Todd Brown – E5 CAMP Masterclass Review, Scam or Legit?

If you are looking to start an online business and learn online marketing, you might be interested in Todd Brown’s E5 CAMP Masterclass.

But you may wonder if it really works. There are many fake gurus online who claim to teach you making money, but it turns out that only the gurus themselves are making money.

I’ve done thorough research about Todd Brown and his course, so I can tell you more about him. My aim is to help you make a more informed decision.

As a disclaimer, I’m not affiliated with Todd Brown, which means I’m not paid to write this review.. So you can rest assured that my words are unbiased and genuine.

At the end of this article, I will also tell you a better alternative that can help you create a steady passive income stream.

Below is what I will cover in this review of Todd Brown and his E5 CAMP Masterclass:

Who is Todd Brown?

Todd Brown is a marketing guru. He’s good at engineering profitable customer acquisition campaigns. He operates agency business where he has clients in different countries and different niches.

Todd Brown – E5 Camp Masterclass Review, Scam Or Legit?

He also sells online courses which teach students how to engineer marketing funnels. I will talk about his E5 CAMP Masterclass in the next section.

Todd Brown publishes a number of marketing books such as “How to Find Your Big Marketing Idea”, “Unconverted”, “5X Your Sales”. You can take a look if you are interested.

As an online marketer, it’s not a surprise that Todd Brown is active on social media. At the time of writing, he has around 3.63K subscribers on YouTube and 31K followers on Facebook.

Recommendation: Here’s The Best Alternative

What is E5 CAMP Masterclass?

This course is a six-week program. It aims to teach you some new and revolutionary methods to market any product online, such as a course, a book etc. Using this marketing method, your customer will not feel like being sold.

It is suitable for beginners to experts in business. There are coaching sessions  which give you the opportunity to ask Todd Brown any questions.

In this course, you will learn the E5 method: Examining, Engineering, Evaluating, Enhancing and Expanding.

Here’s an overview of the course content:

Module 1: Examine (Part 1)

This module is not an introduction but the first step of the E5 method. You will learn how to analyse the situation before taking action. For example, the lessons will teach you how to conduct prospect analysis, product analysis and competitive analysis. You will be able to discover who your best prospects are, and what they desire to buy.

Module 2: Examine (Part 2)

This module continues the Examine process. You will learn how to conduct Promise Exposure Spectrum Analysis, Prospect Awareness Pyramid Analysis, and Three Dimensional Prospect Profile. These kinds of analysis allow you to know where you are standing before starting a marketing campaign.

Module 3: Engineer (Part 1)

In this module, you will start to learn how to craft your idea to launch a marketing campaign. You will learn how to engineer a Customer-Generating Product, an offer, a marketing funnel thesis etc. Todd Brown stresses the importance of creating a campaign based on the “Big Idea”.

Module 4: Engineer (Part 2)

This module continues the Engineer stage. You will learn how to write things in Todd Brown’s style, which is informative and creates purchase desire. At the end of this module, you should be able to do funnel copywriting, including writing great headlines and marketing messages.

Todd Brown will introduce the 8 emotion-hooking lead types: Offer, Invitation, Big Promise, Problem-Solution, Secret, Intrigue, Proclamation and Story.

Module 5: Engineer (Part 3)

This module is about online presence. You will learn how to make a funnel slick, functional and effective. By the end of this module, you should be able to design a great minimum variable funnel, lead capture page, marketing and sales page, and order form.

Module 6: Evaluate

This module introduces the concept of Minimum Viable Funnel. The purpose is to test your marketing campaign early. If it doesn’t work, you can go back to the module and do the process again.

Module 7: Enhance

In this module, you will know how to fine-tune upsells, follow-ups and conversion rates. It takes a lot of time to test and tweak. The purpose is to further increase the conversion rate. You will know how to improve the upsell sequence, follow-up sequence and enhance the overall conversion rate.

Module 8: Expand

After finishing the previous modules, here is the final step: expand your business. You will learn the ways to expand your business. Todd Brown will teach you how to expand with competitive analysis, tracking set-up, metrics reporting analysis etc. 

At the end of this module, you should know how to scale your campaign traffic and acquire more new customers.

E5 CAMP Masterclass Price

The course is not cheap, it is $1997. I know most people may not be able to afford it. Actually, I think you can learn the stuff elsewhere at a much lower price. There are many other marketing courses talking about sales funnel, which is much cheaper.

Pros and cons of E5 CAMP Masterclass


  • There is a 30-day money back guarantee.
  • Todd Brown is a famous marketing guru
  • The content is well-made and easy to follow


  • You need to invest on paid ads, which can be quite risky
  • The course is too expensive for most people
  • It might not be suitable for beginners as it’s not easy to implement. Understanding and doing are two different things.

Is Todd Brown a Scam?

Todd Brown is not a scam. He is a successful marketer for sure. You will learn a lot from him in the course.

However, I don’t recommend Todd Brown’s course because it’s too expensive. Also, it’s not easy to implement what Todd Brown teaches in reality. You actually need to invest a lot of money on running paid ads, which I don’t recommend.

Facebook advertising has become more and more expensive over the years. The price is on auction basis. So when more people run Facebook ads, the cost will increase.

According to Forbes, Facebook ad cost has increased 90% year-on-year.

Forbes Facebook Ads Cost

Moreover, although you will get sales when the Facebook pixel has more data, the hot audience will be exhausted very soon. And you will see declining conversion rate and higher Facebook ad cost as a result.

Gradually you will start to get net loss again. So it’s not a sustainable business.

Worse still, the learning curve of Facebook ads is quite steep. And Facebook always changes its algorithm without any prior notice. So sometimes the ads that perform well will suddenly lose money. You then have to do testing again and again in order to get back on track. In the process, you’ll have to burn a lot of money, further eating away your net profit.

What’s more, Facebook’s advertising policy is difficult to understand. And their system makes mistakes quite often and disables your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again.

Also, Todd Brown’s marketing model is not passive income. You need to work very hard to launch new marketing campaigns and capture leads. It’s very time-consuming indeed. 

If you’d like to build a sustainable online business, you must learn the techniques of free traffic which allow your site to bring in revenue while you are sleeping.

In the next section, I will tell you a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Is There Any Better Alternative to Todd Brown to Make Passive Income?

If you are new to online business and want to make passive income online, I wouldn’t recommend Todd Brown.

Instead, I highly recommend you to get started with affiliate marketing.

In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with expensive softwares or Facebook ads.

If you want to learn affiliate marketing in the right way, I’d recommend you to get started with the best training platform Wealthy Affiliate.

It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods) which enables you to get started with affiliate marketing right away without paying a penny. 

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

E5 CAMP Masterclass Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

Leave a Comment