (Join Here) ; Premium Plan $97/month (Join Here)
Training: One Funnel Away Challenge
Owners: Russell Brunson and Todd Dickerson.
Overall Rank: 5/5
Who it’s for: Newbie to Expert for building sales funnels

In this ClickFunnels review, I’m going to cover the following.

What Is ClickFunnels?

ClickFunnels is an all-in-one sales page and funnel builder that will help promote your business. It is an amazing marketing automation tool that automates everything from lead generation to customer conversion without the need of knowing coding or programming.

It was founded in 2014 by Russell Brunson and Todd Dickerson to help businesses promote products online using an effective sales process called “sales funnel”, which is proven to increase conversion rates.

Russel Brunson is an internet marketing genius and the best-selling author of DotCom Secrets and Expert Secrets, two books that every online marketer should read.

It’s one of the first landing page builders that has the drag and drop features. So anyone without technical skills can master ClickFunnels very easily. You can create numerous sales funnels quickly and easily without any requirement of technical expertise.

It is now the most popular funnel building software. It’s now worth over $360 million and has more than 100,000 users worldwide. According to Forbes, Clickfunnels is “silently revolutionizing the online marketing industry”.

The main purpose of ClickFunnels is to help online marketers build landing pages.

It’s more than that as ClickFunnels have developed many more features over the years. With ClickFunnels, you can create membership sites, webinars, squeeze pages and many other types of pages for generating leads.

Many people have amazing success using ClickFunnels in marketing campaigns. ClickFunnels has the 2 Comma Club that has admitted over 700 entrepreneurs who created funnels that generate over 1 million in sales using ClickFunnels.

Because of the reason that it is making its users money, ClickFunnels is now one of the largest marketing software companies in the world.
So should you join ClickFunnels? Read on and you should have most questions about ClickFunnels answered.
Let’s dive in.

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Why Should You Create Sales Funnels To Optimise Sales?

Mass emailing, spamming social feeds, advertising to irrelevant people does not work anymore.

Instead of directly asking people to buy from you in the first place, you should add them to a sales funnel for building a relationship. You can provide more information about your offer, send some personalised and relevant content to prospects and eventually make a final offer for sale.

Here’s a simple infographic that shows you exactly what a sales funnel looks like:

ClickFunnels Review 2020: Get 14-Day Free Trial Before You Buy
Source: ZeroGravityMarketing

Basically a funnel is designed to appeal to your customers’ psychology. It works step-by-step to bring a prospect closer and closer to the checkout page.

In the past, it took weeks and a lot of work to create these sophisticated sales funnels.

Prior to the creation of ClickFunnels, the founder, Russel Brunson had to rely on 8 programmers and 2 designers to set up a basic sales funnel. Not many online marketers have such resources, especially when they are just starting out.

But with ClickFunnels, it helps manage every step of the sales process for you. You can create sales funnels very easily with drag and drop editor on ClickFunnels.

And building a sales funnel with ClickFunnels allows you to attract targeted leads and turn them into customers, and most importantly, increase your average order value with upsells and downsells in the sales process.

After you set up the whole funnel with ClickFunnel, the sales funnel basically works for you automatically and grows your business 24/7.

The cool thing is you can create this automatic sales machine by yourself without paying for a team of developers, designers and sales team.

How does ClickFunnels Work?

With the ability to create conversion oriented landing pages and sales funnels, ClickFunnels is the dominant player in sales funnel software, but how does ClickFunnels actually work?

More than just a simple landing page software, ClickFunnels give you a wide range of beautifully pre-made sales funnels, landing page templates and drag-and-drop editor. It’s easy to use and take just a few minutes to set up.

Basically, it allows you to incorporate all the sales and marketing elements into one tool, including landing pages, web hosting, auto responders, integration with payment processors, data analytics etc.

It really saves you time and money. And make it easier to get more customers and make more profit at the end of the day.
Below is the core features of ClickFunnels that you should know before buying:

#1 Create any marketing pages you like without coding skills

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ClickFunnels’ page builder is very versatile and you can use it to create any marketing pages, such as:

  • Landing pages
  • Sales pages
  • Squeeze pages
  • Membership sites
  • Affiliate program centers
  • Webinar pages/funnels
  • Checkout pages
  • Sales Funnel with upsells and downsells
  • Normal business websites or blogs

Basically, you can create any websites you can think of with ClickFunnels. There’re tons of page templates that you can simply select and customise the way you like.

You can use one of the 22 different funnel templates that Russel Brunson proved to work in his own businesses.

The templates are organised by funnel types: Lead Capture Funnels, Sales Page Funnels, Event Funnels and some other special funnels like membership funnels. So even if you don’t have any design skills, your funnel pages will look professional.

Having the pre-made templates available, you can further customise each template using the drag and drop editor. You just have to open the pages in the editor and drag different elements onto the pages.

Everything is organised neatly so you don’t have to spend time looking for elements you want to add. No coding is required at all.

And the most wonderful feature is that if you use ClickFunnels Platinum, you’ll be able to create your own affiliate program.

With the inbuilt affiliate center (Backpack), you can easily recruit affiliates to drive traffic and promote your products or services. You can customise everything such as the commission structure, promotion materials, sub-IDs etc.

#2 You Can Host Courses With ClickFunnels

ClickFunnels is more than a landing page builder. If you offer online courses, ClickFunnels features a Membership Area that allows you to design your courses.

It’s very easy to set up the members’ area with ClickFunnels where your students can access the courses.

You can see many online course creators use ClickFunnels to market and host their courses. All is done in one single tool, the ClickFunnels. That’s the beauty of joining ClickFunnels, which removes a lot of hassles for you.

#3 ClickFunnels Helps You Build an Email list

Many business owners have the challenge of building an email list.

With ClickFunnels, you can easily set up a marketing campaign that offers visitors a lead magnet in exchange for their emails. ClickFunnels enables email marketing.

That is also called the follow-up funnels. You can synchronise sales pages with follow-up emails without using email softwares like MailChimp and AWeber. You cannot find this function in other traditional page builders.

In fact,  ClickFunnels not only helps you capture leads, but also store them, follow-up and nurture the leads. You can create follow-up funnels very easily inside ClickFunnels.

You can personalise your message to your potential customers based on who they are, what they’ve bought, where they came from etc. And gradually turn them into customers.

#4 A/B Split Testing To Choose The Best Performing Sales Funnel

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ClickFunnels has the powerful function to split test your marketing pages. You can simply duplicate a page and make some changes to the copy.

Then the split test will allow you to choose what percentage of traffic to direct to each page. So you can test the conversion rate of different pages very easily.

#5 Create Upsells and Downsells To Increase Your Profit

Creating upsells and downsells is one of the most critical features of an effective sales funnel.

When a customer finishes checking out, ClickFunnels allows you to upsell your customer by making an additional offer that is relevant to the product they just bought.

If your customer declines the upsell offer, you can also have the second chance to direct them to a lower-priced offer, which is called downsell.

This upsell and downsell sales funnels is very powerful in increasing your average order value and your total profits.

#6 Seamless Integrations With Other Applications

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If you have used any marketing tools before, you should know the importance of having great integration capability with other marketing tools. That way you can have greater flexibility in designing your marketing campaigns.

ClickFunnels does a fantastic job in handling API integrations. It can integrate with different types of marketing tools such as autoresponders, payment processors etc.

Here’s a list of application that can be integrated with ClickFunnels:

  • Active Campaign
  • Aweber
  • Constant Contact
  • Convertkit
  • Drip
  • GetResponse
  • GoToWebinar
  • GVO PureLeverage
  • HTML Form
  • HubSpot
  • InfusionSoft
  • Interspice
  • Mad Mimi
  • MailChimp
  • Maropost
  • Ontraport
  • SalesForce
  • Sendlane
  • ShipStation
  • Shopify
  • Twilio
  • Webinar Jam Studio
  • YouZign
  • WordPress

Apart from marketing tools, ClickFunnels can also integrate with many payment gateways so that you can collect online payment very easily.

Here is a list of payment gateways you can integrate with ClickFunnels:

  • Stripe
  • Keap
  • Warriorplus
  • JVZoo
  • ClickBank
  • Taxamo
  • Ontraport
  • Blue Snap
  • Easy Pay Direct
  • NMI
  • Recurly
  • Apple/Android Pay
  • PayPal

All these amazing features of ClickFunnels will help further scale up your business.

And in the process, you get everything you need to market your products or service online without hiring a developer. You can literally build an entire business on ClickFunnels.

Without ClickFunnels, you would have to build all these pages from scratch and spend a lot of time perfecting the copy and technical issues.

How can you make money with ClickFunnels?

#1 Build an Email List For Your Product or Services

With ClickFunnels, you can create squeeze pages with a lead magnet to capture potential customers.

And money in the list. You can send your offers to your email list to monetise.

#2 Sell Courses and Digital Products

Many marketers use ClickFunnels to sell digital products like eBook, video courses and training.

Some have successfully generated a million dollar for a single funnel.

#3 Create Membership Sites

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ClickFunnels enables you to build and manage membership sites much easier. It has dedicated membership site funnels. It’s very easy to build and host your online courses.

If you have certain expertise, you can turn your expertise into a means of making passive income with the help of ClickFunnels.
So you can handle your sales and marketing as well as creation of online courses together on the same platform.

#4 Build a Consultancy Business

Many consultants or freelancers use ClickFunnels to promote their services.

Using a sales funnel created on ClickFunnels is proven to be effective in attracting leads and nurturing leads into customers.

#5 Host Automated Webinars For Attracting Propsects

ClickFunnels provides automated webinar pages. You can conduct a webinar once and use it as a lead magnet to attract new customers.

People love attending live webinars but you cannot host numerous webinars, so the automated webinar is the best way to save your time without compromising the quality.

#5 Start an Ecommerce Dropshipping Business

ClickFunnels is not just for selling digital products.

You can use ClickFunnels to set up a dropshipping business and integrate it with Shopify.

With the ability to offer upsells and downsells, your average order value can be increased easily.

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What I Like About ClickFunnels

#1 ClickFunnels Helps Enhance Conversion Rates

If you’re using a normal website to promote your product instead of a landing page built with software like ClickFunnels, you’re going to see lower conversion rates.

The reason is that when people browse on the internet, there’re lots of distractions that prevent them from hitting the call to action button. They could be sent to other pages via many other hyperlinks on the internet.

If you use ClickFunnels to create a sales page, it basically removes all the distractions of your visitors.

Your visitors will only be presented with one landing page and one call to action. They either make a purchase or leave.

Using a landing page has been proven to optimise conversion rate when compared with a normal webpage. And I have tested it myself and see the difference too.

#2 Funnel building is very easy

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The main goal of ClickFunnels is providing tools for any marketers regardless of technical experience. The learning curve of ClickFunnel is not steep.

Anyone can have a good understanding of how to use it within a couple of hours.

In fact, using ClickFunnels has saved me a lot of time and energy that would otherwise require hiring a team of developers.
The Drag and Drop editing capability means you can customise everything without coding knowledge. It’s very intuitive to use.

You don’t have to spend time figuring out HTML or CSS or other technical stuff. I like how easy it is to duplicate pages and save templates for other uses.

You can navigate and manage all parts of your funnels very easily with the cohesive menu. Some settings like email integration or payment processors may be a bit technical, but still you don’t need any knowledge like coding to figure it out.

Overall, the user-interface is very intuitive.

And if you don’t understand some functions, ClickFunnels actually has the on-boarding 7-day training challenge. It’s a comprehensive training that teaches you step-by-step how to use ClickFunnels.

By the end of the training, you’ll know everything about ClickFunnels.

#3 Beautiful Template Blueprints For Creating a Sales Funnel Immediately

I like the inbuilt templates in ClickFunnels that are very straightforward and can be set up in minutes. And the design is beautiful and professional.

In fact, people will question your credibility if your website is ugly. Landing page design is important for conversion.

Also, each template inside ClickFunnels is created with users in mind. So you won’t lose sales because of a clunky sales page. And pages created inside ClickFunnels are mobile responsive, which is critical as half of your visitors will usually come from mobile.

Also, there is a marketplace inside ClickFunnels where you can buy or sell templates for. Unless you want to save time, it’s not necessary to buy any templates though as you can easily create one by yourself inside ClickFunnels.

#4 A/B Testing is Easy

Marketing is like science. You have to keep testing different elements in order to find out the best one.

For example, a specific color of button will convert better in different contexts. Different headlines also resonate with different people.

Therefore, I like the fact that ClickFunnels make it so easy to split tests into two different pages. This ClickFunnels’ A/B testing feature allows me to compare variants of my ads, landing pages, media pages, opt-in pages and other elements.

All you have to do is duplicate a page and make certain changes and then test which one performs better.

#5 Integrated Analytics to Track Sales Data

For any online business, it’s important to keep track of data so that you can make a data-driven decision on what to change and improve.

For example, the most critical questions are:

  • Where do most of the visitors come from?
  • What product is the most hot-selling?
  • Which sales funnel performs the best?

It’s hard to keep track of all these if you use a third party tool to track.

But no worries, ClickFunnels has the sales analytics feature that can show you all the data you need. So you can focus your efforts on what works and change what does not work.

#6 Powerful Page Elements or Widgets

Elements are essential for designing the pages or website you want. I can create a good visual design that matches my business brand.

ClickFunnels has a wide variety of powerful elements or widgets that other landing page builders do not have. There is no shortage of elements to make your webpages stand out.

Some advanced elements which really help with conversions include:

  • SMS Signup
  • Surveys
  • Pricing Tables
  • Progress Bars
  • Facebook Comments
  • FAQ Blocks
  • Countdown Timers
  • Custom HTML
  • Membership
  • Order and shipping form

For each element, you can further customise in the editor sidebar, such as changing the background colors, fonts, margins and orientation.

#7 The Built-in Training Courses (FunnelFlix) are priceless

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Russel Brunson, the founder of ClickFunnels is one of the best online marketers in the world. So we all have a lot to learn from him.

You don’t have to pay extra for the valuable mentorship if you subscribe to ClickFunnels.

You’ll be able to get access to the FunnelFlix, which has an entire collections of trainings including:

  • 30 Days book videos
  • Affiliate Bootcamp
  • Funnel Builder Secrets
  • Product Secrets
  • Funnel University

So even if you don’t use ClickFunnels, you should definitely register a 14-day trial account to watch all the amazing training there.

#8 Share Funnels with Others

I like the feature of ClickFunnels that allows me to share funnels with others or use funnels shared by other people.

This means I can use a friend or mentor’s exact funnel for my business without building it from scratch. That really saved me a lot of time.

Also, if you run a marketing agency that builds sales funnels for customers, this feature will be very helpful indeed.

Things I Don’t Like About ClickFunnels

ClickFunnels is one of my favorite marketing tools, but it is not perfect.

You may want to know some areas that ClickFunnels can improve.

#1 Pricing is bit expensive for starting entrepreneurs

ClickFunnels has a lot of functions and features that transcend any other competitors in the market.

But it is a bit pricey for people who are just starting out.

It would take some time for a newbie to make enough money to cover the monthly cost of ClickFunnels.

#2 The Basic Plan of ClickFunnels Has Visitor Limit

For the starter plan of ClickFunnels, there is a visitor limit of 20,000. For someone who drives a lot of traffic to the website through paid ads may think it’s easy to exceed the limit.

That’s true if you are running Facebook ads with a big budget.It will be great if ClickFunnels removes this limit for all plans.

But anyway for most people, if a sales funnel has more than 20,000 visitors a month, you should be able to make more than enough money to upgrade to the platinum plan, which has no such limit.

So normally the visitor limit should not be a big concern.

#3 Software Bugs Happen Sometimes

Every software has bugs. Sometimes, ClickFunnels will go down and have some errors. But this doesn’t happen often.
Usually, there’s nothing you can do when ClickFunnels goes down. You can just wait for a moment and it will usually be fixed very soon.

If you’re running ads to your funnels, you will have to stop it for some times to avoid losing money.

Who is ClickFunnels For?

Who can really benefit from ClickFunnels?

Any businesses that want to promote products online will benefit from the power and convenience of ClickFunnels.

It does not matter if you are selling online courses, consulting services or physical products. ClickFunnels is designed to convert strangers into customers via time-tested sales funnels.

Here’s an in-exhaustive list of people or businesses that can benefit from ClickFunnels:

  • E-commerce
  • Information products
  • Coaching
  • Consulting
  • Network Marketing
  • Blogging/Affiliate marketers
  • Local small business
  • Agency
  • Freelancers
  • Speakers

You can create any funnel types that can cater to your business. You won’t waste money on ClickFunnels as you can build an efficient sales or email funnel that makes you money.

ClickFunnels Pricing

ClickFunnels Review 2020: Get 14-Day Free Trial Before You Buy
Undeniably, ClickFunnels is not cheap to most people. For the starter plan, the monthly cost of ClickFunnels is $97.

But the most critical question is whether ClickFunnels can save your cost and make you money. Or in other words, does ClickFunnels offer a positive return on investment?

First of all, ClickFunnels is an all-in-on marketing solution to online marketers as it incorporates everything you need to market your business, including landing pages, sales funnels, order forms, lead generation, follow-ups etc.

With ClickFunnels, you can basically set up everything on your own.

In fact, by the time you login to ClickFunnels, there’s already a pre-made template for you to get started right away.

But without ClickFunnels, you would have to hire a team of web developers, designers, salespeople etc. So ClickFunnels does save you a lot of money in this perspective.

And creating a sales funnel with ClickFunnels helps you attract and nurture potential customers for conversion. At the end of the day, your business should be able to make enough money to pay for the cost of ClickFunnels.

Therefore, I believe ClickFunnels is worth the price. By putting in time and efforts, you’ll have a positive return on investment.

Summary of ClickFunnels Pros & Cons

Pros of ClickFunnels

  • Easy to use and flexible for building any sales funnels without coding experience
  • Offers major payment integrations
  • Professional-looking templates available
  • Share the funnels you create or use your friend’s funnels
  • 14-day free trial available
  • ClickFunnels can help you automate your sales process, generate more leads and enhance conversion rate.
  • Get access to the ClickFunnels FunnelFlix Program to learn everything about sales funnels
  • The drag-and-drop editor makes it easy to build all kinds of landing pages
  • A/B split testing for choosing the best performing sales funnel
  • You can easily track your data within ClickFunnels
  • Can seamlessly integrate with most autoresponders

Cons of ClickFunnels

  • The standard plan is limited to a specific number of funnels, pages, and visitors
  • ClickFunnels is quite expensive for the fully upgraded versions
  • It will take some time to master how to use ClickFunnels

Main Takeaways from This ClickFunnels Review

  • ClickFunnels is the most popular marketing automation tools for building an online business
  • ClickFunnels enables you to make upsells and downsells that can greatly increase your average order value and profit.
  • ClickFunnels makes it very easy to build attractive landing pages and effective sales funnels that boost your profits
  • ClickFunnels can offer drag-and-drop editor and sales funnel templates that allow you to build a sales funnel in minutes without coding.
  • Although the price is quite high for startups, you can save a lot of time and money with ClickFunnels as it’s an all-in-one marketing solution.

Conclusion: Is Russell Brunson A Scam?

Russell Brunson is absolutely NOT a scam.

If you wonder if I recommend ClickFunnels, my answer is YES!

ClickFunnels is a pioneering sales funnels builder. And it’s no doubt that it’s a fantastic tool. Packed with many features and functions, it can help increase conversion rate and make more money.

I’ve tried other marketing tools on the market, but no one comes close to ClickFunnels in terms of functions and flexibility.

Although it’s a bit expensive to some people, ClickFunnels is worth the investment if you are serious about making money online.

The power of automated sales funnels is the game changer. Ditch the outdated sales techniques and convert visitors into customers using ClickFunnels.

I highly recommend giving ClickFunnels a try. You can get access to the 14-day FREE trial here.

The 14-day FREE trial of ClickFunnels should give you enough time to explore the whole platform and even finish the training inside.

Use ClickFunnels to grow your business today.

Where to Get the Best Deals of ClickFunnels?

ClickFunnels does not have a free plan.

But you can click the button below to get a FREE 14-day trial and test it out yourself.

You can get access to the premium training inside ClicFunnels for free. So even if you decide not to use ClickFunnels later, you still benefit from the premium training there.

Do you have any questions about ClickFunnels?

Feel free to leave a comment below and I’ll be more than happy to answer your questions about ClickFunnels.

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Affiliate Disclaimer: We hope this review is helpful. Please note that some links in this article may be affiliate links. That means if you click the link and subsequently make a purchase, we may earn a commission. You pay nothing extra. Any commission we earn comes at NO additional cost to you. Thanks in advance and we will keep producing high-quality review to save your time and money on research. I am an independent ClickFunnels Affiliate, not an employee. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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