Social Owl Franchise Reviews: Scam or Legit?

In this comprehensive review, we’ll delve into the world of Social Owl, a platform that has garnered attention for its promise of providing a turnkey solution for starting your own social media marketing agency (SMMA). We’ll explore what Social Owl is, how its franchise system operates, and examine reviews and potential complaints from users. 

By the end of this review, you’ll have a clear understanding of whether Social Owl is the right opportunity for you, and whether it’s a legitimate business or a potential scam.

What Is Social Owl?

At its core, Social Owl is a platform designed to simplify and streamline social media account management. However, the key attraction lies in the Social Owl franchise opportunity, which offers individuals the chance to launch their very own social media marketing agency. This franchise equips entrepreneurs with all the essential tools and resources required to offer social media services to local businesses.

Founded in 2015 in Portland, Maine, Social Owl’s founders recognized a gap in the market for a comprehensive solution that caters to the specific needs of regional businesses. Unlike many other internet-based businesses that focus on e-commerce or affiliate marketing, Social Owl has carved a niche for itself by concentrating on helping local clients succeed in the digital realm.

Social Owl Franchise Reviews

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How Does Social Owl Franchise Work?

Understanding how the Social Owl franchise operates is crucial before you decide to embark on this entrepreneurial journey. Let’s break down the key components:

The Cost

One of the initial considerations for many potential franchisees is the cost of entry. At the time of the first video release, Social Owl offered a limited-time price of $149 per month or $1,500 per year, which represented a significant discount from the standard pricing of $249 per month or $2,500 per year. However, it’s important to note that these prices might have changed, so it’s advisable to check the most up-to-date pricing information.

What Social Owl Provides

The franchise package from Social Owl includes a wide array of resources to support your venture:

  • Access to their program, which encompasses technical and sales training.
  • A content library to aid in content creation and marketing.
  • Prospect-finding tools to identify potential clients.
  • Assessment forms to better understand your clients’ social media needs.
  • Business card templates, contracts, and PowerPoint presentations.
  • Technical training to help you navigate their software effectively.

Social Owl’s Software

Social Owl’s software plays a pivotal role in this franchise opportunity. It simplifies social media management, saves time, and ultimately helps franchisees acquire more clients. With this software, you can create user profiles, curate and post content, add customer banners, set up social shopping carts, and utilize tools like contests, coupons, and promotions to engage and grow your clients’ social media communities.

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Social Owl Reviews and Complaints

One of the best ways to gauge the authenticity and effectiveness of any opportunity is by examining user reviews and addressing potential complaints. Here’s what we’ve uncovered regarding Social Owl:

Positive Feedback

Social Owl has garnered largely positive feedback from its users. Clients appreciate the services offered by the platform and commend the technical and support teams for their assistance. Key advantages highlighted by users include the flexibility to set pricing, the option to resell Social Owl’s software for additional income, and its user-friendly interface, which caters to those with limited technical expertise.

Complaints to Consider

While many users are satisfied with Social Owl, it’s essential to be aware of potential drawbacks:

  • Cold Calling: Engaging in cold calling to attract local businesses may not be everyone’s cup of tea. It requires a specific skill set and can be challenging for those not accustomed to this form of outreach.
  • Cost Considerations: Some users have raised concerns about the program’s cost, particularly for individuals who want to experiment with social media marketing. It’s important to evaluate whether the investment aligns with your financial goals and expectations.
  • Platform Policies: Social networking sites may not always endorse automated operations, which can impact certain tasks performed using Social Owl’s software. Policies on these platforms are subject to change, so it’s vital to stay updated.

Social Owl Reviews and Complaints


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Who is Social Owl Franchise For?

The Social Owl franchise opportunity may be a suitable path for various individuals. Here are some profiles of people who might find it appealing:

  • Entrepreneurs: If you have a passion for digital marketing and want to start your own business, Social Owl can provide you with the tools and support to do so.
  • Stay-at-Home Parents: Those looking for flexible work arrangements that allow them to balance family responsibilities with income generation can explore this opportunity.
  • Sales Professionals: Individuals with a background in sales or marketing may find it easier to leverage the franchise’s offerings to attract local businesses.
  • Tech Enthusiasts: If you have an interest in technology and want to offer digital marketing services, Social Owl’s software can be a valuable asset.
  • Anyone Seeking Additional Income: Whether you’re looking to supplement your current income or transition to a new career, this franchise opportunity offers potential for additional earnings.

Is Social Owl a Scam or Legit?

A critical question that often arises when evaluating any business opportunity is whether it’s a legitimate venture or a scam. Based on the information available, Social Owl appears to be a legitimate opportunity. While some elements of its introductory webinars might raise skepticism, this is not uncommon in today’s landscape where scammers use webinars to pressure individuals into making impulsive purchases.

However, it’s important to reiterate that Social Owl is not a scam. Many users have reported positive experiences, and the franchise has received an A+ rating from the Better Business Bureau, further substantiating its credibility.

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Pros of Social Owl Franchise

Before making a decision, it’s crucial to weigh the advantages of the Social Owl franchise opportunity:

  • Comprehensive Package: Social Owl offers a comprehensive franchise package, including access to their software, training, and marketing resources, making it easier for franchisees to get started.
  • Flexibility: The franchise allows you to set your own pricing and offers the option to resell their software, providing multiple revenue streams.
  • Monthly Recurring Revenue: With the software’s efficiency, franchisees can generate monthly recurring revenue by managing client accounts, offering a stable income stream.
  • User-Friendly Interface: Social Owl’s user-friendly interface caters to those with varying levels of technical expertise, making it accessible to a broader audience.

Cons of Social Owl Franchise

While there are numerous advantages to consider, it’s also important to acknowledge the potential drawbacks:

  • Cold Calling: Engaging in cold calling to attract clients can be challenging and may not be suitable for everyone.
  • Cost Considerations: The initial investment may be relatively high for individuals looking to experiment with social media marketing.
  • Platform Policies: The evolving policies of social networking sites may impact certain tasks performed using Social Owl’s software.
  • Limited Licenses: Social Owl may limit the number of licenses issued for a given area, which could affect market saturation and competition.

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Final Verdict: Social Owl Franchise Review

In conclusion, the Social Owl franchise opportunity presents a promising venture for those interested in entering the world of social media marketing. While I have not personally made a final decision about this opportunity, it is clear that it has the potential to be a profitable and legitimate business.

Ultimately, whether Social Owl is the right fit for you depends on your individual goals, skills, and preferences. Remember that entrepreneurship should align with your passion and interests. If you find joy in the world of digital marketing and are willing to put in the effort, Social Owl could be a viable path to financial success.

As with any business venture, thorough research and consideration of your own circumstances are essential. By carefully evaluating the pros and cons, as well as conducting due diligence, you can make an informed decision about whether to embark on the Social Owl franchise journey.

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Best Alternative to Social Owl Franchise for Making Money Online

Consider affiliate marketing if you’re seeking a simple and cost-effective way to create a steady stream of passive income. It’s beginner-friendly and can be started with zero initial investment.

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Social Owl Review

Recommendation: Here’s The Best Alternative

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