Is Benjamin Tan a scam? We all know Amazon is the biggest retail marketplace online and many people have success by selling on Amazon.
Benjamin Tan, like other amazon course gurus, claims to show you the secret to become a top Amazon seller. But is it true?
Since there are many scams online, it’s important to do some research before investing your hard-earned money into a course.
To be transparent, I’m NOT an affiliate of Benjamin Tan, so my opinions are honest and unbiased.
In this review of Benjamin Tan’s AMZ Elite, I will cover the following:
Who is Benjamin Tan?
Benjamin is an Amazon Fulfilment by Amazon (FBA) seller from Singapore. So far, he claims to have made over 3 million dollars sales on Amazon.
Benjamin grew up in a middle-class family. His dad was an engineer who likes trading stock. Because of the Asian Financial Crisis, Benjamin’s family lost everything and had a bad time.
To get rid of the financial issues, Benjamin started to do different kinds of jobs and businesses. He worked very hard with his wife every day to make more money, but that caused his wife to suffer a miscarriage.
He realised it does not work to trade time for money, so he started to do research online and came across the opportunity to sell on Amazon in 2017. He claims to become one of Singapore’s Top Amazon sellers in the first year by closing a million dollars sales.
Now Benjamin focuses on selling his course that teaches people how to make money on Amazon. He probably started his coaching journey in February 2020 as you can see his personal Facebook Page was opened on 5 February 2020.
Benjamin also has an account on telegram where he shares a lot of stuff about his AMZ Elite course. At the time of writing, there are around 3K members in the group.
What is LeapVista?
Unlike other gurus who work independently, Benjamin Tan is a coach of an online education company called LeapVista.
On LeapVista’s official website, there is not much information about LeapVista itself apart from the cliche of core values, vision and mission.
According to The Grid, Singapore Company Information Platform, Leap Vista has been operating for 10 months in Singapore since its incorporation in 2019.
Looking at LeapVista’s Facebook Page, it was opened on 18 January 2020. At the time of writing, it has around 67K followers. An on their Instagram page, there are only 482 followers. so you can be sure that LeapVista is a very new company.
It appears to be exempted from statutory auditing requirements. So no one really knows how much money LeapVista makes.
At the time of writing, LeapVista has a team of five coaches, including the “Tan Brothers”, Shannon Goh (the Chief Operating Officer who doesn’t even have a Linkedin profile), Gabriel Wong and Benjamin Tan (the coach of AMZ Elite).
The company is now offering two training programmes including eCom Domination Masterclass and Benjamin’s AMZ Elite.
What is AMZ Elite Masterclass?
Before you enrol in the AMZ Elite Masterclass, there is a free webinar that you can join. In the 2-hour free webinar, Benjamin will share why COVID-19 crisis makes this the best time to start doing eCommerce on Amazon.
He will cover a sales framework that claims to help you generate $3 million dollars in sales. He also shares how to sell on Amazon without technical skills or experience. But everything was just a brief introduction without going into details.
Actually, it’s more like a sales pitch instead of a masterclass as the name suggests.
At the end of the free webinar, Benjamin will also give you a free digital copy of his book ““From Zero To Hero – The True Life Story Of A 7 Figure Amazon Seller” .
In the book, Benjamin will share his personal experience of going from 0 to a great Amazon seller. However, you won’t learn something meaningful about starting an Amazon business. It’s more like a leaflet for promoting his course.
If you invest in his expensive AMZ Elite course, you will learn all the basics of starting an Amazon business. He claims to teach you some advanced hacks but they are not really proven to work. You would have to test it out by yourself.
In case you don’t what is Amazon FBA, here’s the video for you:
What is Benjamin Tan’s Net Worth?
Due to the intense price competition on Amazon, the profit margin is usually not high. Most products have less than 10% profit margin. So if you calculate Benjamin’s net profit from Amazon sales, you can reckon that he should have only made 6-Figure income from Amazon at most.
Pros and Cons of AMZ Elite Masterclass
- You’ll learn all the basics of Amazon FBA
- There is step-by-step training of Amazon FBA
- The course is very new, which is less than one year. So it’s hard to find success stories from his course online.
- Most of the course content can be found for free on YouTube or other websites.
- The course content is quite basic that it won’t enable you to become an Amazon FBA expert
- The course is overpriced
- It doesn’t guarantee success
- It’s hard to get a refund if you don’t like the course later
Is Benjamin Tan a Scam? Why Don’t I Recommend AMZ Elite Masterclass?
Benjamin Tan is not a scam. You will learn the basics of Amazon FBA in his course. But since most of the content can be found online for free, it really doesn’t worth the price.
Also, if you want to become a successful Amazon seller after enrolling in his course, you might not realise your dream. The reason is that Benjamin only tells you the bright side of Amazon FBA but not the problems with selling on Amazon.
In fact, selling on Amazon is more challenging than you think. Here are some of the critical issues you have to overcome to start an Amazon business.
FBA business needs a large upfront cost
To launch a business on Amazon, you will need $15-20k, at least.
Moreover, you have to spend money on testing a number of products in order to find out that winning product. This means you have to create listings for different products and filter out best selling products from the unremarkable ones.
This process is time-consuming and costs a lot of money. So, you must think carefully if you really want to risk your hard earned money.
FBA Business is sophisticated
You have to face a lot of challenges in Amazon FBA. For instance, you’ll have to negotiate with suppliers, make comparisons on shipping companies, freight forwarders and comply with the regulations of Amazon and local governments, etc. This process is too sophisticated for beginners who might be just looking for a side hustle or a source of passive income that requires little time and investment.
There is no quick cash flow
Cash flow is the lifeblood of a business. However, in the Amazon FBA business model, mostly sellers have to invest a considerable amount of money to purchase inventories from suppliers in China.
If you want to create a unique private label product, the costs will be even higher. For example, most manufacturers in China charge you a few hundred dollars just for creating a prototype. If you don’t trust me, you can ask for a price on Alibaba.com.
In most cases, production may take 1-2 months depending on the nature of the products and quantity. Afterwards, it takes 2 weeks in shipment and custom clearance before arriving at Amazon warehouse.
This process indicates that it can take up to months before you’re paid for the inventory you bought.
Price war reduces profitability
Price war is ubiquitous on Amazon. Whenever a seller tries to attract more customers by lowering the prices, other sellers will be forced to cut their prices as well.
To avoid a net loss, you might have to cut the product costs. This results in lower product quality, negative feedback from customers and hence a drop in sales.
Apart from the intense competition, you have to deal with changing sales tax laws, category restrictions and Amazon policies.
In the worst case, Amazon might even ban your account permanently if you mistakenly violate some rules.
I would rather invest the money in some easy investments like gold and precious metals with Regal Assets.
Is There An Easier and Better Alternative to Benjamin Tan?
If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side-hustle.
Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far. It is less time consuming since you don’t have to manage inventory or handle customer service.
It can help you to generate a steady stream of passive income while going on vacation or working a full-time job.
Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.
But How Much Can You Earn in Affiliate Marketing?
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