Start and Scale Course Review – Scam or Legit?

Are you looking for an honest Start and Scale course review? Should you join the Start and Scale Course? If you’re considering starting an eCommerce brand and have no clue about it, Foundr’s Start and Scale course may be a good fit for you to get started.

I have a passion to help people explore the best online programs to learn how to make money online. Over the past years, I have reviewed hundreds of similar programs like Start and Scale.

I’ve enrolled in Start and Scale myself and started an eCommerce store, so I can tell you everything you need to know before you enrol in Start and Scale.

If you have read other blog posts, please note that those people are not students of Start and Scale, so they cannot tell you the truth and what exactly you can learn from the course.

In this review, I’m going to tell you how the Start and Scale course actually works and what I like about the course. Of course, nothing is perfect, so I’ll also talk about the things that can be improved.

At the end of this Start and Scale course review, you should be able to make a decision of whether to join Start and Scale and learn from Gretta Van Riel.

Start and Scale Your Online Store by Foundr – Key Takeaways 

Below is what I’ll cover in this Start and Scale review:

What is Start and Scale?

Foundr cooperates with Gretta Van Riel to create the Start and Scale course. The course has more than 100,000 students right now, which is the most popular eCommerce course in the world.

Start and Scale Course Cover

Unlike other eCommerce courses on the market, this course teaches you how to build a susintable eCommerce brand from scratch. What it means is that your online store will last for years and would be able to generate a steady stream of passive income for you.

Other eCommerce courses tend to teach you how to build a dropshipping store and sell low-quality products, which only lasts for a few months because of bad products and customer reviews.

But Start and Scale course is different. You’re going to learn how to create your own brand and market it. It’s a more sustainable business model because you would be building a long-term asset. Also, with a trademarked brand, other people cannot copy you and take the business away from you.

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Who is Gretta Van Riel?

Gretta Van Riel is a serial young entrepreneur in Australia, who has built many eCommerce brands such as SkinnyMe Tea, the 5th, Dropbottle and many more.

Gretta Van Riel is also the winner of Shopify Build A Business Award, which is an award for a Shopify Store that has the highest grossing sales in a six month period. So there is no doubt that Gretta Van Riel is a very successful eCommerce business owner.

One thing worth mentioning is that Gretta Van Riel was able to generate $600,000 USD  for her first eCommerce business in just 6 months. Yes, she succeeded in a very short period of time, which is incredible.

Since then, Gretta Van Riel has replicated this unique framework for four more brands, turning each into a multimillion-dollar success story.

Gretta Van Riel is a pioneer of using Instagram for building eCommerce brands. She is an expert in influencer marketing. Today, her combined Instagram following, including vertical accounts ( @befitfoods, @detoxwater, @detoxtips, @nutrition_planet, @smoothiebowls) is over 16 million. So if you want to build your eCommerce brand using Instagram, Gretta Van Riel is the person you should learn from.

An Overview of Start and Scale Course

Gretta Van Riel shares all her secrets of success in Ecommerce in the Start and Scale. If you want to open an online store for selling physical products, this course will give you a complete blueprint of what exactly to do.

It will save you a lot of time and money because you will get step-by-step training videos, workbooks and templates.

I have finished this course myself so I can tell you the course content. n this section, I’ll give you an overview of each module so that you will have a better idea of what you can learn.

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Module 1: Finding Your Idea

In this module, you’re going to learn how to come up with a profitable product idea. Gretta also shares her unique framework to validate product ideas so that you can make sure your product has market demand.

Module 2: Branding & Getting Your Store

Gretta is a genius in brand building. In this module, you will learn how to build an Ecommerce brand that people will trust and recognise for years.

If you want your business to be sustainable, this module will help set the robust foundation for your online store.

Module 3: Developing & Planning Your Idea

Many people have a great product idea but don’t know how to make the product come to life. In this module, Gretta will share how to get the product designed and find a trustworthy manufacturer to make it.

By the end of this module, you’ll have a clear idea of how to design and make your prototype.

Module 4: Making Your Product Profitable

To ensure your business is profitable, you have to know a bit of finance. In this module, Gretta will teach you the formula to keep track of your finances.

It’s important that you follow what is taught in this module to make sure you have a positive profit margin.

Module 5: Building An Audience Before Your Launch

Gretta is a strong advocate of building an audience before product launch. Many people don’t have an audience when a product is launched and take months to make the first sale. However, Gretta will teach you how to avoid launching to crickets.

You will learn how to build an audience for your brand on social media. That way, you will get sales on the very first day of product launch.

Module 6: Million Dollar Influencer Marketing Blueprint

Gretta is an expert in influencer marketing. She has made millions of dollars by using influencer marketing. She even created an influencer marketing software that connects brands with influencers called “Hey Influencer”.

In this module, you’ll learn exactly how to find and collaborate with influencers to promote your product and build your brand.

You’ll be able to skyrocket your sales by using just this strategy.

Module 7: Launch & Operations

To run a successful online store, you need to streamline your logistics and operations. Unlike other courses that only teach you promoting your product, Start and Scale really holds your hands and walks you through everything of your business.

You will learn how to set up payments, logistics and customer support so that your operation will be very smooth.

Module 8: Scaling Your Store

In the previous modules, you learnt how to develop a profitable product, launch to the market and manage your store, but this course goes beyond that.

In this module, Gretta teaches you the most advanced sales and marketing techniques to further scale up your online store to a 7-figure Ecommerce brand.

That’s why this course is called “Start and Scale”.

BONUS 1: Ecommerce Mastery Series

After you finish the previous 8 modules, you should possess the skill sets to start and scale your online store. But in this module, you can also learn from the founders of other million dollar Ecommerce brands.

These interviews are so valuable that you’ll get more tips from other successful entrepreneurs.

BONUS 2: COVID-19 Case Studies from Start & Scale Students

Start & Scale keeps updating its content to cater to the changing market. COVID-19 is a challenge to all online stores worldwide. So this bonus module actually shares how some successful students at Start and Scale deal with this challenge and make it into a profitable opportunity.

You can gain a lot of amazing insights into how other entrepreneurs survive under the threats like COVID-19.

BONUS 3: Access to the Exclusive Private Group

A course is not complete if there’s no way to ask questions. So apart from the course itself, you will get access to the Exclusive Facebook Group, where you can interact with the instructor and more than 8000 students in Start and Scale.

The group is very active and members help each other.

My Start and Scale Course Review

The Start and Scale course has more than 10,000 students now.

It’s one of the most popular Ecommerce courses in the world. Gretta has been able to build many Ecommerce brands that generate 7-figure income, so who doesn’t want to know her proven system and blueprint?

In this section, I’ll talk about what I like about Start and Scale and the areas that have room for improvement.

What I Like About Start And Scale Course 

Gretta’s Success is Real

The number one thing that I like about Start and Scale is that it is not a course created by fake gurus, but a person who is really successful in eCommerce.

There’re many scams online. Many gurus are selling online courses and teaching people something they don’t do themselves.

But Gretta is different, she’s well-known for creating many Ecommerce brands that generate 7-figures and was on the Forbes’ 30 Under 30. She did not succeed once, but multiple times, which means she really has cracked the code of Ecommerce and has the proven system to share.

That really gives me peace of mind and confidence that I just have to follow her training to succeed. And in fact, there are many incredible success stories inside Start and Scale where students scale their business to 6-figure in several months.

The Most Helpful Community

Another thing I like about Start and Scale is that it has one of the most helpful communities: the Exclusive Facebook Group.

In building a business, it’s hard to do it alone. Having a community where you can seek help anytime is important. You can ask questions to validate your ideas in the group as well.

The Training is Practical

The course structure is very organised. It really guides you step by step from scratch. I like that each lesson has action steps to take and begin to see results. You also have a workbook for each module so that you can write things down.

Unlike lectures in University, there’s no impractical theories. Everything mentioned in the course is something you can implement right away.

The Course Content is Up-to-date

If you ever bought any online courses, you would have a bad experience of purchasing something outdated. But for Start and Scale, the content is updated regularly.

In the last few months, Foundr spent hundreds of thousands of dollars to fully update the course content. So if you join now, you would have access to the Start and Scale 2.0. All the updates are available to the old members for free as well.

What I Don’t Like About Start And Scale Course 

It is a Bit Pricey

To be honest, the course is a bit expensive. Although the value you receive exceeds the price, I know not everyone can afford the course. I think it really depends on what you can sacrifice for success.

If you are able to spend less on other stuff and invest in the course, that shouldn’t be a problem. And there’s a payment plan that you can take advantage of and don’t have to make a one-time payment.

And at the end of the day, you can earn the money back in your business.

The Lessons on Facebook Ads is Not Comprehensive

The course focuses more on influencer marketing to build an eCommerce brand because Gretta is an expert in it. So there is little coverage about running Facebook ads.

Facebook ads are powerful for driving traffic but it can be a risky strategy because it’s getting more expensive. Many people have to invest a million dollar to run Facebook ads.

As for influencer marketing, it is more for the sustainable development of your business by branding building.

It might not drive a lot of traffic as fast as Facebook ads, but in the long term, you can get a lot of organic traffic as you build a brand name in the market.

Pros & Cons of Start and Scale Course


  • Lifetime access to the course, including future updates
  • The Facebook group is very active and helpful
  • Step-by-step course that everyone can understand and follow
  • No theories, but practical steps
  • The course keeps updating and adding content
  • Each module has workbooks to facilitate implementation
  • The course material is very up-to-date
  • Each module has a quiz to test your understanding
  • Each lesson has actionable tasks
  • Course content is very comprehensive
  • Have templates for copy and paste
  • 365 days money-back guarantee


  • The course is a bit expensive although there’s a payment plan
  • Not enough training for running paid ads
  • Need to join a waitlist normally (but I have VIP access for you without getting on the waitlist)

Final Verdict: Start and Scale Course Review

Instead of starting from scratch without any clue, Start and Scale course gives you the opportunity to duplicate Gretta’s success by following her complete blueprint to build a 7-figure Ecommerce brand.

Your chance of success without a great mentor may be slim, but with a proven blueprint and guidance, you can be confident that success is only a matter of time. What you need to do is to follow the training and work towards the goal.

Therefore, for building an eCommerce brand, I highly recommend Start and Scale. It is by far the best Ecommerce course that teaches you how to build a sustainable eCommerce brand.

Where to Join Start and Scale?

Instead of joining the waitlist and waiting for months, you can get VIP access to the course here:

Or if you’re not so sure, you can sign up for the free masterclass first and see if you like Gretta’s teaching style.

Any questions? Here’s the Start and Scale FAQ that might help you.

Or you can leave a comment below and I’ll respond to you as soon as possible.

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Start and Scale Course FAQ

1. Is it necessary for me to quit my job?

There is no need for you to quit your job at the moment. You should hold off until your store brings in enough cash to live.

So you don’t take any financial risk. Most students in this course do this as a side hustle at first. Once they see consistent results, they quit their job to further scale their business.

2. In what ways is Start and Scale different from other eCommerce courses?

The course “Start and Scale” takes you step-by-step through the process of building an Ecommerce brand. It’s a sustainable model that will help you grow your business.

The Ecommerce expert Gretta will show you how to start an online business fast. Gretta has built multiple multi-million dollar Ecommerce brands in the last 8 years.

There are many successful students in Start and Scale.

3. Do I need to be a technical person to run an online store?

No, you do not need any computer skills to open an online store. Gretta will introduce the best tools and software anyone can use in the course.

4. Does it matter if I have no product ideas now?

You do not have to be concerned to come up with a great product idea. The course gives you tips for finding your idea and will teach you how to do research. That’s why the course is called “Start” and Scale. It helps you start from scratch.

5. Will Gretta cover Instagram and Influencer Marketing in the course?

Certainly. Gretta is the “Instagram Queen”. Instagram and Influencer Marketing will be a highlight in this course.

She will share how to dominate Instagram and market products with Influencer Marketing. That has helped her build so many Ecommerce brands.

6. Does this course only apply to Stores on Shopify? What if I have an existing store on other platforms?

A Shopify store is only one platform on which Gretta builds her business.

It’s okay if you’d prefer to use another platform. If you already have a store, you’ll gain a lot from this store. You’ll learn how to scale it.

7. What support is provided in addition to the course?

You can join the private Facebook Group after registering for the class.

With the community, you have the opportunity to interact with thousands of students and ask any questions. The members of the group are very helpful. You can also validate your product ideas with the group.

8. Can I access the course for life, including future updates?

A lifetime subscription is available to the course. It is updated regularly, and there is no extra cost to receive updates.

The course was updated on a massive scale in the past few months. Foundr spent $50,000+ to renew the course but did not charge extra for it.

I hope the above answers have addressed your questions.

If you don’t want to waste time and start building your online store now, here’s the VIP access for you:

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Any questions? comment below and I’ll respond to you as soon as possible.

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