Ecommerce Masters by Foundr Course Review – Scam or Legit?

Are you looking for a review of Foundr’s Ecommerce Masters course? If you are an eCommerce entrepreneur and are struggling to scale your eCommerce business, you might be interested in this course.

There are many Ecommerce courses on the market, but not every course is good or worth the investment. So you may wonder if Ecommerce Masters by Foundr is the best one to help you scale your online store.

I have enrolled in this course myself and have completed it. I’m now implementing the strategies taught in this course.  So I can tell you everything you need to know about it.

Actually, apart from Ecommerce, I have a passion to help business owners to explore the best online courses or tools to scale their business. I’ve written hundreds of reviews so far.

Ecommerce Masters by Foundr Key Takeaways

  • Course Name: Ecommerce Masters by Foundr 
  • Website:
  • Special Offer: Get A Special Offer Here
  • Instructor: Nick Shackelford; Gretta Van Riel; Rob Ward; Rich Li; Chase Dimond
  • Overall Ranking: 4.9/5
  • Who it’s for: Existing Ecommerce Entrepreneurs Who Want to Scale The Ecommerce Business

In this review of Ecommerce Masters by Foundr, I’m going to cover the following to help you make an informed decision.

What is Ecommerce Masters by Foundr?

Ecommerce Masters by Foundr is an online course taught by 5 successful Ecommerce entrepreneurs. These 5 instructors are world-class entrepreneurs who have grown their online stores to 7 figures.

ecommerce masters by foundr course review – scam or legit?

If you want to learn how they scale their online stores to a million dollars, this course is for you. 

With the right strategy, scaling your online store from $50,000 in sales to 1 million is not difficult. You don’t need to take a high risk to achieve this. You just need one product to hit the one-million-dollar goal.

The beauty of Ecommerce Masters by Foundr is that the strategies taught have been tested and proven by 5 successful entrepreneurs. I don’t like the concept of “know-it-all guru” because nobody knows everything. So learning from 5 successful Ecommerce owners is the best thing you can do.

Many people are misled and waste time and money by trying many useless things. But actually, you just need one scaling strategy to succeed. The real 7-figure entrepreneur just uses one main “scaling strategy” and repeats it again and again.

Ecommerce Masters by Foundr brings in 5 world-class Ecommerce founders and tells you each of their own “scaling strategy”. You don’t need to apply all the strategies they teach you but choose one that is most suitable for your business.

By enrolling in Ecommerce Masters by Foundr, you are literally getting 5 advanced Ecommerce courses at the same time.

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Who are the Instructors of Ecommerce Masters by Foundr?

This course is very special, which is not taught by one instructor, but 5 instructors. That means you’re going to learn from 5 successful entrepreneurs within one course. 

I have not seen such a course which allows you to learn from 5 entrepreneurs at a time. The value and business insights you can receive is tremendous.

Below, I will introduce the instructors to you one by one:

Nick Shackelford

Nick Shackelford is a world-class expert in Facebook ads. He helps more than 150 online stores to scale their business using Facebook ads. He has spent over $85 million dollars in Facebook ads so far.

Actually, Nick Shackelford is the one who popularised fidget spinners. He made a lot of money by selling fidget spinners via Facebook ads.

If you want to learn more from Nick Shackelford about Facebook advertising, you can also consider enrolling in his comprehensive Facebook ads course: How to Run Facebook Ads by Foundr. You will learn everything about Facebook ads in that course.

Gretta Van Riel

Gretta Van Riel has built multiple 7-figure Ecommerce brands over the years such as SkinnyMe Tea, Drop Bottle etc. 

Gretta is an expert of influencer marketing. She scaled four of her own Ecommerce brands to 7-figure in just 4 years using Influencer Marketing. If you want to learn how to do influencer marketing, you must learn from her.

Actually, Gretta Van Riel is the instructor of another popular Ecommerce course called Start and Scale Your Online Store. This course has more than 10,000 students so far. If you are new to Ecommerce, you might consider enrolling in that course as well.

Rob Ward

Ro Ward is the founder of a popular brand called Quad Lock. He bootstrapped his online store from 0$ to $9M in 4 years. He has sold millions of products to over 100 countries now. Just like Gretta, he won the Shopify Build A Business award.

Right now, his product is featured on Apple’s website and by influencers like Kylie Jenner and Chris Froome.

Rich Li

If you don’t know who Rich Li is, let me tell you. He is the co-founder of luggage startup July and the online furniture retailer Brosa.

Brosa is Australia’s biggest online furniture retailer, which is worth over AU$50M. Also, Rich Li generated $5M of revenue in the first year of July.

Rich Li will share how he managed his supply chain in Asia and help you set up your operation.

Chase Dimond

Chase Dimond is an expert in email marketing. He uses email marketing to help his clients’ online stores to scale to 7 to 8 figures.

By just using emails, he managed to generate over $20M in revenue. He has helped brands like The Chive, IBEX, Original Grain etc to grow their online store through email.

So if you want to learn how to use email marketing for your online store, you should learn from Chase Dimond for sure.

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Who is Foundr?

I am a big fan of Foundr because the education materials it produces are always of high quality. Foundr is a global media and education company that has millions of followers on social media. It was started by a young entrepreneur called Nathan Chan.

Have you read Foundr’s Magazine? If not, you should grab one because every issue of Foundr Magazine has lots of great business insights. They interviewed a lot of successful entrepreneurs around the world and shared their knowledge with business owners.

Foundr is an advocate of sharing practical knowledge. They only partner with practitioners, not professors, to create educational materials or courses. So if you buy Foundr’s course, you can be sure that what you learn is proven to work.

In this Ecommerce Masters course, Foundr partners with 5 successful entrepreneurs and gathers all their business insights in Ecommerce. It’s an amazing course for anyone who is doing Ecommerce.

Overview of Ecommerce Masters by Foundr

Ecommerce Masters by Foundr is taught by 5 instructors, which I introduced in the previous section.

You will learn the core drivers to grow your business that can make a great impact on your business.

If you want to dramatically increase your online store’s average order value and have a higher profit margin, this course can help you for sure.

There are 5 modules in this course. Each module is taught by one expert and is dedicated to one specific marketing strategy. There are more than 70 video lessons and the course lasts for more than 10 hours. So you can expect this course to be very comprehensive.

Module 1: Scaling With Facebook Ads

This module is taught by the Facebook ads expert Nick Shackelford. You will learn how to scale your store using Facebook ads.

Nick Shackelford will share some little-known Facebook ads strategies with you. He used these strategies to scale a new store to $10.5M in 32 days. So I’m sure you would love to know how it works.

Module 2: Scaling With New Products

This module is taught by Rob Ward. He will share with you how to add products to stores that customers want to buy.

You will learn Rob Ward’s “Product Success Formula” which has been proven to work for selling lots of new products.

Module 3: Scaling With Advanced Operations

This module is taught by Rich Li. If you are doing Ecommerce, you should understand the importance of setting up a smooth and robust supply chain.

Rich Li will share how he handles sourcing, production and logistics. I was amazed by his “Double Spy Framework” which will enable you to negotiate the best price with your supplier so that you will have a much higher profit margin.

Module 4: Scaling With Advanced Influencer Marketing

This module is taught by Gretta Van Riel, the best Ecommerce expert that I have seen. I joined her “Start and Scale Course” and learnt a lot from her.

In this course, she shares even more advanced influencer marketing strategies that she used to create millions in sales and followers. Her “4-Stage Influencer Funnel” is a game-changer when it comes to increasing sales. You should not miss her valuable advice.

Module 5: Scaling With Multi-Million Dollar Email Marketing

This final module is taught by Chase Dimond, the King of Email Marketing. Running ads can be expensive, but if you know email marketing, you can make more sales without paying for advertising.

Chase Dimond will teach you how to make more money from your subscribers and automate the process. His teaching of the abandoned cart email sequence is amazing that he can help you generate thousands of dollars more each month.

7 Bonuses

After enrolling in this course, you can get access to the private Facebook group where you can ask questions and interact with other students. 

Also, there is a chapter called “Outsource Your Influencers” where Gretta will share with you the exact systems, documents and strategy to outsource to a virtual assistant.

Moreover, you will get the Facebook ads swipe file that Nick Shackelford uses to help you create high-converting Facebook ads.

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Who is Ecommerce Masters by Foundr For?

This Ecommerce course is not for newbies. It’s for those who already have an existing Ecommerce store and are making sales.

If you want to start a new online store from scratch, you should consider joining Foundr’s most popular course: Start and Scale Your Online Store, which is taught by Gretta Van Riel.

But if you have an online store and want to make more sales, Ecommerce Masters is specifically designed to help you. You will learn how to grow your online store and get more people to buy your product.

The strategies shared in this course are tested by 5 successful Ecommerce entrepreneurs, so you can be sure that they are not merely theories.

Learn more: legit ways to make money online.

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Pros and Cons of Ecommerce Masters by Foundr


  • The video lessons are easy to follow and digest
  • The course materials are very organised
  • The strategies shared in the course are not taught elsewhere.
  • All the instructors have a proven track record of success in Ecommerce
  • The private Facebook group is very helpful where you can ask a lot of questions
  • The workbooks are professionally made, which are very helpful for guiding you throughout the course
  • There is a 365-day money-back guarantee, which shows that Foundr is so confident in the quality of this course.
  • The course price very reasonable when compared with other courses on the market


  • I cannot find any cons for this course. Some people may think it’s a bit expensive, but when you consider the value received, the price is fair.

What I like About Ecommerce Masters by Foundr

Ecommerce Masters by Foundr is the most amazing course I have found so far. You cannot find any other courses that allow you to learn from 5 super successful entrepreneurs within one course. And the course price is very reasonable.

It’s not a course that over-promise and under-deliver. It doesn’t complicate things by teaching you lots of complicated strategies that are hard to implement.

I like that they only teach you the most effective strategies that you can apply to your business. Some gurus like telling you all kinds of strategies making you feel confused. But this course is different. The instructors only focus on the strategies that are proven to work. You can copy their strategies by following the course material.

Although I had experience in Ecommerce, this course really teaches me how to grow my online store to the next level. I learnt a lot of new things that are not taught by other people. 

I don’t feel overwhelmed because the course picks the core drivers for me. Only one strategy is sufficient to double my online store’s sales. I’m really grateful for the instructors sharing those secrets with me.

Final Verdict: Ecommerce Masters by Foundr Review

Ecommerce Masters by Foundr is a course that every Ecommerce business owner should take. I am very impressed by the brilliant content of this course. I can see that Foundr and the instructors are very committed to this course.

If you find it hard to scale your online store, you can learn the proven strategies from the 5 successful Ecommerce entrepreneurs. Their strategies are the most updated and effective in this era when it comes to Ecommerce.

Actually, I like Foundr’s courses over other people’s courses because they always make sure the course content is new and practical.

If you are not sure if you should take the Ecommerce Masters course by Foundr, you can join the free masterclass first.

After that, if you are serious about your Ecommerce business and really want to scale it to the next level, I highly recommend you get the full course here.

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What is the Best Alternative of Ecommerce Masters?

Building an online business requires different aspects of knowledge. You may also want to learn about other business models such as selling online courses.

Since this course only focuses on eCommerce, it may not satisfy those who want to learn other business skills.

That’s why Foundr has launched a membership platform called Foundr+. By joining Foundr+, you can get access to all the courses of Foundr with one membership fee, including this Ecommerce Masters​​ course. You can also access any new courses released by Foundr in the future.

The price of Foundr+ is a bit more expensive than this Ecommerce Masters course​​, but the value far exceeds the price difference. Joining Foundr+ only costs $1499 a year. You won’t have to purchase Foundr’s courses one by one. Foundr may increase the membership fee later as their platform gets more and more well-developed. So if you are interested in joining Foundr+, make sure you lock in the special offer before it ends.

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Ecommerce Masters by Foundr FAQs

What Is The 5 Core Driver Method?

5 Core Driver Methods identify 5 key areas for instant growth in online stores. These are Facebook Ads, Email Marketing, Influencer Marketing and Production and Manufacturing.

What Are the Differences Between This And Other Ecommerce Courses?

Unfortunately, it is far too common for entrepreneurs to market courses that include empty promises and information they have never used themselves. That’s why for Ecommerce Masters, Foundr brought in 5 leading authority practitioners of the specific scaling strategy they are teaching you inside the course.

This Course Is Not Designed For Whom?

Don’t invest in this program if you don’t have an eCommerce store. Also, if your store isn’t making sales, this type of advanced eCommerce content might not make sense right now.

How About If I’m Already At 7-figures?

Great job! You are a master at business and you know exactly the value of implementing one thought or strategy in your business. 

There’s something in this course that will help you to dramatically increase your sales, whether it’s bringing in new customers through influencers or Facebook ads, or negotiating even better margins from your supplier.

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Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

1 thought on “Ecommerce Masters by Foundr Course Review – Scam or Legit?”

  1. Too many entrepreneurs mistakenly try to sell products based on functional benefits and features without giving consumers compelling reasons to choose (or trust) the company or product. As a marketing strategist, I heartily believe in the value (necessity) of brand building. Foundr’s Ecommerce Masters provides a basic step-by-step plan for building an ecommerce brand. While the advice may be a bit basic for more sophisticated or established brands, it is a very useful guide for those who are building a brand for the first time or are going it alone without the help of a marketing expert.


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