Top 20 Affiliate Marketing Website Examples

So you’re on the hunt for some kickass affiliate marketing website examples? You’ve come to the right place!

Whether you’re just starting to explore the world of affiliate marketing, or you’re a pro looking for new ways to make some moolah, or maybe you’re a brand looking to start an affiliate program – these examples of successful affiliate websites are sure to give you some inspiration.

It’s crazy to think that these big-time affiliate marketing companies all started out small. From comparison sites to product reviewers, they’ve built themselves up to the point where they now have teams of up to 100 people!

What Is An Affiliate Website?

An affiliate website is a site that promotes other people’s products and services and gets paid a commission for each sale that comes from your site.

Affiliate marketing is a pretty cool way to make some extra cash. Here’s how it works: First, you’ll need to join an affiliate program. You can do this directly through a merchant, or by joining an affiliate network. 

Once you’re all set up, you’ll start promoting the products or services on your website. And when a visitor clicks on one of your special affiliate links and makes a purchase, you get a commission!

There are a few different ways to get paid as an affiliate marketer. Some programs will give you a percentage of the sale, while others might pay a flat fee. And you can also earn money by bringing in new traffic or getting people to take certain actions, like signing up for an account or subscribing to a newsletter.

The most common type of affiliate website is a product review or comparison site, but you can also use your blog or online magazine, or even a coupon website.

When a visitor clicks on an affiliate link carrying unique information about the referral site, it helps the merchant to track each conversion and confirm the traffic source. 

It’s all tracked by special links called affiliate links, which keep track of where the visitor came from.

Below, let’s take a look at the best affiliate marketing websites:

Top 20 Affiliate Marketing Website Examples

Alright, so you know what an affiliate website is and now it’s time to check out some examples. We did some digging and came up with a list of the top 20 affiliate websites based on certain criteria. Here’s a little more on how we chose them:

  • Niche: We wanted to showcase a variety of affiliate marketing topics, so we looked at sites across different sectors.
  • Domain Rating: A high domain rating is a sign of a website’s authority and importance, so we only included sites with an Ahrefs rating of 70 or higher.
  • Organic Traffic: The amount of traffic a site gets is a good indicator of how well it’s performing compared to others. We used data from Ahrefs to estimate each site’s monthly visits and ranked them accordingly.

Now, let’s take a closer look at this list of top affiliate websites.

1. Nerdwallet

Key Stats:

  • Niche: Finance
  • Domain rating: 89
  • Monthly traffic: 18+ million

NerdWallet is a pretty cool website that helps people make smart financial decisions. They’re one of the top earners when it comes to affiliate marketing, raking in a whopping $379.6 million in 2021 alone. 

But it’s not just about the money for them. They really want to give people all the information and tools they need to feel confident in their financial choices.

One of the best things about NerdWallet is how easy it is to use. As soon as you land on the homepage, you can compare all sorts of financial products like credit cards, student loans, mortgages, and insurance. They’ve got a really simple yet effective design that makes it a breeze to find what you’re looking for. Plus, if you need extra help, they’ve got a great search engine and tons of resources like product reviews and expert advice.

Another thing that sets NerdWallet apart is their financial tools. They’ve got calculators for all sorts of things like income, expenses, credit scores, and loans. It’s such a valuable resource for people, and it’s also a great way for NerdWallet to get backlinks and improve their website’s position.

How They Make Money

Now, how does NerdWallet make money? Well, they include affiliate links to financial and credit card companies on their site. So, if someone clicks on one of those links and signs up for a new account, NerdWallet gets a referral fee. But it’s not just affiliate marketing that brings in the cash. 

They also get paid by brands to do product reviews. But, they promise that it doesn’t affect the quality of their recommendations at all.

2. Verywell Fit

Key Stats:

  • Niche: Health and Fitness
  • Domain rating: 85
  • Monthly traffic: 9+ million

Verywell Fit is an awesome health website that’s all about helping people reach their fitness and dietary goals. They’ve got a ton of great info provided by experts like dietitians, personal trainers, and doctors, so you know it’s legit. 

They cover everything from the latest trends to guides and data on nutrition and fitness. Plus, they have a bunch of cool free tools like a nutrition calculator, BMI checker, and body fat calculator to help you stay on track. 

And if you’re in the market for some new gear, they’ve got you covered with their What to Buy section where they review all the best fitness and nutrition products. 

How They Make Money

You know how on Verywell Fit’s website they’ve got a section called “What to Buy”? Well, they make money by reviewing lots of fitness and nutrition products there. 

And if you decide to buy something they recommend, they get a little commission because each article has links to places like Zappos, Walmart, or Amazon.

3. Business News Daily

Key Stats:

  • Niche: Business and marketing
  • Domain rating: 87
  • Monthly traffic: 4.3+ million

Check out Business News Daily, it’s a great website for all things business. The design is super simple with just a white background, blue categories, and black titles and text. 

The color scheme makes it easy to focus on the content, which is all about growing your biz, developing your team, and learning from successful entrepreneurs. 

Plus, it’s a pretty legit source – it’s ranked #2 for the “how to grow a business” keyword. 

So if you’re looking to build your own business empire, this is a great place to start.

How They Make Money

Business News Daily uses affiliate marketing to keep the website running. They work with other companies that sell products or services to other businesses (those are called B2B businesses) in all sorts of different industries. 

The website helps connect these B2B businesses with new customers and for each sale that happens because of the website, Business News Daily gets a little cut. 

And to make that happen, they use sponsored articles, ads that feature the other business’s brand, and other ways to generate leads for the business.

4. Skyscanner

Key Stats:

  • Niche: Travel
  • Domain rating: 80
  • Monthly traffic: 4+ million

Skyscanner has come a long way in just a short amount of time. It’s now a major player in the travel industry, and it’s all thanks to its awesome metasearch engine. 

This website searches the web for deals from all sorts of travel companies, so you don’t have to. And, it presents you with the cheapest options, making it super easy to book your next vacation.

One of the best things about Skyscanner is that it’s available in over 30 different languages, which makes it perfect for non-English speakers. And, with its search engine that compares flights, hotels, and car rentals, the homepage makes it a breeze to find what you’re looking for. 

Plus, if you scroll down, you’ll find travel hacks and offers based on popular places, making planning your next trip even easier.

How They Make Money

Skyscanner makes most of its money from its partners, like airlines, hotels, car rental companies, and travel agencies. Basically, when someone clicks on one of the search listings, goes to a partner’s website, or makes a booking, Skyscanner earns a little commission. 

And get this – Skyscanner also has its own affiliate program. It’s pretty cool because it means they can get more conversions without having to spend any money on advertising. And the best part? They only pay commissions when the associates bring in some dough.

5. Wirecutter

Key Stats:

  • Niche: Consumer products
  • Domain rating: 94
  • Monthly traffic: 4+ million

Wirecutter is an awesome website that’s all about helping you find the best products out there. It’s actually owned by The New York Times, who bought it for a cool $30 million back in 2016.

One of the things that makes Wirecutter so great is that the journalists who work there don’t let financial incentives influence their reviews. They’re all about giving you honest and unbiased assessments of the products they look at.

You can find all sorts of stuff on Wirecutter, like electronics, home appliances, auto accessories, fitness equipment, and kitchenware. They make it super easy for you to find what you’re looking for, too, with their killer information architecture.

And, if you’re looking for a good deal, check out the Daily Deals section on the homepage. They’ve got the best-priced products of the day all in one place. Super convenient, right? All in all, Wirecutter is a great resource if you’re looking to make a purchase and want to make sure you’re getting the best product for your money.

How They Make Money

Before The New York Times acquired Wirecutter, the main way they made money was through affiliate commissions. Basically, they’d write reviews of products and include a link to the online store or business that sells the item. If a reader clicked on that link and bought something, Wirecutter would get a little cut of the sale.

But now, The New York Times has added a paywall to Wirecutter, so people can subscribe for $5 a month or $40 a year and get unlimited access to all of Wirecutter’s articles and reviews. So, now instead of just relying on affiliate commissions, they’re also making money from people paying to read their stuff.

6. Gear Patrol

Key Stats:

  • Niche: Men’s products
  • Domain rating: 80
  • Monthly traffic: 3.5+ million

Gear Patrol is an online magazine that’s all about reviewing the coolest gear for guys – think watches, shoes, bikes, and cars. But it’s not your typical affiliate marketing site. Instead, it’s got a sleek design that sets it apart from the rest. 

You won’t find the typical product categories front and center, they’re tucked away under a hamburger icon. This makes it easy to navigate and find what you’re looking for without feeling overwhelmed.

A standout feature on Gear Patrol is the “Today’s Top Deal” section. This is where you’ll find the best deals of the day, all in one place. Each item comes with a quick description, a picture, a price, and a link to the brand’s homepage. So, if you’re in the market for some new gear, be sure to check it out.

How They Make Money

This website makes money by adding affiliate links to other stores’ sites. When someone buys something through one of those links, the website gets a cut. 

They also make money from sponsored posts, people buying a subscription to their magazine and ads. And they also have their own studio that creates videos and photos to help promote different brands.

7. The Points Guy

Key Stats:

  • Niche: Travel
  • Domain rating: 81
  • Monthly traffic: 2.8+ million

Starting out in the affiliate game can be tough, but you can take a cue from The Points Guy and focus on a specific problem. The Points Guy’s goal is to help people rack up points and miles to save on travel expenses. By zeroing in on this specific issue, they’ve turned their website into a go-to destination for millions of people looking to hack the travel game.

The website provides users with all sorts of info, tools, and tips on how to maximize airline and credit card rewards. And to really establish themselves as experts in the field, The Points Guy also has a weekly podcast where influencers and travel gurus share their best secrets and advice.

How They Make Money

The Points Guy is a website that’s all about travel and credit cards. They make money by working with affiliate networks and publishing sponsored content to get people excited about traveling.

One cool thing about the website is they have a newsletter that keeps you in the know about the latest and greatest travel trends. By signing up for the newsletter, you’ll be able to stay in touch with The Points Guy and learn about new travel deals through the affiliate links they share.

And get this, they’re also planning on starting some events and gatherings to create a community of travel-loving people. Pretty cool, right? They’re looking to expand their reach and connect with even more people who love to travel.

8. Minimalist Baker

Key Stats:

  • Niche: Quick-prep food recipe
  • Domain rating: 82
  • Monthly traffic: 2.5 million+

Minimalist Baker is a website that originally focused on providing plant-based recipes for a healthy diet. But now, they’re expanding and adding in meat-based dishes, desserts, and baked goods to appeal to a wider audience. 

What sets Minimalist Baker apart from other food blogs is that their dishes are simple but delicious, and they only require one bowl, up to ten ingredients, and no more than 30 minutes to make.

To make it easy for you to find what you’re looking for, they’ve added a search bar with different filtering options so you can find recipes, product evaluations, and culinary advice based on seasons, diet preferences, and ingredients. 

They get most of their traffic from email newsletters and social media networks like Instagram (with 2 million followers), YouTube (147,000 subscribers), and Facebook (500,000 fans).

How They Make Money

Minimalist Baker earns money by using a mix of ways. They put ads on their website, sell a digital cookbook with 101 delicious vegan and gluten-free recipes and also make money through the Amazon affiliate program. 

Basically, they recommend products from Amazon’s online store like cooking essentials, pantry must-haves, and photography gear, and get a little something extra for every purchase made through their link.

9. Fatherly

Key Stats:

  • Niche: Parenting for men
  • Domain rating: 80
  • Monthly traffic: 2.2+ million

This online magazine is all about catering to millennial dads. It’s got all sorts of advice on being a dad, whether that’s tips on parenting, working, keeping healthy, looking good, and just living life in general.

But this isn’t your average boring old affiliate site. Check out the top right corner, where the navigation panel is hidden under the Menu bar. Click it and you’ll find six main categories: Life, Health and Science, Play, Gear, Style, and Trending.

When you land on the homepage, you’ll see sponsored content, some of our favorite articles, and even a catalog of products that we think are worth checking out.

Scroll down, and you’ll find a ton of different articles with all sorts of different ideas and possibilities. This way, you’re sure to find something that catches your eye.

How They Make Money

In the “Gear” section of the website, Fatherly makes money by writing reviews and comparing different products. Most of the products they talk about have links to Amazon, where they get a little bit of commission if someone buys something through that link. They also use ads to make money on other parts of the website, like on news and instructional articles.

10. Trusted Reviews

Key Stats:

  • Niche: Technology
  • Domain rating: 82
  • Monthly traffic: 2.1+ million

Looking for some unbiased advice on the latest tech gear? Trusted Reviews is your go-to spot. As one of the most well-known affiliate sites in the tech world, it’s got everything you need to make an informed decision on your next purchase. Whether you’re in the market for a new smartphone, tablet, TV, laptop, or camera, Trusted Reviews has got you covered.

What makes this site stand out is its huge collection of content. You’ll find product reviews, comparisons of different brands, the latest tech news, and even helpful tutorials. But what’s really cool is that you can listen to the content instead of reading it. Yup, Trusted Reviews has an audio player that lets you listen to the reviews and news, which is perfect for when you’re on the go or just don’t feel like reading. This means that Trusted Reviews caters to all types of readers, making for an enjoyable experience for everyone.

How They Make Money

At Trusted Reviews, they pride themselves on giving you the lowdown on all the latest and greatest products on the market. 

The reviews are in-depth, highlighting all the important features and reasons why you should consider buying. Plus, at the end of each review, they’ve got a handy banner that shows you where you can snag the best deal from other online retailers.

If you’re looking to save some cash, just select the cheapest price and hit the “buy now” button. And as a bonus, they’ll earn a little commission from your purchase.

But that’s not all – they also earn money from display ads, sponsored content, and partnering with brands. For instance, they team up with Upfeat to bring you exclusive discounts and coupons and earn a commission on each discounted sale.

11. PCPartPicker

Key Stats:

  • Niche: Computer parts
  • Domain rating: 75
  • Monthly traffic: 1.8+ million

Want to build your own computer but not sure where to start? Check out PCPartPicker, it’s a website that’s like a one-stop-shop for all your PC building needs. With their PC Builder tool, you can pick and choose different computer parts based on your budget and what you’ll be using your computer for. You can choose things like your CPU, cooler, motherboard, memory, storage, display, operating system, and peripherals.

Once you’ve got your parts picked out, PCPartPicker will give you an estimated cost and tell you if everything is compatible. If there are any problems with compatibility, you’ll get a warning so you can fix it before you buy. 

But the best part is, after you finish your build, you can post it on the website and show it off to others. Plus, there’s a comment section where people can ask questions or give feedback, so it’s a great community to be a part of.

How They Make Money

PCPartPicker is different from other affiliate websites because it only makes money through affiliate programs. So, basically, when you click on a product link and make a purchase, PCPartPicker earns a commission.

But don’t worry, the product reviews and ratings are still real and legit – they include consumer ratings and comments, so you know what you’re getting into before you buy. 

12. vpnMentor

vpnMentor Stats:

  • Niche: VPN
  • Domain rating: 78
  • Monthly traffic: 1.4+ million

Looking for a VPN? Look no further than vpnMentor. They’re the go-to affiliate site for expert reviews and advice on keeping your data private.

One of their top features is their “10 Best VPNs in 2022” article featured prominently on their homepage. It’s a great resource that gives you all the information you need on the top VPNs and even lets you connect to the recommended providers with just a click.

But what’s really cool is that you can check out a sneak peek of their list right at the start, so you can get a feel for the top VPNs without having to read the whole article. And they keep this list updated regularly, so you know you’re always getting the most current information.

And let’s not forget about their link development. They know what’s up by creating these really useful and sophisticated apps, like a VPN speed test comparison, IP address leak tester, safe password generator, and even a Google location switcher.

How They Make Money

Here’s a quick rundown of how this website makes money – all through affiliate marketing! They keep things looking sleek by not cluttering up the design with banner ads, making it a better experience for you to read.

Basically, they review and recommend different products, and they include links to their affiliate partners in those reviews. If you end up subscribing through that link, the website earns some cash. They also offer VPN deals and coupons to convince new users to make a purchase. 

13. ThisIsWhyImBroke

Key Stats:

  • Niche: Unique gifts
  • Domain rating: 70
  • Monthly traffic: 1.3+ million

If you’re looking to create a unique affiliate marketing website, check out ThisIsWhyImBroke. Unlike other sites that market everyday items, this one focuses on unique and often weird products.

Why target these types of products? Well, for one, the market is less crowded. And two, people are more likely to be interested in something different, which means more potential for shares on social media.

ThisIsWhyImBroke is all about providing cool gift ideas for any occasion, person, or category. They have a wide variety of products, with each item having a product list, short descriptions, prices, and even buttons to make it easy for you to buy.

How They Make Money

“ThisIsWhyImBroke” make some cash by being a part of different affiliate programs for websites like Amazon and Etsy. But don’t worry, they’re not just listing random stuff to make a buck.

They say their main goal is to show you the coolest products, regardless of how much money they make from them.

14. SafeWise

Key Stats:

  • Niche: Home security
  • Domain rating: 78
  • Monthly traffic: 1.2+ million

If you’re looking to create a basic affiliate marketing website for home security, check out SafeWise as a great example. They’ve got a simple and straightforward website design that puts their recommended products front and center.

When you land on their homepage, you can easily browse different categories of home security products. And to help customers make informed decisions, each section includes helpful safety guides, detailed product reviews, and comparisons of different brands.

One thing that sets SafeWise apart from the rest is their commitment to doing extensive research and helping to create safer communities. They provide updates on crime and safety trends across the country, so you can stay informed about the safety of your neighborhood and find the best security products for your needs.

How They Make Money

Here’s the thing about SafeWise – they’ve got some cool affiliate programs going on. They work with places like OfferVault and Amazon to earn commissions, and also team up with security companies like Vivint and Frontpoint.

And get this – the deal with Vivint is pretty sweet. They pay SafeWise a whopping $500 for each successful transaction.

To reach even more people, SafeWise also creates videos for networks like YouTube and TikTok. These videos give the audience a taste of what they do and include links to their affiliate partners’ websites.

15. Dog Food Advisor

Key Stats:

  • Niche: Dog food
  • Domain rating: 76
  • Monthly traffic: 1.1+ million

Dog Food Advisor is the perfect example of how focusing on one specific niche can really make your affiliate marketing website soar. It’s all about bringing together like-minded people and creating a community around a shared interest.

On this site, they’re all about helping dog owners find the best, safest food for their furry friends. They do this by providing detailed, well-researched reviews of tons of different dog food brands. Even though they cover a lot of different products, they make it super easy to navigate their site. You’ll see three main sections on the homepage: “The Best Dog Foods,” “A-Z Brand Reviews,” and “Dog Food Recalls.”

Each page goes into detail about the ingredients and nutrition facts for each brand of food, giving you all the information you need to make an informed decision about what to feed your pup.

How They Make Money

Dog Food Advisor gets paid a commission when you buy products through links on their site from affiliate programs like Chewy and Amazon. They also work with different pet food companies. But don’t worry, they don’t have any ads or sponsored endorsements, so their recommendations are always honest and unbiased.

16. HelloGiggles

Key Stats:

  • Niche: Women’s lifestyle
  • Domain rating: 80
  • Monthly traffic: 972,500+

HelloGiggles is all about creating a community for women and keeping them updated on the latest beauty, fashion, relationship, career, and entertainment trends. Even though it’s an affiliate site, it’s set up like an online magazine. You can easily search for specific topics or info by using their simple layout.

One of the reasons HelloGiggles gets so many visitors is because their marketing team stays on top of industry trends and writes articles about them. That way, readers know they’re getting fresh and current content. Plus, they get a ton of followers through their social media channels like Instagram, YouTube, Twitter, Facebook, and Pinterest.

How They Make Money

Most of the money HelloGiggles makes comes from referral fees. They’re not just joining any old affiliate marketing program, they’re looking to build lasting relationships with awesome companies like Ulta Beauty, Madewell, and Victoria’s Secret. They also make some cash from advertising and selling magazine subscriptions.

17. HomeGrounds

Key Stats:

  • Niche: Coffee
  • Domain rating: 71
  • Monthly visits: 731,000+

The pandemic has definitely had an impact on our coffee habits. A lot of people (like, 70% of Americans) have been opting to make their coffee at home instead of going out to grab a cup. This change in behavior is great news for websites like HomeGrounds, which are all about DIY coffee brewing.

HomeGrounds is all about helping you make delicious coffee at home. They review the best coffee beans and brewing machines, and give you tips and unique recipes to try out. 

The team behind HomeGrounds are coffee enthusiasts and they do a ton of research to educate readers about the history of different beans and the key features of different brewing equipment. By sharing all this information, they establish themselves as experts in the coffee industry.

How They Make Money

HomeGrounds has partnered up with some big companies like ShareASale and Amazon. Basically, when someone buys coffee beans or equipment through HomeGrounds’ website, we get a little kickback. And on top of that, brands can also pay to have their stuff advertised on our site through sponsored posts and shoutouts. 

18. The Penny Hoarder

Key Stats:

  • Niche: Finance
  • Domain rating: 78
  • Monthly traffic: 675,000+

The Penny Hoarder is a website that’s all about helping people make smart financial decisions. They’ve grown a lot in recent years and have a ton of helpful information on how to make, save and manage money.

One of the best things about The Penny Hoarder is their academy. It’s packed with free resources and tools to help you improve your credit score, get ready for a mortgage, budget better and even find a job. It’s a great way to get ahead financially without breaking the bank.

In addition to all that awesome information, The Penny Hoarder also has a forum where users can connect with each other, ask questions and share their experiences. It’s a great way to build a community around personal finance and it’s definitely worth checking out. All in all, The Penny Hoarder is a great go-to spot for all things money-related.

How They Make Money

The Penny Hoarder makes most of its money through affiliate marketing. Basically, every time someone signs up for a newsletter, downloads an app, or registers for a service through one of their posts, they promote the brand and earn a commission.

For example, let’s say someone reads The Penny Hoarder’s “Getting a Side Job as an Uber Driver” post, downloads the Uber app, and becomes a driver. The Penny Hoarder will get a cut of that action. They also make money through branded content and social media advertising.


Key Stats:

  • Niche: Keto diet
  • Domain rating: 73
  • Monthly traffic: 350,000+ is the ultimate destination for all things keto. As a top affiliate marketing website in the ketogenic niche, we’re all about showing that eating healthy doesn’t have to be boring. Our goal is to make the keto diet fun and delicious by sharing all sorts of yummy recipes and meal ideas. Plus, we’ve got a minimalistic website design that makes browsing a breeze.

On, you’ll find everything a keto enthusiast could want. We’ve got diet and recipe suggestions, exercise advice, and even a handy tool to help you calculate your carbohydrate and protein intake based on your weight goals. Whether you’re just starting out on the keto diet or you’re a seasoned pro, we’ve got you covered.

How They Make Money is a part of the Amazon Associates program. That means when you check out their Recommended section, you’ll see links to Amazon so you can easily buy the products theu suggest. Plus, it’s a way for them to make a little cash on the side.

Another way they make money is through our Keto Academy subscription. It’s an app that you can download for just $3.11 a week. It’ll give you personalized meal plans and expert advice to help you crush your keto goals. 

And, if you use it and lose weight, you might even be featured in our Success section. It’s a win-win for everyone. Plus, seeing real people’s success stories is a great way to boost their reputation and convince more people to give their app a try.

20. Adam Enfroy

Key Stats

  • Niche: Software and blog
  • Domain rating: 79
  • Monthly traffic: 268,000+

Adam started this website as a software review blog, but it’s come a long way since then. Now it’s a major money-making affiliate site where he reviews the top business and marketing tools out there. He breaks down their features, affordability, usability, and customer service, so you know what you’re getting into.

One thing that sets this website apart is the length of the content. For example, check out the “How to Start a Blog” post – it’s over 16,000 words long! That’s crazy, right? But it’s all good, because it helps Adam’s SEO strategy.

Another cool thing about this website is that Adam keeps it real. He talks about his own experience and how he built a profitable blog from scratch. This makes the content relatable and keeps readers interested.

How He Makes Money

Adam made over $280,000 in June 2021 through various income streams, like affiliate commissions and online course sales. 

So how did he do it? A lot of blogging, guest posting, and building backlinks to his website. Once he had enough backlinks to rank on Google’s first page, he started adding affiliate links to the posts to make money.

Now, the site has sponsored over 200 SaaS brands and has even created the Blog Growth Engine masterclass. It’s a paid course that helps other bloggers make money and diversify their revenue streams – pretty cool, right?

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