If you’re thinking about starting an online biz and want to learn about online marketing, you might have heard of Todd Brown’s E5 CAMP Masterclass. Todd’s the marketing guru who boasts about helping his students make six and seven figures through their funnels.
But you might be skeptical if this course actually delivers results. Let’s face it, there are a lot of fake gurus online who promise the world, but it’s just all talk. As a successful internet entrepreneur, I can share with you my honest thoughts about the program. I’ve checked out a ton of online courses, software, and even MLMs over the years.
Just to be clear, I don’t have any ties with Todd Brown. I’m not getting paid to write this review, so you can trust that my words are unbiased and real.
And if you’re interested, I’ll even share a better alternative that helped me create a full-time passive income.
Below is what I will cover in this review of Todd Brown and his E5 CAMP Masterclass:
Table of Contents
Who is Todd Brown?
Todd Brown is a marketing guru. He’s great at creating campaigns that bring in tons of profits for his clients. He runs an agency with clients all over the world in different industries.
And, if you’re interested in learning his secrets, he’s got some online courses that teach you how to build killer marketing funnels. I’ll get into his E5 CAMP Masterclass in a bit.
Oh, and he’s also written some cool marketing books like “How to Find Your Big Marketing Idea,” “Unconverted,” and “5X Your Sales.”
Being an online marketer, Todd is pretty active on social media too. He’s got close to 10K subscribers on YouTube and 31K followers on Facebook (as of writing this).
What is E5 CAMP Masterclass?
This course is a six-week program. It is designed to teach you how to market any online product, such as a course, a book, etc. In this method of marketing, your customer won’t feel like they’re being sold to.
The course is suitable for both beginners and experts. Todd Brown offers coaching sessions during which you can ask him any questions.
You will learn the E5 method: Examining, Engineering, Evaluating, Enhancing, and Expanding.
Here’s an overview of the course content:
Module 1: Examine (Part 1)
The E5 method is introduced in this module, not as an introduction. Before taking action, you will learn how to analyze the situation. For example, you will learn how to conduct competitor analysis, product analysis, and prospect analysis. You’ll be able to discover who your best prospects are, and what they’re interested in.
Module 2: Examine (Part 2)
This module continues the Examine process. It will show you how to perform a Promise Exposure Spectrum Analysis, a Prospect Awareness Pyramid Analysis, and a Three Dimensional Prospect Profile. You can use these types of analyses to determine where you stand before launching a marketing campaign.
Module 3: Engineer (Part 1)
In this module, you’ll learn how to develop a marketing campaign idea. During the course, you will learn how to engineer a Customer-Generating Product, an offer, a marketing funnel thesis, etc. Brown stresses the importance of creating campaigns based on the “Big Idea”.
Module 4: Engineer (Part 2)
This module continues the Engineer stage. You will learn how to write in Todd Brown’s style, which creates purchase desire. By the end of this module, you should be able to write great headlines and marketing messages for funnels.
Todd Brown introduces the 8 types of emotion-hooking leads: Offer, Invitation, Big Promise, Problem-Solution, Secret, Intrigue, Proclamation, and Story.
Module 5: Engineer (Part 3)
This module is about online presence. The goal is to make a funnel slick, functional, and effective. Upon completion of this module, you will be able to design a minimum variable funnel, lead capture page, marketing, and sales page, and order form.
Module 6: Evaluate
This module introduces the concept of the Minimum Viable Funnel. This is done to test your marketing campaign as soon as possible. The process can be repeated if you do not succeed.
Module 7: Enhance
This module will teach you how to fine-tune upsells, follow-ups, and conversion rates. The process of testing and tweaking takes a lot of time. The goal is to increase conversion rates even further. By improving the upsell sequence, follow-up sequence, and overall conversion rate, you will be able to increase conversions.
Module 8: Expand
The final step after finishing the previous modules is to expand your business. You will learn how to expand your business. Todd Brown will teach you how to expand your business using competitive analysis, tracking set-up, metrics reporting, and more.
By the end of this module, you should be able to scale your campaign traffic and acquire more new customers.
What are marketing funnels?
Have you ever wondered how customers go from just hearing about your brand to actually buying from you? Well, that journey is called a “marketing funnel”.
Basically, it’s a visual representation of the steps a visitor takes from discovering your brand to making a conversion. In most cases, there are four steps:
- Attention: A prospective customer sees your ad, or social media post, or hears about you from a friend.
- Interest: They think you can solve their problem and want to learn more.
- Desire: The prospect has done their research and wants to convert.
- Action: The prospect takes action, like buying your item, scheduling a demo, or filling out a form.
The exact action may vary depending on the customer and industry. A conversion is when someone does what you want them to do.
Think about the Amazon purchase funnel for example. There are several steps a visitor has to go through before they can buy a product:
- They visit Amazon.com
- They view a product
- They add a product to the cart
- They complete the purchase
Some steps may be added in between, but they don’t count in the funnel unless they contribute to the final action. For instance, a visitor may view Amazon’s Careers page, but it doesn’t impact the funnel as it’s not a necessary step.
Why is it called a “funnel”? It’s because, at the start of the process, there are many people taking the first step. But as they continue along and take the next steps, some drop out and the crowd thins out. Eventually, your sales team may get involved to close the deal.
How much does E5 CAMP Masterclass cost?
The course is not cheap, it is $1997. I know most people may not be able to afford it. Actually, I think you can learn the stuff elsewhere for much less money. Other marketing courses also discuss the topic of sales funnel, but at a much lower cost.
Are Todd’s students getting results?
Todd claims he’s the man when it comes to helping students make six and seven-figure funnels. And let me tell you, he’s got some big names on his client list – Russell Brunson from ClickFunnels, Ryan Levesque from AskMethod, and Jeff Walker, the man behind Product Launch Formula.
But, we can’t be sure if their success is because of Todd’s course. Ya know, marketing experts like to shout out each other and they’ve got their own interests to look out for.
Take Todd for instance, he’s teaching his students how to use Russell Brunson’s ClickFunnels to make landing pages. So, you could say Todd is a big promoter of ClickFunnels.
Also, every guru has their own approach. For example, one of Todd’s “students” Ryan Levesque started his own software company, AskMethod. It’s tough to say if Todd’s teachings are the reason for Ryan’s success.
1. 30-Day Money Back Guarantee
If you’re not satisfied with the course, you can get your money back within 30 days. No questions asked!
2. Expert Instructor
Todd Brown is a well-known marketing expert. He brings years of experience and knowledge to the course.
3. Easy-to-Follow Content
The lessons are well-structured and easy to understand. No prior marketing experience is needed to follow along and get value from the course.
1. Investment Required
The course requires you to invest in paid ads, which can be a risky venture.
2. Costly Course
The course may be too expensive for many individuals to afford.
3. Not Ideal for Beginners
If you’re just starting out, the E5 CAMP Masterclass might not be the best fit for you, as the concepts and techniques can be challenging to implement. Just understanding the course material and actually putting it into practice are two different things.
Is Todd Brown a scam?
Todd Brown is not a scammer, he’s definitely a successful marketer. You’ll definitely learn a thing or two from him in his course. But here’s the thing, I wouldn’t recommend his course ’cause it’s just too expensive. And on top of that, putting into practice what he teaches can be a real challenge.
You see, Facebook ads have gotten super expensive over the years. It’s all about supply and demand, so the more people run ads on Facebook, the more expensive it gets. In fact, Facebook ad costs have increased a whopping 90% from last year.
Now, sure, you might get some sales when you’ve got a ton of data from the Facebook pixel, but that hot audience will eventually fizzle out and you’ll end up with declining conversions and sky-high ad costs. Not exactly a sustainable business model, if you ask me.
And let me tell you, the learning curve for Facebook ads is steep. Facebook can change its algorithm at a moment’s notice, so your previously successful ad could suddenly start losing you money. And that means more testing, and more money down the drain.
Plus, Facebook’s advertising policy can be a real headache to wrap your head around, and their system messes up pretty often – disabling your account without reason. Even if you do manage to get your account back, you’ll have to re-learn the algorithm and spend more money.
Oh, and Todd Brown’s marketing model is far from passive income. It requires a ton of hard work launching new campaigns and capturing leads – time-consuming, to say the least.
So, if you’re looking to build a sustainable online biz, I’d recommend learning about free traffic techniques. This way, your site can make money even while you sleep.
In my next section, I’ll show you a better business model that doesn’t rely on Facebook ads and can be your side-hustle.
Is there a better alternative to Todd Brown’s course?
If you are new to online business and want to make passive income online, I wouldn’t recommend Todd Brown.
Instead, I highly recommend you get started with affiliate marketing.
In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with expensive software or Facebook ads.
If you want to learn affiliate marketing in the right way, I’d recommend you to get started with the best training platform Wealthy Affiliate.
It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods) which enables you to get started with affiliate marketing right away without paying a penny.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year-old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you register a free account and see it yourself.