Brian Cha (車志健) Review (2023): Scam or Legit?

If you’re in Hong Kong, you’ve probably heard of Brian Cha.

Since 2017, he’s been all over YouTube and Facebook, pushing a course called “Automated Sales System” with different names.

A friend in Hong Kong told me he’s annoying, always trying to skip his ads.

I was curious about him because I don’t believe he makes nine figures a year. His sales pitch sounds dumb, and his students, mostly actors from Malaysia, don’t make me trust him. But how does he have money for fancy Facebook ads?

To learn more about Brian Cha, I spent hours researching his program.

At the end of this review, I’ll also tell you how I made a full-time passive income in my early twenties.

In this review of Brian Cha, I’ll cover these points:

Who is Brian Cha (車志健)?


Brian Cha is renowned as a motivational speaker and business coach, touting three Guinness World Records as part of his inspiring narrative shared online. While some bloggers assert his net worth is $10 million, my sources suggest it’s closer to $1-$2 million.

How do I deduce this? Well, he’s consistently invested in social media ads over the years and resides in a New Territories house, likely valued around $1.5 million. Granted, that might belong to his father.

Before delving into business coaching, he spent two decades as a fitness trainer, during which he authored books and made appearances on local TV shows, yet failed to attain celebrity status.

In a surprising career shift, he transitioned to public speaking and online business coaching. In a TV show appearance, he disclosed that this change was inspired by watching a YouTube video featuring Les Brown.

It’s worth noting that his ability to pivot careers might be facilitated by his affluent background in New Territories. His brother, married to a Hong Kong actress, and both siblings studying in Hawaii, reflect a privileged upbringing.

Brian has, over time, launched numerous courses, with his automated sales system standing out as the most prominent, promising an 8-figure income potential.

Brian has over 38.1k subscribers on his YouTube channel “Brian Cha Motivation” but most of his videos only have a few hundred views.

I can’t shake the suspicion that his subscribers are fake—just like the followers on his Facebook and Instagram. It seems like they’ve been purchased because there are very few likes.

Brian claims to have students worldwide, but he hasn’t released a single video in English. So, if you don’t speak Cantonese, you’re out of luck if you want to enjoy his amusing speeches. Sorry, pal.

Recommendation: Here’s The Best Alternative

What is Brian Cha’s Automated Sales System?

Although he created a lot of content on social media, he does not go into the details about what exactly this automated sales system is.

The only thing he talked about the automation side of the system is the payment gateway and allowing people to watch videos online. It sounds as if the internet is brand new stuff to him.

Anyway, if you really want to learn Brian Cha’s automated sales system, you can simply see how he markets his own courses. And you will find that it is not something magic as he sounds.

Firstly, When you go to his website, you will see he is using ClickFunnels to build his website.

brian cha website

ClickFunnel is a marketing automation tool that allows you to build a website or landing page very easily without web development knowledge.

Actually, there are a lot of funnel building softwares in the market nowadays. ClickFunnels is just one of them. There’re other similar tools you can use such as Unbounce or Leadpages.

In the past, to build a website or landing page online, you had to hire a web developer or programmer. It takes a massive amount of coding and integration.

With software like ClickFunnels, building a website is simply drag and drop. You don’t need any programming or coding skills. Many online marketers are using it.

So you may wonder why Brian Cha calls a ClickFunnels website an automated sales system. Actually he is just talking about a sales funnel made with ClickFunnels.

Sales funnel is a core concept in digital marketing. It simply means the multi-step process that turns a prospect into a buyer. It’s multi-stepped because nobody will buy from you in the first instance. A prospect has to go through a purchase lifecycle before he takes action to buy your stuff.

So Sales Funnel has become a preferred option for marketers to draw in more leads to a business, to expand on the visibility of a brand, and to get more people to buy from them.

Learn more: Best Ways to Make Money Online

Can You Really Automate Your Business?

No doubt, building a sales funnel with marketing automation tools like ClickFunnels can save you a lot of time. It does automate some aspects of your business, such as showing your product, accepting payment and following up with emails.

But it does not mean you can sit back and wait for money to flow in with a sales funnel set up. Setting up a sales funnel  is just the first basic step in online business.

It’s not going to automatically make you money. It’s not exactly an automated sales system as described by Brian Cha.

In fact, no business can be fully automated. Marketing automation tools will only help you increase productivity and save you some manual work.

You still need to spend a lot of time working out and testing your marketing strategies, such as running ads, taking customer calls, driving traffic to your website, etc.

So Brian Cha still has to create videos and run ads every day to drive traffic. You can’t automate these things.

Can I Make an 8 Figure Income With Brian Cha’s Course?

Although Brian Cha claims he makes a million dollars a month, no one can really verify that.

Besides, designing a sales funnel is just the first basic step for the entire sales process. To really make sales, you still have a lot to do.

First, product quality is important. Can your product really help people solve their problems? Do you believe in what you are offering? If you are selling a money-making course like Brian Cha, you need to put a lot of energy into creating course content that can really help people. If your course content is useless, you will get a bad rap and your business will not be sustainable.

Second, assuming your product is great, you need to find out which people have specific problems or needs that your product can solve. In other words, you need to drive relevant traffic to your website or funnel.

This is the most important step not mentioned by Brian Cha.

A business without traffic is not a business.

It’s not as Brian Cha describes that building a sales funnel alone will not automatically bring you customers. You still need to go out and get people to visit your website or sales funnel.

And to do that, you need to know traffic strategies. There are unpaid and paid strategies.

Recommendation: Here’s The Best Alternative

What is Brian Cha’s Traffic Strategy?

Brian Cha relies heavily on paid advertising. I suspect he has spent a million dollars running ads, so most people in Hong Kong have seen his ads.

You may wonder where he got so much capital to run ads when he was 4 million in debt to begin with.

It is unclear and only Brian Cha himself knows. He probably found an investor for his business.

Bad Reviews of Brian Cha (車志健) on YouTube

Brian Cha spends a lot of money on YouTube ads. Ironically, he has a lot of bad reviews on YouTube.

If you search on YouTube, you can find a lot of YouTubers rating Brian Cha. Many of them say that he is a scammer. You can watch the videos before you sign up for his courses:

In this video, Brian Cha accepted the invitation of a Hong Kong media to explain if he is a scammer:

Praise for Brian Cha

  • I appreciate Brian Cha’s hard work; he genuinely tries to offer free advice on business and personal development. However, I find some issues with his logic. For instance, he asserts that you can achieve anything as long as you dream big. That’s simply nonsensical.

Criticism of Brian Cha

  • Brian Cha has enlisted numerous inexpensive actors from Malaysia to provide video testimonials, a fact easily discerned from their accents.
  • In his video courses, Brian Cha doesn’t actively engage in teaching. Some students have disclosed that once they enroll, the instruction is handed over to another coach.
  • Brian appears to lack a comprehensive understanding of online marketing, as evidenced by his assertion that Facebook ads are less accurate in targeting audiences compared to YouTube ads—an inaccurate statement.
  • The validity of Brian’s income claim is questionable. Allegedly making over $1 million monthly surpasses the earnings of well-known marketers such as Neil Patel.
  • Brian Cha presents a false narrative about his background, pretending to hail from a humble family. In reality, both he and his brother pursued university education in Hawaii.
  • Moreover, Brian fails to provide a clear course outline, opting instead to encourage audiences to sign up for his free masterclass, which, according to reports, lacks substantial value.

Is Brian Cha (車志健) A Scam (呃人)? Why Don’t I Recommend His Course?

Brian Cha isn’t a scam. There is no sufficient evidence to prove that. However, it doesn’t mean I recommend Brian Cha’s course.

The stuff taught by Brian Cha is very basic and can be found online for free.

Besides, Brian Cha himself has only a few years of experience in the online marketing business. So you won’t learn any advanced skills from him.

I suspect he doesn’t know the basic technical stuff at all because he relies on his team to develop everything for him. He’s kind of like a spokesperson for his company.

One thing that makes me wonder is that Brian Cha said he was $4 million in debt. When he was about to go bankrupt, he suddenly became a business coach and started teaching people how to do business online. That doesn’t look convincing to me.

Who would learn from a person who failed to succeed in his own business? It’s ridiculous! The logic here is that would you or should you learn from someone who failed in the exam and expect him to help you get a distinction in the exam?

What’s more, if you want to learn sales funnel or ClickFunnels, actually you can get access to free comprehensive training by the founder Russell Brunson after you subscribe for ClickFunnels.

Therefore, I wouldn’t recommend Brian Cha’s course.

Recommendation: Here’s The Best Alternative

Is There A Better Alternative To Brian Cha’s Course?

If you want to make a full-time passive income from home, I’d suggest you to start an affiliate marketing business.

However, I’d recommend you to get started with the most reputable platform: Wealthy Affiliate instead.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

10 thoughts on “Brian Cha (車志健) Review (2023): Scam or Legit?”

  1. 100% agree with what you mentioned above. In his course, he taught something very basic which I don’t really want to spend my valuable time and money for it.

  2. Brian Cha is nothing but a joke in Hong Kong. He always laughs me out of tears when he does his speeches. I have watched his videos only because he is so funny.


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