Justin Woll – BeyondSixFigures Ecommerce University Review, Scam or Legit?

Are you looking for an Ecommerce University review? If you want to do eCommerce, you might have heard of Justin Woll. But you may wonder if it is a scam.

I have a passion to help people explore money-making opportunities online. Over the years, I have reviewed many programs like BeyondSixFigures Ecommerce University.

In the past week, I have done thorough research about Justin Woll and his courses so I can tell you more about it.

As a disclaimer, I’m not affiliated with Justin Woll. It means I’m not paid to write this review. So you can be sure that my words are unbiased.

At the end of this review, I’ll also tell you a better alternative that has enabled me to make a full-time passive income online.

In this Justin Woll and his course review, I’m going to cover the following.

Who Is Justin Woll?

Justin Woll is an eCommerce guru. He is very active on social media. So if you are interested in eCommerce, you should have seen his ads or posts.

justin woll – beyondsixfigures ecommerce university review, scam or legit?

At the time of writing, Justin Woll’s Instagram has around 218K subscribers. He shows off a lot of his luxurious lifestyle. You will see his cars, vacation photos etc. This is a typical strategy used by gurus trying to sell you the dream life and recruit you into the courses.

Actually, most people do not make that much money from eCommerce as the competition is intense. I doubt if Justin Woll really accumulates his wealth from eCommerce. Actually, most gurus are making money from selling online courses instead of eCommerce.

Apart from Instagram, Justin Woll also has a YouTube channel. At the time of writing, his YouTube channel only has 4.4K subscribers. There are only a few videos. It seems that he has abandoned the channel. 

I actually prefer to watch YouTube videos before enrolling in a course. Gurus who have an established YouTube channel are generally better because it’s easy to see if he or she is knowledgeable or not by watching the videos.

Anyway, should you join his Ecommerce University? Let’s take a look at the course content in the next section.

Recommendation: Here’s The Best Alternative

BeyondSixFigures Ecommerce University Overview

Justin Woll creates Ecommerce University to teach people how to build an eCommerce store from scratch. The course content is quite typical, which means you can learn a lot of stuff in other similar courses.

Here’s a breakdown of the course.

Store Creation

This section teaches you how to create an online store that looks good and converts well. Justin Woll will use the popular eCommerce platform called Shopify to do this.

Product Research

Product research is very critical in order to succeed in eCommerce. This section will teach you how to find products that can generate sales. 

Video Creation

In this section, Justin Woll will teach you how to create videos for running ads. Video ads are the trend as it converts better than simply photo or texts. However, it’s actually hard to create a professional video ad, so most of the time, you may have to pay an agency to do it for you.

Algorithmic Targeting

This section is about targeting potential customers. Facebook’s algorithm is very sophisticated. This is something new in the eCommerce world as it uses technology to find potential customers.

One-Click Upsell

This module is about creating upsells to increase the average order value. Upsells can help you generate extra money by getting customers to buy more from your store.


This section goes over the steps in launching an ad campaign.

Identifying A Winner

In this section, Justin Woll will teach you how to find a winning product again. This section digs deeper into analysing a product and see if a product is worth scaling. 

Scaling To 7 Figures

As soon as you see success with your ad campaign, it’s time to scale things up. Justin Woll will talk about some scaling strategies to help you generate more sales.


This course has a bunch of bonuses when you buy it. These bonuses are:

  • Product Research System
  • Algorithmic Targeting Roadmap
  • Automatic And Manual Bidding Bootcamp
  • Big Bang Method
  • Influence Marketing
  • Email Marketing Bootcamp
  • 7 Figure Scaling Strategies And Branding Bootcamp

Personal Mentorship

If you want to get one-on-one coaching from Justin Woll, he does offer a personal mentorship program. But it is very expensive. It costs $5,000.

This mentorship includes the following:

  • 6 months of training
  • Reviews of your products and advertisements
  • The latest winning products (I doubt if the products are really winning)

I don’t recommend joining the personal mentorship program as there is no guarantee that you can make the money back.

BeyondSixFigures Ecommerce University Pricing

Beyond Six Figures Ecommerce University is an expensive course. It costs $997. The mentorship program costs $5,000, which is very much overpriced.

You don’t have to invest thousands of dollars for learning how to do eCommerce because there are better and cheaper courses on the market.

Also, there is no refund policy for the course. This is a red flag because most legit courses have a refund policy. But I cannot find a 7 to 30 days money-back guarantee. It gives me the impression that Justin Woll is not very confident in what he offers.

BeyondSixFigures Ecommerce University Pros And Cons

The courses have pros and cons. Here’s a list for your reference.


  • Justin Woll seems to know a lot about eCommerce
  • You can learn the basics of eCommerce from Justin Woll


  • The course and the personal mentorship are too expensive. You don’t have to spend so much on learning eCommerce.
  • There is no refund policy. I assume you cannot get a refund after you pay for the course.
  • Most of the information can be found for free online.
  • There are no verified success stories of students. You cannot trust the testimonials on the sales page without evidence.
  • eCommerce is not the easiest business model for beginners

Recommendation: Here’s The Best Alternative

Is Justin Woll a Scam?

I cannot say Justin Woll is a scam. There is no evidence to say so. Although he shows off his wealth a lot, there is no proof that he is faking.

Actually, if you enrol in his course, you can learn how to do eCommerce. The problem is that the course is too expensive and is not worth the price because there are other cheaper alternatives.

Also, I reckon Justin Woll makes most of the money from selling his online course instead of doing eCommerce. The reason is that he spends most of the resources in promoting his courses instead of his eCommerce stores.

This is not a good sign as it indicates that you cannot really achieve the wealth of Justin Woll by eCommerce. You may have to learn how to become a guru like Justin Woll instead.

Actually, eCommerce is not easy, especially if you are new to online business. eCommerce has become increasingly difficult because of the competition from Amazon. If you want to build a 6 figure eCommerce business, you need to shed some blood, sweat and tears to figure out how it works.

You also have to run Facebook ads to promote your store.

But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.

According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.

Forbes Facebook Ads Cost

Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.

If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.

If you want to make a steady stream of passive income, eCommerce might not be suitable for you. eCommerce is not as passive as you think. Most people who succeed in eCommerce are doing it full time because it requires you to keep finding new products, creating new stores, testing new ads and looking for new suppliers to make your income stable.

Is There an Easier & Better Alternative?

If you are new to online business, you may ask if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Yes, I would suggest you getting started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

BeyondSixFigures Ecommerce University Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

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