DotCom Secrets Review – Scam or Legit? The Truth Exposed

Are you looking for a review of Dotcom Secrets by Russell Brunson? Is DotCom Secrets a Scam? Can this book really teach you how to get more sales for your online business? You are going to find all the answers in this comprehensive review.

There are many gurus teaching online marketing, but most are scams. So you may wonder if Dotcom Secrets by Russell Brunson is another scam or not.

I have a passion for helping people explore the best money-making programs. So over the years, I have reviewed many similar business programs or books like Dotcom Secrets by Russell Brunson.

Dotcom Secrets is actually one of my favourite business books. To fully understand it, you may have to read it multiple times. Take it with you on your online lifestyle business adventures.

I have read this book twice, so I can tell you everything you need to know about it.

Key Takeaways: DotCom Secrets Review

  • Product Name: DotCom Secrets
  • Website
  • Special OfferGet A Free Copy Here
  • Creator: Russell Brunson
  • Overall Rank: 4.8/5
  • DotCom Secrets Scam or Legit: It’s not a scam. It’s a must-read book for online marketers.
  • Who is it For: Newbie to Expert in Online Marketing

In this Dotcom Secrets book review, I’m going to cover the following topics.

What is DotCom Secrets?

The online marketing book Dotcom Secrets is a playbook for growing your company online published in 2015.

Russell Brunson is the author, who you probably already know. Russels is an internet marketing god who has thousands of followers all over the globe. 

dotcom secrets

He has also written two other best-selling books on online marketing.

These include:

The DotCom secrets book (second edition) shows you how to expand your business with sales funnels by demonstrating how internet marketing works. 

The book focuses on Russell Brunson’s “secret funnel strategy,” which he learned after he launched Clickfunnels in 2014. In order to come up with the perfect funnel for every situation, they ran thousands of split tests.

He will teach you the tools, scripts, and processes that have helped thousands of companies grow at supersonic speed. 

Several significant milestones have been accomplished since the book was published:

Over 205,000 copies of the first edition were sold.

The DoctCom Secrets have helped many online entrepreneurs to achieve success. 789 people have won the “two comma club” award for grossing more than seven figures with one of their funnels.

56 people won the two comma club X awards for grossing over eight figures with one of their funnels

Eleven people won “Two comma club C” awards for grossing nine figures in one of their funnels.

The book can be helpful to anyone that belongs to any of the following industries.

  • Blogging/affiliate marketers
  • B2B
  • Non-Profit
  • Network marketing
  • E-commerce
  • Agency/Freelancers
  • Info products and more

This book gives insight and hefty packs of knowledge that can be applied to brick-and-mortar businesses as well.

Russell Brunson gives tips and strategies, but he also goes beyond that. During his presentation at Grant Cardone’s conference in 2018, Russell Brunson used his marketing skills to make $3 million in less than 90 minutes. Here is the complete production.


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About The Author

Russell Brunson is the author of Dotcom Secrets. He is the founder of ClickFunnels– a platform for building sales funnels online.

Throughout his childhood, he loved looking through advertising materials.

He must’ve learned something from all those reading sessions, because he created ZipBrander – a viral marketing tool – in 2003.

While creating products, he also kept a close eye on the marketing and sales side of things. 

With experience in couponing, software, and many other industries, Brunson understands how sales funnels work across a wide variety of markets.

ClickFunnels was the catalyst for his mainstream breakthrough.

I already wrote an in-depth review of ClickFunnels, so I won’t go into the features and benefits here. 

ClickFunnels is currently the fastest-growing software company in the world, without venture capital backing.

In 2018, he sold over 400,000 copies of his books and earned over $3 million at the 10x Growth Conference.

Brunson is a well-seasoned entrepreneur who focuses on traffic and funnels. I can take his book seriously because he has all the credentials I need.

And you should too!

Who Should Read DotCom Secrets?

It is important to understand that DotCom secrets is meant for the same audience as ClickFunnels, which primarily consists of entrepreneurs and people who want to become entrepreneurs.

DotCom Secrets focuses heavily on eCommerce, so you might not find much value if you have a brick-and-mortar store.

However, DotCom Secrets is valuable to both new entrepreneurs and entrepreneurs with some experience in marketing.

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DotCom Secrets Overview

DotCom Secrets: Sales funnel secrets

Despite the fact that Brunson is really practical, and DotCom Secrets is an actionable book, the first chapter focuses primarily on setting the right foundations for sales.

dotcom secrets review

Russell Brunson recommends asking yourself four crucial questions before doing your audience research, unlike some other entrepreneurs:

  • What are your dream customers?
  • Where and how can you find your dream clients?
  • What will you do to attract customers?
  • What would you like to give your customers?

It’s a good approach to take. 

When you think about how your product will benefit your target audience, you instantly start thinking about its benefits.

It is also possible to create a product first and then find the right audience.

dotcom secrets review

However, if you create your product with your audience in mind, you’ll save a lot of time and increase sales.

According to Brunson, your customers will climb the Value Ladder from the lead magnet, towards achieving their goals with your products.

I think this is a really good paradigm.

As entrepreneurs, we aren’t in the business of selling products. We help our customers solve their problems.

You need to create your sales funnel after you have created your Value Ladder. 

You will also know exactly what your sales funnel should include if you have built a value ladder.

This chapter also contains the following “secrets”:

  • Finding and targeting your target audience
  • Upselling your customers with your Value Ladder
  • The seven phases of a sales funnel
  • More to come!

DotCom Secrets: Funnels in the Value Ladder

Brunson’s approach to buyer personas in DotCom Secrets helps you visualize your ideal client in this chapter.

Imagine one potential customer instead of thousands.

As a result, creating your sales funnel for one individual who shares characteristics with all of your customers is much easier.

dotcom secrets review

Also on the list are five ways Brunson uses to connect with leads immediately.

I find that Brunson’s discussion of lead qualification makes this section one of my favorites.

  • Segment your audience (group customers according to the characteristics they share) so you can offer them personalized services at scale
  • What to look for in leads that will buy from you versus those who won’t
  • Make your offer so compelling and valuable that your leads will convert immediately by creating urgency around it

Bruno also explains the Seinfeld Method – an emailing system that doesn’t bore subscribers to tears.

The point of this section is to make your marketing so engaging that your leads are hooked.

The Value Ladder/Sales funnel starts with the bait, then moves on to email marketing.

All direct response marketing best practices are followed by Brunson.

There is nothing “snake oil” about these methods. 

Nothing fancy, just good old fashioned selling. However, very few books discuss them, and DotCom Secrets does.

DotCom Secrets: Funnel scripts

We have now entered the meat of the matter!

You established your value and identified your target audience in the first two sections.

dotcom secrets review

It’s time to structure your sales funnel now that you know what you need to do.

You will get quite a few sales funnel scripts. For those who are new to the idea of sales funnels, this is great.

Following the scripts will save you a lot of time, at least in the beginning.

Later on, you can customize the funnel as you see fit.

Russell Brunson also discusses the success formulas of others:

  • Profitable traffic sources
  • Key demographics
  • Offers and landing pages that are convincing
  • Creating a connection with your audience with your ad copy

The chapter is solid, mainly because you can get a script and test it on your audience, so you don’t need to invent anything. 

DotCom Secrets: Building your funnel

As a final step, Brunson’s book, DotCom Secrets, explains how to create a funnel.

You have already learned plenty about how to create a good sales funnel, so you’re ready to apply it to your own business.

The nice thing about Brunson is that he isn’t a shadowy figure. 

Rather, he stresses the universal elements of funnel success, including:

  • Lead generation elements include quizzes, articles, and more
  • There are many ways to qualify leads, including pop-ups and squeeze pages
  • Qualifying customers: Trials, tripwires, and more
  • Upsell and referral elements: Bump-ups, affiliate recommendations, and more

As a whole, he helps you develop a sales funnel that six-figure entrepreneurs like Sam Ovens use.

Additionally, he shows you how to “stack” funnels based on your target audiences.

Rather than focusing only on one group of customers, this is a way to maximize earnings.

Many people will respond well to up-sells and email marketing, for instance.

If you do not offer a down-sell opportunity (e.g. a product cheaper than the one you desire them to buy), you will lose revenue.

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How Can You Make Money With DotCom Secrets?

By implementing the strategies found in this book, you can make money quickly.

It is useful for any online business to understand how to create an attractive character and how to use soap opera sequences and Seinfeld emails.

Moreover, improving your profits by implementing an online sales funnel is a must for anyone who sells anything online.

DotCom Secrets Pros

1. The DotCom Secrets is free

The DotCom Secrets is free. Russell Brunson doesn’t charge you for the information. You only have to cover the shipping fee. I do think this is a generous offer because many online marketing books cost hundred dollars.

2. Learn how to use value ladders

If you don’t what is value ladders, you should read DotCom Secrets. In the book, Russell Brunson explains in detail what value ladders are and how you can use this concept to make more sales and increase the average order value.

3. The Strategies Can Be Applied to Any Niches

No matter what niches you are in, you can benefit from the strategies learnt from DotCom Secrets. While your products and services might be different, the marketing and sales concepts are the same.

You can use the strategies that have been proven to work in your business and make more money.

4. Build A Better Customer Relationship

Russell Brunson believes that building a relationship is the key to convert a prospect. You have to earn the trust of the prospect before asking for their money.

DotCom Secrets is a book that discusses how to build rapport with your prospects and convert them into paying customers.

DotCom Secrets Cons and Complaints

1. You Need To Have An Existing Business To Benefit

Although you can read DotCom Secrets for fun, you can only benefit from the book if you have an existing business. Without an existing business, you cannot implement the skills learnt from the book and make money.

So if you want to see actual results from reading this book, start an online business today. I will tell you the best business model at the end of this review.

2. DotCom Secrets is For Online Businesses Only

If you only have a physical business without going online, you may not be able to implement the stuff in DotCom Secrets. As the name of this book suggests, it’s about the internet business.

Given that more and more businesses go online, I recommend you to start doing online marketing if your business is not doing it right now. You will regret it if your business doesn’t build an online presence.

DotCom Secrets Positive and Negative Feedbacks

This book is a great resource if you are looking for insights, examples, and stories that will inspire you to build a successful business online or guide you in making the transition from offline to online marketing.

Let’s look at the positive and negative feedbacks quickly:

DotCom Secrets Positive Feedbacks

  • The DotCom Secrets ebook is free. Learn business-building skills for free.
  • Utilize the value ladders and sales funnel strategies and scripts to improve your business’ relevance.
  • Discover the secrets to becoming a thought leader in your industry. 
  • Regardless of your business model, these strategies work. 
  • Create relationships with your clients and establish a rapport. 

DotCom Secrets Negative Feedbacks

  • If you want to benefit from DotCom Secrets, you may need to have an existing business (although it can be beneficial if you’re just starting out as long as you implement the information).
  • It’s only beneficial for businesses with online presence

Is DotCom Secrets a Scam?

It’s definitely not a scam. It’s true that if the product is a business strategy book or a self-help book, it’s always important to determine whether it’s a scam.

I have read many customer reviews, and most of them have been positive.

Here is something you need to know: DotCom Secrets isn’t a miracle product, and it won’t help you achieve sky-high profits overnight.

This book will, in essence, teach you how to develop a successful business model for your business that needs to first ferment and blossom before it can fully blossom.

It would be a good idea to read it a second time if you find some concepts in the book difficult to grasp.

On the whole, users feel it’s quite an all-around and instructive product that has helped them get their startup off the ground.

The following are some positive testimonials about the book:

dotcom secrets review

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DotCom Secrets Pricing

When you get DotCom Secrets from the official website, it is FREE. All you have to pay for is shipping/handling – $7.95 for US residents or $14.95 for international residents.

The Free Plus Shipping offer is now available for you to take advantage of. It is clear that Russell is extremely proficient at implementing his teachings.

Dotcom Secrets Review FAQs

What Is Dotcom Secrets?

Russell Brunson wrote DotCom Secrets, a marketing book. An online or offline business can take advantage of the book’s blueprint for growth.

Who Is Dotcom Secrets For?

Anyone with a business idea who wants to launch it or who wants to master sales funnels should read this book

Dotcom Secrets Funnel Upsells: What are they?

There is a bump offer in the Dotcom Secrets Funnel called the Dotcom Secrets Blackbox that will give you some goodies that will aid your online business. You will also receive the popular Expert Secrets book with this offer.

The Audio version is also up for sale, and I find it quite cool for those who are on the go all the time.

Is there a PDF version of DotCom Secrets?

I am not aware of a PDF version anywhere, unless you get a summary of the entire book from someone who has read the entire book.

What about the Dotcom Secrets audiobook?

If you prefer listening to audios while you do your other duties, the Dotcom Secrets audio version can only be purchased within the funnel as an upsell (as a download or in an MP3). Wish I’d had it when I initially ordered the book.

How can Dotcom Secrets help me learn about Clickfunnels?

DotCom Secrets includes a manual for ClickFunnels in the final chapter.

How do I get a copy of DotCom Secrets? 

Here’s where you can get the book (free DotComSecrets book, but be prepared to pay shipping).

What is the expected shipping date for DotCom Secrets?

Shipping takes 5-7 days if you live in the United States. The shipping time for international orders will be between 10 and 15 days.

What happens if I don’t like the book? Is there a way to get a refund?

It’s okay if you don’t love it at all. Russell will refund your shipping cost if you ask for it. You know what? The book is still yours.

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DotCom Secrets Review: Final Verdict

Russell Brunson’s book is one of the most widely read texts on internet marketing.

For business owners hoping to make their mark in the marketing world and enhance their marketing skills, I would argue that marketing education is crucial.

DotCom Secrets is not only “worth it,” but it is also relevant to our time. One of the most important and reliable ways to consistently convert a higher percentage of leads is with funnels.

Use the first two sections to pinpoint the details of your business, even if you don’t sell with funnels. 

In order to sell online forever, you must consider important factors such as the offers you’ll provide, your personal branding identity, and the marketing strategies you’ll use.

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DotCom Secrets Alternative: Make Passive Income Online

Russell Brunson’s Dotcom Secrets focuses on teaching you how to get leads and sell products or services online. But if you don’t have a product or service to sell, what can you do?

Let me introduce one of the best and easiest business models that you can use to build your online business from scratch. It’s very suitable for people who are new to online business because it is simple but profitable.

This is called affiliate marketing. In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with paid ads. It’s a legit business that you make money by helping people.

I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate which teaches you the real secrets of free traffic.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. 

It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny. 

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

Wealthy Affiliate has existed for 15 years and there are many success stories in the past decade.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

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