Are you looking for a Jeff Lerner review? Is Jeff Lerner a scam?
Jeff is an American entrepreneur, mentor, speaker, influencer, and pianist. He is best known as the founder of the Entre Institute, which provides training to entrepreneurs on digital marketing.
According to his website, he went from being a “broke jazz guitarist” to selling $50,000,000 online. Lerner claims to have built several companies with incomes exceeding eight figures.
However, you might wonder if Lerner is just a scam artist.
I have a passion to help people explore the best money-making opportunities online, so over the years, I have reviewed hundreds of similar business coaches like Jeff Lerner.
Therefore, I’m in a good position to share with you my views on Jeff Lerner and his digital business school Entre Institute.
At the end of this article, I’ll also share with you another affiliate marketing training program that has helped many beginners to start a successful online business at zero cost.
In this Jeff Lerner review, I’m going to cover the following topics:
Who is Jeff Lerner?
Jeff is a successful entrepreneur from New York City. He graduated from George Washington University with a degree in Business Administration, and it was during this time that he became interested in the power of branding.
After a series of setbacks, including the failure of a restaurant chain that left him with significant debt, Jeff joined an online marketing agency at age 29. This experience sparked his interest in entrepreneurship, and he eventually turned to online marketing full-time.
Over the next decade, Jeff built multiple successful businesses in the digital marketing and consulting space, including Xurli, ENTRE Institute, and 7 Mile Institute.
He is also a shareholder in Jump, a marketing software company for small and medium businesses, where he serves as a consultant and strategic partnership leader.
Through his work in affiliate marketing, Jeff has made millions of dollars and has helped train over 150,000 students.
Despite facing significant debt early in his career, Jeff was able to build a multi-million dollar empire and encourages others to follow in his footsteps.
Jeff Lerner’s Wife & Children
Jeff Lerner’s wife is Jaqueline Lerner. Jacqueline Bessey was her previous name. Carl, their father, introduced them.
He and his wife were married on June 9, 2012, six years before ENTRE Institute really got going. Jacqueline had Braxton, Jace, and Jada from previous relationships before she married Jeff.
The couple adopted the children, and in 2016, their daughter Stella Jane was born.
What Sets Jeff Lerner Apart From Other Marketing Gurus?
Jeff Lerner is a successful entrepreneur and speaker who believes in the importance of achieving a balanced life and steady income.
He is the founder of multiple businesses, including Entre Institute, Copy A Millionaire, 6 Steps To Freedom, and Awesome Marketing, an Inc 500 digital agency.
He also hosts a popular podcast called “Unlock Your Potential With Jeff Lerner,” which has 234 episodes and a 4.8-star rating on Apple Podcasts.
The show explores the secrets of success by featuring examples of personal, professional, and physical excellence.
In addition to listening to the podcast, his self-titled YouTube channel also has more than 84.5k subscribers and includes “Unlock Your Potential” episodes of his podcast.
By referring others to Jeff, you can earn more than $16,000 in affiliate commissions.
These are his latest YouTube videos and Podcast episodes:
- Learn The Secret To Becoming A Master Influencer
- The Shocking Truth About How The Brain ACTUALLY Works
- Embrace Your Masculinity And Live With Purpose
Jeff Lerner’s Courses
Jeff used to be pretty fed up with the traditional education system, and decided to start teaching the ENTRE Blueprint and working for the ENTRE Institute after he retired.
But let’s be real, it’s probably because he’s a master marketer and figured he could make way more money teaching online courses than just chilling in retirement before he even hit 50.
Speaking of which, Jeff has a few different programs available through the ENTRE Institute as follows:
- ENTRE Blueprint: ENTRE Blueprint is a $39 course that covers affiliate marketing, digital agencies, and online courses.
- ENTRE Nation: If you want the full high-ticket course, you gotta be ready to fork over $4000 for ENTRE Nation.
- Foundations: The Foundations video series include six courses all about entrepreneurial success, lifestyle, money, business, wealth, and sales.
- Business Accelerators program: If you’re looking for something a little more intense, check out the Business Accelerators program. It’s a 60-day training that’ll teach you how to run a profitable business based on your ideas.
- ENTRE Mastery program: For those trying to take their business to the next level, there’s the ENTRE Mastery program that covers things like cold-calling and lead generation.
Don’t forget about ENTRE Coaching, Jeff’s new book Unlock Your Potential, his podcast, and more. Just a heads up, Entre Results Coaching is a separate business and not affiliated with Jeff Lerner.
Who are His Courses For?
Jeff Lerner’s courses may be for people who want to explore business opportunities in digital marketing, including:
- Those interested in starting a part-time or full-time business online
- Those seeking to diversify their revenue streams as internet entrepreneurs
- Those who are interested in rich mindsets
Who are His Courses Not For?
His courses, however, won’t be much use to the following:
- Experienced digital marketers
- Those wishing to become experts in a particular niche (because Jeff does not teach you how to build a business in its nitty-gritty details)
What is Entre Institute?
Entre Institute is a company that provides educational products for businesses. The goal is to teach people how to succeed with an online business.
There are three types of products:
- Books, Online Education, and Training
- Live Events, Seminars, Mastermind, and Workshops
- Private & Group Coaching
The Entre Institute does not seem to target a specific group of people. However, people with a background in affiliate marketing or business may not find it helpful. In the end, their lessons on mindset are too simplistic for experienced entrepreneurs.
For more information, you can read our full review of Entre Institute.
6 Reasons Why I Don’t Recommend His ENTRE Institute
1. Too many expensive upsells
Every level of the ENTRE Institute has an additional cost.
The ENTRE Institute offers a comprehensive overview of the foundational skills taught at the institute through its ENTRE Blueprint for $39. This includes topics such as affiliate marketing, digital agencies, and course creation.
The institute’s primary course, which teaches students how to put these business concepts into practice, costs $4000. Additionally, students who wish to accept payments from customers will need to purchase the institute’s customer relationship management system, EntreSoft, for $1600.
2. An additional fee is charged for one-on-one coaching
After completing the core courses at the ENTRE Institute, students have the option to sign up for ongoing coaching with Jeff’s team for $30,000 for three months. This means that before your online business makes any real money, you have already invested $15,639.
However, it’s worth noting that the value of coaching can vary and some may not find it helpful. Every business is unique and ultimately, entrepreneurs need to rely on themselves to come up with the best ideas and solutions to their challenges.
3. Jeff Lerner was involved in multilevel marketing and pyramid schemes
Jeff Lerner has been associated with several companies that have closed down, including Wealth Masters International (which was found to be a pyramid scheme in Norway) and Carbon Copy Pro.
He is currently active with businesses such as Six Figure Mentors, My Online Business Education (MOBE), and Digital Altitude, the founder of which had to pay $17 million to the FTC.
The FTC has accused MOBE, a company reportedly geared towards businesses like these, of pressuring clients to spend up to $30,000 on additional packages in its 21-step program by showing them pre-recorded videos featuring MOBE sales personnel, customer testimonials, and McPhee.
Customers were promised they would learn how to make a lot of money with the product, but instead many lost significant amounts of money. The FTC alleges that MOBE made $125 million from this campaign.
Jeff’s ENTRE is structured around these types of businesses.
4. Most students are affiliated with ENTRE so their reviews are biased
Once you finish the Entre Blueprint, Jeff Lerner will show you how to make money as an affiliate marketer by selling Entre’s digital programs.
Thus, new affiliates may be biased in their reviews of ENTRE Blueprint since they receive financial compensation for promoting ENTRE products, which leads to many uninformed opinions.
You should be cautious when reading reviews, since those written by affiliates motivated by financial gain may not be as honest or genuine as those written by individuals without a financial stake in the product.
It’s important to read the reviews of non-affiliates when evaluating the value of Entre Institute’s programs and coaching services.
5. No mention of the difficulty of the business models he taught
So, Jeff Lerner has had some great success with his strategies, which is cool. But, he doesn’t really talk about the challenges that come with affiliate marketing (like trying to stand out from all the other ENTRE Blueprint partners), building a digital agency (convincing companies to let you handle their marketing), or even creating an online course (it’s not as passive as you might think, what with all the updates, coaching, and such).
He also doesn’t really say how much money you need to start a successful business with one of the ENTRE models.
6. Jeff Lerner puts too much emphasis on mindset
The ENTRE Institute focuses on teaching people how to think like entrepreneurs. If you’re just starting out and trying to make money online, it might help if you develop a millionaire mindset.
But, you might be better off learning from a platform that gives you super specific instructions on how to build and run one particular business model. That way, you don’t have to worry about sorting through a bunch of extra stuff that doesn’t really apply to you.
What is Entre Blueprint?
Entre Blueprint is a video training program created by Jeff Lerner.
Here’s how it works:
Step 1: The “3 P’s” Of An Awesome Life: In this module, you will learn about the 3 Ps:
Step 2: The ‘3 Legs’ Of Successful Action: In this module, Jeff explains the 3 “legs” that must support the action tool, which includes context or community; knowledge or learning & strategy or belief.
Step 3: The ‘3 Phases’ Of Building Your Legacy: This module introduces the concepts of leverage, growth, and wealth.
Step 4: Affiliate Marketing: In this module, Jeff discusses the benefits of affiliate marketing and how it enables you to enjoy life.
Step 5: eCommerce: In this module, Jeff gives you a brief introduction to eCommerce.
Step 6: Digital Consulting: In this last module, Jeff discusses how to set up a digital consulting agency and generate passive income.
You can read our full review of Entre Blueprint here.
What is ENTRE Nation?
ENTRE Nation is one of the expensive upsells offered by Jeff Lerner. It’ll cost you $49 per month or $348 per year. Now, I’m not saying it’s a bad thing, but it’s just one of those marketing tactics where they get you to invest a little bit at first, and then try to upsell you on more stuff later on. So if you’re thinking about signing up, you might want to do some research first.
Oh, and just a heads up – if you do decide to go for ENTRE Nation, you’ll probably be asked to pay for even more stuff down the line. There’s this thing called ENTRE Digital, which gives you some actionable advice for business modules or something, but that’ll cost you an extra $1997 per business model.
And if you want one-on-one coaching, that’s an additional $15,000. And finally, there’s the ENTRE Inner Circle, which includes 12 virtual intensive workshops, but that’ll set you back $29,9997.
All in all, if you go through the whole ENTRE funnel, you’re looking at spending at least $47,381.
Pros of Jeff Lerner’s Courses
- Money-back guarantee for 30 days.
- Some programs, such as Entre Blueprint, are reasonably priced.
- A good attitude training program for aspiring entrepreneurs.
Cons of Jeff Lerner’s Courses
- Student success stories are few and far between.
- Premium offers are numerous and expensive.
- Actionable steps and realistic advice are lacking.
- Using questionable marketing strategies (e.g., faking shortages).
- Success Path videos cannot be skipped; you must watch them all.
Jeff Lerner’s Net Worth
According to our research, Jeff Lerner has an estimated net worth of $5 million.
On his website, Jeff Lerner claims to have gone from “broke jazz musician” to “$50 million in online revenue.”
During a press conference, Lerner spoke about his early years in the industry. In 2018, he filed for bankruptcy and lived in the guest room of his ex-wife’s parents.
At the time, he had $500,000 in debt from failed businesses, including two restaurant franchises. He played piano on the side, but an injury made it impossible for him to play.
Jeff Lerner found a tutorial on affiliate marketing on the Internet. In the months that followed, he spent up to 16 hours a week on the subject
In another press release, he stated that he would only get up to make “really scary marketing videos” if he had to.
He continued, “It worked. Six months later… I generated $40,000 in commissions in a single month. The next month, it was $70,000. By the end of that year, I was the #3 affiliate marketer in a community of over 40,000 students.”
Jeff Lerner’s Success Story
Jeff Lerner was born with Waardenburg syndrome, a disease that’s inherited from just one parent. There are four different forms of this syndrome and Jeff may have been affected by one of them. Symptoms can include cleft lip, movement disorders, and hearing loss. But one of the most noticeable things about Waardenburg syndrome is the wide-set eyes, prematurely graying hair, and light blue eyes.
Growing up, Jeff was bullied because of his appearance. Even his teachers thought he might be autistic or need psychological help. His parents were often told by schools to find a new environment for him. But despite all this, Jeff was able to excel on exams thanks to his tough attitude.
Lerner discovers he is not suited for traditional jobs
Jeff Sr., the patriarch of the Lerner family, worked as a broker and later as a portfolio manager. His mom was an attorney at one of the big law firms. Jeff’s first job was at a law firm, hauling office supplies, which his mom set up for him. But he hated it so much that he managed to get fired after just three weeks.
When he was 17, Jeff started skipping classes without telling his parents. The school eventually threatened to give his parents a truancy warning if he came back. His mom pulled him out of school and bought him a piano, and he decided to become a musician. He trained himself and spent six years trying to get into the College of Houston’s piano program.
Finally, he got a scholarship and graduated Magna Cum Laude with a BA in music theory and composition in jazz piano, and a minor in corporate finance. And all this, even though he didn’t have a high school diploma.
The road to an affiliate marketer
In his 20s, Jeff used the educational fund he and his family set up to invest in the music industry as a professional pianist.
But by the time he was 29, he had started ten other businesses, including a rave business, a booking agency, marketing, real estate sales, and a loan officer. None of them were successful.
Then the financial crisis hit in 2008 and the economy completely collapsed. Jeff was sued by two different real estate investment companies when his restaurant business failed. He was already $495,000 in debt and had broken his wrist before he lost his job as a pianist. His first wife left him and he ended up living in his ex-mother-in-law’s extra bedroom.
It was during this time that Jeff learned about affiliate marketing, which (along with some real estate) eventually helped him get out of debt. But he put in 14-15 hours a day into this business for a year, which isn’t exactly passive income and probably not sustainable for most people.
Mr. Lerner says that at 39, he seriously considered giving up on his career. But instead, he decided to share his own success with other ambitious businesspeople and founded the ENTRE Institute, and developed the 3×3 Success Matrix.
Lerner gradually develops a professional network
Jeff had a bunch of cool mentors and investors who helped him out when he was getting started, so he always tells his students to try and get some support from people like that too. Bruce Johnson, who made the BreatheRight stuff, and Larry Goldstien, who worked with Todd Wagner, were both really helpful to Jeff.
He also used to play piano for rich clients and eventually became one of them himself. How cool is that?
So, How Did Jeff Lerner Make His Money?
People are always asking how Jeff Lerner made his money. It’s hard to tell because he doesn’t really share his secrets to success and it’s tough to verify his sales numbers.
But according to Jeff, one of the things that have worked for him is using Google AdWords and YouTube on his online biz pages.
These days, people aren’t usually going to YouTube to learn how to make a video themselves. They just wanna watch someone else do it. So if you use YouTube and AdWords to direct people to your website, you can probably make some money online. Just a thought.
The Online Revolution
Thanks to the online revolution, Entrepreneurs like Jeff Lerner can make a profit with their digital products.
The Internet allows consumers to buy products and services anywhere in the world. Businesses are therefore offering more products and services to better serve their customers.
Affiliate links, a website, hosting, and sales copy are all you need. Your Internet entrepreneurship tools are already at your fingertips.
Jeff Lerner uses social media well to connect with customers. There’s no doubt that social media is a huge deal these days, and it’s a great way to meet new people and stay in touch with old friends.
Jeff’s online business involves creating videos, blogs, podcasts, and articles that are entertaining, educational, and sometimes even inspiring. As a result, he reaches a larger audience and is a better businessman than most entrepreneurs.
Other Business Ventures
Jeff Lerner started his business selling information on the internet. Next, he started a network marketing company.
He even wrote a book about his experience building online businesses. As a jazz entrepreneur, Jeff Lerner developed his own personal philosophy.
In summary, it’s safe to say that Jeff has made most of his money from online marketing. As an affiliate marketer, he sells other people’s products.
Jeff Lerner on Forbes
The Forbes Business Council recently welcomed Jeff Lerner. One of the many online course instructors who boast about being recognized by Forbes is the Mikkelsen brothers, even though such merchants can pay for a contribution. Jeff, however, is not like that.
In order to join Forbes Business Council, a committee will review his resume. Jeff’s inclusion on the exclusive council opens up new professional opportunities for him. On Forbes’ website, he can publish articles.
Jeff Lerner’s Podcast
There are dozens of episodes of the Unlock Your Potential with Jeff Lerner podcast still running. Jeff recycles material from his podcast and his channel on YouTube. This is a fantastic strategy to increase ad revenue while reducing the amount of time spent producing content.
Topics he covers on his podcast include mental toughness and physical fitness, as well as the habits of highly successful business people and the art of building and maintaining meaningful relationships with others.
Positive Online Reviews of Jeff Lerner
Jeff Lerner has received some positive feedback on his programs. However, I think most of the good comments on Trustpilot are rather vague. They haven’t mentioned in detail how Jeff has helped them build a business. So one could guess if they’re genuine or fake.
For example, this customer said that Jeff is sincere about helping others succeed. If so, why did he sell his students so many expensive upsells that cost thousands of dollars?
Again, Rachel promised Entre is the real deal without any valid reasons.
Negative Online Reviews of Jeff Lerner
To be fair, let’s take a look at some of the negative comments I found on Reddit.
As you can see, the user Dannymack11 said the content of his ebook and ads on Youtube are vague and misleading.
Another user, LeonardoCfilms, doesn’t believe he’s worth $80 million.
According to our research, Jeff is only worth a few million dollars.
If someone lies about his net worth, will you still have confidence in his credibility?
Is Jeff Lerner a Scam or Legit?
Jeff Lerner is not a scam.
Jeff has a pretty big following on YouTube with over 80k followers. He mostly plays the role of a life coach and business coach in his videos.
But some people have accused Jeff of being a fraud online. A lot of people think his training is too expensive and not very good, or that you have to buy more stuff from him to get any benefit.
I’ve used Entre Institute’s upsells myself, and I can see why people might be skeptical of the company. After I signed up, I realized that the Entre Institute Blueprint was just the start of a long sales process.
Still, there are probably more positive reviews of Jeff and Entre Institute than negative ones. But it feels like a lot of the praise isn’t all that sincere.
My Personal Review of Jeff Lerner
Jeff Lerner is a business and lifestyle coach who’s been around for a while and apparently made a ton of money online.
Now, I know some people think his marketing tactics are a little aggressive and that he’s always trying to upsell his courses, which can feel kind of scammy. But from what I’ve heard, if you do pay for one of his courses, you’ll actually get something in return, so he’s not a complete fraud or anything.
His ENTRE Institute isn’t a pyramid scheme either. I know it might feel that way because of all the upselling, but a pyramid scheme is when the top people in the organization make money off the people at the bottom.
With Jeff’s courses, it’s more like he’s just trying to get you to sign up for more and more expensive stuff. So, you know, just something to keep in mind.
Best Alternative to Jeff Lerner’s Courses
Jeff Lerner said affiliate marketing is the best way to launch an online business. That’s true because you can get started at zero cost.
In affiliate marketing, you don’t have to develop any products, manage inventory, customer service or spend money on ad campaigns.
It is the best business model for novices who want to create a steady passive income.
The thing is ENTRE Blueprint doesn’t teach you the specific skills or technical knowledge which are the prerequisites to success in affiliate marketing; nor is there any website builder provided.
That’s why instead of ENTRE Blueprint, I’d recommend you to join my #1 recommened training platform Wealthy Affiliate which allows you to begin your online career at zero cost.
Now, the question is…can Wealthy Affiliate really help you generate a high income?
See the testimonial below…
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all the while using free traffic methods.
It’s hardly possible that you can earn $1k a day by using any other business model without a large upfront cost. But you can make it happen in affiliate marketing.
If you have never heard of Wealthy Affiliate, let me tell you that it is the best training platform for affiliate marketing. It has existed for more than 10 years and many of the students are now enjoying a steady passive income. Some of them have even quit their 9-5 jobs and started traveling around the world.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate is offering both free and premium membership.
If you want to experience Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a free member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you register a free account and see it yourself.