How to Start a Mom Blog and Make Money

Are you thinking about starting a mom blog? It’s like making a digital diary of your journey through motherhood. You can share your experiences, advice, and even funny parenting moments with other moms online.

Starting a blog has become a popular way for stay-at-home moms to earn money. And nowadays, it’s easier than ever to get one going.

But, while setting up a blog is simple, making it successful takes more than just posting parenting tips and expecting cash to flow in. It requires time and effort to make money from your mom blog.

If you’re up for the challenge, keep reading.

We’ll guide you through the steps of starting a mom blog and making money from it.

Why Start a Mom Blog

Before we dive in, here’s a heads-up:

If you’re checking out mom blogging, you might have seen stuff promising quick cash. But let’s face it, blogging’s tough, no matter the topic. A survey of over 1,000 bloggers found that getting big results isn’t as easy as it used to be.

But don’t let that scare you off! With some effort, you can make it work.

Here’s why we think starting a mom blog is worth it:

1. Manage a Business on Your Time Off

Being a mom is a full-time gig. A study found that moms with kids spend the equivalent of 2.5 full-time jobs on parenting tasks! So, spare time is a rare treat.

That’s why many moms turn to blogging. It’s flexible, fitting into those rare free moments whenever they pop up.

Sure, you might dream of a quick blog success, but realistically, it might take a while. And that’s okay! The last thing you need is more stress.

2. Make Some Extra Cash

Let’s not beat around the bush: a big reason moms start blogs is to make money.

There are lots of ways to earn through blogging, but one of the best is affiliate marketing. Basically, you find products you love, join their affiliate programs, and promote them to your audience. When someone buys through your link, you get a cut.

3. Connect with Others

Being a parent can be lonely sometimes, especially if you’re the primary caregiver. Studies show that many moms feel isolated, with fewer chances to hang out with friends after having kids.

Even if you’re lucky enough to have a great support system, not everyone does. That’s why mom bloggers often start blogs: to build a community, find like-minded folks, and let off some steam.

Examples of Successful Mom Blogs

Before you start your blog, let’s check out some of the top mom blogs. You’ll pick up important tips and get ahead in the competition.

1. Clean Mama

Clean Mama, run by Becky Rapinchuk, is a mom blog focused on a cleaning system to help moms keep their homes tidy. It’s for busy moms who want a clean, relaxing home without spending hours cleaning.

They offer free printables as email sign-up bonuses and make money through a Homekeeping Planner, downloadable PDFs, and cleaning products. You’ll also find affiliate links, especially for Amazon products.

2. Scary Mommy

Scary Mommy covers lots of parenting topics in a straightforward way. Started by Jill Smokler in 2008, it now has many contributors and over 100 staff members. It’s a great place to find interesting writing on all parts of parenting, with tips from pregnancy to the teen years.

They talk about everything from politics to pregnancy and make money mostly through affiliate marketing and ads. With nearly 2 million visits in February 2024, they’re quite successful at it.

3. Honest Mum

Honest Mum, by UK blogger Vicki Broadbent, covers various topics with a parenting focus. She shares recipes, family life tips, and stories about her kids. Vicki also opens up about her mental health struggles, especially with postpartum depression.

She’s the author of “Mumboss” (known as “The Working Mom” in North America). Besides book sales, Vicki makes money from videos, sponsored posts, and affiliate links. Video blogging is becoming more crucial for mom bloggers, so it’s worth considering.

How to Start a Mom Blog in 7 Steps

1. Choose a Niche

Loads of moms are blogging about mom-related topics. Back in 2017, a survey found a whopping 4.2 million moms had jumped on the blogging train. That’s a bunch of competition!

So, how do you stand out and get people to read your blog, and maybe even make some money? Simple: find your niche.

Instead of trying to cover everything mom-related, zoom in on a specific topic. But how do you pick the perfect niche?

Here are some ideas for mom blog topics:

1. Parenting Tips: Share handy advice for moms at all stages, from handling tantrums to talking to teens.

2. Self-Care: Talk about looking after yourself while juggling mom life, like staying chill and finding time for you.

3. Family Recipes: Cook up some tasty meals that please both kids and grown-ups. Share recipes, meal plans, and kitchen tips.

4. Pregnancy and New Moms: Guide moms-to-be through pregnancy, birth, and beyond. Offer tips on staying healthy and sane.

5. Kids’ Crafts and Activities: Get creative with DIY projects and fun games to keep little ones busy and learning.

You don’t have to brainstorm all by yourself. Check out sites like Detailed and FeedSpot for loads of successful blogs in different areas. See what you like about them and get inspired.

If you’re willing to spend some cash, Ahrefs is a great investment.

2. Pick a Blogging Platform

When starting your mom blog, picking the right platform is important.  A blogging platform is like the tool you use to manage and publish your mom blog’s content. Without it, your blog stays just an idea.

There are plenty of options out there, ranging from free ones like Blogger and Medium, to premium ones that can cost a bit but offer more customization.

Our pick? Go for WordPress. But make sure it’s WordPress.org, not WordPress.com. It offers hosting, security features, and support for your brand, making it easier to create, grow, and earn from your blog.

Starting a WordPress blog is a smart choice for several reasons:

• It’s not totally free, but it’s affordable for beginners.
• You don’t need to be a tech whiz to start.
• Even though it’s cheap, you can customize it a lot.
• With WordPress.org, you own all your blog files, which isn’t the case with every platform.
• You can make money in various ways, like ads or selling products.
• Having your own domain name makes your site look more professional.

Curious for more? Check out our detailed guide to the best blogging platforms.

With a WordPress blog, you can choose a template or theme that matches your brand’s style and speaks to your audience. Then, personalize the design, layout, and colors to make your blog look great and consistent.

Elements like colors, fonts, and a logo help create a unique and memorable identity for your blog. Make sure these elements resonate with your audience.

You can also use a logo maker to design a logo that stands out and reflects your blog’s design. Remember, your blog’s logo is like its face—it represents your blog’s values and style.

Learn more: How to Start a WordPress Blog

3. Name Your Mom Blog and Purchase a Domain

Choosing a good name for your blog is important! It helps people know what your blog is about and makes it easier for them to remember. Your blog’s name is like its first impression—it shows what you’re all about. 

Before you start brainstorming, do a bit of research. Check out what other mom bloggers are doing and maybe use a tool like Instant Domain Search to find some potential options.

When brainstorming, try to come up with as many names as you can. But remember, don’t get too caught up in this step. Set yourself a deadline because there’s still a lot more to do afterward.

Here are some tips for choosing a good blog name:

• Make sure it matches what your mom blog is all about.
• Keep it simple and easy to spell.
• Try to include your blog’s name in the domain if you can.
• Use keywords that relate to your blog’s topic to help people find you in search engines.
• Avoid using numbers or hyphens—they can be confusing.

Here are a few examples of catchy mom blog names: 

• MommyMagicMatters.com
• BlissfulMomChronicles.com
• SunshineMommaDiaries.com
• MomLifeJourney.com
• JoyfulMommyAdventures.com
• SereneMomHaven.com
• HappyFamilyNest.com
• MommyVibesTribe.com
• DreamyMomMoments.com
• RadiantMommaReflections.com

Once you’ve got some ideas, check if the domain names are available.

When you use WordPress.org, you won’t get a free domain name forever. But don’t worry, it’s not too pricey—it usually costs between $9 to $14.99 per year.

Since WordPress.org is a self-hosted platform, you’ll also need to pick a web hosting provider.

In our opinion, Siteground is the top choice for hosting your self-hosted WordPress blog. There are other options out there, but Siteground stands out because it’s:

• Affordable
• Easy to use (you can install WordPress with just a few clicks)
• Reliable

And for us, that’s good enough!

If you want to make your blog really stand out, you could also consider using a .blog domain extension. It’s a neat way to make your blog and its content more noticeable.

4. Install a WordPress Theme

When you make a blog with WordPress.org, you can pick from lots of themes, some free and some you pay for. These themes can make your mom blog look really good!

It’s best to choose a theme that fits your blog topic and is easy to understand. A simple design helps people focus on what you’re writing about.

You can find themes on sites like Astra and Kadence. Some are free, and some cost money.

Premium themes offer more options, but free ones work fine for new bloggers. You can always upgrade later if you want more features.

When looking at themes, focus on ones that are:

• Fast
• Work well on different devices (responsive)
• Let you change things like colors and layouts
• Have good reviews
• Made by a company that helps if you have problems

Once you’ve found the perfect theme, set it up like this:

1. Log into WordPress
2. Go to Appearance
3. Click on Themes
4. Choose Add New
5. Search for your theme
6. Click Install

For beginners, I’d recommend the Family Board theme, which works well for stay-at-home mom blogs.

5. Plan and Write Your Content

Starting a mom blog might sound like it’s all about writing blog posts, but before you dive into that, there’s some groundwork to cover for success.

Once your blog is set up, it’s time to write your first post. You probably have tons of ideas, but here’s a tip: focus on keywords.

If you’re new to SEO and keywords, don’t worry. It’s not as complicated as it sounds. You can do basic keyword research easily.

One way is to type keywords into Google and see related queries. Or, you can use tools like Answer the Public. But if you want a faster and more insightful method, try Ahrefs. It might cost some money, but it’s worth it. It not only gives keyword suggestions but also tells you how many searches they get and how hard it is to rank for them.

This helps you aim for the first page of Google, bringing more traffic and money-making opportunities.

You can use Ahrefs in a few ways for keyword research. One is to check successful mom blogs in Ahrefs’ Site Explorer. Look for two types of content: informational (like guides) and commercial (like reviews).

When you realize how many useful words people search for and how many searches they get, it’s easy to see how profitable mom blogs can be!

There are many types of content you can create, like step-by-step guides for activities, parenting techniques, and DIY projects moms can try.

Here are some mom blog article ideas to consider:

1. Quick and Healthy Meal Ideas for Busy Moms
2. How to Manage Kids’ Screen Time
3. Budget-Friendly Family Outings
4. Creative Ways to Teach Kids Responsibility and Chores
5. Simple Ways to Bond with Your Teenager
6. Strategies for Helping Children Overcome Challenges

If you want to know more about writing great blog posts, here are some tips:

• Keep your audience in mind. Different readers have different interests. Address common challenges, questions, and needs they might have.
• Structure your posts with a clear introduction, informative main content, and a concluding summary or call to action.
• Start with engaging blog titles that accurately convey your content’s essence. Avoid clickbait-style titles.
• Use subheadings, bullet points, and short paragraphs for readability.
• Include links to other relevant posts to help readers find more information and improve your site’s SEO.
• The length of your post depends on the topic and audience. Sometimes longer is better, but concise content can also be effective.
• Readers love authenticity, so don’t hesitate to share personal experiences and lessons learned as a parent.
• Edit and proofread for grammar, spelling, and clarity, especially if you use an AI content generator for drafting.

Remember to focus on one main keyword for each post. While some topics might overlap, try to avoid repeating keywords too much. It can hurt your search rankings.

6. Promote Your Mom Blog

After you have published some content, it’s time to drive traffic to your blog and build an audience. Here are some strategies to do it:

1. SEO (Search Engine Optimization): Use the right keywords and meta descriptions in your blog posts to make sure they show up in search engine results. For example, when writing a blog post about a nutritious recipe, make sure to include keywords like “healthy family meals,” “easy recipes for moms,” and “kid-friendly dinners.” This helps more people find your blog when they’re looking for answers like what you write about.

2. Social Media Marketing: Share your blog posts on platforms like Facebook, Instagram, and Pinterest. For example, if it’s about fun activities for kids during the summer, you can create eye-catching graphics featuring images of these activities. Include a brief description of each activity in the caption along with relevant hashtags like #SummerFun or #KidsActivities to attract parents searching for ideas.

3. Build an Email List: Give your visitors some incentives e.g. a free downloadable meal planning template to sign up for your email list. After that, you can send them newsletters with your latest blog posts. This way, your readers stay in the loop and keep coming back to your blog. 

4. Guest Blogging: Write posts for other mom bloggers or parenting brands. This helps introduce your blog to new readers and shows that you’re an expert. Also, try ask them to include a link back to your blog in the guest post, driving traffic from their audience to yours.

5. Run Ads: Once your blog starts making money, you can use Google ads to reach even more people. It might not be an option right away, but it’s something to consider down the road.

To see how well your promotion efforts are working, check out web analytics tools. They’ll tell you where your readers are coming from and what kind of content they like best. This helps you plan future posts and figure out which promotion methods work best for you. 

7. Monetize Your Mom Blog

Mom blogs are more than just a way to connect with others who share your experiences – they can also be a smart way to make money. Here are three proven methods:

1. Affiliate Marketing: This is our top choice for monetizing your mom blog. Why? Because you’re likely already mentioning products you love. By joining affiliate programs, you earn a commission when your readers buy through your links. Be honest about what you recommend, and try to weave links naturally into your posts. You can check out our guide to learn more about affiliate marketing. 

2. Display Ads: Another option is to sell space on your blog for ads. You can either join an ad network like Google AdSense (although it pays poorly) or seek out sponsors directly. While direct sponsorship can be more lucrative, it requires more effort and a sizable audience. Just remember not to overload your blog with ads, as it can annoy your visitors.

3. Sell Your Own Products: Some mom bloggers create and sell their own products. These could be physical items like toys or digital products like parenting guides, meal plans or online courses. While potentially more profitable, this route requires more work – from product development to customer service.

Final Words

We hope this post helped you learn how to start a mom blog and earn money from home. Now, you can boost your family’s income while enjoying the comfort of your own space.

The amount of money you can make from a mom blog can vary based on factors like your blog’s niche, traffic, and how you monetize it. Some successful mom bloggers even make six-figure incomes.

Try to aim for at least one high-quality blog post each week to keep your readers engaged. However, writing more frequently can help increase traffic and interaction.

With dedication and effort, you might be able to turn your mom blog into a full-time business!

If you need more guidance, sign up for my online business coaching.