JT Franco – Amazon FBA Empire Academy Review, Scam or Legit?

Are you looking to start an Amazon FBA business? If so, you might have heard about JT Franco, who is promoting his Amazon FBA Empire Academy 2.0. 

There are many gurus teaching Amazon FBA nowadays, but many are overhyped. So you might wonder if JT Franco’s course can really deliver their promises. 

As an Internet entrepreneur, I’m in a good position to share with you everything I know about the program. Over the years, I’ve reviewed hundreds of online courses, software, companies, and even MLMs. 

At the end of this article, I’ll also share with you another business opportunity that has enabled me to make a full-time passive income

Below is what I’ll cover in the review of JT Franco and his course Amazon FBA Empire Academy 2.0.

Who is JT Franco?

JT Franco is a young Canadian entrepreneur, online marketer, and YouTuber. Despite dropping out of high school at 17, he claims to be earning $15,000 per month. JT has a strong presence on YouTube, with over 100,000 subscribers. 

On his channel, you can find a variety of videos on making money online, with a focus on Amazon FBA. 

He also shares motivational videos and insights into his personal life. While JT offers some free content on his YouTube channel, including tips on FBA business strategy, to access detailed information, you’ll need to enroll in his paid course. 

Check out one of JT Franco’s videos on Amazon FBA below:


Recommendation: Best Alternative To Amazon FBA

What is Amazon FBA Empire Academy 2.0?

The Amazon FBA Empire Academy 2.0 is an online course that teaches people how to create a successful Amazon FBA business. 

With over 30 hours of content, the course covers important topics such as identifying profitable niches, working with suppliers, setting up your Amazon page, improving your ranking on the platform, and running ads to drive traffic.

The course also includes access to more than 50 hours of content and over 180 video clips, all of which have been updated in 2021 to ensure the information is current and relevant.

The question is, is this course worth the investment? My review of the Amazon FBA Empire Academy 2.0 will provide my perspective and thoughts to help you make an informed decision.

What do you get with Amazon FBA Empire Academy 2.0?

1 on 1 Help

The 1 on-1 Help is actually just an email address where you can send your questions. You will most likely receive a response from JT Franco’s team, not him personally.

The Blueprint Vault

The course will give you some templates or scripts that you can use. For example, you will get the scripts for connecting with suppliers.

Live Q&A session

In the live Q&A session, you can ask questions, but you can’t expect to get good answers because there are so many questions, and not every question gets answered in detail.

Empire Builders Mastermind Group

This is basically a private Facebook group where you can connect with other members. You can ask questions in the group and get help from others.

Free Upgrades For Life

When the course content is updated, you will still get access to them.

If you are not sure if you should join Amazon FBA Empire Academy 2.0, JT Franco does offer a free webinar. In the webinar, you will learn more about Amazon FBA if you have no idea about it. 

Here’s an outline of what’s covered in the free webinar:

  • Overview of JT Franco’s story and background
  • What is Amazon FBA
  • How other people are doing with Amazon FBA
  • Why should you do Amazon FBA
  • The importance of getting FBA verified
  • The importance of product pages
  • The importance of avoiding competition
  • Introduction of an Amazon product that JT Franco is selling
  • Demonstration of an Amazon FBA funnel

So this free webinar does not include any actionable steps or deep insights. It’s mainly to promote his full paid course.

Recommendation: Best Alternative To Amazon FBA

How does Amazon FBA Empire Academy 2.0 help you make money?

Amazon FBA Empire Academy 2.0 is a digital course that teaches you how to start an Amazon FBA business from scratch.

Fulfillment by Amazon (FBA) is a service offered by Amazon that allows third-party sellers to automate their shipping and fulfillment services. Basically, you sell, and Amazon ships.

With an Amazon seller account, you can let Amazon handle all the shipping, returns, and even product warehousing in their warehouses. All you gotta do is handle the sales and make sure Amazon has your products in stock.

This course walks you through setting up your web page, ranking on Amazon, and finding the best niches for selling on Amazon. 

It’s broken down into different modules, including topics like “Your Foundation Is Everything” and “The Perfect Product Launch.” You’ll even learn about PPC and advertising to boost your sales.

Learn more:

Are JT’s students getting results?

Are you thinking about signing up for JT Franco’s Amazon FBA Empire Academy 2.0? Yeah, he makes some big promises about teaching you how to create a profitable store, but does he really deliver? 

I know, it can be hard to tell with all those success story screenshots floating around. And, have you checked out any third-party review sites like Trustpilot? 

I did and, surprise surprise, there are no reviews about the program. That’s a little strange, don’t you think? If a lot of people are achieving success, you’d think there would be some positive comments floating around.

Now, let me tell you, Amazon FBA is a super competitive business. There are tons of big brands on there and, of course, their success rate isn’t low. 

But, if you’re just starting out, you’re likely to lose money. 

And that’s something JT Franco doesn’t really tell you about. So, before you dive in, let’s take a look at some of the problems with Amazon FBA.

Recommendation: Best Alternative To Amazon FBA

The Problems with Amazon FBA

Below are the reasons why I don’t recommend the Amazon FBA business model.

1. FBA business needs a significant upfront cost

To launch a business on Amazon, you will need $15-20k, at least.

Besides, since you can’t get started without any knowledge, you have to pay for an FBA course such as Amazon FBA Empire Academy 2.0 which is quite expensive for novices.

Moreover, you have to spend money on product samples and inventory, labeling and shipping costs, product launch services/pay-per-click advertising, and Amazon Marketing Services. The first 10k will be quickly exhausted once you start selling on Bezo’s platform.

In one word, it is time-consuming and costs a lot of money. So, you must think carefully if you really want to risk your hard-earned money.

2. FBA Business model is complex

Though Amazon does a lot of the work for you, it still requires a lot of work to get a product listing up and optimized.

Apart from that, you have to deal with numerous dry tasks on a daily basis. For instance, you have to negotiate with suppliers, make comparisons on shipping companies, and freight forwarders and comply with the regulations of Amazon and local governments, etc.

This process is too sophisticated for beginners who might be just looking for a side hustle or a source of passive income that requires little time and investment. 

3. There is no quick cash flow

Cash flow is the lifeblood of a business. However, in the Amazon FBA business model, most sellers have to invest a considerable amount of money to purchase inventories from suppliers in China.

If you want to create a unique private-label product, the costs will be even higher. For example, most manufacturers in China charge you a few hundred dollars just for creating a prototype. If you don’t trust me, you can ask for a price on Alibaba.com.

In most cases, production may take 1-2 months depending on the nature of the products and quantity. Afterward, it takes 2 weeks for shipment and customs clearance before arriving at the Amazon warehouse.

This process indicates that it can take up to months before you’re paid for the inventory you bought.

4. Price war reduces profitability

Price war is ubiquitous on Amazon. Whenever a seller tries to attract more customers by lowering the prices, other sellers will be forced to cut their prices as well. 

To avoid a net loss, you might have to cut the product costs. This results in lower product quality, negative feedback from customers, and hence a drop in sales.

Apart from the intense competition, you have to deal with changing sales tax laws, category restrictions, and Amazon policies.

In the worst case, Amazon might even ban your account permanently if you mistakenly violate some rules.

Recommendation: Best Alternative To Amazon FBA

How much does Amazon FBA Empire Academy 2.0 cost?

Amazon FBA Empire Academy costs $1997 if you pay in full for lifetime access. 

It offers a five-month payment plan at $599 per month. In total, this is $2,995, which is $998 more than the full payment!

Pros of Amazon FBA Empire Academy 2.0

  • The course covers all the basics of Amazon FBA
  • Lifetime access to updates
  • 90 days money back guarantee

Cons of Amazon FBA Empire Academy 2.0

  • The course is overpriced
  • Most content is available for free on YouTube
  • Lack of student success stories
  • Amazon FBA is not suitable for newbies

Is JT Franco a scam?

JT Franco is not a scam. He’ll teach you all the basics you need to know to start an Amazon FBA business. But, here’s the thing, the content isn’t exactly new or super exciting. And unfortunately, no one, not even JT Franco, can guarantee your success.

JT does offer a pretty sweet deal though – he guarantees that if you follow his course to a T, you’ll start seeing profits within 3 months. And if you don’t make at least $3K in profits, he’ll give you your money back. Plus, he’ll reimburse you up to $5K for inventory expenses during that time.

But here’s the thing, even with all that, I still wouldn’t recommend it to newbies. Amazon FBA is tough and takes a lot of time and effort. There’s a lot to handle like supply, marketing, and all that jazz. 

It’s not as easy as JT claims, so if you’re new to online business, I’d suggest starting elsewhere. 

Recommendation: Best Alternative To Amazon FBA

Is Amazon FBA Empire Academy 2.0 worth it?

I don’t think Franco’s course is worth it. There’s no point in forking over $2000 if you don’t know if it will be worth it. There are other Amazon courses out there that are cheaper and just as good, if not better.

Starting out, it’s risky to drop a bunch of cash on a course that hasn’t been proven to work. If the Amazon FBA Empire Academy was the real deal, you’d see tons of positive reviews all over the place, like on Trustpilot or Reddit. But there ain’t much out there, which makes me a bit skeptical about all the promises Franco’s making.

And don’t even get me started on the refund policy. Sure, there’s a 90-day thing, but can you really get your money back no questions asked? Hell no. They’re gonna make you jump through hoops, like completing the course and trying out their strategies.

Bottom line, Franco’s probably making most of his cash from selling courses, not actually doing Amazon FBA.

Alternatives to Amazon FBA Empire Academy 

I’ve compiled a list of the best Amazon FBA courses to help you compare them. 

The following are two of the most popular:

Proven Amazon Course

The Proven Amazon Course is designed to help individuals start their own Fulfillment by Amazon (FBA) business. The course begins by teaching the basics of sales and business strategy, then moves on to finding profitable products to sell. It also provides instructions on how to list items on Amazon’s A-Z listing page to improve search results.

In the second half of the course, participants will learn how to use FBA to manage customer service and logistics. This includes detailed instructions on sending goods directly from suppliers or manufacturers to a warehouse for storage, without the need for personal storage space.

The Proven Amazon Course includes over 22 different courses that cover all aspects of starting an FBA business. This includes a course dedicated to finding profitable products and another on determining a niche for your FBA business.

Freedom Ticket

The Freedom Ticket Course 2.0 is a program designed to help sellers succeed on Amazon. It covers everything from starting a business on Amazon to managing it and identifying trends.

The course is constantly updated to stay relevant, and is eight weeks long. It is taught by Kevin King, who has been selling on eBay and Amazon since 1999, and offers one-on-one instruction. The course is offered for free in partnership with Helium 10.

Other than Amazon FBA, is there a better way to make money online?

If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side hustle.

Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

Also, it is less time-consuming since you don’t have to manage inventory or handle customer service.

You can enjoy a steady stream of passive income while going on vacation or working a full-time job.

Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.

But How Much Can You Earn in Affiliate Marketing?

A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate testimonial

For more information, you can check out my full review of Wealthy Affiliate.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you register a free account and see it yourself.

Recommendation: Best Alternative To Amazon FBA

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

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