If you are interested in dropshipping, you might have heard of Mikey Kass who is pitching his course The Ecom Good Life.
But it’s hard to discern whether the course can really help you scale your dropshipping store. Does Mikey really know some secret hacks? Or is Mikey a scam?
To give you an answer, I’ve dived into the background of Mikey and his models on dropshipping to see if it is possible to generate six-figure income in a few months.
At the end of this article, I’ll also tell you a much better alternative that can help you create six-figure passive income at zero cost.
Below is what I’ll cover in the review of Mikey Kass and his programme.
Who is Mikey Kass?
Mikey became a full-time entrepreneur when he was just 18 years old. He started his dropshipping business at 17 and made $150k per month. This led him to drop out of high school and live in a home in Hollywood hills.
His parents were suspicious of his business and asked lawyers to conduct due diligence on his stores.
That’s why he had once been chased by cops, monitored by private investigators and interviewed by lawyers who asked him how he could possibly make a 6-figure income.
But after a year went by, Mikey decided to create a dropshipping course to share his knowledge. This gave birth to the training programme “The Ecom Good Life” which is a series of video lessons revealing to people how he managed to make his Hollywood dream come true.
What to Expect in the Ecom Good Life?
Mikey Kass claims that Ecom Good Life can teach you the following things:
- How to build a profitable dropship store
- Learn how to do product research and sell to customers in the right way
- Simple steps to create a successful Facebook ad campaign to promote your product
- Show you how to negotiate with suppliers
- Learn about the success habits and mindsets
Below are some of the methods Mike has learnt over the 4 years and he promises to show you in the course.
- How he made a 65%+ success rate of finding winning products
- He shows you how he maintains 40-50% net profit on 6 figures a month
- Rapidly expanding to $1000 dollars a day
- Work-life balance
- A blueprint to grow your own Shopify dropshipping store from $0 to potentially $10,000 – $150,000 per month
- He teaches you the product research methods and marketing techniques
What’s Inside The Ecom Good Life Course?
As in the case of most dropshipping courses, the Ecom Good Life comes with a set of video lessons where Mickey shares his secrets to every member.
- Facebook/ Instagram Ads – These videos teach you how to use marketing strategies that can get your ads to attract customers and bring them to your store
- Shopify Store Creation – Mikey shows you how to build a dropshipping store from scratch
- Winning Product Research – These lessons teach you how to find the winning products that can generate sales
- Mindset – Mikey teaches you some mindset stuff to help you cope with the challenges in dropshipping.
- Music Playlist – As a young boy, Mike is creative enough to include a music playlist to motivate you, though I don’t see the point of paying for a playlist of tunes which is available on Youtube for free.
Is Mikey Kass a Scam?
I cannot say Mikey Kass is a scam for legal reasons.
He may be one of the youngest entrepreneurs in dropshipping, although there is no verified proof.
But you can use your common sense. Would you trust an 18-year old who claims that he made over $653k in 4 months from a single store? Does it sound unrealistic?
Sometimes it can be hard to know if the figures were fabricated.
Because you can create as many orders as you want for a Shopify store and in most cases, the income proof is not profit. The dropshipping gurus seldom show you the Facebook ads cost which can eat away over 90% of the proceeds.
Also, think about it, if Mikey really has the secrets of success in dropshipping, why would he disclose this million dollar secret to you? It doesn’t make sense.
Lastly, even if it really worked for him a few years back, it doesn’t mean it will work for you today. The world of online marketing and dropshipping is changing very fast. Many marketing strategies used by marketers few years ago are no longer effective.
Is dropshipping still a viable option in 2020?
As an experienced dropshipper, what I can tell you is that dropshipping has become increasingly difficult. If you want to build a 6 figure dropshipping business, you need to shed some blood, sweat and tears to figure out how it works.
Here are a few points why I would not recommend dropshipping:
1. Financial Risk
Your dropshipping store won’t sell ANYTHING if you don’t ADVERTISE. But Facebook ads costs are skyrocketing and will eat away your PROFITS. You might need weeks or even months to just break even, before seeing any profit.
In another word, you have to take a huge FINANCIAL RISK in dropshipping.
2. Facebook ads are Pricey and Difficult
After observing most dropshippers’ results, at best, the total Facebook ad cost will account for at least 30% of your total sales.
But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.
According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.
Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.
If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.
3. Customer Support
In dropshipping, you have to spend a lot of time communicating with suppliers and dealing with customer service.
If your customer has any issues with the product, you have to wait for your supplier to help you. If your supplier is not helpful, you have to bear the loss yourself. Therefore, many dropshipping stores have poor customer review and have no returning customers.
In the worst case, you would expect a lot of credit card chargebacks, which risk getting your payment gateway shut down.
4. A lot of work on product research
For your store to keep making money, you always have to find a product that has the momentum to go viral in order that the ads costs can be covered.
In dropshipping, most products reach their peak in 1-2 months or even weeks. This is because many competitors will steal your product and create a better ad. Or increase their budgets on Facebook ads to outbid you.
Therefore, you need to keep finding new replacements to keep generating cash flow.
You might see people post revenues online but they don’t tell you the net revenue.
Some of them might be making money but it’s not sustainable.
The dropshipping business model is not as passive as you think. Most people who succeed in dropshipping are doing it full time because it requires you to keep finding new products, creating new stores, testing new ads and looking for new suppliers to make your income stable.
Is There an Easier & Better Alternative to Dropshipping?
If you don’t want to waste your time or risk your hard earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.
Yes, I would suggest you getting started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.
In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.
But How Much Can You Earn in Affiliate Marketing?
A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.
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