BJK University Review – Is Bashar J. Katou a Scam? Exposed!

Are you looking for a BJK University review? If you are looking to make money online, you may have heard of BJK University. But you may be wondering if it is a scam.

It’s my passion to help people learn more about online money making opportunities. Over the years, I have tested a number of programmes and software like BJK University.

This past week, I thoroughly researched BJK University so I can tell you more about it.

I would like to point out that I am not affiliated with BJK University. This means that I am not paid to write this report. So you can be sure that my words are unbiased.

At the end of this BJK University review, I will also share with you a better alternative that has allowed me to earn a passive full-time income online.

What is BJK University?

Bashar J. Katou developed BJK University. It uses the Amazon FBA model and helps you build an online business.

It’s about the same as all the other Amazon FBA courses I have reviewed. Bashar uses a lot of ads and social media to aggressively promote his course.

According to Bashar, BJK University is the programme to attend if you are new to online sales. The course is advertised as a course for beginners.

He also claims that he had to try a lot before becoming an Amazon seller. This means that he will share his strategies with you in the programme.

When you visit his website, you will be greeted by a 3-minute video that is supposed to sell you the idea. Since he only showed his supposed wealth, I was not convinced. There was not much information about what BJK University offers.

Anyway, he claims that he can teach you how to find profitable products to sell on Amazon. Let us find out if he is right, but first get to know him.

BJK University Cons And Complaints

1. The coaching is a waste of time

The coaching they offer is absolutely terrible.

You do not get detailed answers to all your questions. You only get bland, general answers that do not help you in any way.

Therefore, you have to ask for help from the community, which mostly consists of newbies with little knowledge.

I believe that the vast majority of people will not make money because of this.

Even without newbies, the business model has a low success rate.

2. The focus is too much on being a life coach instead of making money

Instead of helping you make money, coaches are more concerned with helping you get your life in order.

Their excuse is that you need the right mindset to succeed in business.

That’s not what people signed up for.

Even though they were told they would receive a training plan to make money with Amazon FBA, buyers did not sign up for a therapist.

3. Positive reviews reek of fakery

In my opinion, most online reviews seem to be fake.

It seems that the five-star reviews on Trustpilot are all exactly the same, just worded differently, which makes me think it’s the same person.

No one mentions that you can make money with BJK University, even if they are not fake, just that it is an excellent training programme with a helpful community.

If people were actually making money, they would be all over the forums telling how it changed their lives and how much money they made.

But there is nothing of that to be seen.

4. Too expensive

Just does not seem worth it to me considering the general training and bland coaching advice.

You are being coached rather than taught how to make money.

There are systems to make money faster and with less effort for $47 per month, some with a free trial.

What about $3800 just to get your foot in the door? And what if it does not work out?

I can not accept that.

I have been doing internet marketing for 5 years for a lot less money.

Recommendation: Here’s The Best Alternative

Is BJK University a Scam?

I have no evidence that the programme is a scam. It may not be a scam, but I do not recommend signing up for it.

Bashar’s behaviours bother me. In reality, he is like all gurus, even though he says he is not like most of them.

Gurus like him believe that people do not notice false claims, even though it’s very easy to google them these days.

Bashar also uses a false scarcity approach in his programme. Remember that he keeps running the same ads claiming that there are only a few spots left for his programme.

The programme has been running for months. How come there are still a few spots left? They should have all been filled by now, right?

To put it mildly, the programme is pretty mediocre. It’s hyped up because Bashar pays for advertising for it.

Problems of BJK University’s Amazon FBA Business Model

Here are the problems that Ryan Rigney doesn’t tell you because he is selling you the course.

1. FBA business needs a large upfront cost.

To launch a business on Amazon, you will need $15-20k, at least.

Moreover, you have to spend money on testing a number of products in order to find out that winning product. This means you have to create listings for different products and filter out best selling products from the unremarkable ones.

This process is time-consuming and costs a lot of money. So, you must think carefully if you really want to risk your hard-earned money.

2. FBA Business is sophisticated

You have to face a lot of challenges in Amazon FBA. For instance, you’ll have to negotiate with suppliers, make comparisons on shipping companies, freight forwarders and comply with the regulations of Amazon and local governments, etc. This process is too sophisticated for beginners who might be just looking for a side hustle or a source of passive income that requires little time and investment. 

3. There is no quick cash flow

Cash flow is the lifeblood of a business. However, in the Amazon FBA business model, mostly sellers have to invest a considerable amount of money to purchase inventories from suppliers in China.

If you want to create a unique private label product, the costs will be even higher. For example, most manufacturers in China charge you a few hundred dollars just for creating a prototype. If you don’t trust me, you can ask for a price on

In most cases, production may take 1-2 months depending on the nature of the products and quantity. Afterwards, it takes 2 weeks in shipment and customs clearance before arriving at Amazon warehouse.

This process indicates that it can take up to months before you’re paid for the inventory you bought.

4. Price war reduces profitability

Price war is ubiquitous on Amazon. Whenever a seller tries to attract more customers by lowering the prices, other sellers will be forced to cut their prices as well. 

To avoid a net loss, you might have to cut the product costs. This results in lower product quality, negative feedback from customers and hence a drop in sales.

Apart from the intense competition, you have to deal with changing sales tax laws, category restrictions and Amazon policies.

In the worst case, Amazon might even ban your account permanently if you mistakenly violate some rules.

How Does the BJK University Work?

Amazon FBA lets you sell physical products online without having to worry about warehousing, packaging, shipping, invoicing, and returns processing. 

Amazon handles these tasks for you for a fee. 

BJK University teaches you how to do this and gives you specific strategies to help you stand out from your competitors. 

The basic idea is this:

  • Niche products can be found and bought
  • Associate them with your brand
  • Stand out and add value,
  • Sell your products for more than you paid for them.


Signing up for BJK University is not a simple process. Instead, you’ll need to go through one of Bashar’s sales funnels, which you’ll likely find through an ad, YouTube, or his social media profiles.

Depending on when you read this post, you could fall into one of the funnels. Since you are here, there’s a good chance you have already fallen into BJK University’s funnel.

Recommendation: Here’s The Best Alternative

Currently, you will be redirected to a page where you can access a free case study. Bashar tells you a bit of his own story, sells you on a lifestyle, and shows you some success stories. 

You can then apply to see if you qualify. 

Then you answer a series of questions, go from page to page, and provide your full name, email address, and phone number. 

The enrollment coach will contact you with your phone number. 

You will also be asked what your target monthly profit is, what is holding you back, and how long you have been following Bashar.

The next step is to write a short essay explaining what sets you apart from other applicants and why they should work with you. 

Before you submit your application and schedule an interview, answer these three questions:

  • When can you start?
  • Can you guarantee that you will answer the phone at the appointed time (if you do not promise this, you will be disqualified)?
  • Do you have the funds (or access to funds) to get started.

If you have the funds, a registration coach will contact you and encourage you to sign up. It is very helpful for the enrollment coach to educate you on the need for finances before you buy.

Free tutorials can be found on Bashar’s YouTube channel if you do not have money. Money is still needed for products, fees, etc.

BJK University Pricing or Cost

BJK University currently costs $3800 to attend, and for that price you get lifetime access. The price and terms of access may change depending on when you read this.

However, there are other costs associated with starting an Amazon FBA business. Amazon FBA is an expensive business. In some markets, it’s cheaper than brick and mortar or selling houses.

Here are some of the additional costs.

Tools (product research, listing monitoring and analytics) – $29/month.

JungleScout is a tool that can be used for product research (assessing product potential, demand based on keyword research, etc.). It costs between $29 and $84 per month, depending on the plan.

Helium 10 is another tool that can do the job. Prices range from $39 per month to $249 per month or more for custom plans (which you will not need initially).

Products for sale – $1000+.

Even if you only have $1000 available, it’s risky to start with that amount. Despite your budget, your cost of goods sold (on Amazon) should be about 25% of your revenue (before FBA fees). 

So if you want to make $10,000 in sales (before fees), your total product cost (including shipping) should be around $2,000. The recommended number of units (at BJK University) should not exceed 200. 

UPC codes – $5 to $10

Barcode Mania ( costs $4.99 for one code, $10.00 for five codes, and $15.00 for ten codes.

You need barcodes for each product you sell. Each barcode must be unique.

Brand Logo – Free up to $100

Also, your products need a brand with a logo. With tools like Canva, you can design logos for free. Alternatively, you can hire a freelancer on Fiverr, Upwork or Freelancer to design your logo. The cost can range from $25 to $100.

Product photos – Free up to $100

If your vendor provides photos, do not use the same stock photos that other vendors use. Alternatively, you can edit these stock photos with infographics, comparisons, comments, etc. 

If your vendor does not provide photos, you’ll need to take your own, which means you’ll need a sample before you can post the listing.

You’ll need nice photos either way. You have probably searched on Amazon before for something with low-resolution, generic images. Because of those images, you probably passed on buying it.

Photographs are important. You can create a photo package yourself or hire a freelancer if you have the skills. Depending on the situation, a photo package can cost up to $100 per product.

Amazon seller account – $0.99/unit or $39.99/month.

For top rankings on product pages, if you sell more than 40 units per month, you need a professional seller account. It costs $39.99/month.

Amazon FBA fees – 25% of total sales.

In addition, Amazon charges for storage, fulfilment, referrals, and possibly advertising, high volume listings, etc. You should aim for a cost of around 25% of your total sales, although this will vary depending on the type and size of your product.

Product Samples – $100+

This is an expense you should not skip, but it is optional. Spending thousands of dollars on hundreds of units before you get a sample is risky if you do not know exactly what you are buying.

Amazon FBA Inspection Service – $150 – $300.

A second optional expense, but one you should not skip. An Amazon inspection service like QIMA is based in China and will inspect your products and production equipment before you place your order. 

It is also possible to have the products shipped to your home so you can inspect them yourself. After that, you can ship them to Amazon yourself.

If your products are substandard or, worse, defective, there may be nothing you can do. In some cases, quality issues may force you to sell at a much lower price than you had planned. Defective products could mean a total loss. 

It’s tempting to skip this step, but it’s crucial. If you hire an inspection service or inspect the products yourself, remember that substandard or defective products will result in returns and negative reviews. They can also lead to your Amazon seller account being suspended.

Who is BJK University For?

BJK University may not be for everyone.

Investing money is the first step. In my opinion, $10,000 and $15,000 are ideal, but that’s just my opinion. While I do not know your circumstances and how risk averse you are, I have seen many people go broke building online businesses (myself included). 

A $10,000 to $15,000 safety buffer is why I recommend it. If something goes wrong with your first product, you still have some room to grow.

However, for BJK University, you need at least $6,000. That will cover your course fee and still leave you with a few thousand. 

Beyond that, the ideal person should not be in a hurry. BJK University is not something you will buy and profit from tomorrow.

You can not start an Amazon FBA business if you owe rent and car payments at the end of the month. 

BJK University may be a good choice for you if you are happy with your current situation and do not mind waiting several months (or longer) to get your investment back. 

This is not a programme that will be done for you. Bashar and his team will support you, but they will not do the work for you. BJK University is a programme for those who want to do the work.

It is not for you if you are just dabbling or expect to make an income in the top 1% with a work ethic in the bottom 10%.

What is the BJK University’s Education?

BJK University training lasts six weeks (with ongoing learning) and covers the following topics, divided into webinars and “bite-sized” modules:

  • Mindset
  • Tools
  • Strategies and formulas
  • Finding profitable products
  • Negotiation and supplier management
  • Purchasing, shipping, tariffs, inventory management
  • Branding, private label, UPC codes
  • Amazon FBA fees
  • Product listings, descriptions, titles, optimization, Prime Club, etc.
  • Organic reviews and negative reviews
  • PPC advertising, sales funnels, incentives

Additionally, you will receive:

  • Five weekly webinars (coaches are expected to make six-figure profits with their own FBA stores).
  • Coaches’ Q&A
  • Group on Facebook

In this course, you will learn theory and concepts. Bashar explains how Grinders make money with a single product, while Rainmakers make money with multiple products.

Deciding which products you should sell on Amazon FBA is not as easy as it sounds. 

Other FBA courses might recommend anti-gravity planters, self-stirring cups and hand dishwashers, but Bashar avoids them. Maybe they are dominated by one brand, have higher FBA fees, or maybe no one is looking for them.

Below are more lessons you will learn at BJK University: 

  • You should not sell products just because you like them. People buy products because they want to.
  • Invest in products that you know will work and will not break.
  • Make people’s lives easier by selling convenience.
  • Instead of selling complex products like electronics where a lot can go wrong, start beginners with pet supplies and baby items.
  • A sponsored listing can bring your product to the top of search results if you find a product with high profit margins and people want to buy it. Once you have paid the fees, it still needs to be profitable.
  • The more competitive a product becomes, the higher its startup costs.
  • Even if a product is perfect right now, someone else may sell it for half the price before you run out of stock.

In the course or in conversations in the community, you will learn about the following Amazon FBA challenges:

  • It’s not that easy to list a product and collect money. The top 10 sellers on Amazon account for 80% or more of sales. It is possible to become one of the top 10 sellers, but others are learning (and improving) as well.
  • Getting your website on the first page of a search engine (like Google) is different than getting your products on the first page of Amazon.
  • You may have hundreds, if not thousands, of items on your website. Even if only twenty percent of your pages rank on the first page, you can have a very successful and lucrative website.

However, you will not find hundreds (or thousands) of products on Amazon. There may only be a few.

It is not financially feasible if most of your products are not on the first page. You paid for those products, and it’s financially devastating if you have to pay storage fees to have them on a shelf somewhere.

Recommendation: Here’s The Best Alternative

What is the BJK University Refund Policy?

I am a little confused about BJK’s reimbursement policy. As far as I know, you have three days from the date of purchase and cannot use more than 30 percent of the course. 

In my opinion, three days is too short, especially for something you can not research very thoroughly before buying.

Considering that some members might copy the course and then ask for a refund, it seems fair to limit your commitment to 30 percent. 

Who is Bashar J. Katou?

Bashar is an Iraqi-American.

He has amassed millions of followers on all his social media platforms.

After finding him on Instagram, I could not help but see his face everywhere.

By his own account, he earns a seven-figure amount per year from Amazon FBA, which means he buys products at a discount and sells them at a markup.

Before we continue, let me warn you that this is a very risky business model.

With FBA, 1/3 of the people who try it make losses.

So what is the secret of Bashar’s system that makes it better than all the others?

Let us take a look.

Is There An Easier and Better Alternative to BJK University To Make Money Online?

If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side-hustle.

Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.  It is less time consuming since you don’t have to manage inventory or handle customer service.

It can help you to generate a steady stream of passive income while going on vacation or working a full-time job.

Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

BJK University review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

If you’d like to be the next success story and get the most out of Wealthy Affiliate, you can upgrade to the Premium Membership later. 

After that, you can get access to everything without the bother of any upsells.

Recommendation: Here’s The Best Alternative


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