Nick Shackelford – Foundr Facebook Ads Course Review, Scam or Legit?

Are you looking for a review of Foundr’s popular course: “How to Run Facebook Ads“? Foundr cooperates with Facebook ads expert Nick Shackelford.

More than 9 million businesses are advertising on Facebook. The reason is that the profitability of running Facebook ads far exceeds other traditional marketing channels like newspaper, magazine and billboards etc.

However, Facebook advertising is not easy. It’s a valuable skill set that you have to learn and practise. But where and who you should learn from? 

There are many gurus teaching Facebook ads nowadays. But many are not trustworthy and only overpromise people.

So you may wonder if Foundr’s Facebook ads course can teach you the right methods so that you don’t have to rely on expensive and incompetent agencies to run ads for you.

I have a passion to help people explore the best marketing courses or tools. I’ve done hundreds of reviews over the years.

So to help you decide if Foundr’s “How to Run Facebook Ads” is the best Facebook ads course for you, I have done thorough research about it.

SinceI have enrolled in this course myself, I can tell you everything you need to know.

Foundr Facebook Ads Course Key Takeaways

In this review of Foundr’s Facebook ads course, I’m going to cover the following so that you can make an informed decision.

What is Foundr’s “How to Run Facebook Ads” Course?

Foundr’s “How to Run Facebook Ads” course is for people who want to learn how to run Facebook ads to scale their business.

Facebook and Instagram advertising is the most important marketing channels for the majority of online businesses. 

nick shackelford – foundr facebook ads course review, scam or legit?

With Facebook ads, you can segment and retarget your potential customers. The exposure and impressions you can get for your business on Facebook and Instagram are so huge that no online businesses can ignore them.

Every day, there are hundreds of thousands of businesses and entrepreneurs scaling their business to a million dollars with Facebook ads. For any businesses desiring more leads and sales, Facebook ads should be your focus marketing strategy.

10 years ago, you may doubt if Facebook ads work or not for your business. But today, you should see countless businesses around the world are running Facebook ads to market any type of products or services and get amazing results in a very short period of time. 

It works like magic, but it’s also true that the world has changed as Facebook advertising dominates the marketing of businesses.

The return on ad spend (ROAS) of Facebook ads can be very high if you do it right. Many online marketers can consistently make $2, $3, or even $5 for every one dollar of ad spend. So it can be 200%, 300$, or even 500% return on your investment.

That’s why Facebook ads can be the most rewarding investment for any business. Many businesses start from their bedrooms but made it to Silicon Valley because of the ability to advertise on platforms like Facebook, which has no entry barrier.

However, not everyone knows the right way to run Facebook ads. If you are new to Facebook, the first and foremost step you have to take is to invest in a Facebook ads course and learn the best strategies and methods so that you won’t waste money.

Foundr’s “How to Run Facebook Ads” course provides you with a proven “algorithm-proof” Facebook strategy that works for all niches or businesses.

You may wonder where you should start. Here are the questions you may have in your mind:

  • What click-through or conversion rate is normal?
  • How much money should you spend on Facebook ads?
  • How to stay compliant with the changing Facebook ads policies?
  • What are the foundational building blocks of running Facebook ads?
  • How to diagnose the problem of an ad and make adjustments
  • How to scale and optimise an ad?
  • How to do testing on the audience, creative and ad copy?
  • How to increase the engagement of Facebook ads?
  • Why is the Facebook ad cost rising so fast? 

If you want to know how to solve these problems with Facebook ads, you will be able to find the answers in this course.

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Who is Nick Shackelford?

Nick Shackelford is a famous Facebook ads expert. He is also the founder of multiple companies. He has helped many big companies to run Facebook ads, including Apple

nick shackelford – foundr facebook ads course review, scam or legit?

Before being a Facebook ad marketing expert, Nick Shackelford was a professional soccer player for the LA Galaxy II. After that, he became a soccer coach in high school. But gradually, he realised he couldn’t trade time for money and started learning the online business and became an entrepreneur.

Over the past few years, Nick Shackelford has managed and spent more than $100M in running Facebook ads for his clients and generated close to $239 million in return.

Even Facebook Business did 3 case studies on the methods Nick Shackelford used to help his clients succeed in running Facebook ads.

For example, Nick Shackelford helped Diff Eyewear generate $255,000 in just 24 hours after they launched their business.

Also, Snow Teeth Whitening employed Nick Shackelford to run Facebook ads for them. And Nick Shackelford amazed them by increasing their orders by 240%!

Another amazing track record of Nick Shackelford is that he helped PupSocks to generate $13 million in sales in 32 days!

As Foundr only cooperates with reputable practitioners, Nick Shackelford is the best choice to be the Foundr’s Facebook ads course instructor.

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What is Foundr about?

Foundr is a reputable global media and education company founded by Nathan Chan. It has more than 2 million followers on social media including Instagram, Facebook, YouTube etc.

Foundr is different from other online education companies because it started as a business Magazine, which has interviewed many successful entrepreneurs such as Mark Cuban, Richard Branson, Jack Dorsey, Arianna Huffington. I like reading Foundr’s Magazine as it shares a lot of insightful tips for business owners.

In recent years, Foundr has cooperated with many successful online marketing experts to create online courses to teach people how to start a successful online business.

I have enrolled in a number of their courses, and none has disappointed me so far. Their course quality is one of the best in the market. They have a strict “no guru” policy where they only work with proven practitioners and real entrepreneurs who really build a successful business and do what they teach you.

I have learnt a lot of secret strategies from Foundr’s courses, including this Facebook ads course. I was amazed by how comprehensive it is, which shares a lot of untold secrets of Facebook advertising.

An Overview of “How to Run Facebook Ads” by Foundr

Nick Shackelford is the course instructor of the “How to Run Facebook Ads” course.

Since Facebook ads’ algorithm changes all the time, many people will find it hard to understand Facebook ads. What works in the past might not work today.

Therefore, Nick Shackelford aims to teach you the “algorithm-proof” process in running Facebook ads. This process has been used by more than 150 successful online businesses.

The key to success in Facebook ads is all about testing, just like doing scientific experiments. However, if you have to do the experiments yourself, you’re going to suffer a lot of failures.

Nick Shackelford has gone through those failures and come up with a step-by-step process to run Facebook ads. He has done the hard work for you, so there is no reason not to follow his success blueprint.

Moreover, Facebook advertising’s algorithm changes frequently. Many gurus may teach you some cool ninja hacks. But those hacks are not really legitimate and tend to game the system of Facebook. So gradually you will find those hacks become ineffective or even get your ad account banned by Facebook.

Foundr’s Facebook ads course is different. They don’t teach you short-term tactics, but teach you the algorithm-proof principles that work, regardless of the changes in Facebook’s algorithm.

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The MGD Framework of “How to Run Facebook Ads by Foudr”

How to Run Facebook Ads” course will teach you the MGD framework invented by Nick Shackelford after years of testing.

MGD framework stands for “Make Good Decisions Framework”. It is a framework that is distilled from Nick Shackelford’s countless tests, failures and successes.

In this course, Nick Shackelford will show you step-by-step how to implement the MGD framework. 

Unlike other gurus’ courses, it’s not about talking without doing. Nick Shackelford will show you a behind-the-scenes look into how to run Facebook ads. Every step of implementation is shown to you on screen.

What Can You Learn in “How to Run Facebook Ads by Foundr”?

This is the most comprehensive Facebook ads course I have seen on the market. It covers everything from creative & copy, media buying and margin to launching ads that convert.

The content in this course is not outdated or untested theories.

Here’s a summary of what you can learn:

  • Use Facebook ads to get loyal customers every day
  • Structure ad creatives including copy, image, videos to convert customers
  • Use the Easy Ads Formula to sell any kinds of eCommerce products
  • Use some insider strategies to target the perfect audience that is not found by your competitors
  • Learn the process of prospecting, re-engagement and remarketing
  • Learn all the essential building blocks of a successful ad

The course is nearly 6 hours long. Here’re the modules you can get access to after enrolling in this Facebook ads course:

Module 1: Mastering the Facebook Ad Foundations

In this module, you will learn the Facebook ads foundations. If you are a complete beginner of Facebook ads, this module will teach you everything to get started. 

For example, you will know the key terms used in Facebook ads, how to set margin, how to set up your business manager account and set up the Facebook pixel etc.

You won’t get confused with the basic settings after finishing this module

Module 2: Top of Funnel Prospecting – Finding Your Target Market Every Time

This module is about finding your target market. You will learn how to do research and find the hidden group of people who are likely to buy your product or services.

Remember, the majority of your budget will be spent on finding suitable prospects. This module can save you a lot of money as you can find your potential customers at a minimal cost.

Module 3: Middle of Funnel – Re-Engagement to Drive Massive Traffic

In this module, you will learn how to re-engage the potential customers that you reach in the first stage. This middle stage is the most critical because you will see a lot of sales coming in.

Nick Shackelford will teach you where you should drive the prospects and what sales copy to write. He will also provide you with some creative examples so that you have a more concrete idea of how to do so.

Module 4: Bottom of Funnel – Remarketing For Scaling and Sales

This module is about remarketing to prospects who have taken action such as visiting your website but didn’t make a purchase yet.

You should not give up on these people as they are warm leads. Nick Shackelford will teach you how to follow up with them with engaging ads and get them to purchase from you.

Again, Nick Shackelford will provide you with some creative or copy examples which you can model for your own ad campaign.

Module 5: Ad Creative That Consistently Converts

This module is one of the most valuable in my opinion. I have learnt a lot about how to make a sales copy or creative that converts well. Nick Shackelford’s “Ad Creative Framework” is amazing and simple to follow. You will learn what images, videos and sales copy to promote your product or services.

Module 6: Troubleshooting Common Problems and Avoiding Costly Mistakes

When running Facebook ads, you will encounter some issues that may hinder your delivery of ads. For example, sometimes your ad copy might be disapproved of by Facebook.

So in this module, Nick Shackelford will talk about the most common issues in running Facebook ads.

You will learn the proven framework of how to solve the issues that happen from time to time. This gives you the confidence to solve problems effectively.

6 Bonuses

Apart from the above modules, you can also get access to 6 bonuses.

One of the bonuses is that you can get access to the private Facebook ads community, where you can ask questions, see what others are doing and network with other business owners.

Also, if you have a business partner or team member, you can invite him or her to join this course for free. You can split the investment to get access to everything together.

Moreover, Nick Shackelford will give you the “swipe & deploy” Facebook ads file which includes countless ad examples that generated millions of dollars. You can copy them and use them in your own business.

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Who is “How to Run Facebook Ads by Foundr” For?

This Facebook ads course is suitable for anyone of different businesses, budget and background. You won’t have to be a technical person or have any experience with Facebook ads. It’s a complete guide for both beginners and experts in Facebook ads.

Also, no matter what industries or products you are selling, you can benefit from this Facebook ads course. Nick Shackelford has used Facebook ads to help 150+ brands, which include teeth whitening, glasses, banking or even high-ticket services.

If you are hiring an agency to run Facebook ads for you, I would recommend you running by yourself after enrolling on this course. It’s better to invest the money you paid the agency on Facebook ads and get more sales.

Knowing how to run Facebook ads is like having the ultimate business building skills that nobody can take away from you.

After you make a lot of profits from Facebook ads, you can start to train your staff by giving this course to them and have them run the ads for you. You can then automate your business and make passive income while sleeping.

Learn more: legit ways to make money online.

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What Makes Foundr’s Facebook Ads Masterclass Better Than Other Courses?

As an entrepreneur, I have studied a lot of online programmes. There are certainly other Facebook ads courses, some of which are even cheaper than Foundr’s Facebook Ads Masterclass.

However, I still prefer Foundr’s Facebook Ads Masterclass over other Facebook ads courses. Here are a few reasons:

1. “How to Run Facebook Ads” course by Foundr is the most comprehensive

Among all the Facebook ads courses I have studied, Foundr’s Facebook Ads Masterclass is the most comprehensive. 

Many Facebook ads gurus will only teach you the basics, but Nick Shackelford covers every aspect of Facebook advertising.

It costs hundreds of thousands of dollars to do split tests to find an effective Facebook ads strategy. 

With the help of Nick Shackelford in this course, you can save a lot of money in the long term, because he will tell you the proven Facebook ads strategy that works. You can just copy his Facebook ads strategy and implement it in promoting your own business.

2. The strategies taught by Nick Shackelford is suitable for people of all kinds of budgets

Some gurus like teaching you strategies that only work if you have a million dollars to invest in Facebook ads, which is not realistic for beginners and most small businesses. 

By using the strategies taught in this course, you don’t need a big budget to succeed.

Nick Shackelford’s method is different. It works for any business, regardless of your size.

3. Nick Shackelford explains the rationale behind every strategy

It’s not a good way to learn by simply following what the instructor tells you to do. If you don’t understand the rationale behind it, you cannot implement it flexibly.

Nick Shackelford always explains why you should and shouldn’t do something to make Facebook ads work.

He doesn’t overcomplicate things and asks you to create a 100-step funnel for your ads. You don’t need a team to help you execute what you learn from this course, but only you alone can manage a million-dollar advertising campaign.

4. Nick Shackelford only teaches you algorithm-proof strategy

While Facebook ads can boost your revenue significantly, Facebook is constantly updating its policy and algorithm. Therefore, some strategies for running Facebook ads may become outdated soon.

Most gurus design their Facebook ad strategies according to trends or short-term fixes, but Nick only teaches you evergreen principles that work regardless of policy or algorithm changes in “How to Run Facebook Ads”.

Nick has spent more than $100M on Facebook ads and developed an algorithm-proof strategy to develop winning ads and campaigns.

So you’ll be able to use the knowledge in this course for years to come.

5. Cheap courses are cheap because they don’t work

I did learn Facebook ads from other courses before, but the strategies taught by those gurus are so ineffective that I ended up wasting a lot of time, money and energy.

My mistake was not recognizing that there are reasons why some courses are cheap. Because they don’t work. The gurus don’t mind offering you cheap strategies that are useless.

If I had learned from Nick earlier, I would not have lost thousands of dollars on outdated strategies, not to mention the revenue I could have earned using Nick’s strategies.

Facebook has become the most important source of online traffic, so finding the most effective way to run Facebook ads is critical in online marketing.

In business, I like to play it safe. That’s why I prefer Foundr’s Facebook Ads Masterclass over other similar courses.

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Pros and Cons of Foundr’s Facebook Ads Course


  • Many verified student success stories
  • Enable you to save money on paying the ad agency and run Facebook ads by yourself
  • The Facebook ads course is suitable for both beginners and experts.
  • Learn the entire step-by-step blueprint that Nick Shackelford used to generate millions of dollars from Facebook ads
  • The course video quality is very professional
  • The course content is updated from time to time
  • There are many useful templates for modelling


  • The course is a bit expensive. But if you pay an agency to run ads for you or if you hire a personal coach, the cost will be 10 times more. So when thinking in this way, I think the course price is fair.

Other “How To Run Facebook Ads” Course Reviews Online

I’ve spent hours reading what people have to say about the “How to Run Facebook Ads” course and Nick Shackelford on social media. I have done this a lot before I joined and again each time I update this review (this is version 3 now).

There are lots of people who say that Nick Shackelford is the best coach on Facebook ads and the “How to Run Facebook Ads” course really delivers its promise.

On the other hand, it has been scrutinised by some bloggers due to its popularity. 

I’ve gathered the most common pros and cons of the “How to Run Facebook Ads” course so you won’t have to spend hours delving into it.

Positive “How to Run Facebook Ads” course reviews

  • Nick’s proven track record of success in Facebook ads
  • No upsells
  • This course teaches you everything you need to know about running Facebook ads
  • Algorithm-proof strategy
  • Active Facebook group where you can seek help
  • Continually updated
  • Lifelong access to the course, including updates
  • For each module, a workbook is provided.
  • Templates can be used repeatedly.
  • This course contains a lot of content.
  • 365 days money-back guarantee

Negative “How to Run Facebook Ads” course reviews

  • Pricey
  • The cost of running Facebook ads
  • Information overload
  • Impossible to achieve quick success
  • It takes time and effort to learn Facebook ads

I have also found a blog post ranked on the first page of Google that raises some interesting points. 

In the beginning, the blogger admits that the “How to Run Facebook Ads” course is the best Facebook ad course he has ever seen and a lot of people have achieved huge success with the course.

Nick Shackelford - Foundr Facebook Ads Course Review

But all of a sudden, he jumped to his own Lead Generation course and told you that it was better than Facebook ads. The course is called Job Killing. 

He didn’t mention the name of the course because the course Job Killing has received a lot of complaints and negative reviews. He just wants you to make a call to their sales team so that they can close you on the phone.

Guess what? It has cost people between $4,860-$8,778 to join his Lead Generation Course!

Nick Shackelford - Foundr Facebook Ads Course Review

Worse still, it’s extremely hard to make money with his lead generation model. 

The lead generation model uses the rank and rent method, but it’ll take a few months for your website to rank on the first page and you’ll need to close a deal with someone who prefers to rent your website over Google Adwords.

For most business owners, ranking their website on the first page of Google is as simple as running a Google ad. They won’t bother with lead gen sites that might disappear.

According to his lead gen course, your lead gen site will rank on page one of search engines by using private blog networks and intentional backlinks. However, this violates Google’s policies and your lead gen site might be removed.

According to the blogger, Facebook ads are expensive and ineffective. That’s completely wrong. 

If Facebook ads are stupid, why is the demand for Facebook ad agencies growing every year? Why did the international brands hire Nick to manage their Facebook ads?

Would you consider the CEOs of multinational companies dumb?

In fact, Facebook ads are much cheaper than you think. Using Facebook ads, you can reach out to a lot of prospects and collect their emails. You can then use email marketing to promote your products. And email marketing is completely free! 

That said, Facebook advertising needs to be used first. It is the most efficient way to collect emails.

In business, I always go to places where people fish. Companies are fishing on Facebook these days. I don’t think those entrepreneurs are stupid.

Last but not least, the skillset of running Facebook ads is much more valuable than the blogger thinks. If you master Nick’s skillset in running Facebook ads, you can even help other businesses run Facebook ads and charge them a nice price for that service.

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Final Verdict: How To Run Facebook Ads Course Review

Foundr’s “How To Run Facebook Ads” course is a simple step-by-step process to create and run Facebook ads from scratch to scale.

By enrolling on this course, you will find that succeeding in Facebook ads is much easier than you thought. You just need the right method, which however is not taught elsewhere.

By investing in this Facebook ads course, you can save a tremendous amount of money in testing and failures. If your business is struggling to get more sales, you should invest in this course to learn Facebook ads and use them to scale your business to the next level.

If you are still not so sure, you can enrol in the free masterclass first and have a taste of how Nick Shackelford’s teaching looks like.

After that, you can decide if you want to get the full course and start making more money from Facebook ads.

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What is the Best Alternative of Foundr’s Facebook Ads Course?

Building an online business requires different aspects of knowledge. You may also want to learn about other business skills such as building landing pages or copywriting.

Since this​​ course only focuses on Facebook ads, it may not satisfy those who want to learn other business skills.

That’s why Foundr has launched a membership platform called Foundr+. By joining Foundr+, you can get access to all the courses of Foundr with one membership fee, including this Facebook ads course​​. You can also access any new courses released by Foundr in the future.

The price of Foundr+ is a bit more expensive than “How to Run Facebook Ads” course​​, but the value far exceeds the price difference. Joining Foundr+ only costs $1499 a year. You won’t have to purchase Foundr’s courses one by one. Foundr may increase the membership fee later as their platform gets more and more well-developed. So if you are interested in joining Foundr+, make sure you lock in the special offer before it ends.

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“How To Run Facebook Ads” Course FAQs

How Are Your Facebook Advertising Tactics Better / Different Than Others?

It’s common for Facebook courses to be taught by overnight experts who have only succeeded in running ads for one organization, in one industry, one time. These gurus tend to teach outdated tactics and short-term “fixes” that work today but are obsolete when the next Facebook policy change comes around.

“How To Run Facebook Ads 1.0” is taught by someone who’s been recognized as one of the world’s best Facebook marketers.

Shackelford’s algorithm-proof process has worked so well for over 150 different businesses that he has spent more than $100 million on Facebook ads profitably in the past few years alone!

How Can I Tell If This Works For My Audience And Industry?

With hundreds of thousands of splits tests, Nick Shackelford has conducted across numerous niches and industries, the step-by-step blueprint inside this course has been proven to work in everything from eCommerce and high-ticket services to software and digital products.

If for some reason, you follow the instructions inside and they don’t help you to run more successful ads, Foundr’s Money Back Guarantee will offer you a full refund within 365 days.

Does This Course Apply Only to Ecommerce?

Nick Shackelford has an incredible track record of success with eCommerce advertising, but this course is for all kinds of businesses, products, and offerings.

We chose Nick Shackelford because he has had experience in the e-commerce industry. E-commerce typically deals with razor-thin margins, so anyone who can make successful ads in E-commerce can make successful ads in any other industry!

Does it take a team for it to work?

It is not a requirement. If you have a team, I would suggest having someone follow this course as a “playbook” so you can do other tasks.

But even if you don’t have a team, this ad creation process is simple enough for anyone to do. The system even contains a toolkit used by Nick Shackelford’s team to make his ads.

Could I learn how the Facebook ad works if I’m just starting?

“How To Run Facebook Ads 1.0” was created for newbies!

You will gain a lot from this guide, whether you are a total beginner or an “intermediate” advertiser who has run ads but knows there is a lot to improve from your campaigns.

With Facebook’s Algorithm Changing Every Day, How Can I Know If What I Learned Today Will Still Work Tomorrow?

Nick has spent over $100M on Facebook ads and created an algorithm-proof strategy to develop winning ads and campaigns.

It’s not designed around trends or short-term fixes, but rather around evergreen principles that work regardless of the policy or algorithm changes. So you’ll be able to use the knowledge in this course for years to come.

Does Extra Support Exist Beyond The Course?

You will have access to Foundr’s Private Facebook Ads Mastermind with unlimited access and support. Also, Foundr’s 24/7/365 team is on hand to assist you.

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4 thoughts on “Nick Shackelford – Foundr Facebook Ads Course Review, Scam or Legit?”

  1. I joined the course and the course content is very comprehensive. I know a bit of Facebook ads before, but I learnt a lot of new strategies in the course. Recommend.

  2. I have been a marketer for about 12 years now and have worked on both traditional and digital marketing campaigns. Social media continues to grow every year. It is also always changing, so I continually do what I can to stay on top of it.

    The first time I heard about Nick Shackelford was when a friend shared his YouTube video with me. Then, I watched more of his videos and was so impressed. He was very knowledgeable and provided great insight.

    I was so glad to find that Nick has partnered with Foundr to create a course, so I bought it right away. This course covers everything – from what FB advertising is, to the lingo, to creating ads, etc. Anyone who is new to FB advertising or is familiar with it, but wants to really understand how it works will benefit from this course.

  3. A few months ago, I suddenly found myself in the position at work to take over our Facebook ads. As an organic social media strategist, I remember thinking to myself, “I got this.” Then I opened up Ads Manager and felt completely lost. Now that I’ve studied this course, I feel armed with a working knowledge of the terms and tactics I need to move forward with confidence.


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