Jon Mac – Store Formula Review, Scam or Legit?

Is Jon Mac a Scam? You may have come across Jon Mac’s course if you want to start an eCommerce business.

While many gurus tend to describe dropshipping as a get-rich-quick scheme, the failure rate of drop shipping is very high in reality. Like other gurus, Jon Mac claims that he has the winning formula of eCommerce to teach you, but is that true?

To be transparent, I am NOT an affiliate of Jon Mac, so you can rest assured that my opinions are unbiased and honest.

In this review of Jon Mac’s course, I will cover the following:

What is Store Formula?

Store Formula is an eCommerce online course that teaches you how to do dropshipping.

It combines Dropshipping and CommerceHQ. CommerceHQ is also created by Jon Mac, which is an alternative to the popular eCommerce platform Shopify.

The Course is delivered in video tutorials. There are 53 tutorials with a length of 9 hours and 17 minutes.

Here’s an Overview of the modules included in the 4-week Course:

Week 1: Build (Length: 2 Hours 37 Minutes)

This week focuses on how to set up your store, which is done on CommerceHQ instead of Shopify.

Week 2: Select (Length: 2 Hours 17 Minutes)

This week’s lessons will show you how to find and select products for dropshipping

Week 3: Launch (Length: 1 Hour 55 Minutes)

This week, Jon will teach you how to set up Facebook ads to drive traffic.

Week 4: Outsource (Length: 1Hours 29 Minutes)

The final week of the course is about outsourcing your work to virtual assistants. This is useful only when your store becomes successful.

The course content is quite short although the price is expensive. It only focuses on Facebook ads. So you will not learn other free traffic methods in this course.

Recommendation: Here’s The Best Alternative

Who is Jon Mac?

Jon Mac is an online marketer who has created various online courses, platforms and books, which include Freedom Formula, CommerceHQ and Store Formula.
Is Jon Mac a Scam? Store Formula Review 2020

He claims his passion and drive comes from actually changing his students’ lives. But that’s probably just a sales talk to attract people to buy his courses.

Compared with other dropshipping gurus, Jon Mac does not have a lot of subscribers or followers on social media like Instagram or YouTube.

How Much is Store Formula? Is it a Worthwhile Course?

The course is priced at $997. I personally think it is overpriced because the course content is not comprehensive at all. It only covers the basics of dropshipping. And some of the content is very theoretical and not practical.

With this price tag, you would expect more detailed explanation and demonstration step-by-step. But the Store Formula cannot meet up this reasonable expectation.

Pros and Cons of Store Formula

Pros of Store Formula

  • The course is being updated from time to time
  • Support is ok with email ticketing systems.
  • Includes one year of hosting of 6 store on CommerceHQ (but need to pay $299 per month after a year)

Cons of Store Formula

  • Jon Mac only teaches Facebook ads, which is very expensive for newbies
  • The course is overpriced
  • Most of the course materials are available for free on YouTube
  • The course content is not comprehensive
  • Lots of impractical theories
  • HQCommerce is not as good as Shopify

Is Jon Mac a Scam? Why Don’t I Recommend it?

John Mac is not a scam, He does offer some value in his courses. But is it really worth the price? To be honest, the course content is not complete enough to help you build a successful dropshipping business.

Jon claims that the course has created “thousands of successful students, 32 millionaires and 256 6-figure earners”. But there is no way to verify this because the testimonials and student rating can be easily manipulated and be faked.

Also, Jon tends to persuade you to use his own platform CommerceHQ, but CommerceHQ is not as good as Shopify. A majority of people in dropshipping are using Shopify for a reason. CommerceHQ is very new that you cannot get a lot of feedback on it online. On Trustpilot, you can actually find 4 reviews with an average rating of just 3 stars.

Therefore, I don’t recommend Jon Mac’s dropshipping course.

Is dropshipping still a viable option in 2020?

As an experienced dropshipper, what I can tell you is that dropshipping has become increasingly difficult. If you want to build a 6 figure dropshipping business, you need to shed some blood, sweat and tears to figure out how it works.

Here are a few points why I would not recommend dropshipping:

1. Financial Risk

Your dropshipping store won’t sell ANYTHING if you don’t ADVERTISE. But Facebook ads costs are skyrocketing and will eat away your PROFITS. You might need weeks or even months to just break even, before seeing any profit.

In another word, you have to take a huge FINANCIAL RISK in dropshipping.

2. Facebook ads are Pricey and Difficult

After observing most dropshippers’ results, at best, the total Facebook ad cost will account for at least 30% of your total sales.

But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.

According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.

Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.

If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.

3. Customer Support

In dropshipping, you have to spend a lot of time communicating with suppliers and dealing with customer service.

If your customer has any issues with the product, you have to wait for your supplier to help you. If your supplier is not helpful, you have to bear the loss yourself. Therefore, many dropshipping stores have poor customer review and have no returning customers.

In the worst case, you would expect a lot of credit card chargebacks, which risk getting your payment gateway shut down.

4. A lot of work on product research 

For your store to keep making money, you always have to find a product that has the momentum to go viral in order that the ads costs can be covered.

In dropshipping, most products reach their peak in 1-2 months or even weeks. This is because many competitors will steal your product and create a better ad. Or increase their budgets on Facebook ads to outbid you.

Therefore, you need to keep finding new replacements to keep generating cash flow.

You might see people post revenues online but they don’t tell you the net revenue.

Some of them might be making money but it’s not sustainable.

The dropshipping business model is not as passive as you think. Most people who succeed in dropshipping are doing it full time because it requires you to keep finding new products, creating new stores, testing new ads and looking for new suppliers to make your income stable.

Is There an Easier & Better Alternative to Dropshipping?

If you don’t want to waste your time or risk your hard earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Yes, I would suggest you getting started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Jon Mac - Store Formula Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

7 thoughts on “Jon Mac – Store Formula Review, Scam or Legit?”

  1. Hello, I need your hep. I am a victim of Jon Mac. I paid for the course but I am requesting a refund as the course does not meet my needs. However the bank is asking for a “Second opinion on a company letter head from another merchant in the same field that states how the service was defective” . Jon Mac has suspended my account, but he still wants get paid. Please help me. I will appreciate any assistance you can provide.

    • Hi Temi. Thanks for your comment. Sorry to hear that you couldn’t get a refund from Jon Mac. If you paid with PayPal, you can open a dispute. An easier way is to contact Jon Mac and ask him to refund you.

  2. You’ll be very lucky to get a refund from Jon Mac. I have asked several times – and I know I’m not the only one who hasn’t been able to get a refund.
    I paid $998 for Store Formula then a short time later joined the Jon Mac Ad Agency – and paid their $3,800 a month fee for two months (total $7,600 in Ad Agency fees). I joined the Ad Agency so I could concentrate on fulfilment, customer service etc while the ‘experts’ did my advertising.
    I did all that was required in my side of the business, but my financial success was entirely dependent on the advertising by the Ad Agency. If they failed, my business failed.
    Their guarantee for Store Formula is that if you build a functioning store and advertise and ‘don’t succeed’ they will refund the $998. At the time of my contract there was no time limit in their contract re that guarantee.
    I built the store; THEY launched the ads – and THEY failed.
    I asked them to refund the $998 and they refused.
    Then there was the Ad Agency itself.
    Here’s a bit of their advertising blurb promising results if we join the Ad Agency:
    “The scaling strategy we implement with you has 2 purposes:
    1. Turn your winning product campaign into a revenue machine.
    2. Increase daily ad spend while maintaining profitability. 
    But you can’t do it without the right scaling strategy.
    That’s why we run all of your ad campaigns FOR you.
    There’s an art and a science to it …and we’ve mastered it.
    Our sole desire is to make sure this is literally the single most profitable investment you’ve ever made in your business, period.
    And we’ll work tirelessly to make that happen.”
    Hmmm… That is definitely NOT what they did. Results got worse over time – and their response, despite my regular communications to them expressing concern about the way things were going, was to spend an increasing amount on advertising, for worse results.
    Total losses are around $13,000-$15,000.
    They refuse to refund any money.
    I’m going to file in the Kelowna Court, hopefully in the next few months.

  3. Go to trustpilot and write a review about how this so-called marketer (spammer) has ripped you off.

    > I can vouch that he is monitoring and complaining vehemently about all the truths posted there about him and his so-called ‘marketing’ services. If he doesn’t get his way the first time, he just keeps whining about something else.

    I would never take his course – since he himself is stooping to illegal spam to get work. What a bleeping *&%$ – gives the rest of us legit professionals a stank when creeps like this operate in our industry.


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