Ezra Firestone Review – Scam or Legit eCommerce Guru?

Do you want to start an eCom business? If so, you might be wondering if you should join Ezra Firestone’s course.

Ezra positions himself as an eCommerce expert on Facebook and YouTube. However, there are many fake gurus online, so you might want to learn more about Ezra first.

As an Internet entrepreneur, I’m in a good position to share with you everything I know about the program. Over the years, I’ve reviewed hundreds of online courses, software, and even MLMs. 

To be transparent, I’m not an affiliate of Ezra Firestone. It means I’m not paid to write this review. So you can rest assured that my review of Ezra Firestone and his courses is unbiased. 

Below is what I’ll be covering in this review:

Who is Ezra Firestone?

Ezra Firestone is an eCommerce expert who’s killing it in the game. Ezra Firestone – Ecommerce Courses Review,scam Or Legit?

He’s the founder of Smart Marketer, where he sells his eCommerce courses, and he’s also the brain behind Zipify, an awesome sales funnel and landing page builder for Shopify stores. You can create landing pages without any coding skills and even use pre-made templates.

Now, Ezra claims to have made millions from eCommerce, but it’s unclear where exactly the money’s coming from – courses or actual eCommerce stores. But there’s no denying he’s doing well for himself.

If you’re on social media, you might want to check out Ezra’s presence. He’s got a solid following of 63K on Facebook and 26.9K subscribers on YouTube.

Recommendation: Here’s The Best Alternative

Ezra Firestone Courses Review

There are so many courses out there that teach people how to make money online. Ezra Firestone has created lots of these courses. However, it is not cheap to take his courses. Each course costs between $997 and $1497.

The following is an overview of Ezra Firestone’s courses:

Smart Email Marketing 2.0 ($1347)

Are you looking to up your eCommerce game with email marketing? Well, Ezra Firestone has got you covered! He’s got a 6-module course called “Smart Email Marketing 2.0” where he’ll share his personal email marketing strategy that helped grow his eCommerce biz to a whopping $73 million.

You’ll learn how to build a solid email list, keep your subscribers engaged, and turn them into paying customers. Hence, if you want to increase sales through email marketing, this course is for you.

Smart Project Management ($1497)

This course is about project management in the eCommerce business. Ezra Firestone will show you how to increase your productivity so that you can do more in less time. 

You will learn how to organize your projects, manage your team and create scalable operating systems.

He claims to show you how he runs 4 brands with 47 employees for his eCommerce business. 

Smart Google Traffic ($997)

This course is all about boosting your eCommerce biz using Google. Yup, you heard it right – Google! While everyone’s busy running Facebook ads, let’s not forget that Google is the king of search engines.

So if you’re ready to tap into the power of Google, this course is perfect for you.

Ezra Firestone will show you the ropes of using Google to get more people to know about your brand and attract new customers. You’ll learn how to use Google AdWords, Search and Display Network, Shopping Ads, and even YouTube!

Smart Holiday Bootcamp ($997)

This is a course that focuses on making money during the holiday season.

Smart Social ($1497)

This course will teach you social media strategies and content funnels for your eCommerce business. You can use the strategies to build an eCommerce brand.

It is an 8-week training program. You will learn how to nurture loyal customers for your brand.

Recommendation: Here’s The Best Alternative

Ezra’s Upsells: Mentorship Programs

If you’re in the market for some serious marketing education, Ezra has got you covered. But be warned, his upsells don’t come cheap.

Blue Ribbon Mastermind

First up, there’s the Blue Ribbon Mastermind. Only consider this program if you’re making serious money – it costs $19,750 for the first year, plus an additional $6,000 for the first month and $1,250 for each month after that. In return, you get access to live mastermind calls, live events, premium training, and a private Facebook group.

Team Traffic

If you’re looking for something more affordable, there’s the Team Traffic program. For either $397 a month or $3,697 a year, you’ll get coaching, training, and a private mastermind group focused on traffic campaigns.

Ezra’s Software

If you’re into e-commerce and looking for some software solutions to boost your business, then you might check out Ezra’s products.

First up, there’s Zipify – a page builder that integrates with Shopify, lets you run A/B tests, and offers mobile pages, a drag-and-drop builder, opt-in light boxes, a full reporting suite, and a full member area.

You can choose between the Basic package for $67 a month or the Plus package for $97 a month. And then there’s OneClickUpsell, which helps you make sales when visitors hit your store. Same pricing as Zipify. Worth a shot, right?


  • Info overload: Ezra’s training is packed with useful information that you can put into action right away.
  • Launch like a pro: You’ll learn solid methods for launching an e-commerce product, so you can start selling like a boss.
  • The real deal: Ezra’s no slouch in the business world himself, so you’ll be learning from someone who’s truly successful.


  • Too expensive: These courses ain’t cheap. Some folks feel like there are more affordable options out there that pack the same punch.
  • Lots of upsells: Be prepared for lots of opportunities to spend more money. Some people find this annoying, while others are cool with it.
  • Incomplete content: Some students feel like the courses leave them wanting more. Like, there’s a lot of information, but it doesn’t always feel like everything is covered.

Recommendation: Here’s The Best Alternative

Can you build a successful eCom biz like Ezra Firestone?

Yes, it is possible. eCommerce can be very lucrative but it’s far from passive. To be successful in eCommerce, you need to put in the work to find new products, create new stores, test new ads, and look for new suppliers. Most eCommerce business owners do it full-time because of the effort required to keep the income stream stable.

Moreover, the competition from Amazon and the steep learning curve of Facebook Ads make eCommerce even more challenging. Running Facebook ads requires experience and investment of time and money, and even with that, your ad account could be banned for violating Facebook’s strict policies.

If you want to build a profitable eCommerce business like Ezra Firestone, you’ll need to invest a lot of time, money, and effort to make it work. 

Are Ezra Firestone’s courses worth the money?

Don’t waste your money on Ezra Firestone’s eCommerce courses. Here’s the deal, he breaks down every topic into separate courses, so you end up paying thousands of dollars to learn everything. It’s not a comprehensive and complete course, which can be confusing for beginners.

If you’re serious about learning eCommerce, there are more cost-effective options out there that teach you everything at one single price. No need to spend a fortune on Ezra Firestone, in my opinion, it’s overpriced.

Is Ezra Firestone a Scam?

Ezra Firestone is definitely not a scam and is a successful marketer. But when it comes to his eCommerce courses, I wouldn’t recommend them.

As mentioned earlier, his courses are just too expensive. Ezra breaks down each topic, like email marketing, Google traffic, social media, Shopify training, etc. into separate courses and charges premium prices for each. This makes the overall cost way too high compared to other courses that cover everything at a fraction of the cost.

While Ezra Firestone is a great marketer, his eCommerce courses are too expensive.  

Is there a better way to make money online?

If you are new to online business, you may ask if there is a better business model that doesn’t need Facebook ads and can do it as a side hustle.

Yes, I would suggest you get started with affiliate marketing. It is far easier and less time-consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Wealthy Affiliate testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

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