Proven Amazon Course Review – Is Jim Cockrum a Scam?

Are you looking for an honest review of the Proven Amazon Course? Do you wonder if it is a scam?

You may have read some other reviews about Proven Amazon Course but you may find them very salesy. 

Many of them are the affiliates of Proven Amazon Course, which means when you buy via their affiliate link, they will get a commission. So their words are not trustworthy.

To be transparent, I’m not affiliated with the Proven Amazon Course, which means I’m not paid to write this review. So you can be sure that my words are unbiased.

At the end of this review, I’ll also tell you a much better alternative that has enabled me to make a full-time passive income online.

Proven Amazon Course Review – Key Takeaways

Here’s what I’ll cover In this Proven Amazon Course review.

What is Proven Amazon Course? 

Proven Amazon Course (PAC) is an online course that aims to teach you how to build a business on Amazon.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

PAC stands out from the rest of the Amazon courses because it covers multiple strategies for selling and making money on Amazon, rather than just one.

Within the course, the following strategies are taught:

  1. Private Label
  2. Wholesale
  3. Buy Local, Sell on Amazon
  4. Replenishables (Replens)
  5. Online Arbitrage
  6. Selling on from outside the USA
  7. Merch by Amazon
  8. Kindle Direct Publishing
  9. Product Bundling

In addition to Amazon e-commerce, the course covers topics like Shopify and best accounting practices.

PAC was created by Jim Cockrum who boasts an excellent track record in the digital business. It contains a wide selection of video tutorials, PDFs, webinar recordings, and other curated learning resources. 

There is also a Proven Amazon Course group on Facebook and a traditional Amazon FBA forum that provides the opportunity to interact directly with other sellers.

In case you don’t know what is Amazon FBA, here’s the video for you:

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How Does Proven Amazon Course Work?

The Proven Amazon Course (PAC) is an online course designed to help you start and grow an Amazon-based business.

Compared to other Amazon courses we’ve reviewed, PAC covers more than one method for selling things and making money on Amazon.

Among the many techniques covered in the course are the following:

  • Private Label
  • Wholesale
  • Buy Local, Sell on Amazon
  • Replenishables (Replens)
  • Online Arbitrage
  • Selling on from outside the USA
  • Merch by Amazon
  • Kindle Direct Publishing
  • Product Bundling

The course material also includes information on e-commerce platforms besides Amazon, such as Shopify and good accounting techniques.

An Overview of The Proven Amazon Course

The Proven Amazon Course is filled with so many resources that putting them all on this page probably won’t suffice.

The following are the 17 most important mini-courses from this program:

  • Amazon 101 Course
  • Proven Private Label
  • Proven Q4 Plan
  • Proven Performance Inventory
  • Proven Wholesale Sourcing
  • Proven Online Sourcing Strategies
  • Product Sourcing Masterclass
  • Buy Local Sell to the World
  • Promotional Company Sourcing
  • Proven Product Partnering
  • eBay to Amazon Arbitrage
  • Proven Bundling Course
  • Proven Book Sourcing
  • Coffee Masterclass
  • Proven Merch Course
  • Proven Team Building
  • AZ Refund Guide

In the “Start Here” and “Next Steps” sections, you will find the most basic lessons. When you are starting out, do not skip the sections dealing with Amazon FBA basics and Amazon FBA basics.

The course will then teach you how Fulfillment by Amazon works, how different types of Amazon customers work, and how to build your Amazon FBA business.

Depending on where you are on your Amazon selling journey, you can pick up the rest of the courses anytime.

These mini-courses are only part of the overall program. You will have access to a wealth of resources in the Proven Amazon Course to organize all aspects of your Amazon business.

Amazon 101 Course

This course lays the foundations for building your Amazon business. It explains how to earn money from Amazon selling – fast and easy.

Proven Private Label

The private label venture can be complicated, but this course will take you through the step-by-step process of owning your own products and all the nitty-gritty, from development through sourcing to launch.

Proven Q4 Plan

Proven Q4 Plan is a virtual boot camp that only occurs in the fourth quarter of the year (the boot camp actually doesn’t start until September).

The holiday season and festivities make Q4 a profitable time of year. As a result, this boot camp aims to teach participants how to make the most of this and prepare for the new year.

It gives you access to older content from the last few years of the bootcamp.

Proven Performance Inventory

You will learn how to find high-margin, low-competition niches using Proven Performance Inventory.

These products are called “golden gaps” by Amazon expert Brett Bartlett. If you attend this webinar, he will teach you where to find these gaps.

Proven Wholesale Sourcing

Four top Amazon experts will share their most valuable tips for finding wholesale deals worldwide.

Also included are videos from past Proven Conference live events that explain why and how wholesalers seek out businesses like yours. Videos are from past Proven Conference live events.

Proven Online Sourcing Strategies

Including arbitrage, source types, budgeting, and tracking, this 7-hour course covers the most effective methods of sourcing profitable products online to sell on Amazon and eBay.

Product Sourcing Masterclass

You will learn more than 30 product sourcing strategies to boost your Amazon and eBay business with Product Sourcing Masterclass. 

Buy Local Sell to the World

A large number of Amazon FBA businesses outsource products from overseas. That’s not the case in this training.

Buying local products and selling them globally for huge profits is one of the main points of Buy Local Sell to the World.

Promotional Company Sourcing

Throughout this course, you will discover how to create exclusive Amazon bundles using promotional companies and launch a private label product within a few weeks.

Proven Product Partnering

The Proven Product Partnering program teaches you how to locate brand owners and popular products that aren’t on Amazon, so they can get on board.

eBay to Amazon Arbitrage Guide

eBay remains a gold mine of new and undiscovered merchandise. The eBay to Amazon Arbitrage Guide is the course for anyone looking to source products at huge discounts and list them on Amazon for a profit.

Proven Bundling Course

The Proven Bundling Course will teach you how to create smart, creative bundles that will leave your competition scrambling. The course is designed to create high-demand, high-profit, and hard to duplicate listings without losing capital.

Proven Book Sourcing

The Proven Book Sourcing course teaches you how to identify promising yet underappreciated books or books that have yet to be released by mainstream publishers and sell them on Amazon.

Coffee Masterclass

One of the most popular online products to sell is coffee. The Coffee Masterclass is the first step on the path to building a successful coffee brand. 

Proven Merch Course

It’s easy to produce and sell custom shirts on Amazon with no upfront costs or minimum print requirements. The Proven Merch Course will show you how to do it right.

Proven Team Building

If you are scaling your business, you should focus on its most important aspects. Business success often lies in the team. This often means investing in people.

The Proven Team Building course shows you how to bring your eCommerce business to the next level.

AZ Refund Guide

Refunds on Amazon, and eCommerce in general, are common things. This Amazon Refund Guide will show you ten different methods to get reimbursed for refunds that may have slipped through the cracks.

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Who is Jim Cockrum?

Jim Cockrum is the founder of Proven Amazon Course. His eBay and online businesses have sold millions of dollars in products and services and he has helped thousands of others start and grow successful businesses online since 2000.

jim cockrum

As an Internet entrepreneur, Jim has been working from home since 2002 with his wife and five children who all enjoy the freedom of an Internet lifestyle. Over 100,000 people subscribe to his free newsletter, “CES News”.

In addition to appearing in the Wall Street Journal, Men’s Health Magazine, Entrepreneur Magazine, and eBay radio, he hosts a weekly radio program called “Creative Internet Income Strategies.”.

His all-time best-seller “The Silent Sales Machine” describes eBay, Amazon, and Creative Internet marketing success. More than 200,000 people have read that book (estimated).

Recommendation: Here’s The Best Alternative

Who is Proven Amazon Course for?

Given the scope of the topics covered, PAC is ideal for anyone interested in e-commerce but not sure how to get started.

You can get a feel for the various Amazon sales strategies and then use Proven Amazon Course to delve deeper into the strategies that will make you most successful.

 PAC is not just useful for Amazon sales beginners, however.

I could not agree more with the following comment on the sales page of the course:

This course has numerous modules for everyone from “brand new sellers” to “advanced strategies.”

Cons and Complaints of Proven Amazon Course

1.The Good Reviews are Written by Proven Amazon Course’s Affiliates

I’m sure you’ve seen a few other reviews of Proven Amazon Course and they all speak highly of it.

All of them are paid to write, so if you purchase the Proven Amazon Course through their links, they will receive a commission. Therefore, their words are often biased and unreliable.

Here’s an example:

Proven Amazon Course Review - Is Jim Cockrum a Scam?

You can see that this blog post said Proven Amazon Course is excellent. But should you trust them? When you visit the blog post, you can see them embedding affiliate links directing you to the sales page of Proven Amazon Course.

If you make a purchase, they will receive a huge commission. So there is obviously a conflict of interest there. I would say it is not a “review”, but a sales pitch. So you should not trust their words.

When looking for a course review, you should always go for someone who is a non-affiliate.

2. Amazon FBA Requires Too Much Time and Efforts To Earn A Penny

Amazon has millions of sellers, and many of them sell the same product. You can imagine the competition. After working for a year, you may not be able to earn a penny from your Amazon store.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

Are you going to win when there are so many other sellers competing on the same platform?

Furthermore, you may find it difficult to build a successful Amazon business if you have a full-time job. In order to see some progress, you need to work at least ten hours a week.

This is a “get rich SLOW” scheme. In the coming years, you won’t be able to make enough money to quit your job.

Business is all about speed. Everything changes so quickly in this era. If your speed is too slow, you can’t beat the competition.

When you build an Amazon business, you cannot compete with the big brands if you have little resources. Big companies have teams that manage their stores. 

During the sales page, the claim is made that you can build a business in just a few hours per day, which seems overly optimistic.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

As you can see, this seller is quitting Amazon even though she makes over $10K sales a month. I’m not saying you can’t make money on Amazon. 

A very small number of top sellers can earn 100k per year. Before you can accomplish that, however, you will need to burn through a lot of money and shed a lot of blood.

3. The Course Content is Overwhelming and Quite Outdated

The course may be difficult to follow if you’re a beginner in Amazon FBA. There is a lot of content in the course. You are taught many strategies, but you have no idea which one to follow.

Some of the content in the core training hasn’t been updated since the last update in 2018. However, a lot has changed since the outbreak of the pandemic. 

So even after paying so much for the course, you still have to Google many things to solve the problems yourself. 

If that is the case, why should you pay thousands of dollars for them in the first place?

4. You Don’t Get Technical Support in Proven Amazon Course

Beginners in online business often need technical support. There is no technical support provided by Proven Amazon Course. Whenever you encounter technical difficulties, you are without a support network.

You will feel helpless when you think you can get all kinds of support after paying so much for the course.

My #1 recommended platform is different. You will get 24/7 technical support with your website. They have a technical team standing by at any time to help you when you encounter technical problems.

It’s really like having hired a technical team. Also, there is a community of a million members there to help you out when you have questions.

5. FBA business needs a large upfront cost

At least $15-20k is needed to start a business on Amazon. 

In addition to paying for inventory and product samples, labelling, shipping costs, as well as Amazon Marketing Services, you will need to spend money on product launch services and pay-per-click advertising. 

As soon as you start selling Amazon, your first 10k will quickly be gone.

The process is time-consuming and expensive. In other words, if you are considering gambling with your hard-earned money, you must think carefully.

6. FBA Business model is complex and not suitable for beginners

While Amazon does most of the work for you, setting up a product listing is a lot of work. 

Apart from that, you have many dull tasks to deal with every day. 

The process involves negotiating with suppliers, making comparisons between shipping companies and freight forwarders, and complying with local and Amazon regulations, among other things.

In this process, beginners seeking a side gig or a source of passive income with little effort may find the process too complex. 

7. There is no quick cash flow

Cash flow is the lifeblood of a business. In the Amazon FBA business model, however, sellers are required to invest a considerable amount of money into buying inventory from Chinese suppliers. 

The costs will be even higher if you intend to create a unique private label product. The cost of creating a prototype in China is usually a couple of hundred dollars. You can ask for a price on if you don’t trust me. 

Depending on the nature and quantity of the products, production may take 1-2 months. After the package has been shipped and cleared by customs, it takes 2 weeks for it to arrive at Amazon’s warehouse.

It can take up to months for you to get paid for the inventory you bought.

8. Price war on Amazon reduces profitability

Price wars abound on Amazon. Whenever a seller lowers their prices to attract more customers, other sellers will be forced to do the same. 

If you want to avoid a net loss, you might have to reduce production costs. The result is lower product quality, negative customer feedback, and a drop in sales. 

Aside from intense competition, you have to deal with changing sales tax laws, category restrictions, and Amazon policies.

Amazon might even ban your account permanently if you violate some rules by mistake. 

The margin of profit of most Amazon vendors is at best slightly higher than 10%, due to intense competition. 

Starting an Amazon FBA business requires persistence and relentless focus.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

Look at what this seller said about the fierce competition on Amazon if you don’t believe me. 

9. Traffic Strategies Are Poorly Covered in Proven Amazon Course

It’s very disappointing that Proven Amazon Course doesn’t focus a lot on teaching students how to drive traffic to their Amazon stores.

However, traffic is key for any business. Business without traffic, i.e., without visitors, is not a business. You will not get sales at all.

In Proven Amazon Course, the instructors don’t provide enough information about running Facebook ads for promotion. The most effective way to drive traffic to any online business is through Facebook ads.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

Facebook reports that over 6 million businesses are running Facebook ads. Thus, you can see the importance of it today. It is very disappointing that the Proven Amazon Course does not teach you much, especially when you consider its price.

You may use content marketing to drive traffic if you don’t want to run paid ads. Again, the Proven Amazon Course does not teach you how to do this. It is very hard for the students to make money without knowing this important traffic strategy.

My #1 recommended platform is different. It has very comprehensive coverage on content marketing and hence people there know how to drive traffic to their online business.

10. The Brand Strategies Taught in Proven Amazon Course are Poor

The Proven Amazon Course does not teach you enough about building your eCommerce brand. This is very disappointing because a brand allows you to differentiate yourself from others and stand out.

As I said, Amazon sellers face intense competition. So if you don’t know how to build your unique brand, it’s hard for you to stand out from the crowd.

Why do you think customers would buy from you if you don’t have a unique brand? You can’t differentiate yourself from other sellers when you don’t own a brand. So the fact that the Proven Amazon Course doesn’t provide much insight into the brand building is unacceptable.

11. Proven Amazon Course Has No Trustpilot Rating

I tried to search for the real user reviews of Proven Amazon Course on Trustpilot, which is the most credible review site:

Proven Amazon Course Review - Is Jim Cockrum a Scam?

To my surprise, there are no customer reviews about Proven Amazon Course. Since it is often referred to as the best Amazon course on the market, this lack of ratings makes the whole thing suspicious.

For most legit and popular products or services online, you should see many positive reviews on Trustpilot. My #1 recommended platform has a rating of 4.8 out of 5 stars. This makes a big contrast to the Proven Amazon Course.

Think about it, if Proven Amazon Course really helped thousands of students to become successful and rich, then it would be impossible to have no positive reviews on Trustpilot.

12. Your Amazon Store May Be Banned Suddenly

When you are selling on Amazon, you have to comply with a lot of complicated rules and regulations set by Amazon.

If you violate any one of them, your whole store will be taken down completely by Amazon. Some are permanent bans, meaning you won’t be able to sell on Amazon again. There are many reasons that Amazon can ban your store.

Proven Amazon Course Review - Is Jim Cockrum a Scam?

Amazon changes its policies from time to time, so even if you are careful, you may get banned suddenly. After all, Amazon has the final decision-maker.

That’s why when it comes to online business, I don’t recommend people to build your asset on other people’s platforms. You should build your own website instead.

You lack the controlling power when you build your whole asset on Amazon. You don’t actually own the store, but Amazon does. You may lose everything overnight.

My #1 recommended platform is different. It will teach you how to build an asset that nobody can take away from you, which makes your business much more sustainable. After all, you don’t want your asset to be destroyed overnight after spending a lot of time and money.

Recommendation: Here’s The Best Alternative

Proven Amazon Course Pricing

Proven Amazon Course is available for $29 per month, or for a one-time payment of $499 you can get unlimited access.

Compared to the other Amazon courses I have researched, the cost of this course is quite reasonable.

However, keep in mind that implementing many of the Amazon sales tactics suggested in the course would require additional financial outlay for things like software tools, inventory, advertising, etc.

PAC suggests that you should have at least $200 to get started with a “Buy Local, Sell To The World” or similar plan.

As far as I know, the absolute minimum investment to launch and sell an Amazon private label product is $5000.

Proven Amazon Course Discount

We regret to inform you that PAC is not currently eligible for discounts.

There has been mention of a $100 rebate here and there in the past (for unlimited access to the course), but that seems to be quite rare.

Refund Policy

Proven Amazon Course offers a 30-day, no-questions-asked return policy. Contact them within 30 days of receipt for a full refund (or credit, if desired) if you are not satisfied with your purchase.

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Is Proven Amazon Course a Scam or Legit?

I can’t say Proven Amazon Course is a scam. There is no evidence to prove so. In fact, you can learn quite a lot about Amazon FBA from this course.

That said, I’m not sure if Jim Cockrum had made so much money from Amazon since the net profit margins for most FBA stores are so thin.

Their major source of income appears to be online courses because he has put so much effort into promoting the Proven Amazon Course instead of his own Amazon stores. 

If you enrol in his course with the intention of becoming a top Amazon seller, you might not realise your dreams. 

The reason is that Jim Cockrum only tells you the bright side of Amazon FBA but not the problems with selling on Amazon.

Personally, I don’t recommend buying the Proven Amazon Course because I cannot see many verified success stories of students. Very likely, you will lose a lot of money at the end of the day.

Instead, I have a better recommendation for you, which has enabled me to make 4-5 figure monthly passive income in less than a year.

This alternative is much easier and doesn’t require huge initial capital to get started. You can build a digital asset that can generate passive income for you while you are sleeping.

It is totally legit and sustainable.

If you want to know more about it, let me tell you in detail in the last section.

Recommendation: Here’s The Best Alternative

Positive and Negative Feedback From Students

Positive Feedback

  • There are numerous student testimonials and success stories.
  • Private community that is active and helpful.
  • Covers a wide range of e-commerce tactics, including low cost tactics.
  • Money-back guarantee with no questions asked for 30 days.
  • Low price compared to most other Amazon courses and especially affordable to try the monthly subscription.
  • No exaggerated claims or sleazy marketing; explicit disclaimers on the sales page.
  • Jim Cockrum seems to be the real deal.

Negative Feedback

  • The basic training seems to have been completely revised in 2018, so some of the content is a bit outdated.
  • There are many PowerPoint style movies that often instruct you on what to do rather than showing you with a simple screencast.
  • There is so much material that it can be intimidating and difficult to navigate.
  • Some students complain about the coaching services offered by PAC as an additional benefit.

The Proven Amazon Course Review: Final Verdict

I don’t recommend the Proven Amazon Course. It’s not worth the price. Most importantly, it’s hard to make money with Amazon FBA even if you learn from the Proven Amazon Course.

Many people end up burning a lot of money after diving into this business model. So you won’t see a lot of verified successful stories from Proven Amazon Course.

Proven Amazon Course is an overhyped course that aims to make money from the students, instead of helping people to make money online.

So if you are a newbie and want to make passive income online, I have a better recommendation for you, which I will tell you in detail in the next section. Read on.

Recommendation: Here’s The Best Alternative

Better Alternative to Make Passive Income Online

If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side-hustle.

Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.  

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

Also, it is less time consuming since you don’t have to manage inventory or handle customer service.

You can enjoy a steady stream of passive income while going on vacation or working a full-time job.

Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing. Proven Amazon Course Review - Is Jim Cockrum a Scam?

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

If you don’t trust my words, you can go to Trustpilot to see what the members have to say:

Proven Amazon Course Review - Is Jim Cockrum a Scam?

At the time of writing, Wealthy Affiliate is rated 4.8 out of 5, which is excellent. It’s incredible to get such a high rating with more than 400 reviews.

If there are only two or three good reviews, you may say they are fake reviews. But you cannot fake it when there are more than 400 reviews there. Remember, Trustpilot has a very intelligent system to detect fake reviews.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

If you’d like to be the next success story and get the most out of Wealthy Affiliate, you can upgrade to the Premium Membership later. 

After that, you can get access to everything without the bother from any upsells.

Recommendation: Here’s The Best Alternative

Proven Amazon Course Alternatives

There are a few alternatives to the Proven Amazon Course.

1. The Amazing Selling Machine

This Amazon FBA training is very popular, but it comes with a hefty price tag.

2. Marketplace Superheroes

The $997 price tag for this training is rather reasonable. Both Steven Somers and Robert Ricky, who claim to have made millions with Amazon FBA, teach it.

3. Blue Sky Amazon – Sophie Howard

The Blue Sky Amazon business strategy is more concerned with creating your own brand and requires a much larger initial capital investment.

Proven Amazon Course FAQs

1. Is it necessary for me to take the course in order to be successful on Amazon?

No. Although the course’s lessons on the pros and cons of various strategies are helpful, they aren’t essential to being successful on Amazon.

This course is quite comprehensive and might be too much for someone who’s not yet sure what they want to do with their life. If this applies to you, you should look for other opportunities.

Seminars are often the first step, followed by purchasing additional training materials if you need them (or have time). It all depends on what you decide.

2. How much does Amazon FBA make a month?

There are large differences in income levels.

The answer to this question depends on a number of variables, including the quantity sold, the size of the marketing budget, the frequency with which offers are updated, the frequency with which promotions are run, and whether or not the salesperson does this as a full-time job.

For example, if you sell a product for $100 and your costs are $70, you need a profit margin of at least 20% to break even (so your total costs should be no more than $30). You can increase your profit by increasing your Amazon sales volume. But again, these numbers depend heavily on the type and origin of the goods you sell.

Recommendation: Here’s The Best Alternative

2 thoughts on “Proven Amazon Course Review – Is Jim Cockrum a Scam?”

  1. I’m disappointed to learn that Amazon is in fact competing with me. Amazon buys from the same manufacturer source as I do and sells it ahead of me. I am quitting Amazon and starting a blog instead. Thank you for recommending Wealthy Affiliate.

  2. I would rate the content of the course 5/10. The quality of the content itself needs improvement if I compare it to some of the other courses I have bought.


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