High Ticket Closer Review (Dan Lok): Scam or Legit?

Are you looking for a review of Dan Lok’s High Ticket Closer Program? Is Dan Lok legit or a scam?

Dan Lok is quite famous on Youtube. His videos featuring closing skills have a huge audience. If you are interested in selling, you might want to buy the High Ticket Closer (HTC) course by Dan Lok. But can it really help you, close clients, over the phone? Or will you be just making Dan Lok rich by buying his courses?

As someone who is passionate about sales and always looking to learn and improve myself, I watched some Youtube videos of Dan Lok. But I’m not here to endorse him or HTC.

Let me begin by making it clear that I’m not affiliated with Dan Lok. That means I’m not paid by Dan Lok to write this review.

I’m here to share with you my views on Dan and HTC so that you can make a more informed decision.

At the end of this article, I’ll also share with you a better alternative that has enabled me to earn 4 figures of passive income right after graduating from college.

Below is what I’ll be covering in the review of Dan Lok and the High Ticket Closer (HTC) Program.

Who is Dan Lok?

If you have ever thought about selling expensive products or services and searched online for advice on how to do it, you may have come across Dan Lok. He is an extremely successful businessman, as you can see from his expensive cars, mansions, and consultants and partners.

Dan Lok is a multi-million dollar entrepreneur, consultant, speaker, author of several books, and one of the experts on marketing and high ticket sales. He is dubbed the “King of High Ticket Sales”. Dan Lok

Dan comes from a humble background. As an immigrant from Hong Kong, he couldn’t speak much English when he just arrived in Canada.

After failing 13 business ventures, he finally achieved success in copywriting. By age 27, he claims to become a self-made millionaire. This was not verified by any evidence though.

Dan is running multiple companies which include a marketing agency called Dan Lok Marketing Inc, Closers.com, and a SaaS platform that connects companies with closers.

Most famous of all is Dan’s personal brand, which he uses to sell his courses.

To learn more, you can read our complete review of Dan Lok

Recommendation: Here’s The Best Alternative

What is High Ticket Closer?

High Ticket Closer 3.0, also known as the High Ticket Closer™ Certification, is a comprehensive marketing training program that combines video tutorials, community and coaching to train you to become a high ticket closer. 

In this program, Dan Lok shows you how to improve your sales skills to close high-ticket sales. High-ticket sales include expensive items or services. Dan teaches you sales psychology, closing methods, and sales scripts.

High-ticket closing is different from traditional sales. It requires the expertise of a highly trained sales professional who thoroughly understands the mindset of affluent and sophisticated clients.

The training course focuses more on human psychology than the technical aspects of the sales process.

If you want to sell a high-priced product, a yacht, or a villa, you need to speak and act in a certain way.

And HTC could be one of those training programs that teaches you to talk and walk like a professional marketer.

How Does High Ticket Closer Work?

High Ticket Closer 3.0 Certification Program is Dan Lok’s flagship program. It combines live coaching, curriculum, and community to help you master the skills and knowledge of a high-ticket closer. 

After enrolling in the program, you will be paired with a personal coach for the initial 90-day certification period. Your coach will provide one-on-one guidance and support to help you hone and master the skills necessary to successfully close high-ticket sales.

Besides, you’ll have the chance to connect with other students on the private Facebook group and on the HTC platform, where you can practice role plays with each other.

And, to help keep you on track, you’ll also be paired up with an Accountability Partner. They’ll help hold you accountable for completing each learning module, and participating in role plays, drills, and practice exercises, so you can improve quickly.

Lastly, you can check out the video tutorials by Dan Lok to learn his high-ticket closing skills.

Recommendation: Here’s The Best Alternative

What’s inside High Ticket Closer 3.0?

According to Dan Lok, High Ticket Closer™ Certification Program is his flagship program. It is created to help coaches, consultants, business owners, and salespersons master the ticket closing skills in 90 days or less. 

On the HTC sales page, Dan gives a brief introduction to what you can get from the program:

1. Curriculum

​Module 1: Close Your Way to The Top

This module is all about the success mindset that students must have in order to become a high ticket closer. 

​Module 2: The Secret Psychology of High Ticket Closing

This module teaches you the sales psychology behind high ticket closing, which might help you understand what makes customers willing to pay you a lot of money for an expensive product or service. 

​Module 3: How To Close Anyone, Anywhere, Any Time

In this module, Dan is going to dive into some practical strategies for sealing the deal. You’ll learn the three key stages of closing that’ll make you a pro at landing big sales. 

By the end of this module, you’ll have a solid game plan for feeling confident and in control during any sales or closing conversation.

​Module 4: Power Persuasion: Psychological Tricks & Tactics For Getting People To Say Yes

In this module, you’ll learn the psychological tricks that make people more likely to agree with you and follow your suggestions. 

The best salespeople make closing a sale look easy. You don’t even realize they’re asking for the sale, it just looks like their clients are thanking them for the opportunity to buy. 

And with the skills you’ll gain from this module, that’s exactly what you’ll be doing too.

​Module 5: Effortless Objection Handling: 27 Common Sales Objections And How To Respond To Each One

Most sales training courses out there teach you a ton of different techniques to close a sale. But let’s be real, who needs 100 different ways to do it? 

In this module, you’ll go over a new approach to handling objections and closing sales without resorting to any sketchy tactics. Dan will also cover how to gently handle 27 of the most common objections you might encounter during a sales appointment or call.

​Module 6: Social Selling Secrets

Have you noticed that social media has become a major tool for people in sales and entrepreneurship to get leads for their products or services? 

In this module, Dan will teach you how to use social media to connect with potential buyers and seal the deal faster.

​Module 7: Advanced Cold Calling

If you’re a High Ticket Closer, you probably know that cold calling is a big part of the job. But here’s the thing: High Ticket Closers use cutting-edge technology to mix social selling with initial text messages and calls to build their pipeline. No more begging for sales! In this module, you’ll learn all about it.

​Module 8: Advanced Closing Secrets Most Business Owners and Salespeople Never Master

Wondering what sets highly successful high ticket closers apart from the rest? Dan spent two years studying 8000 closers to identify the habits that set the superstars apart. 

The common traits and habits of the highest-producing sales professionals may surprise you. And, this module will help help you develop these habits to achieve your goals in life.

The “HTC Way” Reference Manual

This manual is a physical book that you can keep on your desk and refer to anytime you want to review what you learned. It’s got 200 pages of info, covering all 8 modules of the program, and it’ll be shipped right to your door. So you can keep learning and mastering the HTC Way.

2. One-On-One Coaching

Dan has chosen and trained some closers to become high ticket coaches. You’ll get the chance to work with them personally. 

Each week, your coach will schedule a 45-minute coaching session with you (or a member of your team if you’re getting this for someone else) to help you master the art of high ticket closing. 

3. Private Facebook Group

In this private members-only group you can interact with like-minded people who want to become high-ticket closers.

You can also post questions between classes and share your success stories.

4. HTC Memebers’ Platform

On this platform, you can practice role plays with students from other countries. 

Each time you learn something in the curriculum or your coach gives you feedback on something, you will be asked to practice on the platform.

5. Other Bonuses

Once you join the HTC program, you can get access to two bonuses:

  • 6 Steps To 6 Figures Formula: “6 Steps to 6 Figures Formula” is a simple PDF guide that will walk you through the steps you need to take to launch a business.
  • Recordings Of Actual Real Life Role Plays And Sales Calls: As the name suggests, this is a file that includes the sales calls from other coaches, consultants, and salespersons. It might give you a better understanding of how to close high-ticket deals.


1. Dan Lok seems to be a good coach

Dank Lok is a great speaker who is able to engage his audience. He tries to help you improve the mindset and tone when selling.

And the way he shows students how to do a roleplay with each other is quite impressive.

Dan Lok is also very motivational that you will learn the positive mindset of selling.

The problem is whether you can really learn how to make money and achieve financial freedom after you enrol in Dan Lok’s coaching program. There is no guarantee on this.

2. The HTC Program is unique

The content of the High Ticket Closer Program is a mixture of Eastern and Western ideas and this is what differentiates the program from other similar ones.

He explains customer psychology and how to use the skill of “selling without selling” to make the prospect accept your sales pitch in a way that is often overlooked in most sales courses. The sales tactics he taught seem to make sense.

3. You can interact with other closers

There is a High Ticket Closer “inner circle” where you can interact with over 1,000 of the successful closers. You can seek advice on issues you face and get inspiration from the group members to hone your closing skills.

However, you cannot expect to get serious help because other members are your competitors. All of you are competing for the limited vacancies of closers for companies.

Yes, your success will ultimately depend on whether there are good employers hiring you as their closer. Dan Lok will not refer to the job opportunities for you. You have to find them by yourself.

Though the High Ticket Closer Program is quite outstanding when it comes to teaching closing skills, I will go through some of the cons or complaints to get a more objective view of this program.

Recommendation: Here’s The Best Alternative


1. Too expensive

The High Ticket Closer 3.0 training program is very expensive. You have to pay $4,000 for the program and Dan Lok never gives a discount because he’s the “King of High Ticket Sales”. Giving people discounts will sound weird.

Besides, no payment plan is available. Either you pay it or you don’t.

Although the course is expensive, there is no guarantee that you will make it back. It seems that you are making Dan Lok rich instead of the other way around.

After all, it’s just a sales course that teaches you a skill. At the end of the day, it relies on you to find clients and close them.

2. Free YouTube content available

If you want to learn sales skills and a positive mindset, you can actually find a lot of free content on YouTube, including Dan Lok’s YouTube channel.

Dan Lok has already demonstrated the closing of high ticket services in a few of his YouTube videos, including helping the customer to envision a future in which their problem is solved and letting them close themselves.

It’s all about taking control back from your prospect. For example, you might ask the prospect why he came to you initially, when he said he was thinking about another option. The prospect will then intuitively justify his decision to come to your company instead of another one.  

It is unlikely that you will gain much new knowledge from the expensive program.

3. Dan received some serious complaints on Trustpilot

I’ve read a few comments on Trustpilot and watched a few videos where Dan’s been depicted as a charlatan and scammer.

I don’t think this is true. The guy and his ideas appeal to me. There are always going to be haters, I understand that.

Dan Lok – High Ticket Closer Program Review, Scam or Legit?

I find it odd, however, to only see negative reviews about Dan Lok on Trustpilot. For a course that claims to have helped thousands of salespeople succeed, this is unusual. There should be a lot of good ratings there if it’s true.

Despite that, these accusations do not seem to be made out of thin air, so they should be taken seriously.

Therefore, you might also want to watch this video below:

4. Difficulty in finding prospects

To be a high ticket closer, even if you think you are able to close clients, there are numerous salesmen to compete with you.

Since you don’t have products or services to sell, you have to find a company or an influencer to give you a job as their salesman. 

If you just finished Dan Lok’s program and do not have any prior experience in sales, it’s hard for you to win the trust of influencers or business owners.

They won’t give you prospects to close if you don’t show them testimonials. 

Since leads are very valuable, most business owners or influencers do not give them to newbies to close for them. Otherwise, it will burn their list of prospects.

5.  You must be knowledgeable about the fields in which you act as the closer

To become a successful high ticket closer, one important thing is to find suitable high ticket products that you can sell.

I have some examples for you. For example, dating coaching, SEO, financial consultations, financial advice, marketing consultations are usually expensive services. 

If you can sell these services, you will be able to make more commissions.

However, to be a high ticket closer to these professional services, you have to be familiar with them yourself. For example, if you don’t know what SEO is, you won’t be able to communicate with prospects and close them.

And when you apply for the sales job of these companies, they will also require you to have specialised knowledge in these services. Therefore, simply having a closing skill is not enough.

6. You won’t make passive income with HTC

Since High Ticket Closing is just a specialised skill, you cannot make passive income with it. 

If you can’t find a sales job and make sales, you won’t have any income.

Warren Buffet said, “If you don’t find a way to make money while you sleep, you will work until you die.”

Therefore, to become rich, it’s important to learn how to make passive income instead of just learning a sales skill.

Building a digital asset is the best way to make passive income. A digital asset can generate a stable stream of passive income for you.

7. High Ticket Closers do not get paid on commission

During a conference, Dan Lok once said that the earning potential of a high ticket closer is determined by the commission, product price, and closing skill.

That sounds wonderful, but it isn’t true. As you can see, Fiverr and Upwork have a large number of top high-ticket closers. They all charge hourly rates. In contrast to what Dan Lok claims, there is no shortage of closers in the world.

Dan Lok – High Ticket Closer Program Review, Scam or Legit?

Companies won’t be willing to pay high ticket closers commissions because the salespeople didn’t bring them any prospects. The only thing they have to do is answer a few questions and listen to concerns from customers. Therefore, they can be easily replaced.

You can’t make 10k a month just by talking on the phone unless you have a strong personal brand like Dan Lok.

The only way to make 10k a month while travelling around the world is to create a digital asset that generates earnings while you sleep.

In the last section, I will talk about how you can start building a digital asset today.

Recommendation: Here’s The Best Alternative

High Ticket Closer 3.0 Price and Upsells

According to the price tag on Dan Lok Shop, it costs $4,000 to purchase the High Ticket Closer 3.0 program. 

There is no longer an option for any other payment plan. 

However, as soon as you enter, you’ll still find more offers from Dan Lok.


A membership in Dan’s inner circle is $1995 one time, then $200 a month – you have exclusive access to his students who are the most successful.

$30,000 one-time fee for high ticket millionaires. Advanced training for those who want more.

Refund Policy

You can’t get your money back if you purchase the High Ticket Closer program and then change your mind.

As you can see on the refund policy of Dan Lok Shop, all digital products are non-refundable.

Dan Lok Shop Refund Policy

It looks like Dan has changed the refund policy of HTC.

Because I remember there was a money-back guarantee for the older version I joined a few years ago.

Originally, during the 30-day period, you can test the program and submit your claim if you aren’t satisfied. Refunds are also possible after 30 days, but they’re less guaranteed and more complicated.

But now I couldn’t even find a refund policy on the High Ticket Closer 3.0 sales page.

So you really have to think twice about spending $4,000 on the new HTC program. The price has gone from $2,500 to $4,000!

Recommendation: Here’s The Best Alternative

Is Dan Lok a scam or legit?

Dan Lok is not a scam. He is a legit guru who is experienced with online marketing. I have watched many of his YouTube videos and am impressed with his knowledge of copywriting and high ticket closing.

However, Dan has used aggressive marketing strategies, which has angered many of his students. For example, he has all the upsells associated with an opportunity to sell and work for Dan Lok, disguised as a $ 2500-per-month elite mastermind.

To learn more, you can read our in-depth review: 7 Reasons Why Dan Lok Might Be A Scam

Is High Ticket Closer a scam or legit?

High Ticket Closer is not a scam. It is a legit program. But when it comes to making money, high ticket closing is far more difficult than you think.

Certainly, Dan Lok is a successful entrepreneur with many followers on social media. And he does provide a lot of value to the audience in his videos.

But Dan Lok focuses so much on the colorful aspect of High Ticket Closing that he rarely tells you the truth.

If you just want to become your own boss, actually learning a sales skill might not be necessary. It’s more suitable for someone who has a job as a salesperson.

Dan Lok’s program can be useful if you’re seeking a job where you can focus on closing. It is best if the leads have already been set up for you and are qualified for you. 

However, don’t expect to earn much if you’re not working for investment banks where salespeople carry prestigious titles such as MBA.

In summary, Dan overestimated the earning potential of high ticket closing. This explains why some of his customers called him a con artist on Trustpilot:

Dan Lok review on Trustpilot

Recommendation: Here’s The Best Alternative

Final Thoughts

High Ticket Closer is a solid sales training program. But just because you take the course, don’t expect to become a high ticket closing pro overnight. Like with any skill, it takes time and practice.

HTC is a great starting point, it’ll teach you the basics and hold you accountable for practicing the techniques. But at the end of the day, it takes effort on your part to get really good at high ticket closing.

And if you’re looking to build your own business and become an entrepreneur, this program might not be the best fit for you. Instead, you could consider starting an affiliate marketing business. It’s low-cost and low-risk, and you get to generate leads for companies while earning a commission. Win-win!

Just remember, success takes time and effort, no matter what route you take.

Is there a better way to make money online?

If you don’t want to spend hours after hours selling things over the phone, you might consider affiliate marketing instead of high ticket closing. 

In affiliate marketing, you can run your business almost at zero cost without any trouble from sourcing products or managing inventory.

More importantly, it allows you to enjoy a steady stream of passive income while going on vacation or working a full-time job.

But How Much Can You Earn in Affiliate Marketing?

A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Wealthy Affiliate Testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you are interested in Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, building 1 free website, and access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you register a free account and see it yourself.

If you’d like to make passive income and build a 6-figure affiliate marketing business, you can upgrade to the Premium Membership later.

After that, you can get access to everything without any limitations.

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