Social media are online platforms that let people create and share content with each other in online communities. Facebook, Twitter, Instagram, Pinterest, SnapChat, YouTube, and personal blogs are all forms of social media. These platforms are often a cheaper (or even free) way to market products and brands, and they are especially good for reaching millennials.
In this article, we talk briefly about how to promote your products and brand on some of the most popular social media sites.
Don’t be the kind of person who goes to parties just to sell raffle tickets. Most likely, your friends, family, and coworkers on Amazon won’t like being sold to. But if you use social media marketing the right way, it can be both effective and welcome. Read on to find out how to do it right.
Table of Contents
- Benefits of Amazon Social Media Marketing
- What Content Should You Share?
- How To Promote Your Amazon Products and Brands on Social Media
- Growing Your Amazon Business With Influencer Marketing
- How to Send External Traffic from Social Media to Amazon Listings
- Create a Content Calendar to Post Regularly
- Final Words
Amazon is the biggest eCommerce platform in the world. Hundreds of millions of people feel comfortable shopping on Amazon and even use the site to do research and read reviews before making a purchase elsewhere (like on a company’s website). By sending people to your Amazon product listings or Amazon Brand Store through social media, you can increase conversions and add to your advertising plan.
It also gives your brand a place where people can tag you, and it lets people use your products to tag you. Influencers who wear New Balance shoes, for example, could promote the brand on their account.
Like an A+ detail page or a branded store, the best social media accounts will also show off your brand and encourage people to follow you to learn about new products and information. You can use Amazon events like Black Friday and Prime Day as part of your social media plan.
Customers can learn more about your brand, get insider information, and find out about sales, new products, collaborations/influencers, and more. You can sell on any of these sites, but Facebook Marketplace is the most popular.
Your Amazon social media strategy will depend on what you do for a living. Companies that sell clothes for kids, for example, have a very different way of marketing than companies that sell grooming products for men or pet food. Every brand, from clothing to food, can stand out.
Your brand strategy should include everything that has to do with branding, imagery, voice, audience, and your overall advertising strategy. This branding strategy may already be in use by The Brand Registry or Amazon Ads, such as Sponsored Brands and Sponsored Products.
A good way to figure out your social media strategy is to start by taking a look at your current accounts and content. Your style and the people you want to reach should be set. eCommerce Nurse has a variety of packages to meet the needs and budgets of every brand.
Here are some best practices for marketing on Amazon through social media that you should think about as you start (or improve) your Amazon social media strategy:
1. Facebook
Facebook is a great place to get more people interested in your brand because it has more than two billion users. Facebook ads are one of the best ways to reach a large number of people. There are also a number of free ways to promote your brand and products on Facebook, and pay-per-click advertising is usually much cheaper on Facebook than on Amazon.
Here are some tips for promoting your Amazon brand and products on Facebook:
- Make a Facebook page for your brand, business, or both, and link it to your brand’s landing page or Amazon store.
- Use Facebook ads to get people to visit the landing page for your brand or your Amazon store. One benefit of Facebook ads is that they let you build a list of contacts that you can use for future direct marketing.
- Think twice before linking directly from Facebook to product listings. If the traffic you get doesn’t turn into sales, your conversion rate goes down, which can hurt your Amazon product ratings and sales. By sending traffic to an intermediate destination, you can get rid of people who aren’t likely to buy anything.
Learn more about Facebook marketing tips.
2. Instagram
Instagram is a great way to get people interested in a brand or product because you can use visually appealing content to get more people to interact with it. It is thought that Instagram posts get 15 times as much attention as Facebook posts and 20 times as much as Twitter tweets. Because Instagram lets you use hashtags, you can target active conversations that are about your brand or the products you sell. As you get more followers on Instagram, people will trust your brand more, which will lead to more conversions.
Here are some tips for using Instagram to reach your marketing goals.
- Project an engaging personality. Your posts should show the personality, values, and culture of your brand. Everyone is drawn to someone who is fun, full of energy, and kind. Be the person and brand that everyone wants to be around.
- Use the shopping feature on Instagram. Tag your products in your posts to make it easy for people who are interested in them to find them on Amazon.
- Tell compelling stories. Use high-quality visual content to make an emotional connection between your brand and products and your audience.
- Use hashtags to connect your content to stories that are popular now. You can get more people to read your posts and increase your chances of making a sale if you link them to popular topics.
- Use Instagram Insights to figure out how well your marketing on Instagram is going. By looking at certain metrics, you can figure out what works and what doesn’t, as well as what changes are most likely to make your efforts more effective.
Learn more about Instagram marketing tips.
3. YouTube
As the most popular video streaming site in the world, YouTube can be a powerful way to build brand awareness and boost sales on Amazon. Here are some tips on how to market on YouTube successfully:
- Make your own YouTube channel, but instead of using your personal account, use a brand account. Find out how to set up a brand account and a YouTube channel by looking at YouTube’s help system.
- Change how your channel looks. Make sure your brand is reflected in your banner, icons, video description, and “About Us” page.
- Post engaging and relevant videos. Post videos that show how to do things, demo products, show how to fix things, and so on. These are meant to help potential customers in some way. Don’t just use videos to try to sell something.
Learn more about YouTube marketing tips.
Growing Your Amazon Business With Influencer Marketing
Influencer marketing is a type of social media marketing that involves endorsements and product placement with people and organizations whose opinions are trusted by a large audience. Influencer marketing can be used in two ways to raise awareness of your brand and boost sales on Amazon:
- You can join the Amazon Influencer program if you have a lot of followers. With this program, you can make your own influencer page with a custom URL and use it to recommend hundreds of products, earning money for each one that sells. To be eligible, you need to have enough followers on your YouTube, Instagram, Twitter, or Facebook account. For more information about the program, go to affiliate-program.amazon.com/influencers.
- Partner with a person who has a lot of followers and try to get her to promote your products. You don’t need a famous person to recommend your products; you can work with anyone who has a big social media following and whose followers are likely to be interested in what you’re selling.
Influencer marketing tends to work best with the following types of products:
- Electronics: YouTube has been a good place to market electronics products, in particular. Millions of people sign up for hundreds of channels so they can watch videos about the newest and best electronics.
- Diet, weight loss, and fitness products: Most of the people who have influence in this category are trainers who help others or people who have been on their own journeys to get healthier and fitter.
- Toys: Parents, teachers, and even kids can help sell toys by showing how fun and educational some of them can be. A professional’s opinion can be very helpful when people are looking for toys to give as gifts.
- Beauty and fashion: People who buy beauty and fashion products have always asked beautiful and fashionable people what to wear and how to look their best.
A smart business owner knows that the content on his website needs to show up on Google, social media, and other popular sites. It’s easy to share content on social media sites like Facebook and Instagram, which helps more people see it. Amazon brands often use these platforms to keep their customers up to date. Companies need to think about their social media strategy and how it affects the business, just like they do with every other part of marketing.
With Amazon’s powerful conversion tool, sellers can find out which sources send the most customers to their stores. With Amazon Attribution, marketers can measure and analyze advertising outside of Amazon to learn useful things about marketing channels outside of Amazon. The main part of the tool is a report about your best prospects and what they are interested in. It can be used to:
- Find out what you are doing outside of Amazon that is helping you reach your goals.
- Use full-funnel analytics to look at the details of your advertising campaign, such as individual clicks, detailed page views, conversions to your inbox, Add to Carts, and sales numbers.
- Look at how people interact with your brand on Amazon to find new ways to sell your products.
- Learn the conversion metrics for your Amazon campaigns so you can tell if they are working or not.
- Make sure that the marketing campaigns you run on Amazon add value to your brand and make your business run better.
Create a Content Calendar to Post Regularly
Without good planning, no plan will work, no matter what it is. To get people to read your website, you need to add new content often. It doesn’t have to be hard to market with content.
If you stay organized and post often, it can be pretty easy. For this, you need to make the content ahead of time and plan how it will be shared across multiple channels.
Content marketing calendars are a simple and easy way to make sure that content is published regularly. You have to be creative and organized to come up with new content that keeps your audience interested, keeps them up-to-date on current events, and helps your business succeed. Regular posting will not only make your blog last longer, but it will also bring in more readers.
Content marketing can be overwhelming, disorganized, and ineffective if you don’t have a regular plan. You can’t avoid it, and no schedule will ever be perfect, but you can manage your content by planning ahead with a calendar.
Final Words
Even though there was a global pandemic, Amazon has made good money and bought other companies in the last few years. Because the company has a strong digital marketing strategy, it is likely to continue to have a large share of the online market.
Social media marketing is most helpful for Amazon sellers because it raises awareness of their products. This gives them the chance to reach more people every year.
To make sure you stay competitive as you create your first social media content marketing plan, you need to learn about best practices. If you need help with that, Profit Whales will be glad to help you.