AMZ Formula Review (2023): Is Joshua Crisp a Scam?

If you’re interested in starting an Amazon business, you may have come across the AMZ Formula course by Joshua Crisp. With so many scams online, it’s understandable to be skeptical about investing your money in any program.

That’s why I’m here to help. As an online entrepreneur, I’ve reviewed many programs like AMZ Formula. I’ve spent the past week doing thorough research on AMZ Formula, so I can give you an honest and comprehensive review.

So, if you’re wondering whether AMZ Formula is worth the investment, keep reading to find out everything you need to know.

What is AMZ Formula?

Developed by Joshua Crisp in 2017, this comprehensive 8-module program covers everything you need to know about private labeling on Amazon.

The course offers a diverse range of topics that include product research with popular tools like JungleScout, identifying and collaborating with suppliers, the “secret sauce” of sourcing well-known brands, and effective Amazon PPC strategies to help you grow your business.

Recommendation: Here’s The Alternative

Who Is Joshua Crisp?

Joshua Crisp has got a flashy persona and loves to show off his fancy cars and big house. While some people might find this a bit too much, it’s worth noting that he’s likely earned a considerable amount from his successful Amazon business and course sales.

Joshua Crisp

Now, some online personalities tend to fake their wealth by renting luxury cars and houses to create the illusion of a lavish lifestyle. We can’t say for sure if Joshua is doing this or not, but it’s something to keep in mind.

Despite his flashy image, there isn’t much information available about Joshua. What we do know is that he started from humble beginnings, earning minimum wage and using a computer at the local library to get started selling on Amazon. And he’s willing to share his knowledge, as he has a YouTube channel with over 20,000 subscribers where he shares plenty of valuable free information about selling on Amazon.

How Does AMZ Formula Help You Make Money?

With AMZ Formula, you will learn how to start an Amazon FBA private label business. You can buy unbranded products from a supplier, put your own branding on them, and sell them on Amazon for a higher price. The best part? Amazon takes care of the shipping and handling for you by storing your inventory in their warehouse.

While this might sound easy, starting an Amazon FBA private label business is not without its challenges. You’ll need to invest around $15K-$20K in startup costs, face fierce competition, and pay for expenses such as branding costs, Amazon FBA fees (over 15% of your sales), and Amazon PPC (pay-per-click advertising).

Learn more: Legit Ways To Make Money Online

Recommendation: Here’s The Alternative

What’s Inside AMZ Formula

We’ll take a closer look at what’s inside the course and what you can expect to learn from Joshua Crisp.

Introduction: What is Amazon FBA?

If you’re new to Amazon FBA (Fulfillment by Amazon), you might want to start with the introductory video that explains how it works. You’ll learn about the advantages of using Amazon’s fulfillment service and how it can benefit your business.

Module 1: Getting Started with Amazon

The first module is all about getting started with Amazon and The AMZ Formula. You’ll learn how to manage your business, stay organized, and get familiar with the terminology used on Amazon.

Module 2: Setting Up Your Amazon Seller Account

In this module, you’ll learn how to set up your Amazon seller account and navigate the dashboard. You’ll also get some insights into the types of stores you can create and what gated categories mean. Additionally, you’ll discover how to evaluate Amazon fees and determine if a product will be profitable.

Module 3: Product Research and Validation

Module 3 is all about product research and validation. You’ll learn how to use a tool called Jungle Scout to find products and minimize risks. You’ll also discover new strategies to find products and determine if they’re profitable.

Module 4: Finding Suppliers

Once you’ve chosen your product, you’ll need to find a supplier. In this module, you’ll learn the steps to find a supplier, including contacting suppliers, negotiating tactics, and sourcing directly to cut out the middlemen.

Module 5: Creating Your Listing and Getting Positive Reviews

Module 5 covers how to create a listing that represents your product correctly. You’ll learn how to optimize your picture, title, bullet points, and descriptions, and get some training on managing reviews.

Module 6: Keyword Research, PPC, and Advertising

In Module 6, you’ll learn how to get traffic to your products. Joshua Crisp will discuss keyword research to get both free and paid traffic.

Module 7: Maintaining Your Rank and Brand Growth

Module 7 is all about maintaining your position in Amazon’s search engine and growing your brand. You’ll learn how to keep your products stocked, file for patents, hire virtual assistants, outsource work, and deal with hijackers.

Module 8: Bonuses and Advanced Tactics

Module 8 goes over advanced strategies you can use to earn more and grow, including email marketing, social media marketing, and QR codes.


Apart from the core training, you’ll get access to a private Facebook group, different templates for your business, and training on how to scale your business.

Recommendation: Here’s The Alternative

How Much Does AMZ Formula Cost?

At $997, The AMZ Formula may seem like a more affordable option compared to other courses out there. But the question is, is it really worth your investment? In my opinion, probably not.

The course is created by Joshua Crisp, a successful Amazon seller who shares his knowledge and experience with his students. However, starting and maintaining an Amazon FBA business is not as easy as it seems. It takes a lot of effort and commitment, and there’s no guarantee that you will earn back the money you invest in the course.

If you don’t have the financial resources to spare, don’t worry. There are other business models that you can explore, which I’ll discuss in a bit.

Learn more: Best Amazon FBA Courses

Recommendation: Here’s The Alternative

Are AMZ Formula Students Getting Results?

When considering purchasing a product like AMZ Formula, it’s natural to wonder if other people have had success with it. The sales page for AMZ Formula features testimonials from satisfied customers, which can be a helpful way to gauge the effectiveness of the product.

However, it’s important to approach these testimonials with a critical eye. While there’s no evidence that AMZ Formula is using fake testimonials, it’s always a possibility that some sellers might use this tactic to boost their product’s reputation.

Refund Policy

You have 14 days to request a refund, but there’s a catch. If you’ve completed less than 25% of the course, you might be able to get your money back.

However, if you buy the course at a “discount,” you might not be eligible for a refund. Here’s where things get a little tricky: AMZ Formula always seems to be discounted. So, it’s possible that you might never be able to get a refund.

Keep this in mind before making your purchase. If you’re unsure if AMZ Formula is right for you, it might be best to do some research before committing to the course.

Recommendation: Here’s The Alternative

Green Lights For AMZ Formula

Helpful Community

Building a business on your own can be challenging, but with the community in AMZ Formula, you can ask for help anytime.

The Training is Practical

The course structure is well-organized and easy to follow. Each lesson includes action steps that you can take to begin seeing results. You won’t find any impractical theories here. It covers everything you need to know to get started right away.

The Course Content is Up-to-date

When purchasing an online course, it’s important to have up-to-date content. With AMZ Formula, you won’t have to worry about outdated information. The content is updated regularly, ensuring that you always have the latest information on Amazon FBA.

Recommendation: Here’s The Alternative

Red Flags For AMZ Formula

The Challenge of Selling on Amazon

First and foremost, selling on Amazon is no cakewalk. It can be difficult to make a profit online, and selling on Amazon comes with its own set of unique challenges. The fees can be high, and profit margins can be thin. So, before you start investing your money, time, and effort into a course like the AMZ Formula, it’s essential to understand the inherent difficulties of selling on Amazon.

Learn more: Is Amazon FBA Still Profitable

AMZ Formula Has a Bad Refund Policy

One thing that sets the AMZ Formula course apart from others is its strange refund policy. If you want to be eligible for a refund, you can only go through 25% of the course. Even if you meet that requirement, there’s no guarantee that you’ll get your money back. 

Plus, the course’s discounted prices are not eligible for a refund, and it always seems like the course is technically at a discounted price. So, if you’re not satisfied with the course, you might end up losing your investment.

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Is Joshua Crisp’s AMZ Formula a Scam?

If you’re wondering whether Joshua Crisp’s AMZ Formula is a scam, the answer is no. In fact, it’s a comprehensive course that covers all the essential aspects of building a successful Amazon FBA business. But, here’s the catch – completing the course does not guarantee that you’ll make money.

While Joshua Crisp claims that he earns money from his Amazon FBA business, it appears that he makes most of his profits from selling courses. This is because the Amazon FBA business has intense competition, and many people lose money in this venture. Therefore, if you’re considering starting an Amazon FBA business, make sure to think twice and do your research beforehand.

Learn more: Make Money Online Scams: How to Avoid Them?

Recommendation: Here’s The Alternative

Other Things You Should Know About AMZ Formula

How much money do I need to get started?

To get started, You need at least $10,000. This amount covers the cost of buying products, Amazon’s fees, paid traffic fees, training costs, and tool costs. Starting with a smaller budget may limit your ability to test different products and strategies, which could hinder your success.

Learn more: Amazon FBA Startup Costs

Does AMZ Formula Have Upsells?

Yes, the upsell for AMZ Formula is called AMZ Formula MAX, which costs $4997.

While the classic AMZ Formula already provides a full course, the AMZ Formula MAX offers additional features that are not available in the basic course. According to its separate website, the AMZ Formula MAX is more than just a course; it is a movement.

For $5K, you will get the following benefits:

  • Three coaching calls per month
  • Trainings on business structure
  • Product research instruction for Alibaba
  • Learning how to validate your own product 
  • Access to Joshua’s supplier in China
  • Freight discounts
  • Technical importing training (EXW, DDP, and more)
  • Using Vine, influencers, and other promotional strategies

It’s worth noting that Joshua Crisp, the creator of AMZ Formula, has other products that are more expensive than the AMZ Formula. Therefore, it’s not surprising if you hear about other costly opportunities from him, such as his AMZ Together automation product.

Final Verdict

Joshua Crisp’s AMZ Formula is not a scam. Joshua is pretty upfront about the fact that his program is not a get-rich-quick scheme. It takes a lot of hard work to succeed with Amazon FBA private label, and Joshua’s motivational videos can help you stay focused and motivated.

That said, there are a few things you should keep in mind before investing in this program. First, Amazon FBA private label is an expensive and challenging business model to get into. You’ll need to invest a significant amount of money (upwards of $20K) to get started. And even if you do everything right, there’s simply no guarantee that your product will continue to sell in the future.

So, while AMZ Formula is not a scam, it’s also not a guaranteed path to success. If you’re willing to put in the hard work and take the risk, this program could be a valuable resource. But if you’re looking for a surefire way to make money online, you may want to consider other options, which I will tell you in the next section.

Recommendation: Here’s The Alternative

AMZ Formula Alternative

If you’re looking for an alternative to Amazon business, or you don’t have enough time and capital to do eCommerce, then affiliate marketing may be the perfect business model for you. It’s an excellent side-hustle option that doesn’t require you to handle customer service or invest in creating and developing products.

Affiliate marketing can be a profitable business with almost zero cost. In fact, a 21-year old student from Wealthy Affiliate, my #1 recommended affiliate marketing training platform, was able to earn $7,395 in just 1 week, using free traffic methods and affiliate marketing.

Learn more: Affiliate Marketing vs Amazon FBA: Which One Is Best For You

Wealthy Affiliate Testimonial

You can check out my full review of Wealthy Affiliate here.

Wealthy Affiliate has been around for over a decade, and there are many inspiring success stories from its members. The best part is that joining Wealthy Affiliate is easy and affordable. You can sign up for free, with no credit card required, and get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.

As a starter member, you can enjoy all these benefits without paying anything. This is a great way to experience the platform before deciding whether to upgrade to the Premium Membership later.

If you’d like to be the next success story and get the most out of Wealthy Affiliate, then upgrading to the Premium Membership is the way to go. Once you do, you can access everything without any upsells. So, register a free account today and start exploring the world of affiliate marketing with Wealthy Affiliate!

Recommendation: Here’s The Alternative

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

3 thoughts on “AMZ Formula Review (2023): Is Joshua Crisp a Scam?”

  1. Hello, my name is Tyrone C and I’m definitely interested in this opportunity. I do have a full time job but I’m looking to supplement and eventually replace my job. Is this and opportunity where I can realistically make $2k-5k per month? My #5042317410.

    • I think it really depends on how much effort you’re willing to put into building your business empire. Elon Musk is right when he says persistence is important. Joshua’s course is only meant to help you become successful at a faster pace and minimise the risks associated with Amazon FBA. Knowledge is power. However, there is no magic involved in this course.


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