Are you looking for a review of Brian Cha (車志健)? Is Brian Cha (車志健) a scam (呃人)? If you are from Hong Kong, you probably know who is Brian Cha, who runs Facebook Ads and Youtube Ads intensively targeting Hong Kong audiences. You may wonder if he is a scam or not.
He claims to teach you an Automated Sales System that can attract and convert customers for you automatically. But is it true?
There are so many scams online, so it’s a good practice to do some research online before investing your hard-earned money into a course.
In this Brian Cha (車志健) Motivation Course Review, I’m going to cover the following:
Who is Brian Cha (車志健)?
Brian Cha is a motivational speaker and business coach. He claims to break the Guinness World Records for three times and uses his story to motivate people online.
Before being a business coach, he was actually a fitness coach for around 20 years. But in recent years, he suddenly changed his career into a totally different field: public speaking and online business coaching.
He has launched different courses over the years. The most well-known one is his automated sales system, which claims to help you make an 8-figure income.
What is Brian Cha’s Automated Sales System?
Although he created a lot of content on social media, he does not go into the details about what exactly this automated sales system is.
The only thing he talked about the automation side of the system is the payment gateway and allowing people to watch videos online. It sounds as if the internet is brand new stuff to him.
Anyway, if you really want to learn Brian Cha’s automated sales system, you can simply see how he markets his own courses. And you will find that it is not something magic as he sounds.
Firstly, When you go to his website, you will see he is using ClickFunnels to build his website.
ClickFunnel is a marketing automation tool that allows you to build a website or landing page very easily without web development knowledge.
In the past, to build a website or landing page online, you had to hire a web developer or programmer. It takes a massive amount of coding and integration.
With software like ClickFunnels, building a website is simply drag and drop. You don’t need any programming or coding skills. Many online marketers are using it.
So you may wonder why Brian Cha calls a ClickFunnels website an automated sales system. Actually he is just talking about a sales funnel made with ClickFunnels.
Sales funnel is a core concept in digital marketing. It simply means the multi-step process that turns a prospect into a buyer. It’s multi-stepped because nobody will buy from you in the first instance. A prospect has to go through a purchase lifecycle before he takes action to buy your stuff.
So Sales Funnel has become a preferred option for marketers to draw in more leads to a business, to expand on the visibility of a brand, and to get more people to buy from them.
Can You Really Automate Your Business?
No doubt, building a sales funnel with marketing automation tools like ClickFunnels can save you a lot of time. It does automate some aspects of your business, such as showing your product, accepting payment and following up with emails.
But it does not mean you can sit back and wait for money to flow in with a sales funnel set up. Setting up a sales funnel is just the first basic step in online business.
It won’t automatically bring you money. It’s not exactly an automated sales system as described by Brian Cha.
In fact, no business can be fully automated. The marketing automation tools only help you increase productivity and save you some manual work.
You still need to devote a lot of time in crafting and testing your marketing strategies such as making ads, taking phone calls from customers, driving traffic to your website etc.
So Brian Cha still needs to create videos every day and runs ads to drive traffic. You cannot automate these things.
Can I Make an 8 Figure Income With Brian Cha’s Course?
Although Brian Cha claims to earn a million dollar a month, nobody can actually verify that.
Also, designing a sales funnel is just the first basic step for the whole sales process. To really get sales, you still have a lot of stuff to do.
First, product quality is important. Can your product really help people to solve their problems? Do you believe in what you promote? If you sell a money making course like Brian Cha, you have to devote a lot of energy to create your course content which can really help people. If your course content is useless, you’ll be bad-mouthed and your business won’t be sustainable.
Second, assuming your product is great, you need to find out the people who have certain problems or needs that your product can solve. In other words, you need to drive relevant traffic to your website or funnel.
This is the most critical step which is not mentioned by Brian Cha.
A business without traffic is not a business.
It’s not like what Brian Cha describes, building a sales funnel alone would not bring you customers automatically. You still need to go out and get people to visit your website or sales funnel.
And to do this, you need to know traffic strategies. There are unpaid and paid ones.
What is Brian Cha’s Traffic Strategy?
Paid ads is what Brian Cha heavily relies on. I suspect he spent a million dollar on running ads so that most people in Hong Kong have seen his ads.
You may wonder how come he has so much capital to run ads given that he had 4 million debt at the beginning.
That’s unclear and only Brian Cha himself knows. Probably he got an investor in his business.
Bad Reviews of Brian Cha (車志健) on YouTube
Brian Cha spends a lot of money on running YouTube ads. Ironically, he has many bad reviews on YouTube.
If you search on YouTube, you can find a lot of YouTubers reviewing Brian Cha. Many of them are saying that he is a scammer. You may watch the videos before you enrol in his courses:
In this video, Brian Cha accepted the invitation of a Hong Kong media to explain if he is a scammer:
Is Brian Cha (車志健) A Scam (呃人)? Why Don’t I Recommend His Course?
I cannot say Brian Cha is a scam for legal reasons. There is no sufficient evidence to prove that. However, it doesn’t mean I recommend Brian Cha’s course.
The stuff taught by Brian Cha is very basic and can be found online for free.
Also, Brian Cha himself only has few years of experience in the online marketing business. So you won’t learn advanced skills from him.
I reckon he doesn’t know the basic technical stuff at all because he relies on his team to build everything for him. He is just like a spokesperson of his company.
One thing that makes me feel suspicious is that Brian Cha said he was in debt of 4 million dollars. When he was almost going bankrupt, he suddenly became a business coach and started teaching people how to do business online. That makes me feel unconvincing.
Who would learn from a person who failed to succeed in his own business? It’s ridiculous! The logic here is that would you or should you learn from someone who failed in the exam and expect him to help you get a distinction in the exam?
What’s more, if you want to learn sales funnel or ClickFunnels, actually you can get access to free comprehensive training by the founder Russell Brunson after you subscribe for ClickFunnels.
Therefore, I wouldn’t recommend Brian Cha’s course.
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