eCom Success Academy Review (2023): Scam or Legit?

If you’re reading this review, chances are you have watched Adrian’s YouTube videos or Facebook ads.

However, you might wonder if eCom Success Academy is a scam or a legit course. After all, there are lots of eCom courses that teach you how to make money dropshipping. 

As someone who has launched a dropshipping business, I’m in a good position to share with you everything I know about the program. 

At the end of this article, I’ll also tell you a better alternative to eCom Success Academy that has allowed me to make a full-time passive income. 

eCom Success Academy Review – Key Takeaways

  • Course Name: eCom Success Academy
  • Price: $2495
  • Course Creator: Adrian Morrison
  • Pros: Live coaching; Adrian is an experienced dropshipper
  • Cons: Too expensive; deceptive upsell tactics; difficult business model
  • Overall Rating: 2/5
  • Verdict: An expensive dropshipping course that teaches you how to make money from eCommerce.

In this eCom Success Academy review, I’m going to cover the following topics:

What is eCom Success Academy?

eCom Success Academy is a digital program created by Adrian Morrison. The course promises to teach you how to build a seven-figure business using Shopify and dropshipping.

Basically, Adrian’s course will show you how to sell physical products without having to buy or stock them yourself. 

Instead, you’ll be “drop shipping” them straight to your customers. And the best part? Adrian claims to share all his secrets step-by-step in this training course.

He’ll teach you how to create an e-Commerce store based on dropshipping using the most popular platform out there – Shopify. The course covers everything from setting up your store to driving traffic and making sales in any niche you choose. And if you’re wondering about traffic generation, don’t worry – that’s included too.

So, if you’re serious about building a successful dropshipping business and want to learn from someone who’s already done it, Adrian’s eCom Success Academy might be just what you need. Just make sure to use the course properly and you might just be able to achieve some impressive results and make some money online.

Learn more: best dropshipping courses

Recommendation: Here’s The Best Alternative

Who is The Founder of eCom Success Academy?

As the founder of eCom Success Academy, Adrian Morrison is a pretty successful digital entrepreneur, author, and speaker. He claims to have made $4 million from just one Shopify store, which is pretty crazy if you ask me. There’s no way to know if it’s true though.

Adrian Morrison

Anyways, Adrian considers himself an expert in making money from home because he’s apparently been doing it for a while. 

He says that independence is key to financial independence and he learned that while he was still in college. He’s built up a few businesses now, including the eCom Success Academy training course.

A lot of people are starting successful eCommerce businesses these days, and Adrian says his course has helped 106,431 people do the same. Again, it’s hard to know if that’s true.

You can check out Adrian on social media, like Instagram, Facebook, and YouTube.

His YouTube channel has 33.1K subscribers and he posts a lot of valuable content. The best part is that you can watch his tutorials for free.

How is eCom Success Academy structured?

eCom Success Academy is an eCom training program. It’s broken down into the following modules:

  • Shopify
  • Sourcing Products
  • Facebook
  • Email Marketing
  • Building Your A-Team
  • Project Management
  • Long-Term Exit Plan
  • Bonus Training

Below is an overview of each section:

1. Shopify

In the first module of this course, you will learn how to set up your Shopify store and add products.

In this module, Adrian will cover advertising strategies, branding, your sales page, and many other topics.

2. Sourcing Products

There will be some products that will not sell. Other products will sell better.

Adrian will explain where to find products for your store in this eCom Success Academy module.

Here are a few of them:

  • AliExpress
  • Teelaunch
  • Alibaba

He will also discuss how to choose the best products and how to negotiate prices.

This module contains 15 training videos.

3. Facebook

You need to market your Shopify store once it is up and running. Adrian will explain how to use Facebook ads in this module.

The key to success is traffic. It is claimed that Adrian’s career secret is in the millions in this module.

He goes into more detail about the following:

  • FB marketing setup
  • Fan pages, ad types
  • Targeting, audiences
  • Pixel
  • Writing an FB Ad
  • Bidding strategy
  • Advanced split testing

However, I will tell you why paid ads are not a good traffic source anymore later.

4. Email Marketing

The money is on the list. An email marketing campaign is something every online marketer should create.

Anthony and Adrian are both experts in this field. Adrian focuses this module on showing you how to create and run your email campaigns using MailChimp’s autoresponder.

5. Building Your A-Team

When you start making money and do not know what to do, what do you do? You start paying others to work with you and share the wealth.

In this module, you’ll learn how to find a virtual assistant to help you with your work overload.

Adrian discusses where you can find virtual assistants. You will learn how to search for and hire employees:

  • Upwork
  • OnlineJobs
  • 123Employee

6. Project Management

Here are four training videos in which Adrian discusses more details about project management.

For example, in the previous module, you will learn how and where to find the best people to help you.

Here he discusses how to manage your team.

7. Long Term Exit Plan

Have you ever thought about selling your business? 

It takes hours and thousands of dollars to build a successful business, and then you sell it at a higher price. You can then invest that money in another business.

To be clear, this module is about planning your exit strategy when it comes time to sell your business.

Even though the eCom Success Academy does not cover this topic in depth, I think it’s a good thing that Adrian included this topic.

8. Bonus Training

You can get the following from this module:

Weekly Coaching

Topics such as Shopify, Facebook Marketing, and emails are covered in pre-recorded webinars. Weekly live webinars are also available.

Emailing With Anthony

Anthony, Adrian’s brother, describes how to master email marketing in this module.

Outsource Mastery

In this lesson, you will find videos about outsourcing your business.

Sizzle Product Sniper Software

Adrian offers this app that automatically finds the most popular items on Aliexpress and other sites. I find the feature to be very useful.

Case Studies

This lesson contains some of Adrian’s most successful strategies.

eCom Success Academy Support

You will have access to a responsive support team if you have questions or need assistance with this course.

Recommendation: Here’s The Best Alternative

How does eCom Success Academy help you make money?

eCom Success Academy is a digital program that teaches you how to start a dropshipping business

Dropshipping is a good way to run an eCom store. Instead of stocking up, you wait for customers to order and then buy the products from a supplier. You don’t even have to handle it – they’ll ship it straight to the customer.

For entrepreneurs, it’s a good option since it doesn’t require as much money or resources as a traditional retail store. There is no need to open a physical store, hire employees, or pay for overhead. 

You just have to open an online store and buy products wholesale from suppliers who handle everything for you.

The course shows you how to set up a Shopify store, find a profitable niche, search for products, and drive traffic to your offers using social media ads.   

However, there’s no guarantee that you can make money from dropshipping. I’ll discuss the challenges with this business model in the following section. 

Challenges of Dropshipping Business

1. The market is too competitive

Dropshipping, the process of selling products online without holding inventory, has been gaining popularity in recent years. But is it really as easy as it seems?

Sure, starting an online business with dropshipping is relatively simple. You don’t need to invest in inventory or worry about shipping and handling. But just because it’s easy to start doesn’t mean it’s easy to succeed. With more and more people getting into the game, the competition is fierce. Google Trends data shows that searches for “dropshipping” have tripled in the past five years, proving just how popular it’s become.

One downside to the growing popularity of dropshipping is that it’s harder for new merchants to find their niche. Nearly every segment and product line is already being sold by someone else. 

This means that new merchants have to put in extra effort to stand out. They’ll need to do some serious brainstorming and market research to find a unique angle.

In a nutshell, while dropshipping may seem easy on the surface, it’s important to keep in mind that competition is high, and standing out can be difficult. But with the right approach and a little bit of hard work, you can still make it a successful dropshipper.

2. Paid ads are very expensive

Advertising on platforms like Facebook, Google, and TikTok is getting pricey. According to Business Insider, the cost of ads on these platforms is going up every year. And get this, it’s partly because of some recent changes Apple made to ad targeting. 

Apparently, Facebook’s CPM has gone up by 61%, Google’s CPM has increased by 75%, and TikTok’s CPM has skyrocketed by 185%. 

Even though TikTok is a newer and cheaper platform, it’s not looking like the ad cost is slowing down anytime soon. 

The reason for this is that more and more marketers and businesses are running ads on these platforms, so the competition is getting fierce. 

This means that as a beginner dropshipper, it might be harder for you to get started, and even if you’ve been dropshipping for a while, you might have to rethink your strategy.

3. Hard to maintain product quality

Dropshipping can be a bit tricky when it comes to making sure the products you’re selling match up with their descriptions. 

You can’t inspect the products before they’re shipped to buyers. This means if there are any issues with the products – like if they’re expired – it’s your brand that’ll take the hit. Even the most experienced vendors make mistakes, so it’s important to be prepared for this possibility.

With dropshipping, it’s hard to customize or enhance the products you’re selling. Since suppliers create and manufacture the items, you can’t make any changes to them. 

This means you might miss out on having unique selling features that could set your products apart from the competition.

4. Apple’s iOS 14 update limits advertising efforts

This update aims to get rid of a lot of the sneaky tracking Facebook was doing on users. Before, they were able to keep tabs on what we were doing online even after we left their site. 

They used that info to build up personal profiles for each of us, including our interests, habits, and even what we want. And let’s be real, they made a ton of money selling super-specific ads based on that data. 

But now, we’re starting to see some issues with ads not performing well. Not surprising though, since without all that tracking data, they can’t target as many users as effectively.

Recommendation: Here’s The Best Alternative

How much does eCom Success Academy cost?

There is no doubt that eCom Success Academy is one of the most expensive courses on the market in this niche.

You have to pay $2,495 once to work with Adrian Morrison.

If you want, you can split the payments into three monthly installments of $997 each. 

Refund Policy

eCom Success Academy does not offer refunds. There is no way to get your money back once you click the Pay Now button. 

This is a little disappointing. It seems that Adrian has no confidence in his course and is afraid of chargebacks. 

Many other online courses have at least a 30-day money-back guarantee.

Praise for eCom Success Academy

1. Adrian Morrison seems to be a dropshipping expert

Adrian is a total eCommerce pro. He’s got loads of experience with Shopify, Facebook ads, and email marketing.

If you’re thinking about starting an online business, having a mentor like Adrian could really give your chances a boost. 

But, let’s be real, it’s tough to know for sure if Adrian is really raking in the big bucks from eCommerce.

2. Training provided in a step-by-step format

eCom Success Academy is a comprehensive eCom training course. It covers every aspect of dropshipping. 

The course is well-structured and easy to follow.

3. Regular updates

The course has been kept up to date since it first came out. That’s awesome. With how fast things are changing in the digital world, it’s important to stay on top of things when it comes to marketing. 

Especially when it comes to running Facebook ads – the way they work is always changing, thanks to updates to Facebook’s algorithm.

4. Advanced strategies 

Adrian Morrison not only covers the basics but also shares advanced strategies for optimizing and expanding your Shopify store. 

And the best part? Once you master these strategies, you won’t need to buy any more courses. 

Plus, the eCom Success Academy even includes email marketing as an advanced way to scale your online business.

Criticism of eCom Success Academy

1. Overpriced

eCom Success Academy is definitely on the pricey side compared to other dropshipping courses out there. I mean, $2.5K is a pretty big chunk of change, and let’s be real, it’s not like you’re getting one-on-one training or anything.

It’s just a bunch of recorded videos. I get that they probably put a lot of work into the course, but honestly, the price seems a little steep. I’ve checked out other courses before and this one is definitely one of the most expensive ones I’ve seen. 

If the price was a little lower, it might be more reasonable. But as it stands, it might be a hard sell for some people.

2. No refund

It’s a bummer that eCom Success Academy doesn’t offer any guarantees. I mean, it would be awesome if they had a 30-day refund policy. 

Especially since the course is pretty pricey at $2.5k. It would be nice if Adrian let people test it out before committing to the full investment.

3. Lots of biased reviews from their affiliates

I’m sure you’ve seen a few other reviews of eCom Success Academy and they all speak highly of it.

All of them are paid to write, so if you purchase eCom Success Academy through their links, they will receive a commission. Therefore, their words are often biased and unreliable.

If you make a purchase, they will receive a huge commission. So there is obviously a conflict of interest there. I would say it is not a “review”, but a sale pitch. So you should not trust their words.

When looking for a course review, you should always go for someone who is a non-affiliate.

Trustpilot is a trustworthy site to look for customer reviews. But when I tried to search for eCom Success Academy on Trustpilot, there is no result at all:

Search result of eCom Success Academy on Trustpilot

4. Only focus on paid traffic methods

eCom Success Academy only focuses on paid ads for getting traffic to your website. But, as a marketer who’s pretty into online marketing, I gotta say, diversifying your traffic sources is key to staying successful in the long run. 

Ya know, Facebook can change up the rules whenever they want and boom – you’re out of the game. 

So, it’s always good to have a few other ways to drive people to your site, like SEO, blogging, and other methods. Just something to keep in mind.

Recommendation: Here’s The Best Alternative

Is eCom Success Academy a scam or legit?

eCom Success Academy is not a scam. It is a legit dropshipping course.

I’ve taken a look at the eCom Success Academy course and overall, it looks like it has some valuable information for those wanting to start an eCommerce biz. 

The course covers a lot of different topics and it seems like Aidan provides a step-by-step curriculum to help you build a Shopify store. Plus, there are some bonuses that add to the value.

But, here’s the thing: it’s pretty pricey. I can see why some folks might think it’s a scam because of that. 

And, just a heads up, dropshipping isn’t a get-rich-quick scheme. It takes a lot of patience and determination. 

Plus, it can be pretty expensive to get started, so if you don’t have a lot of capital, this might not be the best fit for you. 

All in all, it’s got some good info, but just be prepared for the cost and the effort it takes to make it work.

Other Dropshipping Courses

eCom Elites

Franklin Hatchett’s eCom Elites program is a great option for anyone looking to get into dropshipping. It’s one of the more affordable and comprehensive courses out there and it’s been updated recently, so you know you’re getting the most up-to-date information. In the course, Franklin goes over a bunch of different methods for generating traffic to your Shopify store. He’s definitely put in the work to make sure his students get their money’s worth.

One of the standout features of the course is the ChatBot training. It’s not something you see in every dropshipping course and it can really set your store apart from the competition. The course covers all the basics of getting started with Shopify dropshipping, so it’s perfect for beginners. 

Even though it was originally released in 2017, it’s been updated in 2019 and most of the content is still super relevant. Overall, the eCom Elites program is a solid choice for anyone looking to build a successful online business.

Dropship Lifestyle

Anton Kraly’s Dropship Lifestyle Course is packed with a ton of useful info to help you get started, like a blueprint with action tasks to keep you on track and a full review of the process. 

Anton’s all about teaching you how to build a lifestyle business, starting with finding the right niche and products that people actually want to buy. And the best part? He promises to get you set up and launch your online store within 21 days or less.

The course itself is pretty comprehensive, with 83 lessons and over 20 hours of video content. You’ll learn everything from building a Shopify store to finding suppliers, generating traffic, and even some tips on automating processes to boost your success rate. 

Plus, Anton focuses on high-ticket drop shipping, which means you’ll be picking niche products that have steady demand instead of chasing the latest trends or trying to sell low-ticket items with slim profit margins.

Is there a better alternative to dropshipping?

If you don’t want to waste your time or risk your hard-earned money on eCom Success Academy,  you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side hustle.

Yes, I would suggest you get started with affiliate marketing. It is far easier and less time-consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Wealthy Affiliate testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

2 thoughts on “eCom Success Academy Review (2023): Scam or Legit?”

  1. Man you go on and on but don’t answer the question is it a scam or not yes or no I don’t understand why you can’t say in my opinion it is or it isn’t a scam see I just showed you how easy it can you tell I’m irritated after reading that very very very o yeah very long description of is it a scam or not please please try to answer the question then go on your never ending rant so here is my question is it a SCAM OR NOT ?????

    • They said it awhile ago… it is not a scam. It’s legit. It’s just very expensive compared to other similar courses that offer the same thing. This is quite an extensive answer. It’s good that the article tells you everything that you’ ll get in the course compared to other courses because then you can see if you’re getting your money’s worth. Good luck!


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