Amazing Selling Machine Review – Scam or Legit? The Truth Exposed

Are you looking for an honest Amazing Selling Machine review? Is Amazing Selling Machine a scam?

If you have these questions in mind, this Amazing Selling Machine review will answer all your questions after you finish it.

You may have read some other reviews about Amazing Selling Machine but you may find them very salesy.

Many of them are the affiliates of Amazon Selling Machine, which means when you buy via their affiliate link, they will get a commission. So their words are not trustworthy.

To be transparent, I’m not affiliated with Amazing Selling Machine, which means I’m not paid to write this review. So you can be sure that my words are unbiased.

Amazon FBA is a very popular business model, where people claim you can become a millionaire by opening a store on the Amazon marketplace. But is that really true?

I have done thorough research about Amazing Selling Machine in the past few weeks, so I can tell you everything you need to know to make an informed decision.

At the end of this review, I’ll also tell you a much better alternative that has enabled me to make a 4-5 figure monthly passive income.

Amazing Selling Machine Review – Key Takeaways

  • Course Name: Amazing Selling Machine
  • Price: $5k +
  • Course Creators: Rich Henderson and Mike McClary
  • Pros: The course content is quite comprehensive.
  • Cons: The course is super expensive; Amazon FBA is not an easy business model in 2021
  • Overall Rating: 2/5
  • The Best Alternative: An All-in-One Platform to Make Passive Income Online

Here’s what I’ll cover In this Amazing Selling Machine review.

What is Amazing Selling Machine?

Amazing Selling Machine was created by Rich Henderson and Mike McClary. This course aims to teach you how to sell on Amazon.

amazing selling machine 12 review – scam or legit? the truth exposed

Here is what you can expect to learn from this course:

  • Learn how to select a product for selling on Amazon
  • Find suppliers and order samples
  • Drive traffic to your product page using social media and Amazon paid advertising
  • Learn how to scale your Amazon business

In case you don’t know what is Amazon FBA, here’s the video for you:

Recommendation: Here’s The Best Alternative

Who are Rich Henderson and Mike McClary?

Let me tell you some background information about the creators of Amazing Selling Machine.

Rich Henderson is an online marketer who has experience of over 15 years. He knows SEO and affiliate marketing. He also engages in dropshipping for over 6 years. 

Mike McClary was the successful student of the old Amazing Selling Machine course back in 2014. He started to make money online as he wanted to quit his office job many years ago.

An Overview of Amazing Selling Machine

To decide if Amazing Selling Machine is good or not, let’s take a look at the course content briefly.

Here are the modules of this course.

Module 0: Welcome and Overview

This module will teach you how to set up your Amazon seller account. Particularly, it will talk about how to navigate the course dashboard and avoid your Amazon seller account being suspended.

Although it is an introduction module, it is very long that Rich Henderson keeps repeating how good Amazon business is. It seems that he wants to convince you it works so that you won’t request for a refund right away.

But that raises a question in my mind: why would you spend so much on teaching people Amazon business if it can make you millions of dollars already? 

I reckon it is because selling the course makes them more money than selling on Amazon.

Module 1: Building Your Product Opportunity List

In this module, Rich Henderson talks about the advantages of branding. He also tells you the characteristics of a hot product.

After talking about what products are good to choose, he tells you what products to avoid selling.

The information shared in this module is very basic. It’s only valuable if you are a beginner in Amazon business.

Module 2: Profits, Product Sourcing and Professionalism

Rich Henderson talks about the basic requirements of branding in this model.  He also tells you how to source unique products to sell on Amazon.

Module 3: Ordering Your Inventory and Creating Your Brand

This module is about selecting suppliers and how to create Amazon listings.

Rich Henderson will tell you what to bear in mind when getting product samples. Some suppliers might send you high-quality samples, but then when you order for your customers, they send the cheap knock-off. So you have to be careful in finding a reliable supplier.

Also, you will learn how to set up your listing on Amazon and get approved.

Module 4: Ensuring Your Launch’s Success

This module is about how to set up social media profiles to launch your product. The content in this model is very basic. Everyone knows how to open and set up a social media account nowadays.

I think this module content should be improved so that more advanced Amazon sellers can learn something valuable.

Also, Rich Henderson didn’t teach you how to actually grow a social media account and media content strategy. This is not acceptable for a course that is so expensive.

Module 5: The 8 Components of the Perfect Product Listing

In this module, Rich Henderson walks you through the process of creating a product listing.

Here’s the process:

  1. Research initial keywords
  2. Write an enticing title for traffic
  3. Create a compelling product listing
  4. Calculate product pricing

Module 6: The Perfect Product Launch

In this module, Mike McClary will teach you how to propel a product into the marketplace: launch, Blitz and Rank.

The pre-launch checklist that Mike McClary provides is quite helpful. You will have a better idea of how to execute step-by-step.

Module 7: Advanced Marketing & Traffic Tools

This module is about the daily maintenance work that you need to do to run a successful Amazon FBA business.

You will learn how to write a list of daily business tasks, use Amazon lightning deals and improve your Amazon ads.

Module 8: Taking Your Business to the Next Level

This module is quite short. Mike and Rich will teach you how to scale your business to the next level. They will talk about how to add additional products and set a goal for your business.

Recommendation: Here’s The Best Alternative

16 Reasons Why I Don’t Recommend Amazing Selling Machine

1.The Good Reviews are Written by Amazing Selling Machine’s Affiliates

I’m sure you’ve seen a few other reviews of Amazing Selling Machine and they all speak highly of it.

All of them are paid to write, so if you purchase Amazing Selling Machine through their links, they will receive a commission. Therefore, their words are often biased and unreliable.

Here’s an example:

amazing selling machine review

You can see that this blog post gives Amazing Selling Machine 4.8 out of 5, which is a nearly perfect score. But should you trust them? When you visit the blog post, you can see them embedding many affiliate links directing you to the sales page of Amazing Selling Machine.

If you make a purchase, they will receive a huge commission. So there is obviously a conflict of interest there. I would say it is not a “review”, but a sale pitch. So you should not trust their words.

When looking for a course review, you should always go for someone who is a non-affiliate.

2. Amazon FBA Requires Too Much Time and Efforts To Earn A Penny

Amazon has millions of sellers, and many of them sell the same product. You can imagine the competition. After working for a year, you may not be able to earn a penny from your Amazon store.

amazing selling machine review

What’s the chance to win when there are so many other sellers competing with you on the same platform?

Additionally, if you have a full-time job, you may find it difficult to build a successful Amazon business. At least ten hours a week are required to see a bit of progress.

This is a “get rich SLOW” scheme. In the coming years, you won’t be able to make enough money to quit your job.

Let’s face it, speed is the key to business. In this era, everything changes so rapidly. You will not be able to beat your competitor if your speed is too slow.

As an individual with little resources, you cannot compete with the big brands when you build an Amazon business. The stores of big companies are managed by a team. 

There is a claim on the sales page that it only takes “a few hours a day” to build a business, a statement that seems excessively optimistic.

Everyone only has 24 hours in a day, so no matter how hard you work, it’s unlikely to win the big competition

3. Amazing Selling Machine Misses The Important Details For Beginners

The course may be difficult to follow if you’re a beginner in Amazon FBA. There is a lot of content in the course. You are taught many strategies, but you have no idea which one to follow.

There are also many small details not covered by the course, which are nevertheless important for beginners. Even after paying so much for the course, you still have to Google many things to solve the problems yourself. If that is the case, why should you pay thousands of dollars for them in the first place?

4. The Amazing Selling Machine is Too Expensive

Amazing Selling Machine is very expensive, so not everyone can afford it. Just the course fee alone costs $5K, not to mention the additional capital to buy inventory.

Amazing Selling Machine is simply a course. It’s not an all-in-one platform that allows you to start an online business from scratch.

In contrast, a better alternative that I will discuss later is much cheaper. With a low subscription fee, you will receive comprehensive training, domain registration, web hosting, writing tools, etc. Compared to Amazing Selling Machine, it is much easier to get started.

Actually, the price you pay for Amazing Selling Machine is enough for you to build multiple affiliate sites on my #1 recommended platform for 12 years or more!

5. Lack of Successful Stories of Students

Amazing Selling Machine claims to have helped many students to become rich, but there is no evidence supporting this claim.

There may be screenshots posted as proof of success in some reviews. The results cannot be verified to be accurate. Most of the time, it’s just a sales tactic.

Furthermore, while Amazing Selling Machine teaches people how to make money with Amazon FBA, most of their revenue comes from their courses instead of Amazon FBA. That makes the whole thing a bit unconvincing.

6. You Don’t Get Technical Support in Amazing Selling Machine

Beginners in online business need technical support quite often. Amazing Selling Machine offers only courses, not technical support. In such a situation, you are without a support network if you face technical difficulties.

Yes, you will feel helpless when you thought you can get all kinds of support after paying so much for the course.

My #1 recommended platform is different. You will get 24/7 technical support with your website. They have a technical team standing by at any time to help you when you encounter technical problems.

It’s really like having hired a technical team. Also, there is a community of a million members there to help you out when you have questions.

7. There is No Free Trial

Amazing Selling Machine does not offer a free trial. To get started, you have to pay thousands of dollars. If you do not like the course or do not feel comfortable with it, the risk is much higher. 

They offer a money-back guarantee, but there are some procedures or criteria to get your money back. At the end of the day, the final decision resides on them, not you. You can do nothing if they refuse to fulfil their promise.

However, my #1 recommended platform has a free membership plan, where you can get access to the first level training and even build a free website. If you like it and feel good to go further, you can then upgrade to the premium plan at a 50% discount for the first month. So you don’t need to worry about making a bad investment.

8. FBA business needs a large upfront cost

At least $15-20k is needed to start a business on Amazon. 

You will need to spend money on product samples and inventory, labelling and shipping costs, product launch services/pay-per-click advertising, as well as Amazon Marketing Services. 

As soon as you start selling Amazon, your first 10k will quickly be gone.

The process is time-consuming and expensive. In other words, if you are considering gambling with your hard-earned money, you must think carefully.

9. FBA Business model is complex and not suitable for beginners

Getting a product listing up and optimized on Amazon is a lot of work, even though Amazon does most of the work for you. 

Apart from that, you have to deal with many dry tasks every day. 

Among other things, you have to negotiate with suppliers and make comparisons between shipping companies and freight forwarders, as well as comply with local and Amazon regulations.

Beginners who are looking for a side hustle or a source of passive income, which requires little time and investment, may find this process too advanced. 

10. There is no quick cash flow

A business’s cash flow is its lifeblood. Amazon FBA business model, however, requires sellers to invest a substantial amount of money in purchasing inventory from suppliers in China. 

The costs will be even higher if you intend to create a unique private label product. The cost of creating a prototype in China is usually a couple hundred dollars. You can ask for a price on if you don’t trust me. 

Typically, production may take 1-2 months, depending on the nature of the products and the quantity. It takes 2 weeks for the package to arrive at Amazon’s warehouse after it has been shipped and cleared by customs.

It can take up to months for you to get paid for the inventory you bought.

11. Price war on Amazon reduces profitability

Amazon is rife with price wars. Any time a seller lowers their prices to attract more customers, other sellers will be forced to lower their prices as well. 

In order to avoid a net loss, you might have to cut production costs. This results in lower product quality, negative feedback from customers, and a drop in sales. 

Aside from intense competition, you have to deal with changing sales tax laws, category restrictions, and Amazon policies.

Amazon might even ban your account permanently if you violate some rules by mistake. 

The margin of profit of most Amazon vendors is at best slightly higher than 10%, due to intense competition. 

Starting an Amazon FBA business requires persistence and relentless focus.

12. Traffic Strategies Are Poorly Covered in Amazing Selling Machine

It is very disappointing that Amazing Selling Machine doesn’t put a lot of focus into teaching students how to drive traffic to their Amazon stores.

But for any business, traffic is the key. A business without traffic, meaning no visitors, is not a business. You will not get sales at all.

In Amazing Selling Machine, the instructors do not cover enough about running Facebook ads to do promotion. Facebook ads is one of the most effective ways to drive traffic for any online business.

amazing selling machine review

According to Facebook, there are over 6 million businesses running Facebook ads. So you can see the importance of it nowadays. The fact that Amazing Selling Machine does not teach you much is very disappointed, especially when you consider the expensive course price.

For those who don’t want to run paid ads, you may want to content marketing to drive traffic. But again Amazing Selling Machine doesn’t teach you how to do this. I can’t imagine how the students make money without knowing this important traffic strategy.

My #1 recommended platform is different. It has very comprehensive coverage on content marketing and hence people there know how to drive traffic to their online business.

13. The Brand Strategies Taught in Amazing Selling Machine are Poor

Amazing Selling Machine doesn’t teach you enough about building your eCommerce brand. This is very disappointing because having a brand is how you can differentiate yourself from others and stand out.

As I said, Amazon has intense competition. So if you don’t know how to do brand building, it’s hard for you to stand out from the crowd.

If you don’t have a brand, why do you think customers would buy from you instead of others? Your products will look exactly the same as other sellers when you don’t have a brand. So the fact that Amazing Selling Machine doesn’t teach you much about the brand building is unacceptable.

14. Amazing Selling Machine Has a Poor Trustpilot Rating

I tried to search for the real user reviews of Amazing Selling Machine on Trustpilot, which is the most credible review site:

amazign sellig machine review

Please note, Amazing Selling Machine’s website is

To my surprise, there are only two customer reviews about Amazing Selling Machine. The overall rating for them is just 3.2 out of 5 stars. Since many of its affiliates boast it as the best Amazon course on the market, this rating is incredibly poor.

For most legit and popular products or services online, you should see many positive reviews on Trustpilot. My #1 recommended platform has a rating of 4.8 out of 5 stars. This makes a big contrast to Amazing Selling Machine.

Think about it, if Amazing Selling Machine really helps thousands of students to become successful and rich, it’s not possible to just have 2 reviews on Trustpilot and ratings below average.

15. Your Amazon Store May Be Banned Suddenly

When you are selling on Amazon, you have to comply with a lot of complicated rules and regulations set by Amazon.

If you violate any one of them, your whole store will be taken down completely by Amazon. Some are permanent bans, meaning you won’t be able to sell on Amazon again. There are many reasons that Amazon can ban your store.

amazing selling machine review

Amazon changes its policies from time to time, so even if you are careful, you may get banned suddenly. After all, Amazon has the final decision-maker.

That’s why when it comes to online business, I don’t recommend people to build your asset on other people’s platforms. You should build your own website instead.

You lack the controlling power when you build your whole asset on Amazon. You don’t actually own the store, but Amazon does. You may lose everything overnight.

My #1 recommended platform is different. It will teach you how to build an asset that nobody can take away from you, which makes your business much more sustainable. After all, you don’t want your asset to be destroyed overnight after spending a lot of time and money.

16. The Creators of Amazing Selling Machine Make Most of The Money From The Course

Think about it, if Amazon FBA is very profitable, why would the creators teach you how to do it? Why do they tell you the “secrets” and attract more people to compete with them on Amazon? Isn’t there a conflict of interest?

There is only one reason to justify this. They cannot make much money from selling on Amazon because the profit margin on Amazon is very small.

They can make much more money in teaching people how to do Amazon FBA. They make much more money by selling you the dream to become a millionaire with Amazon FBA. Yes, it’s a dream because only a very small percentage of people can make a positive net profit on Amazon.

Therefore, I don’t recommend investing in the Amazon FBA business, not to mention paying for the high course price of the Amazing Selling Machine.

Recommendation: Here’s The Best Alternative

Amazing Selling Machine Review: Pricing

Amazing Selling Machine is one of the most expensive courses I have ever seen online. It costs $5k for the course. There is no discount on this course.

If you don’t like the course, you have a 30-day money-back guarantee. However, I’m not sure if there are any conditions to meet in order to get a refund. Most programs require you to prove that the course program doesn’t help, which is not possible. 

I would recommend you not to make a payment unless you are very sure. Otherwise, you may not get the money back.

Actually, I think this course is overpriced. You don’t have to pay so much to learn how to do Amazon business. There are many cheaper alternatives on the market. Also, a lot of information can be learnt for free on YouTube or blogs.

Recommendation: Here’s The Best Alternative

Amazing Selling Machine Review: Pros and Cons

Amazing Selling Machine Pros

  • The course content covers all the basics
  • The course is updated annually
  • The forum of the course is quite active, but not very helpful because they are all your competitors and hence you cannot expect them to help you a lot

Amazing Selling Machine Cons

  • The product selection method might not work all the time
  • There is no content marketing strategy so you may find it hard to drive traffic
  • It doesn’t teach you Facebook ads
  • Brand strategies are only briefly covered
  • The course is super expensive, probably because they have to pay a huge commission to their affiliates.

Is Amazing Selling Machine a Scam?

I cannot say Amazing Selling Machine is a scam. At least I don’t have sufficient evidence to prove this. However, it doesn’t mean I recommend Amazing Selling Machine.

You can learn how to launch an Amazon business from this course, but it doesn’t mean you can make money at the end of the day. You cannot expect to make money very quickly. In fact, it may take a year or more to break even.

I have read some customer reviews on Reddit and other trustworthy sources. I find that there are many negative reviews about the course. 

Some people said the marketing tactics of the course are very pushy. Many people also said they make no money after following the teaching in the course.

Moreover, Amazing Selling Machine has a very shady affiliate marketing program which makes the whole thing like a hoax. It has many affiliates who are NOT students at all.

The reason why there are so many affiliates promoting it is that it offers a 50% commission, which is nearly $2,500 commission for each sale. So it’s normal that many people are tempted to promote the course regardless of the actual quality.

It’s hard to find an honest review of the Amazing Selling Machine because of its generous affiliate program.

Personally, I don’t recommend buying Amazing Selling Machine because I cannot see many verified success stories of students. Very likely, you will lose a lot of money at the end of the day.

Instead, I have a better recommendation for you, which has enabled me to make 4-5 figure monthly passive income in less than a year.

This alternative is much easier and doesn’t require huge initial capital to get started. You can build a digital asset that can generate passive income for you while you are sleeping.

It is totally legit and sustainable.

If you want to know more about it, let me tell you in detail in the last section.

Recommendation: Here’s The Best Alternative

Amazing Selling Machine Review: Final Verdict

I don’t recommend Amazing Selling Machine. It’s too expensive and not worth the price. Most importantly, it’s hard to make money with Amazon FBA even if you learn from Amazing Selling Machine.

Many people end up burning a lot of money after diving into this business model. So you won’t see a lot of successful stories from Amazing Selling Machine.

Amazing Selling Machine is an overhyped course that aims to make money from the students, instead of helping people to make money online.

So if you are a newbie and want to make passive income online, I have a better recommendation for you, which I will tell you in detail in the next section. Read on.

Is There Any Better Alternative to Amazing Selling Machine to Make Money?

If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side-hustle.

Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.  

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

Also, it is less time consuming since you don’t have to manage inventory or handle customer service.

You can enjoy a steady stream of passive income while going on vacation or working a full-time job.

Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Amazing Selling Machine Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

If you don’t trust my words, you can go to Trustpilot to see what the members have to say:

Amazing Selling Machine review

At the time of writing, Wealthy Affiliate is rated 4.8 out of 5, which is excellent. It’s incredible to get such a high rating with more than 400 reviews.

If there are only two or three good reviews, you may say they are fake reviews. But you cannot fake it when there are more than 400 reviews there. Remember, Trustpilot has a very intelligent system to detect fake reviews.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

If you’d like to be the next success story and get the most out of Wealthy Affiliate, you can upgrade to the Premium Membership later. 

After that, you can get access to everything without the bother from any upsells.

Recommendation: Here’s The Best Alternative

1 thought on “Amazing Selling Machine Review – Scam or Legit? The Truth Exposed”

  1. 0 stars, they are scammers!!!
    They sell you the American dream, but never mention the reality of the market. They say “get rich quick; spend 1 hour per week; quit your job in 2 months; become a millionaire in a year”. When you ARE trapped in the inventory, losing a LOT of money and facing the harsh reality and try to post it in the ASM community – they BAN you and ignore your post! They BAN you so that other “stupid” students continue paying and buying the course. SCAM! And guys, trust me and millions of other sellers – you CAN find al info on Google, there is no need to pay 5k, you won’t hear anything new there.


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