How To Sell On Amazon: 10 Proven Steps For Beginners

Competition in the eCommerce world can be tough, especially with giants like Amazon dominating the market. If you’re considering making money on Amazon, the first crucial step is choosing the right products to sell.

Selecting profitable products is essential for becoming a successful Amazon seller. Buying items with low demand or small profit margins can lead to issues like being stuck with expensive inventory or selling at a meager profit or even a loss. On the other hand, products with high demand and substantial profit margins make your journey as a seller much smoother and more rewarding.

To find the right products, you need to follow two steps: deciding what to sell and locating suppliers who offer the product at a price that ensures a profitable sale.

In this guide, we’ll walk you through starting an Amazon business the right way. The advice provided here comes from real experts who have experienced success on Amazon, including accomplished sellers, digital marketing experts helping Amazon entrepreneurs, and other specialists.

Amazon is undeniably the largest online retailer, which means selling your products there opens doors to new customers and expands your brand’s reach.

If you’re eager to sell on Amazon and want to set yourself up for success, this beginner’s guide has all the insights you need. Let’s get started!

1. Understand How Selling On Amazon Works

1. Before you start selling

Preparing to start selling on Amazon is a simple three-step process:

1. Determine what you want to sell. Amazon offers 20 product categories for all sellers and 10 or more additional categories for professional sellers only.
2. Create a sales plan. If you intend to sell less than 40 items per month, choose the single plan that costs $0.99 per item. If you intend to sell 40 or more items, choose the Professional plan, which has a monthly fee of $39.99 and no per-item fee.
3. Register to become an Amazon Seller. Go to SellerCentral.Amazon.com to register and follow the on-screen prompts.

2. Selling products

After registering, you can begin listing products for sale. The process basically consists of the following four steps:

1). List the product(s) you want to sell. You have two options:

• List products that are already available on Amazon. Select products already listed on Amazon and specify the quantity available, condition (new or used), and shipping options.
• List products that are not available on Amazon. If the product you want to sell is not yet available on Amazon, you must include the item’s universal product code (UPC) and stock keeping unit (SKU), as well as a product title, description, and product photos.

2). Sell the item. Selling means waiting for someone to buy the item you are offering. Amazon notifies you of a sale when someone clicks on your listing and buys the product. During this time, you can try to increase sales by using Amazon pay-per-click (PPC) advertising and other marketing and promotional efforts. Learn more about how to increase sales on Amazon.

3). Ship the product to the customer. Upon receiving notification of the sale, you ship the product to the customer or, if you use Fulfillment by Amazon (FBA), Amazon ships it from its warehouse for you.

4). Get paid. Amazon deposits payments (less Amazon seller fees) into your account and notifies you when payments are made when you sell products.

3. Using Fulfillment by Amazon (FBA)

You ship your goods to various Amazon fulfillment centers across the country and, if desired, worldwide with FBA. When someone orders a product from your listing, Amazon selects it, packs it, and ships it on your behalf. FBA offers several benefits, including the following:

• You save time and money because you do not have to pick, pack and ship the product yourself. However, you will have to pay for inventory storage and an FBA fee based on the size and weight of the product.
• Shipping costs can be reduced because you benefit from the rates Amazon negotiates with carriers.
• Your products qualify for free shipping within two days and, in some cases, one-day shipping (for Amazon Prime members), as well as free shipping on eligible orders (for all Amazon customers).
• You have a greater chance of winning the Buy Box (the box on the right side of the product detail page that allows the buyer to add the product to their cart).
• Amazon handles returns and refunds on your behalf.

Learn more about Amazon FBA. 

2. Choose the Right Amazon Business Type

When it comes to “Selling on Amazon,” there are different ways to do business on the platform. You can sell as a retailer, a seller, a professional, an individual, and more. Here’s a breakdown of the different business types and how they work:

1. Vendor (1P) versus Seller (3P):

• Sellers have a first-party (1P) relationship with Amazon. They sell products to Amazon, which then resells them to customers. Seller status is by invitation only.
• Sellers have a third-party (3P) relationship with Amazon. They sell products directly to customers and handle listing, pricing, and marketing. Anyone can become a seller by registering on Amazon.

Pros of Being an Amazon Vendor:

• “Sold By Amazon” label boosts customer confidence and sales.
• Access to Amazon Marketing Services (AMS) for marketing tools.
• Generally, sellers don’t pay fees like referral or fulfillment fees.

Cons of Being an Amazon Vendor:

• Amazon sets prices, which can lead to low profits or losses.
• Launching new products might be challenging due to Amazon’s hesitancy with purchase orders for unproven items.

Pros of Being an Amazon Seller:

• Greater control over listings, prices, and delivery options.
• More analytics and customer performance metrics for business improvement.
• Direct contact with buyers for feedback and understanding preferences.

Cons of Being an Amazon Seller:

• Seller fees, including commissions and referral fees.
• Lack of the “Sold by Amazon” label, impacting consumer trust and conversions, especially when competing with vendor products.

2. Individual versus Professional:

When registering as an Amazon Seller, you have two options:

Individual: Pay $0.99 per item sold, with no monthly fee. Suitable for occasional sellers. Limited tools for listing and managing orders. Professional: Pay $39.99 per month, regardless of the number of items sold. Access to additional features and tools, with some selling restrictions lifted.

Both options have referral and shipping fees.

3. Arbitrage versus Private Label:

As an Amazon Seller, you need to source products to sell. Two common methods are arbitrage and private label.

Arbitrage: Buying discounted items from other retailers and reselling them at a markup on Amazon. Low-cost, but time-consuming and risks counterfeit products.

Private Label: Selling products under your brand name, either by creating a new product or branding an existing one. Reduces competition, but initial costs for branding and marketing can be high.

4. Sellers with and without Brand Registry:

Amazon Brand Registry allows brand owners to enhance product descriptions with visuals and interactivity, differentiating their offerings from other sellers.

Choosing the right type of Amazon business depends on your goals, resources, and preferences. Consider the pros and cons of each option before making a decision.

3. Calculate The Costs of Selling on Amazon

Selling on Amazon comes with various expenses that you need to be aware of to ensure profitability. Apart from the cost of the products you sell, there are several other fees involved, such as per-item closing fees or monthly subscription fees, referral fees, storage and shipping fees, and administrative fees for refunds. To make a reasonable profit on your sales, it’s crucial to factor in all these costs when setting the prices for your products.

Let’s break down the expenses:

1. Product Sourcing: When purchasing products from a supplier, consider the product’s cost and any additional charges like packaging, labeling, freight, and import duties. For instance, if you order 500 cell phone cases at $3.00 each, the total cost per unit would be $3.00. Additional costs would include an import duty of 4% ($0.12), a freight charge of $0.20 per piece, packaging costs of $0.50 per piece, and labeling costs of $0.10 per piece.

2. Shipping and Storage: Shipping and return costs depend on the product’s size, weight, and the chosen carrier or service. If you use Fulfillment by Amazon (FBA), you’ll be charged for both shipping and storage. FBA storage costs vary based on cubic foot and time of year. For example, it was $0.69 per cubic foot (January – September) and $2.40 per cubic foot (October – December) at the time of writing. Additionally, shipping products from your supplier to Amazon’s fulfillment centers incurs costs.

3. Amazon Seller Fees: Amazon charges seller fees, which include a per-item fee of $0.99 or a subscription fee of $39.99 per month, referral fees (generally 15% or less of the customer price), and a closing fee for specific product categories.

4. Returns: Returns can be costly, especially for items frequently returned or exchanged. You may have to cover shipping, return shipping, an Amazon return processing fee (20% of the original order cost up to $5.00), and possibly the cost of the product if it’s defective or damaged. On average, consider about 5% of returned items when estimating costs.

5. Other Costs: Factor in your operating expenses, such as legal fees, accounting fees, and bank fees, as well as your marketing and advertising budget. Keeping track of all these costs is vital to ensure profitability.

6. Sales Tax: Remember to collect sales tax on all sales and remit it to the relevant states. Sales tax is paid by the buyer, not you as the seller.

By carefully considering all these costs, you can set appropriate prices for your products on Amazon and make sure your business is financially successful.

Learn more about the costs of selling on Amazon.

4. Comply With The Amazon Selling Policy

To ensure a positive selling experience for customers and maintain a good reputation, Amazon sets guidelines that all sellers must follow. Let’s take a look at these rules to ensure you’re in compliance with Amazon’s policies:

1. Accurate Information: Provide accurate and up-to-date information about your company and the products you sell. Categorize your products correctly and use accurate photos and specifications.

2. Acting Fairly: Do not engage in dishonest practices such as recruiting friends to post fake reviews, hacking into Amazon to remove negative reviews, hijacking other sellers’ listings, or filing false infringement notices.

3. Ratings, Feedback, and Reviews: Do not attempt to manipulate customer ratings, feedback, or reviews. You can ask customers for feedback, but never offer incentives for positive reviews or request to remove negative reviews.

4. Communications: Communicate with customers only through Buyer-Seller Messaging for order fulfillment and customer service. Avoid sending marketing or unsolicited messages.

5. Customer Information: Use customer information solely for order fulfillment and customer service purposes. Delete the information after processing the order and never share it with third parties.

6. Circumventing the Sales Process: All sales should go through Amazon’s marketplace. Avoid directing customers to other websites or completing transactions outside of Amazon.

7. Multiple Amazon Seller Accounts: In most cases, you are allowed only one seller account per region. If you have a valid reason for multiple accounts, ensure they are all legitimate and in order. Use different bank accounts and email addresses for each seller account within a region.

By adhering to these policies, you can maintain a trustworthy presence on Amazon and avoid penalties such as listing removal, account suspension, or loss of selling privileges. Always stay updated on any policy changes by checking Amazon’s official resources for the latest information.

5. Decide What To Sell and Not Sell

We can’t tell you what you should and shouldn’t sell on Amazon. That would be like trying to hit a moving target. We can give you the direction you need to find potentially profitable products. First, you need to understand which products you can and cannot sell on the Amazon marketplace. Next, you need to understand how to predict product demand and profit margins.

Amazon product limitations

Assuming you shop on Amazon (a silly assumption we made), you know that Amazon divides products such as books, clothing, electronics, movies and TV, office supplies and pet supplies into categories and subcategories. As a seller, you should be aware that some of these categories are open while others are closed or restricted:

Open categories: Clothing, shoes and jewelry, electronics, home and kitchen, patio, lawn and garden, sports and outdoor, and toys and games are some of the product categories on Amazon where you can list items for sale without prior approval. Even in some open categories, however, you may encounter restrictions like the following:

• Restricted (gated) subcategories: You need to obtain permission from Amazon before you can list products in certain subcategories.
• Restricted brands: You may be prohibited by the brand owner from listing its products.
• Restricted products: Certain products may be prohibited, usually due to health or safety concerns.

Categories requiring approval: Amazon allows only reputable sellers to list products in certain categories, such as automotive, collectible coins, fine art, music, movies, and watches, to ensure product quality, safety, and authenticity for its customers.

Restricted products: Amazon does not allow the listing of certain products that are considered unsafe, unhealthy, illegal or unacceptable for any reason, including those available only by prescription. Do not include restricted products or products that you believe may be harmful or illegal. You must responsibly decide which products to discontinue, and the penalties for violating Amazon’s policies are severe; violations can result in account suspension, termination of selling privileges, destruction of inventory (at Amazon distribution centres), and permanent withholding of payments.

Amazon provides some guidelines on what products you are allowed to sell. For example, when you try to list a product, you will be prompted to select a category; restricted categories are indicated by a lock icon.

Learn more about what to sell on Amazon. 

Product research

Product research is an important step in ensuring the viability and profitability of a product. In general, you want products that meet the following requirements:

• High demand: To find the best sellers in each product category on Amazon, go to Amazon.com and click on Best Sellers in the toolbar at the top of the page. Using the navigation bar on the left, select the product category that interests you.
• Weak competition: Check the reviews for a product you want to sell. If you find a high number of low product ratings and negative reviews, you may be able to outperform the competition by creating a more accurate product offering, providing better customer service, or selling a similar but better product.
• Decent profit margin: Look for products that sell for more than $25 that you can purchase for 60-70% less than the retail price, so that you make a decent profit margin after deducting your costs.
• Light and easy to pack and ship: Shipping and handling costs, as well as product complexity, can cut into your profit margin. Therefore, avoid products that weigh more than two pounds, are fragile or bulky. This will also save you money if you need storage.
• Not seasonal: Look for products that have consistent sales throughout the year. Seasonal products, such as those that sell well only in the spring or summer or near certain holidays, are acceptable, but should not make up the bulk of your sales.

6. Product Sourcing

Product sourcing is the process of finding items for a low enough price that you can sell for an acceptable profit. Numerous product sourcing options are available, including the following:

Retail arbitrage: They buy deeply discounted products from major retailers, mark them up, and sell them on Amazon. Retail arbitrage also extends to buying from online retailers like eBay sellers. Keep in mind that Amazon restricts some product categories and certain items, including many brand-name items. For example, you are not allowed to buy a range of branded shoes at a discount from a major retailer and sell them as “new” on Amazon.

Auctions and liquidation sales: At local and online auctions (as well as estate auctions), you can bid on items and often purchase them at a much lower price than they would sell for at traditional retail, although you may have to list those items as “used.”

Drop-shipping: Dropshipping entails selecting items from a dropshipper’s catalog and listing them on Amazon. When a customer orders the item, you forward the order to the drop-shipper, who picks, packs, and ships the item to the customer according to your specifications, making it appear to be from you.

Wholesalers: Traditionally, a large quantity of products is purchased from a manufacturer and then sold individually to consumers at a significant markup. There are numerous domestic and international suppliers who offer wholesale products. Platforms for product sourcing, such as Alibaba.com, make it simple to connect with tens of thousands of manufacturers and other wholesalers. Suppliers can also be found at well-known trade shows.

Handmade products:  You can create your own Amazon products and sell them in the Handmade category. However, you must register as an artisan with Amazon, and your products must be handcrafted rather than mass-produced. (Hand tools and light machinery can be used.)

See our guide for additional information and guidance about these product sourcing options. Also, you can learn more about how to evaluate and negotiate with suppliers.

7. List Products for Sale on Amazon

When you’re ready to sell your products on Amazon, you have several options for listing them:

1. List an Existing Product: The easiest way to list a single product is by finding it on Amazon and clicking the “Sell This Product” button. You can search by name, Universal Product Code (UPC), Amazon Standard Identification Number (ASIN), or other identifiers. Then, just enter the required information, including the price you want to ask, and you’re good to go.

2. Add a New Product: If your product is not already listed on Amazon, you can create a new product listing. Choose the appropriate category, provide a product title, description, relevant keywords (to help buyers find it), and add product photos.

3. Upload Multiple Products: If you have a professional seller account, you can list multiple products at once by using a spreadsheet template. Download the template, fill it out with all the necessary information for each product, and then upload the file to Amazon.

Regardless of the method you choose, the first steps remain the same:

1. Log in to your Amazon Seller account at sellercentral.amazon.com.
2. Open the Catalog menu and select “Add Products.”
3. Amazon will guide you through the process based on your chosen method from Step 2.

By following these steps, you can easily list your products for sale on Amazon and start reaching potential customers in no time.

8. Ship Products to Customers

You must fulfill orders for your products as soon as they arrive. Picking, packing, and shipping are part of order fulfillment. You select all the items the customer ordered from you, pack them in a box or envelope, label the package, and deliver it to or have it picked up by a carrier such as the United States Postal Service, UPS, or FedEx.

If that’s too much work for you, you can also deliver your products to an Amazon fulfillment center (or have your supplier deliver them), where Amazon will pick them up, pack them, and ship them for you.

In this section, we explain Amazon Prime, from a seller’s perspective, and introduce your order fulfillment options.

Amazon Prime

If you shop frequently on Amazon, you are probably familiar with Amazon Prime. For about $120 a year, Amazon Prime members (shoppers) get a bundle of benefits, including free shipping within two days, free same-day delivery in select zip codes, free Prime Video, exclusive savings at select stores and on select products, and more.

Even if you are not a paying member of Amazon Prime, you can still benefit as an Amazon seller. Any items you list that qualify for two-day Prime shipping can be shipped in the following ways:

• Your product listing will be awarded the Prime badge, giving customers a greater incentive to buy from you than from a competing seller whose product isn’t Prime-enabled.
• Amazon rewards your product by increasing its ranking in search results and increasing your chances of winning the Buy Box – the box on the right side of a product page where customers can add the product to their cart. Since the Buy Box is responsible for more than 80% of all Amazon sales, winning the Buy Box is a big deal.

Your products are not eligible for Prime two-day shipping by default. To make your products Prime-eligible, you must do one of the following:

• Have your products enrolled in Fulfillment by Amazon (FBA) and maintain a sufficient number of items in inventory to meet shopper demand.
• Qualify for Seller Fulfilled Prime. 

You can choose to ship some orders yourself while others are shipped through FBA. Those shipped through FBA are eligible for Prime, while those shipped by you are not unless you qualify for Seller Fulfilled Prime.

Fulfillment by Amazon (FBA) and Small and Light (SNL)

Fulfillment by Amazon and Small and Light are two order fulfillment options that allow third-party sellers like you to benefit from the efficiency of Amazon’s fulfillment centers.

With both programs, you (or your supplier) ship products to Amazon’s fulfillment centers, which are then scanned into Amazon’s inventory system and shipped to customers. When a customer places an order that includes one or more of your products, Amazon selects the product from the fulfillment center closest to the customer, packages it (alone or in combination with other products), and ships it to the customer.

FBA offers the following advantages:

• Products signed up for FBA will immediately receive Amazon Prime status, provided there are enough items in stock to meet customer demand.
• FBA products have a better chance of winning the Buy Box.
• Amazon takes care of picking, packing, and shipping, saving you time and effort.
• Most customer service issues are handled by Amazon, including product support, returns, and refunds.
• When factors like Amazon’s ability to negotiate lower shipping costs with carriers are taken into account, the total cost of FBA can be less than the cost of shipping yourself.

Amazon, of course, charges fees to sellers to cover the costs of storage, handling, and customer service. Fees vary by product weight and size, with different rates for clothing. However, FBA can be less expensive than packing and shipping the products themselves.

You benefit to some degree from Amazon’s ability to negotiate lower shipping rates with carriers when you use FBA, and you do not have to buy packing materials. Plus, FBA saves you valuable time that you can spend on product research, creating excellent product listings, and other tasks that will help you increase sales and grow your business.

The Small and Light program is designed to lower your packaging and shipping costs for products that cost no more than $7, weigh no more than 10 ounces, and are no more than 16x 9x 4 inches. Certain products, such as restricted products, adult products, and hazardous materials products, are not eligible. The Small and Light program offers vendors the following benefits:

• Free three- to five-day shipping to Prime customers
• Lower fulfillment costs
• Instant customer trust through Amazon’s A-to-Z Guarantee program

Fulfillment by Merchant (FBM)

Unlike FBA, Fulfillment by Merchant (FBM) requires you to do all of the heavy lifting yourself, including storing, picking, packing, and shipping products. FBM has a few advantages over FBA, which are as follows:

• Ability to pack items yourself, which may be best for large, bulky products or fragile items
• Greater control over inventory
• Potentially lower costs
• Ability to deliver more personalized customer service

The main disadvantages of FBM over FBA are that you give up the many benefits of FBA described in the previous section.

Packaging and shipping a small number of products yourself is perhaps the best way to get started with Amazon. This way, you can learn the basics of selling on Amazon without the added complexity of FBA and without the risk of buying large quantities of products. You can transition to FBA as your business grows and you feel more comfortable and confident selling on Amazon.

Seller Fulfilled Prime

Seller Fulfilled Prime (SFP) combines the benefits of FBA and FBM. With SFP, you ship products directly from your own warehouses to domestic Prime customers. (Amazon provides you with the appropriate transportation solutions to deliver products within the two-day Prime delivery window). You ensure your listings can display the Prime icon and have a better chance of winning the Buy Box by committing to fulfill orders within two days at no additional cost to Prime customers.

As an Amazon seller, you are not automatically eligible for SFP. To prove you can deliver to Prime customers within the two-day delivery window, you must first register for the program and then successfully complete a trial period. If you are accepted into the program, you must purchase shipping labels from an approved carrier and pick, pack, and ship orders the same day they are received.

Dropshipping

As mentioned earlier, dropshipping is a product sourcing and order fulfillment option that does most of the heavy lifting for you. You list products on Amazon and route all incoming orders to a dropshipper, who selects, packages and ships the order to your customer. You never come in contact with the product.

The benefits of dropshipping are obvious, but there are also some potential drawbacks, including the following:

• You pay a premium for the convenience of having the drop-shipper do all the work.
• You have no control over inventory. If the drop-shipper runs out of stock, so do you.
• You can’t promise two-day shipping, so your products won’t be eligible for Prime.
• Handling refunds and returns becomes more complicated with a third party involved.
• Customer satisfaction relies heavily on the performance of your drop-shipper, which you can’t control.

Multi-Channel Fulfillment

Amazon’s Multi-Channel Fulfillment (MCF) service allows you to use Amazon’s global fulfillment network to deliver products to customers wherever they buy them online. For example, you can list products for sale on your own website, an e-commerce platform like Spotify, and Amazon, and whenever (and from wherever) a customer places an order, Amazon selects, packs, and ships the product for you, and also handles customer support, refunds, and returns.

MCF is very similar to FBA (but you don’t have to be signed up with FBA to use MCF ). You ship your products to Amazon’s fulfillment centers (or have them shipped), and Amazon picks them up, packs them, and ships them for you. With MCF, you can offer the same fast delivery to all your customers, regardless of where they store, and you manage all your inventory through Amazon. MCF allows you to grow your business without increasing your fixed costs.

Click on the search bar at the top of Amazon Seller Central, type in “multichannel,” hit enter, and then click the link to learn more about processing orders through other sales channels.

9. Increase Sales with Advertising and Marketing

Amazon is a highly competitive marketplace, with Amazon, brands, and retailers competing for customer attention and sales. Whether you’re new to the marketplace or a seasoned seller looking to increase sales and margins, Amazon offers several tools to raise your profile, get your products in front of customers, and convert clicks into sales, including the following:

• Sponsored Products: Sponsored products are paid ads for individual product offerings. When customers search for keywords or products related to the ad, ads for your sponsored products appear on search results pages and product detail pages. To keep costs under control, set a budget and decide how much money you want to bid per click. You only pay when a customer clicks on your sponsored ad.
• Sponsored Brands: Sponsored brands are paid ads available only to Amazon Brand Registry sellers. Sponsored brands appear like sponsored products on customers’ search results pages and product detail pages when they search for keywords or products related to the ad. These ads include a customized headline, brand logo, and a selection of products from the brand.
• Sponsored Displays: These advertisements appear both on and off Amazon. You choose your audience, daily budget, and bid amount, as well as the products to include in your ad, and then create your ad campaign. These ads include a product image, pricing, badging, star rating, and a Shop Now button that takes you to your product’s Amazon detail page.
• Amazon Store: You can expand your profile and boost customer loyalty by creating your own multi-page store on Amazon for free. If you establish yourself as a trusted seller on Amazon, customers will be more willing to visit your store and buy from you when they need the products you sell.
• Early Reviewer Program: Product reviews can help you perform better in product searches and increase your chances of winning the Buy Box. With this program, you can give customers who buy your products a $3 gift card when they leave a review. You only pay when a customer leaves a review. Customers can receive their reward from Amazon for up to one year, or until your product has received five reviews.
• Prime Exclusive Discounts: You can offer discount pricing on specific products to Amazon Prime members. Your discount will appear in the member’s search results and on the product detail page with the original price struck out along with the discount price.

Your marketing and advertising campaigns need not be limited to Amazon. Consider ways you can promote sales off Amazon, such as the following:

• Social media marketing via your accounts on Facebook, Instagram, YouTube, Pinterest, and so on
• Blogging about a topic you know a great deal about that’s related to the products you sell
• Creating a website landing page for a product or collection of products and using it to drive traffic to your Amazon store where people can purchase related products
• Launching an email marketing campaign to advertise directly to people on your mailing list

Learn more about how to advertise on Amazon. 

10. Provide Exceptional Customer Service on Amazon

To ensure long-term success on Amazon, prioritize customer satisfaction above all else. While maintaining your financial success is crucial, focusing on creating a positive shopping experience for customers will lead to increased sales, higher profit margins, and a favorable reputation on the platform.

To excel in customer service, pay attention to various aspects, including product quality, product listings, order fulfillment, communication, and returns and refunds. Here are some tips for delivering excellent customer service:

1. Exceed Customer Expectations: Strive to offer more than what customers expect in terms of product quality and service. Avoid presenting an inferior product as a high-end one to unsuspecting customers.

2. Informative Product Offerings: Focus on helping customers make informed buying decisions rather than simply pushing sales. Provide clear and accurate product descriptions and specifications.

3. Promptly Respond to Customers: Try to respond to all customer inquiries, concerns, and complaints within 24 hours if possible. Quick and attentive communication shows customers that you value their feedback.

4. Be Courteous and Respectful: Maintain a courteous and respectful tone in all communications with customers, regardless of the situation. This creates a positive impression and fosters goodwill.

5. Resolve Issues Directly: Make every effort to address customer issues directly without involving Amazon or credit card companies. Avoid A-to-Z warranty claims or chargebacks, as they can have negative consequences for your business.

6. Monitor Feedback: Keep track of both positive and negative feedback from customers regarding products and your service. Express gratitude for positive feedback and proactively reach out to customers with negative feedback to resolve any issues.

By focusing on exceptional customer service, you can build a loyal customer base, receive positive ratings and reviews, and establish a solid reputation as a reliable seller on Amazon. Remember that happy customers are more likely to return and recommend your products to others.