Ecommerce Empire Builders Review (2023): Is Peter Pru a Scam?

Are you an aspiring ecommerce entrepreneur looking for effective strategies to dominate your niche and increase your online sales? If so, you’ve probably come across Ecommerce Empire Builders, a program led by the renowned sales funnel expert Peter Pru. 

In this comprehensive review, we’ll take a closer look at what Ecommerce Empire Builders offers, the effectiveness of their strategies, and whether it’s the right fit for you. So, let’s dive in!

What Is Ecommerce Empire Builders?

Ecommerce Empire Builders is an online community and training program founded by Peter Pru in 2016. The primary goal of Ecommerce Empire Builders is to help individuals build and scale their ecommerce dropshipping businesses using sales funnels. 

Peter Pru, along with his team of experts, provides valuable resources, training, and support to guide entrepreneurs towards achieving success in the competitive ecommerce landscape.

Ecommerce Empire Builders Review

Recommendation: Here’s The Best Alternative

Who Is Peter Pru?

Before we delve into the specifics of Ecommerce Empire Builders, let’s talk about the man behind it all – Peter Pru. Peter is a sales funnel legend who gained recognition through his success with Click Funnels. His entrepreneurial journey started when he delved into online sales at the age of eighteen, initially focusing on affiliate marketing. 

After experiencing setbacks with his Amazon FBA accounts, Peter transitioned to ecommerce dropshipping and eventually found success with sales funnels.

With his expertise in sales funnels and ecommerce, Peter has earned multiple Clickfunnels 2-Comma Club awards, which recognize entrepreneurs who have generated over a million dollars in revenue through their sales funnels. 

Additionally, Peter has been featured in prestigious publications like Forbes, Yahoo Finance, and BuzzFeed, solidifying his reputation as a respected entrepreneur and course creator. He has also established a 7-figure business called UnTapped Focus, an all-natural energy drink brand, showcasing his entrepreneurial prowess and business acumen.

Who Is Peter Pru?

How Does Ecommerce Empire Builders Help You Make Money?

Ecommerce Empire Builders offers a range of services, resources, and training programs designed to help individuals make money and achieve success in the ecommerce industry. Peter Pru’s expertise lies in sales funnels, and he teaches his students how to leverage this powerful strategy to increase conversions and sales. 

Unlike traditional dropshipping methods that heavily rely on paid advertising, Peter’s approach focuses on using sales funnels and upsells to maximize profits and mitigate the impact of rising ad costs.

By implementing sales funnels in your ecommerce business, you can enhance the customer journey, increase average cart values, and create a lifetime customer. Peter provides actionable strategies and insights on various aspects, such as leveraging monthly subscription box offers, utilizing quantity breaks, upsells, and bundles, and combining digital or PLR products with winning items to add value and build trust with your target market.

Learn more: legit ways to make money online.

Recommendation: Here’s The Best Alternative

What’s Inside Ecommerce Empire Builders?

Ecommerce Empire Builders offers a variety of resources, training programs, and services to assist entrepreneurs in building and scaling their ecommerce dropshipping businesses. Let’s take a closer look at some of the key components:

1. Ecommerce Empire Academy

The Ecommerce Empire Academy is the flagship training program offered by Ecommerce Empire Builders. This step-by-step ecommerce dropshipping course provides comprehensive guidance on starting and growing a successful online business using ecommerce subscription sales funnels. With over 15 hours and 23 minutes of content spread across seven modules, this course covers essential topics and strategies for achieving positive ROIs in 30 days or less.

The Ecommerce Empire Academy also includes valuable bonus material, such as access to the Elite Mastermind, weekly Q&A sessions and recordings, a private 7-figure funnel template library, a real-time business buildout case study, a 30-day empire business calendar, a $10,000/month product picker, and a private 1-on-1 strategy call. These bonuses offer additional support and insights to help entrepreneurs maximize their chances of success.

2. Ecommerce Empire Book 

In addition to the training program, Peter Pru has published a book titled “Ecommerce Empire,” which serves as a step-by-step manual on building and launching a commerce dropshipping business. 

The book covers various aspects, including finding the right niche, product selection, sourcing products, designing sales funnels, and driving traffic to your sales funnel. It also includes valuable bonus material, such as funnel templates, tracking sheets, and tips on email marketing.

3. Ecommerce Empire Starter Pack

For those looking for a more hands-on approach, the Ecommerce Empire Starter Pack offers a comprehensive solution. This add-on program provides a cost-effective way for entrepreneurs to find the perfect niche and winning products for their dropshipping business. 

By bypassing product research and gaining access to proven funnels, high-converting Facebook ads, and supplier and product lists, entrepreneurs can jumpstart their journey and increase their chances of success.

The Ecommerce Empire Starter Pack also includes profit hacks, such as a $10,000/month product and supplier list, a $50,000/month product and supplier list, a 7-figure micro-niches masterclass training, an 8-figure Facebook ads cheatsheet, a fully built and optimized sales funnel template, a micro-product masterclass, and million-dollar ad hacks training. These resources provide entrepreneurs with valuable insights and strategies to gain a competitive edge in the ecommerce industry.

Ecommerce Empire Insiders

For ongoing education and support, Ecommerce Empire Builders offers the Ecommerce Empire Insiders program. This program allows members to learn from the top players in the industry and gain insights into the strategies employed by successful ecommerce dropshipping stores. 

With regular live sessions hosted by Peter and his team, members can delve into topics such as dissecting winning offers and hacking high-converting funnels. The program also includes valuable bonuses, including the First Funnel Blueprint and instant access to funnel hacks and templates.

Recommendation: Here’s The Best Alternative

Who Is Ecommerce Empire Builders For?

Ecommerce Empire Builders is designed for aspiring and existing entrepreneurs in the ecommerce dropshipping space who want to take their businesses to the next level. If you’re looking to leverage sales funnels, increase conversions, and dominate your niche, Ecommerce Empire Builders provides the necessary tools, training, and support to help you achieve those goals.

Whether you’re a beginner with no prior experience or an experienced entrepreneur seeking advanced strategies, the resources and training programs offered by Ecommerce Empire Builders cater to a wide range of skill levels. However, it’s important to note that while the programs are comprehensive and provide valuable insights, some fundamental aspects of the dropshipping business model may not be covered extensively.

Are Ecommerce Empire Builders Members Getting Results?

One crucial aspect to consider when evaluating any training program is whether its members are achieving tangible results. In the case of Ecommerce Empire Builders, there is evidence of numerous success stories and positive feedback from students who have implemented Peter Pru’s strategies and achieved significant success.

Testimonials and reviews from members highlight the effectiveness of Peter’s sales funnel techniques and the positive impact on their businesses. 

Individuals like Javier Lorie Guerra, a $10K and $50K Club Member, and Nata Han, who scaled her business to become a $10K Club Member, credit Peter’s training and mentorship for their success. These success stories provide real-world examples of how Ecommerce Empire Builders has helped entrepreneurs generate substantial revenues and achieve their financial goals.

However, it’s worth mentioning that there have been a few negative reviews and criticisms about Ecommerce Empire Builders. These criticisms primarily revolve around issues with customer support and specific software problems. While negative reviews should be taken into account, it’s important to consider them in the context of the overwhelmingly positive feedback and success stories shared by members.

Recommendation: Here’s The Best Alternative

Is Peter Pru a Scam?

Given the nature of online courses and programs, it’s essential to address any concerns regarding the legitimacy and integrity of the founder. In the case of Peter Pru and Ecommerce Empire Builders, there have been some mixed opinions and reviews online. 

However, there is no concrete evidence to support the claim that Peter Pru is running a scam. It’s important to differentiate between legitimate criticisms and false allegations that may arise from individual experiences.

Peter and his team deliver the digital products and services they promise. The success stories and positive feedback from satisfied customers suggest that Ecommerce Empire Builders provides value and helps entrepreneurs achieve their goals. However, it’s worth noting that the refund process, which requires completing homework and is subject to Peter’s discretion, has received some criticism.

Ecommerce Empire Builders Review on trustpilot


Ecommerce Empire Builders Review on trustpilot 2


Praises About Ecommerce Empire Builders

  • Positive Feedback: The overwhelming majority of feedback and testimonials about Ecommerce Empire Builders have been positive.
  • Effective Training and Mentorship: Members praise the effectiveness of Peter Pru’s training and mentorship, highlighting the positive impact on their businesses.
  • Tangible Results: Success stories shared by individuals like Javier Lorie Guerra and Nata Han demonstrate the tangible results that can be achieved through the strategies taught by Ecommerce Empire Builders.
  • Comprehensive Training Programs: Members appreciate the comprehensive nature of the training programs offered by Ecommerce Empire Builders.
  • Ongoing Support: The Elite Mastermind and Exclusive Inner Circle provide ongoing support for members, fostering a sense of community and connection.
  • Valuable Bonuses: Members value the valuable bonuses that come with the courses, enhancing the overall learning experience.

Recommendation: Here’s The Best Alternative

Criticisms About Ecommerce Empire Builders

  • Customer Support Issues: Some negative reviews mention issues with customer support, indicating areas for improvement in this aspect of the program.
  • Software Problems: Specific software problems have been reported by a small number of reviewers.

Should You Join Ecommerce Empire Builders?

Now that we’ve examined the various aspects of Ecommerce Empire Builders, you may be wondering whether it’s the right fit for you. Here are some key factors to consider before making a decision:

  • Your Goals: Evaluate your specific goals and determine whether the strategies and resources provided by Ecommerce Empire Builders align with them. If you’re looking to leverage sales funnels, increase conversions, and scale your ecommerce dropshipping business, Ecommerce Empire Builders offers valuable insights and techniques to help you achieve those goals.
  • Budget: Consider the cost of joining Ecommerce Empire Builders, including the price of the training programs and any additional expenses such as click funnel software and automation tools. Assess whether the potential benefits outweigh the financial investment and fit within your budget.
  • Level of Experience: Ecommerce Empire Builders caters to a wide range of skill levels, from beginners to experienced entrepreneurs. Assess your level of experience and determine whether the training programs and resources offered by Ecommerce Empire Builders provide the necessary knowledge and support for your specific needs.
  • Alternative Business Models: While Ecommerce Empire Builders focuses on ecommerce dropshipping, it’s important to consider alternative online business models and evaluate their potential for success. The ecommerce landscape is continuously evolving, and it’s worth exploring other options, such as affiliate marketing business models that leverage organic traffic from platforms like Google.

Recommendation: Here’s The Best Alternative


In conclusion, Ecommerce Empire Builders offers valuable resources, training programs, and support for entrepreneurs looking to scale their ecommerce dropshipping businesses. Peter Pru’s expertise in sales funnels and his track record of success provide credibility to the program. However, it’s important to approach the program with realistic expectations and consider alternative business models that may offer greater long-term potential in the rapidly changing ecommerce landscape.

Ultimately, the decision to join Ecommerce Empire Builders should be based on a thorough evaluation of your goals, budget, level of experience, and alternative business models. By carefully considering these factors, you can make an informed decision that aligns with your aspirations and sets you on a path towards ecommerce success.

Recommendation: Here’s The Best Alternative

Is There a Better Alternative?

If you want to make money online, affiliate marketing can be a great option. One platform that comes highly recommended for individuals interested in affiliate marketing is Wealthy Affiliate (WA). It offers excellent training and support.

Affiliate marketing is a legitimate and cost-effective way to generate passive income without the need for paid advertising or managing inventory. With WA, you get access to a comprehensive platform that walks you through the process of building an affiliate marketing business.

A standout feature of Wealthy Affiliate is its free membership, which includes a website and in-depth training on search engine optimization (SEO). This helps you attract organic traffic and establish a strong online presence for the affiliate offers you promote.

You can check out my full review of Wealthy Affiliate here.

Wealthy Affiliate Testimonial


Recommendation: Here’s The Best Alternative

Leave a Comment