7 Quick Steps To Write An Email For Affiliate Marketing

Are you finding it tough to get the results you want from your affiliate marketing emails?

Even though you’ve built a decent subscriber base, the growth isn’t hitting the levels you know it could.

So, what’s the plan?

You could either learn from your mistakes or seek tips on writing effective affiliate marketing emails from seasoned writers.

In today’s article, we’ve got you covered with some detailed guidelines to steer your efforts in the right direction and ensure you achieve the outcomes you’re aiming for.

Let’s jump into the learning process!

What is Affiliate Marketing?

Affiliate marketing is like being a salesperson, but you’re selling someone else’s products. You earn a commission for every sale you make. So, you find a product you like, share with your audience, and when they buy it through your affiliate link, you get a cut of the profit.

Lots of brands use it—about 80% of them, according to recent research. In 2023, the U.S. spent a whopping 8.2 billion dollars on affiliate marketing, up from 5.4 billion in 2017.

Here’s a cool fact: for every $1 a company invests in affiliate marketing, they make $42 in return. That’s why companies are keen on spending big in this area.

You’re basically helping another company make sales, and they pay you for it. The cool thing is, you don’t have to create the product yourself. Someone else already did that part.

Now, let’s talk about how to write emails for affiliate marketing. We’ll keep it simple and start with some easy steps. Ready? Let’s go!

7 Steps To Write An Email For Affiliate Marketing

Making emails for affiliate marketing that people really click on might sound simple, but there are some tricks to it.

Just follow these easy rules we’ve listed, and your emails should help you succeed.

Step 1: Know Your Audience

First, before you write your affiliate emails, get to know your audience. Understand what they like and what they want.

For example, if you’re promoting fitness products, knowing if your audience prefers weightlifting or yoga can help you tailor your emails accordingly.

Sending promotions to everyone might get you some extra clicks, but it could also feel like spam to people.

Knowing what your readers like will help you create personalized messages. This makes it more likely they’ll click on your links and buy the products you’re promoting

Step 2: Earn Trust from Your Audience

People are more likely to listen to your suggestions if they trust you and see you as an expert in your field.

If you’ve gained trust on one topic and are promoting a product from a different area, explain why you believe in this product.

Share useful tips, insights, and advice about the product. This establishes you as an expert and increases the chance of people buying from you.

For example, consider a chef endorsing kitchen appliances. Even if their expertise is in cooking, their endorsement adds credibility to the product.

I’ve been using these tools in my kitchen for years, and they’ve never let me down.

You can enhance your culinary skills with the quality tools recommended by professionals in the field.

Step 3: Personalize Your Emails

Making your emails personal is key to standing out.

Personalized promotion emails have 29% higher open rates and a 41% higher reaction rate than generic ones.

Start by using the recipient’s name in the subject line and greeting to build a connection.

Next, customize the content of your email based on their interests and preferences. This shows that you understand their needs and how to assist.

You can achieve this by organizing your email list by preferences or recent interactions.

Another way to demonstrate that your email isn’t a mass send-out is by mentioning specific details about their interests.

For example, “Hi Alex, I noticed your passion for photography on social media. Your recent landscape shots are truly impressive, and I thought you might appreciate our latest photography gear.

Step 4: Keep It Short and Simple

People get tons of emails every day, so it’s crucial to keep your messages short and to the point.

People usually concentrate for about 15 minutes on one task, so you have a limited time for them to read your email and act on your Call to Action (CTA).

Highlight the benefits of the product you’re promoting to make a strong case for the reader to take action.

For example, instead of a long paragraph explaining all the features of a fitness tracker, you could say: “Track your steps, calories, and sleep with our fitness tracker. Stay motivated and reach your fitness goals faster!”

Make your emails easy to read by avoiding jargon and long explanations. Keep it simple and straightforward.

Step 5: Grab Attention with Subject Lines

Your subject line is the first thing people notice when they get your email.

It has to be interesting enough to make them want to open it.

Use phrases like “unmissable deal,” “exclusive access,” or “limited edition” to catch their eye and boost your open rate.

Also, keep your subject lines short and avoid using all caps or too many exclamation points – this helps your email look less like spam.

For instance, tech enthusiasts might be drawn to an email with a subject line like:

“Explore the Latest Gadgets with Our Exclusive Preview – Limited Stock!”

Step 6: Include a Clear Call-to-Action (CTA)

Your call-to-action (CTA) is the most crucial part of your email.

It’s the step you want your readers to take, whether it’s exploring a new product, joining a community, or participating in an event.

Research shows that having a call to action in your emails can increase engagement by up to 1617% and click-through rates by 370%.

Use action words like “explore now,” “join the community,” or “be part of it” to enhance the effectiveness of your CTA.

Here’s an example of a well-crafted CTA:

“Unlock exclusive content by joining our community today. Click here to sign up, and apply promo code EXCLUSIVE for a special welcome offer.”

Step 7: Test and Improve

Last but not least, it’s crucial to test and optimize your emails to make them more effective.

While there are general guidelines for writing affiliate marketing emails, they’re just a starting point. You need to adjust them to get the best results with your audience.

Try A/B testing with different subject lines, CTAs, and content to see what resonates the most. Once you have enough data on open rates, click-through rates, and conversions, use that information to refine your email strategy over time.

The tone of your emails should strike a balance between being friendly and professional. Adding some humor or interesting anecdotes can work, but moderation is key. For example:

“Having worked in a busy kitchen, I’ve learned that our new cookware can handle the heat – just like a pro chef!”

This kind of comment might resonate well with some readers, but it’s essential to gauge your audience’s response and adjust accordingly. Test and find the sweet spot for your specific audience.

Final Words

Writing effective affiliate marketing emails is a piece of cake if you apply the tips we’ve shared in today’s article.

Now that you have the guidelines, all that’s left is to develop your unique style and let your creativity flow.

Every writer hits a creativity roadblock or struggles with finding the right tone. If you’re just starting, consider using ChatGPT for inspiration.

If you need more guidance, sign up for my online business coaching.