Dan Lok Net Worth (2023): Salary, Income, Earnings

Dan Lok Net Worth

Dan Lok has an estimated net worth of $120 Million. Known for his inspirational YouTube videos, Chinese-Canadian Dan Lok is an entrepreneur, business coach, author, motivational speaker, and mentor. He earns most of his income from copywriting, business consulting, sales training programs, and investments. 

Lok was born in Hong Kong on November 24, 1981. After he started working at the age of 16, Dan Lok took care of himself and his mother. It was not an easy road. His first business failed 13 times before he became successful. When he was 27 years old, he made his first million. Just 3 years later, he became a millionaire.

Dan Lok has a variety of income sources. His businesses are diverse, he works as a consultant ($10k per hour), he has published 15 books, he is an expensive speaker and he sells courses.

His YouTube channel has more than 3.6 million subscribers and his videos have been viewed more than 221 million times. He has also been featured in Fox News, CBS, Entrepreneur Magazine, NBC, USA Today, Barnes & Noble, UBC, Concierge, and Jetset Magazine.

To calculate the net worth of Dan Lok, subtract all his liabilities from his total assets. Investments, savings, cash deposits, and any equity he has in a house, car, or other similar asset are included in the total assets. All debts, such as personal loans and mortgages, are included in total liabilities.

Here’s the breakdown of his net worth:

Name: Dan Lok
Net Worth: $120 Million
Monthly Salary: $1 Million
Annual Income: $15 Million
Source of Wealth: Entrepreneur, Business Coach, Investor, Business Consultant, Motivational Speaker, YouTuber

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Early Life

After graduating from high school, Dan Lok completed his studies at Douglas College in New Westminster, Canada. Dan Lok has dreamed of becoming a successful businessman since childhood. He immigrated to Canada with his mother at the age of fourteen.

However, Lok decided to stay in Hong Kong. He is the only son of his parents, and when he first moved to the new place, he had no knowledge of the English language. However, thanks to his dedication, he was able to learn the language within six months. During his school years, he was bullied at school.

When he was young, his parents divorced in 1997 and his father was bankrupt. He was raised by his mother, whom he loves so much.


In his early days, Dan Lok delivered newspapers, did laundry, and worked on the side. Although he failed with 13 of his businesses, Dan became a successful businessman. A few years later, he started a one-man advertising agency with which he was successful.

Later, he founded a number of companies, such as Quick Turn Marketing International, Ltd. In 2003, he founded Inner Circle. In 2008, he co-founded Charm Junction Jewelry in Vancouver. In 2008, he founded Emperor Group in British Columbia. He is also the CEO and founder of an accreditation program called ‘The High Ticket Closer’.

As an author, Dan Lok has published books such as ‘Creativity Sucks!’, ‘The Midas Touch’, ‘Sold’, ‘Influence’, The Art of War for the New Millennium’, ‘Secrets of Canadian Top Performers’.

As a motivational speaker and consultant, he also makes YouTube videos where he talks about making money and marketing. His talk is quite simple and he gives a lot of tips about marketing and career-building.

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YouTube Income

With 4.19M subscribers, Dan Lok makes a good amount of money from his Youtube channel which generates both ad revenue and leads for his business courses. 

YouTubers with 100k subscribers and two new videos each week can make $600 to $1,000. The ad revenue is somewhere between $2,400 and $4,000 per month.

Based on the estimated number of views for the pending video, YouTubers charge brands anywhere from $10 to $50 per 1,000 views. When the video reaches one million views, the YouTuber makes anywhere between $10,000 and $50,000. 

According to YouTube Money Calculator, Danlok has earned $890,962 from his YouTube channel.

Other Social Media Earnings

Dan Lok also makes a lot of money as an influencer on Instagram and Facebook. 

As of 2022, Dan Lok has 1.8 million followers on his Instagram account. That means he is a mega-influencer who can charge $10K+ per post. Instagram pricing calculator shows that his account @danlok can charge $14.2K – $17K for 1 post and 1 story.

Moreover, his Facebook page has 2.2 million followers. 

With his social media following, he can earn a good income through sponsorship and advertising. 

Digital Courses

Dan Lok has made millions of dollars from his business programs. Thousand of students around the world have purchased his High-Ticket Closer Program and High-Income Copywriter courses, which are among his most popular training courses. Below, let’s take a closer look at both programs:

High-Income Copywriter

High-Income Copywriter course (HIC) is one of Dan Lok’s best-selling courses. It is sold at $2,497. The course promises to teach a variety of copywriting skills in two months. Dan also claims to show you how to your their own copies between lessons. 

So far, more than two thousand people have enrolled in HIC. This means that the course has generated millions in revenue for Dan.

High Ticket Closer Program

High Ticket Closer Program (HTC) is a series of live calls with Dan Lok instead of videos, which are ineffective at keeping you accountable. When you join the course, you will be placed in a class with other students who begin the first lesson at the same time as you do.

Dan will divide each class into accountability groups of 4-6 students, under the supervision of a successful High Tick Closer graduate, who will assist you when Dan is not present.

The High Ticket Closer Program is an intensive training program. It lasts seven consecutive weeks without interruption.

HTC is sold at $2,495. The course comes with some upsells. The Inner Circle Membership is $1995 one time and then $200 per month, which gives you exclusive access to Dan and his inner circle of the most successful students. Another upsell is High Ticket Millionaire which is sold at $30,000.

By our estimate, Dan probably made more than $10 million from his High Ticket Closer Program.

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In Vancouver, Canada, Dan Lok lives in a $15 million penthouse.


Dan is a huge Bentley fan. He owns a few Bentleys and records many of his videos in them. It is for this reason he calls himself “Boss In The Bentley”. The average price of a Bentley is $200 thousand. 

One of his Bentleys even has a “DAN LOK” plate which makes the car even more expensive. 

Personal Life & Wife

In 1997, Dan Lok’s parents divorced. In the same year, his father also filed for bankruptcy. As a result, his mother raised him as a single parent.

Dan had no siblings, as he was raised as an only child. Lok met his wife “Jennie Li” in the year 2007 when she was still working at a karaoke place.

They began dating for a few years before eventually getting married. Her name was changed to Jennie Lok. There is no evidence that they have children.

Awards & Achievements

Dan’s Charm Junction Company has been awarded as ‘the best online retailer of the year’ by Canada Post. As his ventures have been successful, we are assured that he will continue to win awards as his popularity increases.

Is Dan Lok A Scam?

Dan Lok is not a scam. He is a Chinese-Canadian self-made millionaire, business mentor, educator, bestselling author, and entrepreneur. 

Dan became a self-made multi-millionaire by the age of 30 despite having no money, no connections, nor any understanding of the English language.

Dan is best known for his closing skills. In fact, he has demonstrated how to close a client many times on his YouTube channel. In addition, Dan has also been successful in his business ventures. He is the owner of several online businesses, including his Dan Lok Shop.

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Unlock It

In Unlock It, you’ll find the strategies and methods Dan personally used to go from a poor immigrant boy with $150,000 in debt to a global social phenomenon and the head of the largest virtual closing organization in the world.

F.U. Money

In this book, Dan Lok shows you how to live the lifestyle you really want without having to work or rely on others.


In this book, Dan shows you 47 ways you can use psychological tactics to get people to whip out their credit cards and buy from you – and, more importantly, how you can use those tactics to increase your income.

Dan Lok Quotes

“Remember, people don’t buy from you because they understand what you sell—they buy from you because they feel understood.”


“Live your life as if all your dreams have come true, and then challenge your reality to catch up.”


“Man’s mind stretched to a new idea never goes back to its original dimensions.”


“Social capital is a following of people who like you, trust you, support you, and are willing and capable of buying from you.”


“When you focus on making a meaningful impact on others, money comes faster, more naturally, and with less effort.”


“The best marketers aren’t the best talkers… although many of them could charm the pants right off you…they’re the best listeners. They know how to hear what prospects are really saying and what they’re not saying.”

Best Way To Increase Your Net Worth

Increasing your net worth has many benefits; it is more than just bragging rights. For example, increasing your net worth can allow you to retire years earlier. It also leads to financial security, which allows you to worry less about money and more about the important things in life.

And while increasing your net worth may seem difficult, it does not have to be. With a side hustle, you can increase your income in your spare time, fast-track your financial goals, and chase your passion.

Thanks to the Internet, the world has changed massively in recent years. Nowadays it has become much easier to make money online.

You can learn how to build a digital asset that generates cash flow for you while you sleep to grow your wealth quickly.

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