If you’re looking to boost the traffic on your online business, you might be thinking about giving Paid Traffic Mastery a try. It’s a course that’s been created by Kasim Aslam and John Moran of Solutions 8 and can be found on the DigitalMarketer website. It used to be taught by Molly Pittman, but Kasim took over and revamped the whole thing with new instructors and content in 2022.
Now, I know there are a lot of scams out there, so you’re probably wondering if this course is legit. As an internet entrepreneur myself, I’ve reviewed hundreds of programs, software, and even MLMs, so I can give you the lowdown on whether or not this one is worth your time and money.
In this article, I’ll go over everything I know about the program and whether or not it actually works. I’ll also tell you why I stopped using paid traffic and what I’m doing instead to make a 5 figure passive income every month.
So, let’s get started. Here’s what I’ll cover in this review of Paid Traffic Mastery:
Table of Contents
- What is Paid Traffic Mastery?
- Who is Kasim Aslam?
- Paid Traffic Mastery Course Overview
- Who is Paid Traffic Mastery for?
- How much does Paid Traffic Mastery cost?
- Refund Policy
- 5 Reasons Why I Don’t Recommend Paid Traffic
- Paid Traffic vs. Organic Traffic
- Praise for Paid Traffic Mastery
- Criticism of Paid Traffic Mastery
- Is Paid Traffic Mastery a scam?
- Is there a better alternative to Paid Traffic Mastery?
What is Paid Traffic Mastery?
Paid Traffic Mastery is a comprehensive course that teaches you how to make money online through paid advertising. The course, originally taught by Molly Pittman, has been completely rebranded and is now led by Kasim Aslam. The program covers the basics of paid traffic and guides you through building a tech stack, streamlining ad creative, working with specific ad networks, and optimizing ads for scaling.
The course includes 72 video lessons across 7 modules, covering topics such as Google, YouTube, and Facebook ads. In addition to Aslam, other expert instructors include Scott Cunningham, founder, and CEO of Social Lite, and digital marketing specialist Vanessa Vega. The Paid Traffic Mastery workbook, which includes notes, tools, templates, and worksheets, is a useful tool for reinforcing key concepts.
While paid traffic can be an expensive business model, it has been successful for many, including me, who used it to reach 6-figures in my Shopify dropshipping business a few years ago.
If you’re interested in learning how to advertise on social media platforms, Paid Traffic Mastery may be a suitable course for you. Upon completion, users will receive a printable certificate as well as a digital badge designating their status as a Certified Customer Acquisition Specialist.
Who is Kasim Aslam?
Kasim is the founder and CEO of Solutions 8, a Google agency that’s killing it worldwide.
But he’s more than just a big boss man. He’s an entrepreneur, author, and speaker who knows how to get results. In fact, the University of Missouri has named him one of the top 50 Digital Marketing Thought leaders in the US. Pretty impressive, right?
Here’s the thing: Kasim’s not just a one-trick pony. He’s got a unique background that includes a Pakistani father, an Irish mom, and a direct connection to Thomas Jefferson. Yeah, that Thomas Jefferson!
If you want to learn from the best, check out Solutions 8’s YouTube channel. With over 20.5K subscribers, you know they’re doing something right. Kasim’s tutorials cover everything from PPC strategies and best practices to real-life case studies. Trust us, you won’t be disappointed.
Paid Traffic Mastery Course Overview
Module 1: Core Concepts of Paid Traffic
Kasim kicks off the course by introducing you to the world of paid traffic. He talks about the benefits of using paid traffic, as well as the limitations you’ll need to consider. You’ll also learn about the differences between paid and organic traffic.
Module 2: Your Tech Stack
This module covers the technical aspects of running a paid traffic campaign. You’ll get a glimpse into how conversions, analytics, and CRM can help optimize your campaigns. Additionally, Kasim will introduce you to Facebook ads and how they can play a role in your campaigns.
Module 3: Crafting Your Campaign Assets
The third module is all about crafting compelling ads that will engage and convert your audience. You’ll learn about customer canvases, ad creatives, and how to create high-converting ad copy. Finally, you’ll learn how to test and refine your ads for maximum effectiveness.
Module 4: Google Ads
Kasim will take you through the basics of running a Google Ads campaign. You’ll learn about keyword strategies, keyword match types, setting up your campaign, and how to manage and optimize your ads for best results.
Module 5: YouTube Ads
In this module, you’ll learn how to create funnels and websites for your YouTube ads. You’ll also get an overview of metrics, conversions, creatives, and audiences. Finally, you’ll learn how to optimize and manage your ad campaigns.
Module 6: Facebook Ad Network
This module is all about Facebook ads. You’ll learn how to create ads and campaigns that are compliant with Facebook’s terms of service. You’ll also get an overview of KPIs, optimization, and how to run effective campaigns.
Module 7: Scaling Your Ads
The final module covers all the ways you can scale your ad campaigns. You’ll learn about data analysis, expansion, attribution, and the risks involved in scaling your campaigns. This module will help you take your campaigns to the next level.
Who is Paid Traffic Mastery for?
If you’re into paid ads, the Paid Traffic Mastery course might be suitable for you. Whether you’re a seasoned marketer looking to fine-tune and grow your current campaigns or a beginner looking to learn how to run Facebook ads from scratch, this course has got you covered.
In my view, this course is specifically designed for
- Online marketers
- eCommerce business owners
- Digital agencies
How much does Paid Traffic Mastery cost?
Paid Traffic Mastery costs $495, which might seem a bit pricey. Unfortunately, there aren’t any payment plans, so you’ll have to fork over the full amount upfront.
Before you hit that payment button, make sure you’re getting your money’s worth.
Paid Traffic Mastery offers a 30-day money-back guarantee.
Now, let’s be real – not everyone who takes a closer look at the course will think it’s exactly what they need. And, some might not find it worth the cost. But hey, that’s okay because, with this guarantee, you’ve got at least a little bit of insurance to ease the pain of your initial investment.
5 Reasons Why I Don’t Recommend Paid Traffic
1. Increasing Ad Cost
The cost of paid traffic is rising, and it’s not going to get cheaper anytime soon. Digital ad spend is expected to surpass $300 million in the US by 2025, which means that competition will only continue to drive up ad prices. This makes it harder for new advertisers to enter the market, and it also means that you may have to spend more money to see the same results you did in the past.
2. Copycat Ads
Creating effective ads takes time and effort, but unfortunately, your hard work can easily be copied by your competitors. It’s not illegal to create ads that are similar to yours, which means that you may find yourself constantly trying to stay ahead of the competition by creating new and better ads. This can be costly and time-consuming.
3. Time-Consuming Testing
Creating an ad that converts well takes time and effort. You need to split test different aspects of your ad campaigns, such as ad copy, calls to action, headlines, and images. However, this testing can be expensive and time-consuming, and there’s no guarantee that you’ll see any results.
4. Fraudulent Clicks
One of the biggest issues with paid traffic is fraudulent clicks from competitors and spammers. These clicks increase your ad spend, and they can force you to turn off your ads, which is the last thing you want. Thankfully, there are tools like ClickCease that can help you monitor and control which clicks are fraudulent.
5. Ad Blockers
Finally, many people use ad blockers on their browsers, which means that they never see your ads. With the rise of Web3 browsers that block all ads, this problem is only going to get worse. This means that you may be paying for ads that no one sees, which is a waste of your money.
Paid Traffic vs. Organic Traffic
Paid Traffic Mastery is a legitimate course to help you get started with paid ads (PPC) primarily via the Facebook platform, Google, and YouTube.
But before you spend hundreds or thousands of dollars on paid traffic, you might want to consider the alternatives. As someone who’s been around the block, I’m not a big fan of paid traffic. You can pour in money and not see a worthy return on investment.
Plus, scaling can be tricky, as ad exhaustion is a real thing. You need to create different variations of your best-converting ad, which can be time-consuming and expensive.
That’s why I’d like to suggest organic traffic. It’s completely free and generates high-quality leads once your site ranks. Although it takes longer to generate leads, it’s much more durable, and your profit margin is much higher. Plus, you don’t have to worry about the cost of PPC ads or split testing.
To be clear, I’m not saying you should completely ditch paid traffic. It can be effective, but it should be approached with caution. At the same time, don’t underestimate the power of organic traffic. It might take more time and effort, but the results are worth it.
Praise for Paid Traffic Mastery
1. Instructors know their stuff
One of the best things about the Paid Traffic Mastery course is that all the instructors are successful PPC campaigners. They’ve worked with different clients on various platforms, so they know what they’re talking about. When you take this course, you’re learning from people who have real-world experience, not just theory.
2. Training on Google, YouTube, and Facebook Ads
The Paid Traffic Mastery course covers the three most popular ad platforms: Google, YouTube, and Facebook. Each platform has its own nuances and requirements, and this course will teach you how to navigate them all. Whether you’re looking to drive traffic to your website, increase your brand’s visibility, or make more sales, the Paid Traffic Mastery course has got you covered.
3. Easy-to-digest material
Let’s face it, some courses can be overwhelming. But the Paid Traffic Mastery course is designed to be easy to understand. The material is broken down into bite-sized chunks, so you can learn at your own pace without feeling like you’re drowning in information. Plus, the instructors use real-life examples to make the concepts more relatable and easier to remember.
Criticism of Paid Traffic Mastery
1. They removed the LinkedIn training
So, one thing you might want to know is that the Paid Traffic Mastery course used to include LinkedIn training, but they removed it. If you were hoping to learn about how to use LinkedIn for paid traffic, unfortunately, this course won’t be able to help you out with that.
2. No private Facebook group; only phone and email customer support
Another thing to note is that this course doesn’t offer a private Facebook group for students to connect with each other. Instead, the only customer support options available are through phone and email. While this might not be a dealbreaker for everyone, some students may prefer a more community-driven experience.
3. Paid traffic is not a business model that will pay you passively each month
Finally, it’s worth noting that paid traffic is not a business model that will provide passive income each month. While the course can teach you how to run profitable ad campaigns, it’s up to you to keep creating and managing those campaigns in order to keep generating revenue. So if you’re looking for a “set it and forget it” business model, this may not be the right fit for you.
Is Paid Traffic Mastery a scam?
Paid Traffic Mastery is not a scam. It’s a legit course that teaches you how to drive traffic through paid ads. For under $500, you’ll learn how to use Google Ads, YouTube, and Facebook advertising from PPC experts who are still making a profit today.
The course provides a lot of insight that can be valuable to digital marketers. It’s an excellent option if you’re not sure which ad platform to use. This way, you can find out which one you prefer and which one works best for your business.
However, paid ads can be expensive and time-consuming. You’ll have to invest a significant amount of money into testing and troubleshooting your ads to find the ones that convert efficiently. Unfortunately, there’s no guarantee that your ads will convert, and your ad account might get suspended, putting all control out of your hands.
So, while you can make money through paid advertising, it’s not as easy as some online gurus make it seem. It lacks the benefits that affiliate marketing with organic traffic has, such as scalability and more control.
Is there a better alternative to Paid Traffic Mastery?
If you don’t want to waste your time or risk your hard-earned money on paid traffic, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side hustle.
Yes, I would suggest you get started with affiliate marketing. It is far easier and less time-consuming as you don’t even need to handle customer service.
In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.
But How Much Can You Earn in Affiliate Marketing?
A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.
Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you register a free account and see it yourself.