ClickBank University Review – Scam or Legit? Truth Exposed!

Are you looking for a ClickBank University review? You might have heard of this program if you want to make money online. But you may wonder if it is a scam.

There are courses out there that give you fake information, claiming that you can make big money with their system or purchasing the tools they recommend, but they’re not worth it.

To help you make a more informed decision, I have thoroughly researched ClickBank University so I can tell you more about it.

As a disclaimer, I’m not affiliated with ClickBank University. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.

At the end of this review, I’ll also tell you the best alternative to ClickBank University that has enabled me to make a full-time passive income online.

What is ClickBank?

Clickbank serves as both an affiliate marketplace and an e-commerce platform for digital content creators.

You can add your product to the Clickbank database as a content owner, and Clickbank will take care of the sale and checkout, making it visible to its network of affiliate marketers.

Joining Clickbank as an affiliate marketer is free, there is no verification process, and you can start marketing links immediately and direct visitors to as many products as you want.

Here are some revealing statistics about ClickBank Marketplace:

  • 200 million customers from 190 countries
  • North America’s 87th largest Internet retailer
  • There are 276 categories and 21562 product listings.
  • 6 million entrepreneurs are registered on the platform.
  • Annual turnover of more than 200 million dollars.

And what’s the best part?

Joining a lucrative affiliate program on ClickBank is not as time-consuming as writing for a living or making money with a blog.

Bloggers, entrepreneurs, and digital content creators who want to promote digital and lifestyle products on their niche website or platform should consider ClickBank.

It is also an excellent affiliate marketing opportunity for those who do not want to be just another “Amazon affiliate”.

Recommendation: Here’s The Best Alternative

What is ClickBank University?

Clickbank University, aka CB University, is a digital course that claims to help you achieve success on ClickBank. 

It is a step-by-step guide created by Adam Horwitz and Justin Atlan who show you how to make money with the ClickBank platform both as an affiliate and vendor.

ClickBank University

Originally, CBU was designed for Clickbank vendors. While the vendor section of the course remains a key focus, new affiliate marketing material has been added.

With ClickBank University (CBU), you will learn how to build an affiliate website and become familiar with ClickBank’s business model. There is also information on identifying a marketable niche, understanding affiliate marketing, and drawing in customers.

Its primary goal is to provide resources to individuals so they can create digital products for online commerce. E-books, video lectures, and online courses are examples of digital products.

Even if you don’t graduate with a degree, you might be able to make money as an affiliate marketer.

In July 2021, ClickBank University just updated their highly regarded training course.

In response to the many changes in online commerce, creators Justin Atlan and Adam Horwitz decided to upgrade their training program.

It’s the same program, but they improved the parts that were already working and made the whole course better.

The Founders of Clickbank University

ClickBank University was founded by the duo of Justin Atlan and Adam Horwitz. Justin Atlan, who holds a degree in economics from UC Berkeley, has established himself as a leader in the world of Internet business.

Through affiliate marketing and selling his products as a ClickBank salesman, Justin Atlan has amassed a fortune. He started making money online at the age of 18 and has been steadily growing his audience ever since, mainly through ClickBank.

Founders of ClickBank University

Together with Adam Horwitz, he founded ClickBank University to teach people his craft: Online advertising and sales.

Adam Horwitz, like Justin Atlan, is a young entrepreneur who has been making money online since he was 18 thanks to his work as a YouTuber and Instagrammer.

His Mobile Monopoly course, which teaches you how to make money with your phone and Instagram, was a huge hit a few years before he teamed up with Justin Atlan to create ClickBank University.

Adam Horwitz and his partner document their lives as digital nomads via a YouTube channel.

Recommendation: Here’s The Best Alternative

What’s Inside ClickBank University 2.0?

In ClickBank University 2.0 you will find two programmes. One for sellers and one for affiliates.

The full course includes an 8-Week Affiliate Marketing class as well as a 12-Week Vendor Class and includes the following:

  • Expert Classes Bi-Weekly
  • Curated Add-on Trainings
  • CBU Toolkit and Traffic Center

Two training tracks are available: Affiliate Mastery and How to Become a Vendor.

Here’s a closer look at the course outlines and products.

Affiliate Training on ClickBank

In this program you will learn how to build your own online business and make money by marketing other people’s products. 

ClickBank 2.0 training, on the other hand, is designed to teach you how to promote and sell items created specifically by ClickBank providers.

The Affiliate section is 8 weeks and can be broken down as follows:

Week 1 — Affiliate Marketing on ClickBank

  • Affiliate Profit Plan
  • Setting Up for Success
  • Goal Setting

Week 2 — Understanding Affiliate Marketing

  • Affiliate Basics
  • Navigating Through the ClickBank Marketplace
  • Secrets of the Top ClickBank Products

Week 3 — Finding Your Passion

  • Discovering Your Passion
  • Researching in Your Niche
  • Picking the Perfect Product

Week 4 — The Ultimate Affiliate Marketing Funnel

  • The Truth About Traffic
  • Affiliate Funnel 101
  • Building Squeeze Pages

Week 5 — Always Over Deliver

  • Building a Relationship with Your List
  • Different Ways to Deliver Free Content
  • Outsourcing Your Content

Week 6 — Writing the Perfect Swipe

  • Getting Them to Open the Email
  • Making Sure They Click
  • Offering Bonuses

Week 7 — The Email Blueprint

  • Using Broadcasts
  • Automating Your Emails
  • The Prefect Balance

Week 8 — Scaling and Expanding

  • Toolkit Traffic Area
  • Opening the Flood Gates
  • Creating a Product

Additional downloadable resources are provided as extras to help you get the most out of the program and reach your affiliate marketing goals faster.

Instead of trying to cram everything into a single weekly video, a wide range of video content ranging from 5 to 15 minutes in length is provided so you can easily focus on the information you are looking for.

You can download the video lesson summaries (including titles and subtitles) as a learning aid.

Always consider the expected results of the program when budgeting for it. Besides, you’ll waste your resources if you do not take enough time to learn everything thoroughly.

Recommendation: Here’s The Best Alternative

Vendor Training on ClickBank

If you want to sell your own product on ClickBank, this program is the best for you. 

In this program you will learn how to create your own product and offer it on ClickBank marketplace.

With this guide, you’ll learn how to plan out your sales funnel correctly, including appropriate upsells and downsells.

Of course, you need to create a product that is proven to work in a niche. And you need to attract affiliates who will promote your products.

This is possible if you use the right strategies and turn cold visitors into buyers. 

The Vendors in CBU section is divided into 12 weeks where you’ll learn from A to Z how to create and launch your own successful product on ClickBank.

Week 1 — How It Works

Here you’ll learn the overall goal of the 12-week plan for success.

Week 2 — Discovering Your Ideal Product

Blend your passion and experience with what’s profitable on ClickBank and will you get the exact insight needed to find your perfect product.

Week 3 — Creating Your Avatar

Your avatar is your customer, and in order to give your customer exactly what they need, you need to understand their mindset.

It’s time to put yourself in your customer’s shoes.

What are his interests? What are his demographics? But most importantly, what is his problem and how will your product solve it? Once you know the problem, you can develop a product that solves it.

Week 4 — Creating Your Product

You know exactly how to format your product, e.g. as videos or as an e-book. You know the proven blueprint that successful products use on ClickBank. 

You’ll even learn how to outsource the creation of your product so you do not even have to write it yourself.

Week 5 — Creating the Ideal Upsell

Maximize the value of each customer by offering upsells.

These upsells add value to your customers by helping them solve their problems.

This is very important to attract affiliates. The more money they can earn per sale, the more they will love to promote your product!

Week 6 — Sales Copy & Conversion Maximization

Learn the secrets of successful sales copy from our experienced copywriter.

Remember, you can have the best product in the world, but if you do not have a good sales pitch, you will not be successful.

Week 7 — The Simple Video Sales Letter

Learn the secrets of creating a high quality and effective video sales letter as used by the experts. Do not spend thousands of dollars on video production.

Week 8 — Product Finishing

Let us put the finishing touches on your product. We will correct all errors and make sure that all elements of your product are flawless.

Week 9 — Getting Your Product on ClickBank

Learn how to get your product onto the ClickBank marketplace. Here you will be guided step by step.

Week 10 — Attracting & Managing JV Relationships

Attracting affiliates is one of the easiest ways to succeed at ClickBank, but you need to know what they want first.

Learn how to convince them of your product.

Week 11 — Split Testing

Learn how to dramatically increase conversion rates by testing different languages, ads and funnels.

Week 12 —Extending your Success

Learn how to build on initial sales and successes by generating more and more traffic to achieve massive success.

Bonus: Selling High Ticket Products through Webinars 

The training is all-inclusive and takes you from brainstorming to marketing your product online.

Recommendation: Here’s The Best Alternative

Traffic Generation Training

Whether you are a merchant selling your own products or an affiliate promoting the products of others, you need a way to drive traffic to your sales pages. Without visitors, you can not make sales.

At Clickbank University, you can take a course that teaches you how to drive traffic online.

Unfortunately, the training component leaves something to be desired. Only two strategies for generating paid traffic are covered.

How to attract unpaid visitors is a skill that is not often taught. Without a significant initial budget for paid advertising, it is important to learn how to attract visitors for free.

This is especially true if you are starting out in affiliate marketing because you lack the capital and time to develop your own product. In this case, you are probably interested in learning how to attract visitors without spending a dime, using strategies like social media, blogging, search engine optimization and so on.

However, if you want to learn more about how to use Facebook ads and Instagram influencer marketing to drive traffic to your website, CB University offers comprehensive training in both of these areas.

One of the strengths of Facebook ads is their targeting. Demographics, income level, location, interests, age, gender, marital status, and many other factors can be used to narrow down your target audience.

Even people who have already interacted with your brand online or via email can be selected for special treatment. This practise, known as retargeting, can help you increase conversion rates even further.

Instagram influencer marketing is the second type of traffic generator. Instagram’s Influencer Marketing feature lets you leverage the reach of accounts with thousands of relevant followers.

You can get a shoutout that will bring you targeted visitors at a reasonable price. You automatically have the trust and social proof of these people because they are already fans of the accounts you are promoting.

Ads on banners and search engines like Google and Bing, as well as solo emails to your list of potential customers, are not covered in the training.

The Clickbank University Website Builder

After you purchase Clickbank University, you will be presented with another upsell offer. The Clickbank University website builder, which lets you create your own website on Clickbank without having to switch to another hosting platform, will be available for sale soon.

Two payments of $297 are required to purchase this website builder. If you decline this, you’ll be offered an alternative payment plan that consists of seven instalments of $97 each and gives you more time to pay, but costs more overall.

Included in the website builder is a drag-and-drop website editor that allows you to quickly create new websites and blogs.

But I must say that you can get much more for this price elsewhere. The total amount is almost $600 (680 if you spread it over 7 payments).

For a website creator, that’s a substantial amount. Hosting your website with dozens of providers like Bluehost or Siteground will only cost you a few dollars per month.

Plus, WordPress is open source and has its own drag-and-drop website builder. If you want a landing page builder with more advanced features, you’ll find dozens of other programmes in the $30-$100 price range.

There are a number of factors working against you that make this upgrade a bad idea. First and foremost, there is no justification for spending so much money on a website when you can get the same thing elsewhere for much less.

Besides, you do not want to be tied to Clickbank Website Builder forever. You’ll have more flexibility and control over your website if you install WordPress on a different hosting platform than the one you originally chose.

Recommendation: Here’s The Best Alternative

Advanced Training

An additional upsell will cost you $97, and this is not the Website Builder itself, but more advanced training. If you decline this, you will be given the option to buy it in two installments of $49.

The advanced training contains some helpful data and delves into many topics that were only briefly touched on in the basic training. It fills some gaps in the basic training, such as a tutorial on banner advertising.

It also covers more complex strategies such as launching a product and integrating webinars into your sales funnel. All of these can significantly increase your company’s revenue.

Clickbank University Affiliate Program

One of the features of Clickbank University 2.0 is an affiliate programme. There is a 50% commission on all upsells.

There is a 75% initial sales commission on the primary membership and a 25% monthly recurring commission.

Email swipes and other promotional materials are provided to you.

Clickbank University 2.0 Pricing

While ClickBank University’s sales page makes it appear that monthly fees are only $47, you end up paying much more for access to the full curriculum. The true cost of CBU is $215 per month.

ClickBank University has the following hidden costs:

ClickBank Builder: $594 – or $679 if you “split the fee” – and it’s required for part of the training.

Products that you wish to promote: In week three’s video, it’s suggested that you “consider buying the product” you wish to promote.

Aweber: In the fourth week of the course, students learn that one of the many great features of ClickBank Builder is that they do not have to buy a domain. However, in the seventh week, students learn that they need their own domain name to use Aweber, a premium email marketing platform that costs them at least $19 per month.

Fee-based Traffic: You’ll learn “how to produce nearly endless traffic and clicks basically on demand,” as the CBU sales page says. They do not tell you that everything they teach you to generate traffic costs money.

Additional Resources: All faculty in the CBU supplemental materials recommend one or another paid resource.

The CBU bonus video, for example, introduces itself as an introduction to the “Scarcity and Urgency in Product Launch” training program. Here, the use of Email Countdown (now called Deadline Funnel, $37 per month) or Timerlay ($250 per year) is recommended.

In week five, we discuss the potential costs of hiring a third party rather than doing the content creation yourself. If you decide to go this route, “a complete one-page fantastic story” will cost you about $20.

Let us assume you spend the bare minimum to become a CBU member and complete all required training.

  • $564 for the standard CBU membership ($47 x 12)
  • ClickBank Builder costs $594
  • $20 for every ClickBank product you want to promote
  • Aweber costs $194 (Annual plan works out cheaper)
  • $10 for your own domain
  • $1200 for traffic (minimum of $100 each month)

When you add up the costs, you’ll find that ClickBank University costs $2,582 a year, or about $215 a month.

Recommendation: Here’s The Best Alternative

Clickbank University Pros & Cons


  • If you are just getting started in the world of affiliate marketing or selling digital products, this program can be a good place to start.
  • Most people can afford $47 per month, and once they complete the training, they can quit.
  • CB University provides in-depth guidance on managing sellers and affiliate recruitment.
  • There is a discussion forum that provides support from other users, as well as regular in-person webinars.


  • The Website Builder is extremely expensive. There are cheaper alternatives of higher quality.
  • You can only access the material if you pay for at least one more month.
  • The affiliate training material is specific to the Clickbank marketplace and not applicable to other affiliate networks.
  • The advanced training costs an exorbitant amount upfront, $97, which is overpriced.
  • In the traffic generation training, free traffic is not even discussed.
  • There are many flaws in this training, including the fact that it only addresses two approaches to paid traffic.

Is ClickBank University 2.0 a Scam?

ClickBank University is not s scam. There is, however, a lack of advanced affiliate marketing tutorials.

In addition to the constant barrage of emails from CBU affiliates, the constant upsells can also become annoying.

There may be a problem with the builder tool if you aren’t constantly making money.

There are far too many guidelines and not enough examples of how to put them into practice.

The CBU toolkit also lacks enough data.

The course seems more geared towards product developers than affiliate marketers.

It is difficult to tell whether the videos are from credible sources because they are oversimplified and poor quality.

In reality, it’s not training at all. Video after video shows the same man giving vague instructions on how to perform various tasks.

Recommendation: Here’s The Best Alternative

ClickBank University Review: Final Verdict

ClickBank University 2.0 is not a programme I can recommend with a clear conscience. There are less than 3 hours of video training spread over 8 weeks in the CBU Affiliate track, which is paltry enough on its own.

A bigger problem is that 80% of those videos are just Adam talking to the camera.

Therefore, a lot of concepts and actions that are easily explained with a screencast are explained (poorly) with words.

The ClickBank University sales page claims that the program costs only $47 per month, but there are many hidden costs. CBU costs more like $215 per month in reality.

Upon signing up for ClickBank University, you receive access only to the first 3 weeks of the core training. The rest of the core training is available one week at a time, starting 3 weeks after signing up.

I attended a few webinars, but I learned very little substance. To be honest, I felt a bit disorganized. 

A lot of effort seemed to be focused on getting people to sign up with Clickbank or recommend the university to others.

Creating info products and setting up landing pages is not enough to become successful on Clickbank.

This program fails to explore the factors that contribute to the success of some products and the failure of others.

In fact, the majority of the core training in ClickBank University 2.0 was created in 2016. There are complaints from students about outdated teaching and recommendations, but they are ignored.

Best Alternative To ClickBank University

I agree that affiliate marketing is a great business model for novices in online business. But using ClickBank University’s approach to do affiliate marketing requires spending a lot of money or using some expensive tools to drive traffic.

In affiliate marketing, you can actually run your business almost with zero cost and achieve a steady passive income without any trouble with paid ads. This is the approach that I like. Of course, you can disagree with me. It’s a matter of preference.

If you want to learn affiliate marketing and make money with the lowest risk, I’d recommend you to get started with the best training platform Wealthy Affiliate.

It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods) which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

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