8 Tips to Find The Best Dropshipping Products

You may find it hard to find products to sell in your online store, especially if you are new to the industry.

The bottom line is that you need to make sure that your store’s inventory is filled with in-demand goods that your customers can afford.

With dropshipping, you can accomplish this with ease. The profit you can make with your dropshipping store is unlimited when you add top products.

This article will help you find the best dropshipping products for your store. When you finish reading it, you will have all the information you need to find products with great potential and start dropshipping.

How to Find the Best Dropshipping Products

When sourcing products for your store’s inventory, dropshipping businesses offer e-commerce entrepreneurs a lot of freedom, but there are a few things to keep in mind. Once you have found the best products for your dropshipping business, you’ll be one step ahead of your competition and ready to sell.

To make things easier for entrepreneurs, we have compiled the key points to consider when looking for the best dropshipping products for your store.

1. Find trending products for dropshipping 

Trending products are good options for your dropshipping store’s inventory. If you struggle to figure out the bestselling products, look at the trending products. The low marketing fees of dropshipping products will enable you to establish your brand as a leading retailer with those products if you source them before other entrepreneurs do.

The following resources can help you find products that are currently trending or that are likely to be popular in the future:

If you see any products with a high profit potential, take note of them. Think about how you’re going to market trendy products to your customers if you decide to source trendy products for your dropshipping store’s inventory. Take a look at our list of top trending products.

2. Finding a niche dropshipping product

You can generate revenue from your dropshipping store by targeting a niche market. 

Consider using Google Trends to find niches with high potential – these could provide an advantage in dropshipping. Another idea is to target a seasonal niche, such as inflatable toys during the summer months. 

Starting with niche product trends will give you less competition since you’ll reach a smaller audience. Therefore, your marketing efforts will be more affordable, especially if you plan on using Facebook advertising or Google Ads. If you run a niche dropshipping store, you’ll also rank higher on search engines, which is helpful for the long-term success of your business.

The key is to note that you can expand your dropship business into various areas after you’ve started with a niche idea. After establishing your store as a dropshipping leader, you can introduce related products you believe your current customers will enjoy. Then, you’ll be able to expand and target new customers. To attract, engage and convert customers, you can also create an online general store and leverage your niche store’s branding. 

Also, we’ve got you covered if you want to make sure that the dropshipping niche you choose is profitable (see our list of the profitable dropshipping niches)

3. Competitor product research

Looking at potential competitors and their products is another way to get dropshipping product ideas. Look at their methods for sourcing and selling merchandise. Perhaps you can figure out their pricing strategy or predict what new products they will sell. This will allow you to stay competitive. 

Problems can arise if you cannot source the same product at a lower price as your competitors are selling it. We recommend you cross this product off your list at this time. You can return to this product option once you build a strong brand.

It’s not a good idea to spend all day researching competitors’ products. In seconds, a Google search can reveal competitors to a product. You can then browse the sites and decide what to sell online based on what you find.

4. Research product hashtags on TikTok

TikTok’s hashtags can be used to gain a lot of insight into products. Viewing the items featured in these tags can help you come up with ideas for your store’s inventory. Look for tags such as #TikTokMadeMeBuyIt and #viralproduct.

Spend your time on videos that have the highest engagement – if no one has commented within seven days, then the product is unlikely to be that exciting. Choosing the wrong products to sell online might be caused by fake comments.

For more product ideas for dropshipping, you can use Pinterest, Instagram, and Facebook.

5. Check social shopping sites for popular products

Another great way to generate dropshipping product ideas to sell in your store is by checking out social shopping platforms. Shopping on social networks is essentially the same as buying from an eCommerce platform. Likes, comments, recommendations, or discussion of products are examples of sharing. For sellers on these sites, the main goal is to gain more sales by using recommendations and influence from others.

Among the social shopping sites are:

Discover how people use these websites by exploring them. Customers’ reviews and feedback are prominent on each platform. By keeping an eye on what’s popular, you can easily discover what people love as dropshipping products.

6. Look for dropshipping products in online communities

To research what products are in high demand, you can join a variety of online communities and forums. The Facebook and Reddit social networks have hundreds of open and closed communities where you can learn about the needs and wants of people in certain parts of the world. You can restrict your research to groups in a country or region based on where you want your dropshipping business to be. 

I recommend joining the following online communities:

Alternatively, you can search for groups with people from different parts of the world or open your search to other areas. Online groups and forums cover a wide range of topics, such as veganism, gardening, fitness, and so on. See if any pain points or products are mentioned in these groups. You can sell a product that solves problems discussed.

7. Look for dropshipping products on Google

A good way to find dropshipping products that sell is to use Google. By typing “products” in your niche-baby, wellness, fashion, etc.-you will find numerous websites that discuss or feature relevant items. Mark the ones that interest you so you can return to them later to research items for your store.

Try these queries as well:

  • Products that went viral on social media
  • These products have sold out quickly
  • Most fantastic items in 2022
  • Unique gift ideas

You are likely to find great products for your customers if you search the results.

8. Use a product research tool

A product research tool analyzes millions of products across different marketplaces using sophisticated algorithms. It helps store owners assess an item’s potential based on data points such as current orders, sales history, and the number of Shopify stores that sell it.

We recommend sticking with tried-and-tested tools like Sell the Trend, among the many dropshipping product research tools available online.

Based on hard data, Sell the Trend helps you find thousands of winning products to dropship. Furthermore, this tool allows you to import AliExpress products into Shopify stores and create Facebook video ads so you can market them to your customers. 

Niche Scraper, Ecomhunt, and AliShark are other product research tools worth checking out.

Things to Consider When Selecting Products 

Now that you have a good list of keywords for the niche you want to enter, the next step is to focus on the products you want to sell on your dropshipping website. There are several factors you need to consider, the most important of which are the following:

1. Price

If you are selling products via dropshipping, your prices should be competitive. They should not be too high or too low. If it is too high, people will say it is overpriced. If it’s too low, people will assume your product is low quality, hence the low price. 

Most of the time, your customers are people who are too lazy to buy the product themselves at department stores or grocery stores. So it’s okay if you offer your products at a slightly higher price than at the department store. Most consumers will understand the difference in price. When you look at the price of a product, you need to consider the markup associated with the dropshipping model. 

For example, if a pair of shoes you want to sell costs $20 in a retailer’s e-commerce store, you have to assume that the same product must cost a bit more in the dropshipping model. The markup should not be so high that the difference between your price and the other retailer’s price becomes unjustifiable for the customer.

2. Marketing potential 

The product should be an item that can be marketed online on most advertising platforms. You should be able to promote it through social media, blogs, forums, direct mail, content marketing, and advertising programs like Adsense, podcasts, etc. 

Your target customers are online and the only way to reach them is through online marketing channels. For this to work, the product must be marketable on such a platform.

3. Related accessories 

As a dropshipper, you have the opportunity to sell accessories that are related to your main product. Accessories are a great source of additional sales and revenue. Some dropshippers even make more money from their accessories than from their main products. 

“Accessories” is a pretty broad term, so I’d like to explain it in more detail in the context of the dropshipping business model. Let us return to our example of dropshipping trail running shoes. Accessories you can sell that are relevant to your main product include the following:

  • Trail running socks
  • Shoe gaiters
  • Shoe blinkers
  • Shoe glue
  • Anti-blister socks
  • Five finger socks

Adding accessories to your eCommerce store is a great idea. They are usually a lot less expensive so they get bought much quicker. And not to mention the fact that they are easier to pack and ship. You can also try to sell accessories in bundles or packages. Use these packages to entice your target customers to purchase your main products.

4. Return Rate

It is far more strategic to trade simple products to minimize the risk of something going wrong. For example, one would expect a higher return rate if dropshipping a fragile ceramic plate, which is more likely to break during shipping, especially if properly packaged. 

In addition, electronic devices may malfunction, which could cause customers to return them. However, for simple products such as a shoe, a T-shirt, a tennis ball, a leather/rubber cover for a phone,, etc., the risk is not quite as great. Therefore, it is easier to meet customer expectations and less likely that dissatisfied customers will request a refund.

5. Hard to find at local grocery 

Look for products that are rarely sold in department stores and grocery stores in your area. This is a good strategy especially if you are planning to dropship products to a specific location. 

For example, if trail running shoes are difficult to find in your town or city, then it would be a good idea to set up a dropshipping business selling trail running shoes and targeting customers in your town or city.

6. Suppliers 

Suppliers with high quality products at a low price are the key to a successful dropshipping business.

Dropshipping suppliers around the globe offer eCommerce entrepreneurs a wide range of products to choose from. With platforms like Modalyst, it’s easy to find reliable suppliers for various products. 

Dropshipping suppliers with a high rating score and a long business history provide good service to entrepreneurs. Stick with these reliable suppliers – dropshipping businesses do well with reliable suppliers.

We even explain how to choose the best dropshipping suppliers so that all your questions are answered.

7. Delivery Times 

You should be prepared to deal with longer delivery times if you run your online store using a dropshipping model. Depending on where your products are shipped, delivery may take longer than usual if they are shipped from China. 

To solve this problem, look for products with ePacket delivery options. These methods allow Chinese suppliers to deliver lightweight products more quickly. EPacket can deliver products up to two kilograms (4.4 pounds). As you source products for your dropshipping store, you need to keep this in mind. Craft stores and jewelers selling online should be able to use ePacket with ease. 

Among the many countries that can benefit from ePacket delivery are the US, Canada, Australia, the UK, Ireland, New Zealand, Brazil, France, and Germany.

8. Competition 

You need to assess the competition for a product before you decide to include the item in your dropshipping business. The general consensus is that if the competition is very high, you should abandon the idea and develop other ideas. 

This is true on many levels, but there is one exception. Do not give up on the idea completely. The fact that the competition for the product is very big means that there is a lot of money to be made from the product. 

You should further divide the product idea into niches and find the niches with less competition. In this way, you are in a competitive niche, but target a product that has less competition in the niche. This way you can capitalize on demand while avoiding too much competition. 

Another good way to estimate competition is to examine the number of organically listed websites on the first page of Google. Enter your main keyword and analyze the results. 

If several results pages contain that exact keyword, it’s a very competitive niche – so many people would not place ads if there was not money to be made. Look at the top results and consider whether you can compete with them. 

Do you think you can optimise your dropshipping website to appear high on the results page? Or are the top results so established that it would be almost impossible to match or even surpass them? 

You need to be realistic in your analysis, especially if there are many big brands in the top search results. For example, you are too confident if you think you can compete with Nike or Adidas when it comes to selling running shoes online. You have a lot of marketing power and a significant budget. You need to avoid competing with the big dogs by finding your own niche.

Final Words

Finding a profitable niche and choosing your products is a lengthy process, so take your time with your research. Do not rush things. You need to make sure that the data, statistics and other information you gather about your niche is as accurate as possible. 

Starting your business with bad data can have disastrous consequences for your business. Using the wrong data can cause many problems, such as overestimating your market, choosing the wrong supplier, and miscalculating the cost of doing business.

Learn more about how to start your dropshipping business.

Recommendation: The Best eCommerce Course

There are many eCommerce courses teaching dropshipping such as eCom Elites. But if you don’t like dropshipping and want to build a sustainable eCommerce brand, I have a recommendation for you. It’s called Start and Scale Your Online Store by Foundr.

Foundr cooperates with Gretta Van Riel to create the Start and Scale course. The course has more than 100,000 students right now.

To learn more about the course, you can read my detailed Start and Scale review here.

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