As the King of High Ticket Sales, Dan Lok is so famous on Youtube. He has been featured on Forbes, Entrepreneur, Jet Set Magazine and given 2 Tedx talks.
There is no need for introductions. Anyone who is interested in online business and marketing knows him.
But it’s not a no-brainer as to whether Dan’s High Income Copywriter course is worth your time and money.
To help you make a more informed decision, I’ve researched everything about the programme.
At the end of this article, I’ll also share with you an alternative which has helped so many people create six-figures passive income, lest you might not want to be a copywriter.
Below is what I’ll cover in the review of Dan’s High Income Copywriter programme.
What to Expect in High Income Copywriter Course?
High Income Copywriter course (HIC) promises to teach a variety of skills in 2 months that will allow you to become one of the best copywriters on the market.
By signing up to the course, you will be learning from Dan’s acclaimed copies and write your own copies in the time between lessons to hone your skills.
According to Dan, after completing the course, you will have a chance to be hired by clients who appreciate your work and pay you handsomely.
But seeing so many competent copywriters on Fiverr, I doubt if Dan can really deliver his promises.
What’s inside High Income Copywriter Course?
High Income Copywriter course is made of lessons that are 5 to 6 hours long on average. Each module includes extra materials designed to hone your skill and you will have weekly live chats with Dan himself.
Week 1: The Mindset Secrets To Attract Massive Success As A High Income Copywriter
Duration: 9 hours and 45 minutes
In this session, Dan’s primary focus is changing your mindset and your entire view on life. The major point that Dan emphasizes is that skillset, without mindset results in upset.
Only after you have mastered the mindset, can you start to on your skillset to achieve financial success.
Week 2: Copywriting and Sales Psychology Secrets – How & Why People Buy
Duration: 2 hours and 15 minutes
This week, you will learn about sales psychology and writing by hand.
Hand copy great ads and sales letters by hand is one of the secrets that Dan places a great emphasis on.
According to Dan, copying ads by hand can help you internalise the ads and learn copywriting on a subconscious level.
With the psychology of marketing, Dan suggests you immerse yourself in the market and identify your client’s needs. This is the number one psychological trick that Dan learnt from his mentor Alan Jacques.
Week 3: How To Read Your Prospect’s Mind And Design Genius Marketing Strategies
Duration: 5 hours and 59 minutes
This week is loaded with topics on marketing strategies.
Dan suggests you to use his blue ocean strategy and focus on a niche where there is little competition and gives you a higher chance of success.
In the research phase, you’ll learn how to use Facebook audience insights, Google Analytics, Google Keyword Planner, SimilarWeb etc to find out the demographics and desires of your audience so that you can approach them in a thorough way.
After that, he goes on to teach you the concept of Psychographics which aims to find out which book or film your demographic is interested in. That way, you can leverage on their favor for that book or film to write a great copy for the ad that targets them.
Week 4: How To Create Irresistible Offers That Sell Like Crazy
In this module, Dan will teach you how to put together all the skills that you have learned during the first weeks of the course and put them into practice.
At the end of the week, you will get a chance to pitch a copy to Dan, by following Dan’s 5-form pitching i.e. Hook, Primary Promise, Price & Terms, Bonuses and Guarantee.
However, half of the lesson for the week is how to get rid of the lower self’s habits of low self-esteem and procrastination. As an entrepreneur, I’m not interested in abstract ideas.
Week 5: How To Assemble Kickass Landing Pages And Write Highly Profitable Emails
In this module, Dan teaches you the three building blocks of a quality landing page i.e. Headline, Bullets and Call to Action.
Besides, Dan includes the idea of making copies with different ways to captivate people’s attention. The most common bullets include:
- “How to”
- “Secret to”
This is just five of the more than 10 golden nuggets included in this week.
As to to the Call to Action part, Dan explains that it can be classified as three types:
A simple call to action, a second person call focusing on you, and a first person call focusing on the reader’s sense of self: me.
Week 6: How To Write Million-Dollar ‘Scalable Copy’ Without Hyped Up Or Exaggerated Claims
Duration: 5 hours and 11 minutes
This week, you’ll learn about the scalable copy which is an important concept when writing ads for social media.
In short, scalable copy is a writing copy that conforms to the rules on each social media platform and allows your client’s business to scale faster.
Week 7: How To Turn Your High Income Copywriting Skill Into A Predictable And Sustainable 6-Figure Income
Duration: 5 hours and 56 minutes
This week, you’ll learn how to sell your skills and find a niche that allows you to flourish as a copywriter.
Week 8: 7 Deadly Mistakes Most Copywriters Make That Crumble Their Chances Of Success Before They Even Start
This module is a bonus lecture by Dan where he tells you the 7 biggest mistakes made by copywriters.
- Not doing what got you good in the first place
- Forget about consistency
- Listen to the thoughts of lower self
- Learn without any structure
- Believe in what you say, instead of what you do
- No reliable feedback loop
- Only dig the well when you’re thirsty
- Extra) Only focus on copywriting
The pros and cons of High Income Copywriter course
- Dan Lok is one of the most sought after gurus in online business
- Dan has made a fortune from copywriting himself
- Dan has a positive approach to help you deal with challenges
- You will learn a complete skill set of copywriting
- The earning potential of a copywriter seems overestimated
- Only Facebook advertising is covered, without any techniques on SEO
- Dan seldom mentions the intensity of competition that most copywriters face
- The videos are just recorded webinars with slides on top
Is Dan Lok a Scam?
Dan Lok is not a scam and the course is definitely not a Ponzi scheme.
Everyone in the marketing world knows that Dan is a no-nonsense guy who delivers values to his audience.
But the course is so expensive. You have to think twice about whether it’s worth $2497.
After all, it’s hardly possible that you can get rich with a copywriting course which puts a lot of focus on mentality and overcomes the lower self.
Dan doesn’t even teach you how to build a landing page or construct a Facebook ad which are important skills for an online entrepreneur.
After completing the course, you’re no more than a specialist who still needs to find a job or beg someone to hire you as a copywriter.
I’d say what you are learning in the 8 weeks is nothing more than a job skill.
If you want to enjoy financial freedom, you need to learn a business model that generates passive income while you’re sleeping.
Is There an Easier and Better Alternative to Make Passive Income?
As an experienced Internet entrepreneur, I’d say affiliate marketing is the best alternative to High Income Copywriter.
Why? Because it’s been proven to work for many people and you can do it as a side hustle.
In affiliate marketing, you can run your business almost at zero cost without any trouble from sourcing products or managing inventory.
More importantly, it allows you to enjoy a steady stream of passive income while going on vacation or working a full-time job.
Warren Buffet once said, “If you don’t find a way to make money while you sleep, you will work until you die.”
The easiest way to make money while you sleep is getting started with affiliate marketing.
And since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.
But How Much Can You Earn in Affiliate Marketing?
A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.
If you are interested in Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, build 1 free website, access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you to register a free account and see it yourself.