Agency Navigator Review – Iman Gadzhi Scam or Legit Programme?

Are you looking for an Agency Navigator review? You might have heard of this program if you want to make money online. But you may wonder if it is a scam.

There are courses that give you fake information, claiming that you can make big money with their system or purchasing the tools they recommend, but they’re not worth it.

To help you make a more informed decision, I have thoroughly researched the Agency Navigator so I can tell you more about it.

As a disclaimer, I’m not affiliated with Agency Navigator. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.

At the end of this review, I’ll also tell you the best alternative to Agency Navigator that has enabled me to make a full-time passive income online.

What is Agency Navigator?

The Agency Navigator program teaches students the basics of starting and running their own digital marketing company.

Iman Gadzhi is the founder of the course. He says it’s the best place to go to learn everything he’s learned about digital marketing since starting his own business.

The course is designed to provide all the necessary information to speed up the process of starting your own agency. It appears to be an updated version of an earlier SMMA (Social Media Marketing Agency) course that Iman developed.

Unlike Iman’s first SMMA attempt, Agency Navigator is accessible to absolute newbies.

The programme claims to show you how to start your own digital marketing company that earns more than $10,000 a month by offering services like:

  • Paid Traffic from Google, Facebook, etc.
  • Origination of Material
  • Optimization of Conversion Rate
  • Email Marketing
  • Social Media Management

Does Agency Navigator do what it is supposed to do?

In some respects, it does. But in the end, it’s up to you.

Like any other course or program, Agency Navigator can only do so much. It tells you what to do and gives you the tools and resources to do it. But it can not help you do it.

To build a digital marketing agency, you need to put in a lot of hard work and time.

Even though a program like Agency Navigator makes it much easier, it’s still hard.

Recommendation: Here’s The Best Alternative

Who is Iman Gadzhi?

Iman Gadzhi is a Russian and English-speaking entrepreneur, businessman, digital marketer, content creator, fitness fan, social media influencer, and celebrity. On January 3, 2000, he was born in Dagestanskiye Ogni, South Russia. He will be 22 years old in 2022.

Iman Gadzhi is best known for his Gents Croquet Club. Gadzhi is also the founder of GrowYourAgency.com, a website that assists people who are just starting out in business but lack experience in becoming self-employed. Iman is pleased to be the owner of the companies listed above.

Iman Gadzhi

His father left before Iman was born because he was an alcoholic and a bad person. Iman was brought up by his mother. He and his mother had to live in poverty following the fall of the Soviet Union. When his mother decided to marry his stepfather, he followed her to London, England. 

His mother and stepfather divorced, which was disastrous for him. He needed to work in order to support his family. He began earning 300 pounds per month as a club owner. He briefly worked for a company called AFLETE, where he was paid £1,500 per month. Then he dropped out of high school to pursue a career.

In 2019, he announced GrowYourAgency.com to the entire world. This was the beginning of Iman’s incredible success as a business owner.

Iman Gadzhi’s YouTube channel, Iman Gadzhi, has over 32k subscribers and 9.7 million views. He also has 116k Instagram followers (@imangadzhi), 37.8k Twitter followers (@GadzhiIman), and 28k Facebook fans (Iman Gadzhi).

Iman has also contributed to Six Figure SMMA and Agency Incubator, both of which have since closed and been replaced by Agency Navigator.

He also runs his own agency and has worked with clients such as Oura Ring, Kevin Rose, IKNK, and AJ&Smart.

Finally, I’m not sure if Iman owns or is a partner in AgenciFlow, which aims to replace tools like Slack, Asana, and Simple Invoices.

How Does Agency Navigator Work?

Agency Navigator took 13 months to develop and includes 8 modules with over 50 hours of video. There are almost 70 videos, and there is a PDF file for each video.

These videos are also excellent. Most of them are shot in 4K and last between 30 and 60 minutes. Some of them are quite short.

It works similarly to Jeff Baxter’s Agency Master Academy, BJK University, and Adam Enfroy’s Blog Growth Engine. The main programme, community, weekly Q&A calls, and a wealth of other tools and resources are also included.

The Agency Navigator Course teaches you how to find leads for struggling businesses in simple terms.

Assume a company is a local store that is struggling to attract customers.

This may not be the best example because all construction companies are extremely busy, but I believe you get the idea.

This course teaches you how to find potential customers or leads in a variety of ways.

For instance, social media, writing, Facebook ads, funnels, lead generation, and so on.

To get results quickly, you are told to focus on paid traffic in the short term, but in the long term, you should use SEO and content marketing.

Once you’ve compiled your list, you’d approach the businesses that are having difficulties and try to work with them.

You don’t need a lot of customers to make money with this, and the websites are simple to use.

According to Iman, you can find clients in the first two weeks and that this course is ideal for beginners.

The course is referred to as a “three-tier client system.” Here’s an example to demonstrate what we mean.

  • Fish – customers paying between $1,000 and $3,000 per month.
  • Shark – customers paying between $3,000 and $8,000 a month
  • Whale – customers paying $8,000+ per month

Getting to the point where you can say goodbye to that full-time job wouldn’t take too many clients.

Recommendation: Here’s The Best Alternative

Agency Navigator Course Overview

The lessons in this course are divided into eight modules. Of course, you will start with the basics. Then, you’ll get more in-depth training on how to effectively implement the business model.

You’ll also learn some strategies that will help you attract clients more easily.

In this section of the Agency Navigator course review, I briefly explain what you can expect from each module of the course.

Module 1 – Laying The Foundation

This first module lays out the business model for you. It breaks down the business model and illustrates how it works in an easy to understand way.

You will also have access to useful resources such as the latest strategies, the tools you need to start your agency, and a guide to help you find the most profitable niches.

Module 2 – The Mindset 

Much like other online money-making courses, this one includes advice on how to develop the right frame of mind before you start. The mental preparation provided by this module is comprehensive.

Module 3 – Systems and Processes

In this module, you will learn all the legal processes associated with your agency business. You will be trained in taxation, accounting, business organization, and costing, as well as how to bill for your services.

The majority of this module is dedicated to discussing cost-effective pricing strategies. In addition, you will learn how to talk and negotiate with your clients to show that you mean business.

Module 4 – Finding Leads and Negotiating Meetings

The focus here is on attracting potential new customers to your business. Good lead generation strategies, including cold calling, automated messaging systems, and many others, are covered.

Free and paid traffic strategies are discussed and their applicability to other types of online businesses.

Module 5 – Sales

Since the success of your business depends on your customers’ purchases, sales skills are essential. After all, you want to convince your customers to hire you.

Fortunately, Iman has provided you with a passable sales script that you can use. All you have to do is tailor it to your specific needs.

Sales is a highly competitive field, and rejections are commonplace. But it’s not the end of the world if you get rejected. You’ll also gain the skills necessary to communicate effectively with a customer, which is essential to maintaining positive business relationships.

You will have the opportunity to work through case studies that illustrate the types of sales strategies that have proven successful in the past.

Module 6 – Service Delivery

This section is the heart of the entire program. You will learn everything from the basics of how to provide quality service to your clients to the advanced skills of generating leads and securing quality projects.

You’ll learn about sales funnels, Facebook ad campaigns, and copywriting, all of which can boost your business.

Module 7 – Operational Supremacy

This module explores Iman’s methods for optimizing revenue streams and building a high-performing team for business success.

You should know by now that it takes more than one person to run an agency. You need a group of people who can work for you and get things done in a way that makes your clients want to hire you again. Your group should be made up of highly competent people in whom you have complete confidence that they will accomplish any task assigned to them.

Building relationships with other companies and gaining referrals for your own company are covered in this module.

Module 8 – Exclusive Bonuses 

Supplemental resources are included in these bonuses. For access to these, you must be a paid member. There are bonuses like this one in every other course.

Recommendation: Here’s The Best Alternative

The Agency Navigator Fast Track 

In Agency Navigator, the fast track program is an intensive six-phase immersion with six weekly masterclasses.

  • Select a service and a niche
  • Mindset
  • Clients
  • Prospecting
  • Sales
  • Service Delivery (Fulfillment)

Each masterclass is presented in real-time via Zoom call, and covers all material from the corresponding stage. You are also assigned homework to complete before the next masterclass to ensure that you stay engaged between sessions.

Each week, you’ll have a new mission to complete with the help of your fellow students and coaches.

The accelerated program is an abbreviated version of the full course.

11 Reasons Why I Don’t Recommend Agency Navigator

1. The Good Reviews are Written by Agency Navigator’s Affiliates

You probably have found some other reviews of Agency Navigator and all of them are saying good words.

But all of them are actually paid to write, meaning they will receive a commission if you purchase Agency Navigator via their links. Therefore, their words are often biased and not trustworthy.

Those reviews are simply sales pages and do not tell you the hidden costs and the difficulties of really making money.

By common sense, should you trust someone who has a conflict of interest that receives huge compensation by “reviewing” the course? Probably not. They are not reviewing, but selling!

Therefore, I recommend reading the reviews of those written by the non-affiliates of Agency Navigator.

I tried to search for the real user reviews of Agency Navigator on Trustpilot, which is the most credible review site.

However, it’s weird to find no reviews at all on Trustpilot. This is unusual for a course that claims to have helped thousands of people succeed in affiliate marketing. If it’s true, there should be many good ratings there.

2. Agency Navigator Requires Too Much Time and Efforts To Succeed

Agency Navigator teaches you to build a social media marketing agency. But it is a “get rich SLOW scheme”. You may need a few years to build your brand, acquire clients, and assemble a marketing team.

It’s really slow that it’s almost impossible for you to make enough money to quit your job in the coming years.

Let’s be honest, speed is the key to business, things change so quickly in this era. If your speed is too slow, you will not be able to win against your competitor.

Recommendation: Here’s The Best Alternative

3. Agency Navigator Misses The Important Details For Beginners

If you are a beginner, you will find the course pretty hard to follow. The course content is very overwhelming. They teach you a lot of strategies but you have no clue which one is the best and which one you should follow.

Also, a lot of the small details are not covered by the course, which is however important for newbies. After paying so much for the course, you still need to Google many things to solve the problems yourself.

4. Lack of a Helpful Community 

If you join Agency Navigator’s course, there is only a private Facebook group. Most of the time, the group is not helpful and your questions will be ignored and remain unresolved. You may feel helpless especially if you are just a beginner.

I have a better recommendation for you in the later section, where you can get community support from millions of members. There is always someone there to answer your question around the clock.

5. Agency Navigator is Too Expensive

The course is very expensive and not everyone can afford. After all, Agency Navigator’s course is merely a course. It’s not an all-in-one platform that gives you everything you need to build an agency business from scratch.

I don’t recommend investing so much money into a course when you have not made a penny. It’s risky to invest thousands of dollars when you are not sure whether it works or not.

In contrast, a better alternative that I will talk about later is much cheaper. You will get comprehensive training, domain registration, web hosting, writing tools etc with a low subscription fee (the first month is just $19!)

It’s much cheaper and easier to get started when compared with Agency Navigator.

Recommendation: Here’s The Best Alternative

6. Lack of Successful Stories of Students

While Agency Navigator claims that there are thousands of their students see results from the training, there is no verified evidence to show this.

You may see some reviews posting screenshots as proof of the success stories. But there is no way to verify if those are true results or not.

Moreover, while Agency Navigator teaches people how to make money, most of their revenue comes from their courses instead of what they teach. That makes the whole thing not convincing at all.

7. You Don’t Get Technical Support

If you are a beginner, you probably need technical support from time to time. However, Agency Navigator only offers courses, but not technical support.

That means if you have technical problems with your website, you have no one to seek support. This is bad news for the newbies.

Yes, you will feel helpless when you thought you can get all kinds of support after paying so much for the course.

My #1 recommended platform is different. You will get 24/7 technical support with your website.

They have a technical team standing by any time to help you when you encounter technical problems. It’s really like having hired a technical team. Also, there is a community of a million members there to help you out when you have questions.

8. There is No Free Trial

There is no free trial for Agency Navigator’s courses. You have to pay a thousand dollars upfront to get started. The risk is much higher in case you don’t like the course or don’t feel good about it. Although they offer a money-back guarantee, there are some procedures or criteria to get your money back.

However, my #1 recommended platform has a free membership plan, where you can get access to the first-level training and even build a free website.

If you like it and feel good to go further, you can then upgrade to the premium plan at a 50% discount for the first month. So you don’t need to worry about making a bad investment.

Recommendation: Here’s The Best Alternative

9. It’s Extremely Hard To Make Money With Agency Navigator

According to Agency Navigator, everyone can make money using their training programme. But I don’t think so. It’s not possible for everyone to make money in business.

Before you open an agency, you have to ensure that there is a demand for it. The clients who will help pay the bills in the first few months are critical. 

Most marketing agencies are doomed to fail in the first year. Keeping this in mind, you will need to get a few clients signed up and pay fees right away.

Therefore, you have to invest a lot of money in running ads in order to build your brand awareness and find prospects.

10. Poor Refund Policy

There is no free trial for Agency Navigator. You won’t be able to get back your hard-earned money even if the course doesn’t live up to its promise. Their money-back guarantee is not unconditional for sure.

However, my #1 recommended platform has a free membership plan, where you can get access to the first-level training and even build a free website.

If you like it and feel good to go further, you can then upgrade to the premium plan at a 50% discount for the first month. So you don’t need to worry about making a bad investment.

11. Agency Navigator Doesn’t Provide You With Any Tools

Agency Navigator doesn’t provide you with the tools for building your marketing agency business. For example, you might need to use industry-specific software such as Mosaic, SEMRUSH, or Productive to manage your leads, data, projects, budgeting, estimates, and invoices.

The reason why they don’t include any tools in the course is that developing the tools is expensive.

Moreover, without providing you with any free tools, they can recommend relevant tools to you and earn affiliate commissions when you purchase those tools using their links. 

By doing so, they can make more money from you.

My #1 recommended platform is different, you will get a free keyword research tool after you join. They create and develop the tool themselves, which are pretty advanced and easy to use. All are included in one single subscription fee. No upsells at all.

Also, my #1 recommended platform provides you with a web hosting service. Their web hosting quality is comparable to some big names like WPEngine. The website speed is highly optimised when hosting on their servers.

Recommendation: Here’s The Best Alternative

Agency Navigator Pricing

Agency Navigator is not cheap. It costs $1499, which is definitely overpriced. There are many other better courses that are cheaper but of high quality.

Here is how the original costs were broken down:

  • Agency Navigator – $1500
  • Agency Navigator Fast-Track – $3000

The teaching quality of Agency Navigator is not better than others, so it doesn’t justify a higher price. If you are just starting out, you shouldn’t invest a thousand dollars on something that hasn’t proven to work.

If you enroll in  Agency Navigator and don’t like it later, there seems to be a 14-day money-back guarantee. 

But I’m not sure if it is no-questions-asked or not. Most likely, there are some conditions to meet in order to get a refund. For example, you might be requested to show that you have taken action and prove it doesn’t work, which is not possible in reality.

Can Agency Navigator Help You Build A Profitable Marketing Agency?

I don’t think you can build a profitable marketing agency even with the help of Agency Navigator. 

The heart of an online marketing agency is social media advertising. But Iman doesn’t teach you much about how to advertise on other social media marketing platforms, such as Google Ads, YouTube, Instagram, Twitter, Pinterest, Snapchat, LinkedIn etc.

In the Agency Navigator programme, Iman mostly covers the training of Facebook ads. 

But Facebook ad cost has skyrocketed over the years. In another word, your client has less money to pay for you since they’re covering the ad spend.

Worse still, the process of managing Facebook ads is sophisticated. You have to monitor the ads, the cost, the conversions, and split-testing on your own; otherwise, you will lose out a lot of money. In the worst cases, your ad account might be banned if you violated some rules on Facebook.

According to Forbes, Facebook saw a 90% year-over-year increase in advertising costs. Since Facebook ads are expensive, it’ll also be expensive for you to acquire leads on Facebook. 

If you look at the results of most marketing agencies, the total cost of Facebook ads is at least 30% of total revenue in the best-case scenario.

But Facebook ads rarely stay effective for long. Once your ad has exhausted its target audience, it becomes ineffective. Your total revenue will then be much lower and even result in a net loss.

So this isn’t the business model I’d recommend.

When building a marketing agency, another difficult task is to assemble the initial team. In reality, “an agency” needs at least 5-6 people. Today’s customer needs are extremely diverse.

Your clients expect you to provide strategic support, planning support, good customer service, visual design, copywriting, BUT and also lots of digital support… creating WordPress-based websites and maintaining them, content development, expertise in social and so on – this leads to the need for more people to meet client needs with the right skills you can provide. 

The higher your overhead, the more employees you need. Let us say you have yourself and five other employees whose salaries range from $45,000 to $140,000… Real estate, equipment, software, subscriptions, and so on… Your monthly overhead is now about $60,000. 

Do you think you can consistently close and hold more than $60,000 in fees per month? If so, you will most likely succeed; if not, especially if you do not have enough cash in the bank to cover the months when you are in the red… You will fail.

Recommendation: Here’s The Best Alternative

Is Agency Navigator a Scam?

I cannot say Agency Navigator is a scam for legal reasons. After all, their course does offer some value and you will learn the basics of starting a marketing agency. However, I don’t prefer their approach as using their method is easier said than done. 

The worst thing about owning a marketing agency is that you are always 30 days away from disaster. Much of your business is out of your hands. You can provide the best service/creativity/results in the world, but you are still at the mercy of dozens of other people’s work.

That’s why the founder of Agency Navigator himself is making the most money from selling his courses, but not what they teach. That makes the whole thing unconvincing. You should always learn from the practitioner, meaning someone who has the most success in what they teach.

In fact, there is no reason to go for Agency Navigator when there are other better alternatives, which are much cheaper, but offer you much more value and can help you succeed faster.

It is unlikely you will see a newbie earning big online who is just getting started with Agency Navigator.

My #1 recommended platform, however, has seen a lot of beginners earn four figures a month after joining it for a year.

I will tell more about my #1 recommended platform at the end of this review.

Final Verdict: Agency Navigator Review

Agency Navigator is not a programme I can recommend in good conscience, especially when there are better options available.

Though Agency Navigator contains some decent teaching and ideas, nothing is discussed in-depth, and its training is not comprehensive enough to help you build a successful marketing agency business. 

Worse still, the course is not cheap, and I do not think it is worth its price. There are numerous costs that are not discussed. In addition to paying for the expensive Agency Navigator course, you have to spend a lot of money on building your sales funnel and running multiple Facebook ads.

In fact, working as an online marketing agent iis not easy. You have to learn to deal with being rejected. You can expect that to happen a lot here.

If you are just starting out and looking for a part-time job, there are better options than this. And if you already have a full-time job, this is not a good solution for you.

I think this is the reason why there are few “real” success stories or positive reviews about Agency Navigator on TrustPilot.

Best Alternative To Agency Navigator

If you don’t want to waste your time or risk your hard earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Yes, I would suggest you getting started with affiliate marketing. It is far easier and less time-consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Wealthy Affiliate Testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

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