Six Figure Brand Accelerator Review: Eli Dangerfield Scam?

The Six Figure Brand Accelerator is a course by Eli Dangerfield, known for his successful ventures in ecommerce, particularly the popular watch store Elmore Lewis. The course is priced at $997, prompting the question: is it worth it?

To help you decide, I’ve dedicated hours to researching the program. It’s important to note that I’m not affiliated with Eli Dangerfield, meaning I’m not being paid for this review. You can trust that my insights are impartial.

By the end of this review, I’ll also share a better alternative that has personally allowed me to generate a full-time passive income online.

Who is Eli Dangerfield?

Eli Dangerfield is a 24-25-year-old entrepreneur hailing from Adelaide, South Australia, and the brains behind the Six Figure Brand Accelerator, an eCommerce course.

Now, like many of those marketing gurus, Eli has a thing for flaunting his success on Instagram.

Here’s the deal: Eli also owns Elmore Lewis, an online watch brand claiming a hefty $300,000 in monthly revenue. But hang on a second — that might just be the total sales, not the actual profit.

Digging a bit deeper, I stumbled upon a Daily Mail article from February 2020, boasting about Eli’s multimillion-dollar eCommerce empire. The catch? No other stores were mentioned, leaving us to assume it’s all about the watch business.

Now, here’s where it gets interesting. Take a trip to Elmore Lewis’s Facebook and Instagram pages, and what do you find? Nada. No new posts for a solid three years. Social media engagement is barely a blip, and guess what? No paid ads in sight. It’s got me wondering if the online store is still raking in the bucks because, let’s face it, there’s not much happening there.

Eli Dangerfield Facebook page

My hunch? Eli Dangerfield is probably making most of his money from selling that eCommerce course of his, rather than the actual eCommerce store. And get this, he’s got a YouTube channel with 1.43k subscribers, but here’s the kicker — only nine videos up there. 

If you want to get a taste of his teaching style, you can watch the video below:

Recommendation: Here’s The Best Alternative

How Does Six Figure Brand Accelerator Help You Make Money?

The Six Figure Brand Accelerator claims to teach you how to make money online by launching an eCommerce brand.

However, the course is very brief and the training quality is just okay.

It’s not exactly mind-blowing, and truth be told, you could probably get similar info for free online.

Learn more: How to Make Money with eCommerce

How is The Training Structured?

The course consists of 6 modules:

  • Mindset training
  • Product research
  • Calculate profit margins
  • Building your online store
  • How to create social media ads
  • Scaling 

Overall, the content outline is very similar to other eCommerce courses out there.

Ecommerce Mentoring

Eli Dangerfield offers a personal mentoring program in ecommerce. However, it comes at a high cost, amounting to thousands of dollars.

To apply for this program, you’ll need to provide information such as your email address, name, Instagram handle, phone number, age, country, experience level, the hours you can commit, your income goals, the importance of the program to you, and your budget.

I don’t recommend his mentorship program because it is too expensive. You may not be able to make the money back at the end of the day.

Recommendation: Here’s The Best Alternative

How Much Does Six Figure Brand Accelerator Cost?

The Six Figure Brand Accelerator program is priced at $997, and if you prefer, you have the option to make two payments of $597 each.

Refund Policy

There’s no visible refund policy, a major concern. Legitimate ecommerce courses typically provide some form of refund, even if it’s just for 7 days.

After researching, I found instances of people expressing dissatisfaction with this course and facing difficulties obtaining refunds.

negative feedback on Six Figure Brand Accelerator

Who is Six Figure Brand Accelerator for?

The Six Figure Brand Accelerator is best suited for beginners who want to understand eCommerce basics.

However, it might not offer much for advanced learners.

Do Eli Dangerfield’s Students See Results?

On Eli’s sales page, you can find lots of testimonials. However, he explicitly mentions in his terms and conditions that he doesn’t verify the authenticity or accuracy of these testimonials.

This uncertainty leaves us questioning how many of these success stories are genuinely true.

One of the main promoters of Eli Dangerfield’s course is Teddy, who resides in Adelaide and was featured on Love Island Australia. According to an article from March 2020, Teddy claimed to be making $75-82k a month after being broke post-Love Island and having to get a day job.

Despite these claims, we couldn’t find any eCommerce stores owned by Teddy.

Teddy often showcases his $110k dream Mercedes with the ECOM number plate, supposedly purchased in cash. However, upon closer inspection, it turns out the car is on a 6-year finance loan, challenging the notion of a cash purchase.

Mercedes with the ECOM number plate

Recommendation: Here’s The Best Alternative

Pros and Cons of Six Figure Brand Accelerator


  • Eli Dangerfield provides solid instruction on eCommerce fundamentals.


  • The course is relatively expensive for the mediocre quality it offers.
  • Lack of a refund policy is a significant concern; there’s no money-back guarantee.
  • Absence of verified success stories from students.
  • Much of the information taught can be accessed online for free.

Is Eli Dangerfield a Scam?

Eli Dangerfield isn’t pulling a scam, but let’s just say he’s been quite creative in how he promotes his watch business, Elmore Lewis Watches.

According to public records, Elmore Lewis was officially registered in June 2020, but it’s been in action since 2016-2017.

Elmore Lewis Watches record

Now, Eli claims his watches got a nod from Forbes and The Huffington Post in 2019, but my investigative skills couldn’t confirm a single article supporting this.

Here’s the kicker: Elmore Lewis seems to be selling watches that look eerily similar to those of Daniel Wellington. 


And get this, they’ve used images of influencers, like Debi Flue, without a nod, and even went so far as to Photoshop their watches into these influencers’ photos. Not the classiest move, right?


Oh, and about Eli’s rags-to-riches story, it’s a bit murky. In one of his ‘ask me anything’ videos on Instagram, he mentioned going to Concordia school in Adelaide. Now, here’s the scoop – that’s a private fee-paying school.

I did a bit of digging, and Concordia charges a hefty AUD $12,454 for year 7  and up to a whopping AUD $24,750 for year 12. Quite the contrast to the “growing up in poverty” tale he’s spinning in his Blueprint course. Just saying.

Concordia tuition fee

Recommendation: Here’s The Best Alternative

Alternatives to Six Figure Brand Accelerator

Consider these alternatives to Six Figure Brand Accelerator:

1. Supreme Ecom Blueprint 3.0 by AC Hampton

Supreme Ecom Blueprint 3.0 is an excellent choice for dropshipping courses, and it won’t break the bank. AC Hampton guides you through building and scaling your Shopify dropshipping eCommerce store from the ground up, using essential tools.

His preferred method for driving traffic to your store and products is through Facebook ads. The course includes over 30 training videos and provides a list of 950 winning product ideas to streamline your product research.

2. eCom Elites by Franklin Hatchett

Franklin Hatchett’s eCom Elites is a top-notch, budget-friendly dropshipping course that equips you with the knowledge to launch your eCommerce store. 

This comprehensive course is packed with over 34 hours of training videos, organized into 10 modules. It also offers a private Facebook community for support, and Franklin conducts live Q&A coaching calls every week.

Is eCommerce Still a Viable Option?

I’ve been down the eCommerce road before, and I can tell you, it’s getting tougher. Making a full-time income from eCommerce now demands serious dedication and effort. 

Here are a few points why I won’t recommend eCommerce:

1. Facebook Ads are Pricey and Difficult

Running an eCommerce store requires advertising, and Facebook ads are the go-to. However, the costs are soaring, devouring your profits.

Breaking even might take weeks or even months before seeing any actual profit. Considering most dropshippers, Facebook ad costs can easily eat up at least 30% of your total sales.

And as ads lose effectiveness over time, your revenue may plummet, possibly resulting in a net loss.

Learning Facebook ads is no walk in the park, with the constant algorithm changes requiring significant time and money.

2. Customer Support

Ecommerce means spending a substantial amount of time liaising with suppliers and handling customer service. Dealing with product issues involves waiting on suppliers, and if they’re uncooperative, you bear the losses.

This often leads to poor customer reviews and a lack of returning customers. In extreme cases, you might face credit card chargebacks, risking the shutdown of your payment gateway.

3. A Lot of Work on Product Research

Maintaining a profitable store demands constant product research to find items with viral potential to cover ad costs. Most products hit their peak in a short time due to increased competition.

This requires a continuous search for new products to keep the cash flowing. Many online revenue posts don’t reveal the net income, and while some may make money, it’s often not sustainable.

The eCommerce business model isn’t as passive as it may seem. Success often requires full-time commitment, involving ongoing efforts to find new products, create new stores, test new ads, and seek new suppliers for stable income.

Recommendation: Here’s The Best Alternative

Is There A Better Way to Make Money Online?

If you want to make a full-time passive income, I’d suggest you to start an affiliate marketing business online.

In affiliate marketing, you can run your business almost at zero cost without any trouble from sourcing products or managing inventory.

Also, since you don’t need to spend hours after hours selling things over the phone, it can save you a lot of time. 

If you want to learn affiliate marketing, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

8 thoughts on “Six Figure Brand Accelerator Review: Eli Dangerfield Scam?”

  1. Eli Dangerfield is a scammer. He says he offers refunds when it is basically impossible to get one and he does not teach you anything that you can’t learn on your own for free! BE AWARE!!!

  2. This man is a fraud!! He replied quickly to get me to join his course but then takes ages to respond to my questions. As soon as you pay Eli dangerfield it is very difficult to get him to reply back to you. Called my bank to get money back

    • did you get your money back ? he took so much of my money and now won’t give me my refund even though he signed a contract! and the bank won’t seem to help. any info please help! thinking maybe a few of us can get together to take this scam artist down for good!!

      • Yes i did. i can try helping you, it seems like there is many who have been scammed by him before. what is your email address? i can try helping you and we can contact there

  3. Hi Nick, I am currently in the same situation. He is not giving me a refund, you reckon you can help get my money back please?


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