The Simplest Biz Review (2023): Scam or Legit?

Have you ever heard of pallet flipping? It’s a straightforward side hustle that can boost your monthly earnings. Pallet flipping involves buying pallets of discounted merchandise and then reselling the items individually or in groups to turn a profit.

“The Simplest Biz 2.0” is a training program that teaches you how to make money online by facilitating pallet transactions between businesses. What’s great about John’s method is that you can run this business without the need for employees, a warehouse, or complex technology.

But you might be wondering if it all sounds too good to be true. To help you answer that question, I’ve conducted thorough research.

Let me clarify, I have no connection to “The Simplest Biz.” I’m not receiving any compensation for this review, so you can trust that it’s an unbiased and honest evaluation.

By the end of this review, I’ll also share my top alternative to “The Simplest Biz” that has personally helped me establish a reliable source of passive income online.

How Does Simplest Biz Help You Make Money?

Simplest Biz 2.0, created by John Charles Wilker, is all about making money online by connecting businesses through wooden pallet transactions. What’s neat is that John’s method lets you jump into this business without needing employees, a warehouse, or fancy technology.

This business model goes by different names, like pallet recycling, pallet redistribution, and pallet flipping. It’s simple: you find businesses looking to offload their wooden pallets and connect them with others willing to pay you $8 to $10 for each pallet.

But what are these pallets exactly? They’re basically bundles of items that might have been returned by customers or can’t be easily sold in stores. Companies put them together and offer them at a discount. That’s where you come in. You buy these pallets from liquidation companies, sell the items individually at a higher price, and make a profit. Just remember, there’s a bit of risk since you can’t always see what’s inside the pallets you’re buying.

Here’s the catch: your customers might not stick around, and your pallet source might switch to someone else without warning.

The course has 13 training modules and offers access to a private Facebook group for support. The in-field training is particularly helpful because it shows you how things work in real time.

Simplest Biz

Recommendation: Here’s The Best Alternative

Who is John Charles Wilker?

John Charles Wilker comes from Birmingham, Alabama. He attended Jacksonville State University between 1987 and 1990, where he studied business, management, marketing, and related fields. His entrepreneurial spirit drove him from a young age, and he was determined to find the right business for himself.

After college, he explored the construction industry and even dabbled in the catering business. However, it wasn’t until 1998 that he stumbled upon pallet recycling, and everything changed. John realized he could make more money during a lunch break by recycling pallets than in an entire week of catering. That’s when the light bulb went off, and he decided to go all-in on pallet flipping, eventually founding “The Simplest Biz” that same year.

In his extensive 24+ years in this business, he’s generated over seven figures in income. John Charles Wilker also manages “The Simplest Biz” YouTube channel, which has a strong following of over 27.7K subscribers. He consistently shares new videos twice a week, covering different aspects of the pallet recycling business

You can get a taste of his teaching style by watching the following video:

Overview of The Simplest Biz Course

The Simplest Biz course is packed with 13 lessons, each offering video tutorials, photos, and helpful PDF handouts.

As a member, you also gain entry into a private Facebook group for questions and additional resources, such as specialized training videos that complement what you learn in the modules. Moreover, The Simplest Biz Store lets you purchase extra tools for your business, like a ready-made website and scouting software.

Simplest Biz Training Course

Module 1: Introduction

Here, you get an overview of the entire course, along with a sneak peek into the world of pallet flipping. This module contains 5 classes.

Module 2: Supplies

The second section guides you on the equipment and materials you’ll need to kickstart your pallet flipping venture. One key requirement is access to a large vehicle to transport those hefty pallet loads. Additionally, you’ll need resources like accounting software. This module is covered in 4 sessions.

Module 3: Scouting

This lesson reveals the best methods for finding potential pallet buyers and sellers. Wooden pallets are more accessible due to their widespread availability and low cost, while plastic pallets can be trickier to work with. Some companies even consider them stolen property if resold. This module comprises 3 classes.

Module 4: Fundamentals

In this module, you’ll learn the essential terms and measurements used in the pallet handling business, including various pallet types and sizes. You’ll go through 6 sessions in this section.

Module 5: The List

Building on the previous module, this section explores more advanced techniques for locating pallet buyers, traders, and suppliers. It includes 5 classes.

Module 6: Bird’s Eye View

Here, you’ll master the art of creating and maintaining an accurate inventory list and a customer contact database. This module consists of 4 sessions.

Module 7: Pricing

Members will discover how to set fair prices for the pallets they intend to resell. This module covers the pricing differences between plastic and wooden pallets and spans 4 classes.

Module 8: Pro Tips

John Charles Wilker, with 23 years of experience in the pallet business, shares practical tips in this 6-session module.

Module 9: Additional Revenue

While the core business is reselling used shipping pallets, you’ll explore the potential to expand by marketing crates, drums, and other heavy-duty containers. This expansion can boost your inventory and profits. This module comprises 7 classes.

Module 10: Sales Speak

With access to additional inventory, you need to refine your sales skills. This 13-session course focuses on having productive conversations with potential customers to increase your industrial equipment sales.

Module 11: Safety

This course teaches proper techniques for handling pallets and other industrial goods to ensure safety. With 4 classes, safety measures are emphasized due to the potential risks involved.

Module 12: Inspiration

Five sessions featuring motivational speeches from top earners in this business model. Gain insights and motivation from those who’ve achieved results similar to the course creator.

Module 13: Management

This final module covers the administrative skills necessary for running your business successfully, including accounting. It includes 14 lessons.

VIP Module: Brokering

Access to this module seems to be exclusive for those who’ve “paid in full,” but the details are somewhat unclear. In this 6-session module, you’ll learn how to find a broker for your business, potentially reducing your client contact time and creating a passive income stream.

Success Stories from The Simplest Biz

The following are some testimonials we found on The Simplest Biz website. However, it’s not possible to validate their authenticity.

  1. Rob Breedlove – Rob, a digital marketer from Southern California, supports his family of six. He stumbled upon the pallet recycling business through a friend and quietly invested in The Simplest Biz online course. After swiftly digesting the course material, he wasted no time and put his newfound knowledge to work. Today, he’s making an astounding $120,000 in monthly revenue from recycling pallets and continues to expand his business.

  2. Darris from Tennessee – Darris, a Tennessee native, found success with John Wilker’s course. Before enrolling in The Simplest Biz training program, he was running his family’s lawn care business. Darris completed the course in a week and jumped into action. Through hard work and determination, he’s now making a minimum of $4,000 weekly in his pallet business. He credits the supportive private Facebook group for guiding him in the right direction.

  3. Andrew McIntyre from Northern California – Andrew’s journey into the pallet business began after working at PepBoys and a defense contractor called General Dynamics. He discovered John Charles’s course after getting laid off from his job of just 9 months. Within a year of starting, Andrew achieved impressive monthly revenue of over $7,000 in his pallet recycling business, operating in Tacoma, Washington.

Just for your reference, here’s also a testimonial video:

Recommendation: Here’s The Best Alternative

3 Challenges of Pallet Flipping

1. Tough Competition

Starting a pallet flipping business means diving into a fiercely competitive market. In most cities, there are at least 20 other suppliers and brokers chasing the same customers. To stand out, you might need to work long hours and spend considerable time networking.

Moreover, the constant price competition can be challenging, much like Amazon FBA sellers fighting for the Buy Box. This price competition can squeeze profit margins for everyone.

2. Difficulty Finding Suppliers

Success in pallet flipping hinges on securing a steady supply of wooden pallets from businesses. Convincing these businesses to partner with you can be a time-consuming and challenging process, especially if they already work with other pallet flippers. This means you might go for months without generating income while building these connections.

3. Need for a Reliable Team

Growing a pallet flipping business often means assembling a team to handle the labor-intensive work while you focus on sales and deal-making.

However, finding dependable and professional team members can be a complex and time-consuming task that takes months or even years. Moreover, hiring employees will impact your profits, adding another layer of complexity to the business

How Much Does The Simplest Biz Cost?

The price for The Simplest Biz online training program typically stands at $2,797. Keep an eye out for potential discounts, as occasionally you can access the course for as little as $1,997.

John Charles Wilker’s extensive expertise in pallet flipping is a contributing factor to the higher cost of this online course, which is quite understandable.

However, there are additional expenses to consider when implementing this strategy. The primary one is transportation. Given the weight of the machinery involved, you’ll need a sizable truck or van. If you already own one, this won’t be an issue.

The Simplest Biz checkout page

Recommendation: Here’s The Best Alternative

Pros and Cons of The Simplest Biz


  • Simplicity: The name “The Simplest Biz” isn’t a joke; it’s genuinely straightforward and easy to get into.

  • Part-Time Earnings: You can make a substantial income selling pallets while working less than a full eight-hour day.

  • Cost Efficiency: Depending on your scouting skills, you may acquire pallets for very little money or even for free.

  • Expertise: The course benefits from the author’s extensive experience in the pallet business, ensuring high-quality content.


  • Limited Market: Not all cities or industries have a demand for reused pallets, making it challenging to secure inventory or find customers.

  • Pallet Preferences: Some companies have specific preferences, often favoring plastic pallets over wood due to various factors. This can limit your options, especially when wood pallets are the primary available choice.

  • Storage Costs: Unsold pallets need storage space, necessitating an investment in warehousing, adding to your expenses.

  • Initial Investment: This business requires a significant upfront investment. If you lack the means to transport pallets or store them securely, you’ll need to invest in these resources.

  • Physically Demanding: The industry is physically demanding, especially when it comes to pallet transportation. Hiring assistance like a transport company and a broker can ease the workload but will increase costs.

Is Simplest Biz a Scam?

Labeling The Simplest Biz as a scam would be unfair. It can indeed be a money-making venture, particularly if you’re currently stuck in a 9-to-5 job and trading your time for a paycheck.

However, it’s essential to recognize that this isn’t a long-term business; it’s essentially a new job. Forget about leisurely beach days and sipping coconuts; you’ll be exchanging your time for money.

Describing Simplest Biz as terrible would be an overstatement. It can work, but you must approach it with a dose of reality.

The more critical question is whether The Simplest Biz offers genuine value.

Honestly, for the majority of people, the answer would be no.

Why take the risk when there are many other well-established and easily scalable business ideas out there?

Is There A Better Way to Make Money Online?

If you want to make a full-time income from home, I would suggest you start an affiliate marketing business online instead.

Affiliate marketing is perfect for anyone who is new to online business.

In fact, of all the online business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.

In affiliate marketing, you can actually run your business almost with zero cost and achieve a steady and sustainable passive income to pay for your bills. You don’t need any initial capital and can even do it as a side hustle.

And if you really want to learn affiliate marketing and build a business from scratch, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

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