eCom Elites Review – Is Franklin Hatchett a Scam? Exposed!

Are you looking for an eCom Elites review? Can you really make money in eCommerce by learning from Franklin Hatchett?

You might have come across eCom Elites because you are interested in eCommerce or you want to start an online business. 

You may see a lot of good reviews about eCom Elites, but to me, that looks very suspicious. 

Actually, most of the good reviews are written by eCom Elites affiliates. Those websites receive compensation by promoting eCom Elites, so I don’t think their words are trustworthy.

Since I’m not an affiliate of eCom Elites, you can rest assured that my reviews on Franklin Hatchett’s eCom Elites are unbiased. I’m not paid to write this review for eCom Elites. 

To help you make an informed decision, I have done thorough research about Franklin Hatchett and eCom Elites in the past few weeks. So I can tell you tell everything you need to know about it.

eCom Elites Review – Key Takeaways

  • Course Name: eCom Elites
  • Price: $197-$297
  • Course Creator: Franklin Hatchett
  • Pros: The course content is quite beginner-friendly
  • Cons: Dropshipping is not an easy business model in 2021
  • Overall Rating: 2.5/5
  • The Best Alternative: An All-in-One Platform to Make Passive Income Online

In this eCom Elites review, I’m going to cover the following topics.

Who is Franklin Hatchett?

Franklin Hatchett is an Internet entrepreneur who claims to have made his fortune from dropshipping.

But before that, he had tried hands at other businesses. In the very beginning, he started out making websites, ranking them and charging advertising fees on the sites. But the profit was not enough to sustain the laptop lifestyle he dreamt of. eCom Elites Review

Then he tried affiliate marketing, where he made a commission by selling products for an affiliate company. He said it worked great until the affiliate company was shut down.

The whole affair is very perplexing because there are numerous online affiliate programs to promote. If he was so successful with affiliate marketing, why did he give up the whole business for an affiliate company?

That being said, he went on to try with dropshipping which he ran with Facebook ads and seemed to have achieved great success.

Franklin warns that it comes with time, dedication and hard work. So does he mean that you can’t expect immediate success after buying his course?

Franklin Hatchett is very active on YouTube. His YouTube channel has around 412K subscribers at the time of writing. His whole YouTube channel is to promote his online courses, including eCom Elites.

In the next section, let’s talk about what eCom Elites actually is.

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What is eCom Elites?

eCom Elites is a course created by Franklin Hatchett. It shows you real examples instead of marketing theories.

Franklin started his dropshipping business back in 2009 and is one of the gurus who is promoting this business model. He said dropshipping can be dated back to 2004 with a site called

This is the reason why he believes that dropshipping isn’t a new trend but something that can be long-lasting, or you can interpret it as part of the global economy.

Here is what you can expect from eCom Elites by Franklin Hatchett.

  • Franklin gives you an introduction to Shopify dropshipping in detail
  • Where and how to source products
  • Product research methods
  • How to launch a Facebook ads campaign
  • How to get organic Google traffic
  • Email marketing
  • Sales tactics
  • Bonus videos that cover different themes and Shopify store customization
  • The course video includes 34 hours and 32 minutes worth of videos
  • 30 day money back guarantee ( provided that you have watched at least 50% of the eCom Elites training, running a FB Ad and having a complete store up and running )

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An Overview of eCom Elites

Welcome Video

Duration: 9 minutes 43 seconds

The course begins with an eCom Elites Members Welcome Video presented by Franklin Hatchett.

After a self introduction, he goes on to assure you that since eCom Elites is different from other courses, you will get your money’s worth and even more out of the course.

Module 00 – eCom Introduction

Duration: 28 minutes

In this module, Franklin makes it clear that this course is suitable for beginners to eCommerce. If you already know the basics of dropshipping, most of the content will be irrelevant.

Apart from that, Franklin warns you not to expect to make a quick buck after completing this course.

Module 01 – Sourcing Products And Research

Duration: 4 hours and 37 minutes.

In this module, Franklin teaches you some tips on how to find hot products. He shows you actual examples of sourcing products on different apps and sites.

Some of these have not been featured on other dropshipping courses. But if you’re willing to put in some effort on Google, you will find them out.

Module 02 – Setting Up Your Shopify Store

Duration: 2 hours and 43 minutes

This module is a standard Shopify setup process.

To start with, Franklin shows you a step by step process of setting up your new Shopify store. After that, you will know how to set up payment, shipping options, which apps to use on your site.

Lastly, he teaches you to set up things such as contact information, abandoned cart emails, product automation and store funnels.

If you’re an experienced dropshipper who already set up your own store, you can skip most of the content.

Module 03 & 04 – Facebook

Duration: Total video time for the module: 10 hours and 12 minutes

In Modules 3 & 4, Franklin teaches you how to use Facebook to generate sales. Below are the Facebook marketing methods he covers:

  • How to set up Facebook Ads Accounts
  • Different types of Facebook Ads
  • How to build a targeted audience
  • How to set up the Facebook Pixel
  • Create and split-test different types of FB ads
  • How to interpret campaign data
  • Scaling Facebook Ads campaigns
  • Facebook Ads bidding strategies and optimization
  • Data mining

But if you have done Facebook marketing before, you won’t learn anything new.

Module 05 – Instagram Traffic

Duration: 1 hour and 12 minutes

In this module, Franklin teaches you how to use Instagram to drive traffic and reach out to the right influencers at the right price. Apart from that, he also shows you the right way to run Instagram ads and schedule posts to keep followers engaged.

But most dropshippers would prefer Facebook ads to Instagram which is less effective in driving traffic.

Module 06 – Organic Google Traffic (SEO)

Duration: 1 hour and 12 minutesIn this module, Franklin teaches you how to create and drive organic Google traffic. This topic is seldom featured on other courses. But to my disappointment, he doesn’t dive into details and covers the finer aspects that might influence the Google Algorithm and hence the ranking of your products.

Module 07 – Email Marketing

Duration: 2 hours and 31 minutes

In this module, Franklin teaches you how to use email marketing to get more sales.

You learn how to design a landing page and create a Shopify store list and lead generation list. After that, he goes on to teach you to automate your email marketing campaign.

Last but not least, Franklin reminds you of some common mistakes associated with email marketing.

Module 08 – Business And Sales

Duration: 57 minutes

In this module, Franklin teaches you how to set a business goal and hire virtual assistants to scale your sales.

After that, he goes on to talk about business issues and taxes from a New Zealander’s point of view. The principles in New Zealand can usually be applied to other regions. Overall, he cautions you about the financial risk and advises you to speak to an accountant to make sure what kind of taxes you should pay.

Module 09 – Top Secret Videos

Duration: 52 minutes

In Module 9, Franklin offers you a range of methods to increase your sales. They include:

  • Warranties – use them to increase trust
  • Coupons – use them to increase sales
  • Review websites – leverage them to increase trust
  • Build a fan page and email list
  • How to spy your competitors on Facebook.

But you can actually find out most of the features from Googling other Shopify stores.

Module 10 – Update Module Ongoing Videos

Duration: 52 minutes

This module provides you the updated information on changes to Facebook, Shopify, Google and Instagram. These platforms, especially social media sites always change their features, algorithms and policies.

It only makes sense if your Facebook campaigns keep on adapting and evolving. Because in the worst case, your ads account might be banned if you violated some new rules.

Module 11 – Video Request

Duration: 1 hour and 41 minutes

In this module, Franklin makes it clear that he’s here to help you solve problems. Therefore you can always request a new video that addresses your issue.

Some of the videos already covered include using multiple Facebook accounts, Shopify and Adwords, doing custom conversions and what to with a PPE after conversion.

Lastly, there are some tips on writing ad copy.

Total video time for the module: 1 hour and 41 minutes (so far).

Module 12 – Weekly Videos

This is the last module that deals with Q&A sessions. Franklin gives some insight into the common problems that confounded the students of this course. He answers questions on a variety of issues such as being banned from Facebook Adwords or spying your competition on Facebook.

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eCom Elites Pricing

eCom Elites is not very expensive. It has two plans: the standard package and the Ultimate package.

The Standard package costs $197 while the Ulitmate package costs $297.

The difference is that you buy the Ultimate package, you will some extra resources:

  • Complete Step By Step Sales Funnel Academy
  • Complete Google Shopping Ads Academy
  • Done For You Complete 7 Figure Funnel
  • BOOK: My Top Selling 6 Figure Products
  • BOOK: My Top Selling Niches Of All Time

Although eCom Elites is not very expensive, it doesn’t mean it’s worth the price. If it cannot help you make a penny, even $100 is too expensive, right?

So let’s see if eCom Elites is a scam or not in the next section.

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Is eCom Elites a Scam?

I cannot say eCom Elites is a scam. There is no sufficient evidence to prove so.

Franklin Hatchett does introduce you to the basics of dropshipping and some marketing techniques. It is stuffed with content and actual examples. Beginners who are interested in dropshipping might learn something new.

At a price of $197, it is relatively cheaper than other Shopify dropshipping courses. But does it guarantee that you can make a living after going through eCom Elites course? 

From my personal experience, you’ll blow off a few thousand dollars easily in testing Facebook ads. It’s hard for you to earn back the money you invested in the course.

Franklin Hatchett admits this issue and claims to teach you to take a conservative approach and play safe with ad spending. The thing is, with Facebook manual bidding, it takes a much longer time for your ads to show up at the right audience.

The strategy of doing adjustments every few days can be laborious and result in lower returns.

One of the untold truths is that the potential return on Facebook ads goes hand in hand with the risk.

That’s why if you want to generate 6 sales in a month, you might have to take an approach of aggressive ad spend.

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10 Reasons Why I Don’t Recommend eCom Elites

I did dropshipping before. What I can tell you is that dropshipping has become increasingly difficult. If you want to build a 6 figure dropshipping business, you need to shed some blood, sweat and tears to figure out how it works. It’s not suitable for you if you are doing it as a side-hustle.

Here are a few points why I would not recommend eCom Elites and dropshipping:

1. High Financial Risk

Your dropshipping store won’t sell ANYTHING if you don’t ADVERTISE. But Facebook ads costs are skyrocketing and will eat away your PROFITS. You might need weeks or even months to just break even, before seeing any profit.

In another word, you have to take a huge FINANCIAL RISK in dropshipping.

2. Facebook ads are Pricey and Difficult

After observing most dropshippers’ results, at best, the total Facebook ad cost will account for at least 30% of your total sales.

But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.

According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.

eCom Elites Review

Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.

If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.

3. Customer Support is very time-consuming

In dropshipping, you have to spend a lot of time communicating with suppliers and dealing with customer service.

If your customer has any issues with the product, you have to wait for your supplier to help you. If your supplier is not helpful, you have to bear the loss yourself. Therefore, many dropshipping stores have poor customer review and have no returning customers.

In the worst case, you would expect a lot of credit card chargebacks, which risk getting your payment gateway shut down.

4. A lot of work on product research 

For your store to keep making money, you always have to find a product that has the momentum to go viral in order that the ads costs can be covered.

In dropshipping, most products reach their peak in 1-2 months or even weeks. This is because many competitors will steal your product and create a better ad. Or increase their budgets on Facebook ads to outbid you.

Therefore, you need to keep finding new replacements to keep generating cash flow.

You might see people post revenues online but they don’t tell you the net revenue.

Some of them might be making money but it’s not sustainable.

The dropshipping business model is not as passive as you think. Most people who succeed in dropshipping are doing it full time because it requires you to keep finding new products, creating new stores, testing new ads and looking for new suppliers to make your income stable.

5. Franklin Hatchett Makes Most of His Money From Selling Courses

Think about it, if dropshipping is very profitable, why would Franklin Hatchett teach you how to do it? Why does he tell you the “secrets” and attract more people to compete with him? Isn’t there a conflict of interest?

There is only one reason to justify this. Franklin Hatchett cannot make much money from dropshipping because the profit margin of dropshipping is very small.

Franklin Hatchett can make much more money in teaching people how to do dropshipping. They make much more money by selling you the dream to become a millionaire with dropshipping. Yes, it’s a dream because only a very small percentage of people can make a positive net profit in dropshipping.

Therefore, I don’t recommend investing in eCom Elites.

6. Suspicious Testimonials

There may be screenshots posted as proof of success in some reviews. The results cannot be verified to be accurate. Most of the time, it’s just a sales tactic.

Furthermore, while eCom Elites teaches people how to make money with dropshipping, most of Franklin Hatchett’s revenue comes from his courses instead of dropshipping. That makes the whole thing a bit unconvincing.

7. The Good Reviews are Written by eCom Elites Affiliates

I’m sure you’ve seen a few other reviews of eCom Elites and they all speak highly of it.

All of them are paid to write, so if you purchase eCom Elites through their links, they will receive a commission. Therefore, their words are often biased and unreliable.

You can see that this blog post gives eCom Elites 4.4 out of 5, which is a nearly perfect score. But should you trust them?

ecom elites review

When you visit the blog post, you can see them embedding many affiliate links directing you to the sales page of eCom Elites.

If you make a purchase, they will receive a huge commission. So there is obviously a conflict of interest there. I would say it is not a “review”, but a sale pitch. So you should not trust their words.

When looking for a course review, you should always go for someone who is a non-affiliate.

Trustpilot is a trustworthy site to look for customer reviews. But when I tried to search for eCom Elites on Trustpilot, there is no result at all:

ecom elites trustpilot

This is unusual as eCom Elites claims to have thousands of students and many success stories. But no one is giving it a positive review on Trustpilot.

8. You Don’t Get Technical Support in eCom Elites

Beginners in online business need technical support quite often. eCom Elites is just a video course, which does not include technical support. In such a situation, you are without a support network if you face technical difficulties.

Yes, you will feel helpless when you thought you can get all kinds of support after paying so much for the course.

My #1 recommended platform is different. You will get 24/7 technical support with your website. They have a technical team standing by at any time to help you when you encounter technical problems.

It’s really like having hired a technical team. Also, there is a community of a million members there to help you out when you have questions.

9. There is No Free Trial

​​​​eCom Elites does not offer a free trial. To get started, you have to pay thousands of dollars. If you do not like the course or do not feel comfortable with it, the risk is much higher. 

They offer a money-back guarantee, but there are some procedures or criteria to get your money back. At the end of the day, the final decision resides on them, not you. You can do nothing if they refuse to fulfil their promise.

However, my #1 recommended platform has a free membership plan, where you can get access to the first level training and even build a free website. If you like it and feel good to go further, you can then upgrade to the premium plan at a 50% discount for the first month. So you don’t need to worry about making a bad investment.

10. High Refund Rate

In dropshipping, the customer refund rate is very high. The reason is that you are selling cheap and poorly made products from China.

When your customers receive the products, it’s very likely that they would ask for a return and refund. So in dropshipping, the chargeback rate is very high. Your bank account may get shut down because of this.

You may lose a lot of money because you would have to bear the product cost whenever there is a refund request.

You won’t have to deal with this issue if you do my #1 recommended business model, which I will tell in you in the next section.

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The Best eCom Elites Alternative: Make Passive Income Online

If you don’t want to waste your time or risk your hard-earned money on eCom Elites, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Yes, I would suggest you get started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

eCom Elites Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

You can also visit Trustpilot where Wealthy Affiliate has 4.8/5 rating.

wealthy affiliate review – scam or legit?eCom Elites Review

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you to register a free account and see it yourself.

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