Are you familiar with Jason Hornung or his Academy of Advertising? If you’re not, let me give you a quick rundown. In today’s market, paid ads, particularly Facebook ads, are quite popular for marketing. Inundated with ads for various products and services, Facebook users can attest to this fact.
Numerous Facebook ads experts exist online, teaching people how to run Facebook ads and showcasing their incredible results. But is it actually profitable to run Facebook ads? Is Jason Hornung’s Academy of Advertising the right place for you to learn?
As someone who runs an online business, I have a lot of experience reviewing hundreds of programs, software, and even MLMs. I’m here to share my insights with you.
First and foremost, let me clarify that I’m not affiliated with Jason Hornung, so you can trust that my review is authentic and impartial.
In this review, I’ll be discussing the following:
- Jason Hornung’s background
- Is Jason’s Academy of Advertising worth it?
- An alternative solution that I use to drive free traffic and generate passive income online.
Let’s dive in!
Table of Contents
Who is Jason Hornung?
Jason Hornung started as an insurance agent in 2003, and tried some traditional marketing tactics, but didn’t get great results. Fast forward to 2009, when he decided to focus solely on marketing, particularly Facebook advertising.
Jason is a strong believer in the power of Facebook ads, as he thinks that it has the potential to reach up to 90% of the market. His main area of expertise is lead generation through Facebook ads.
With his years of experience and expertise, Jason founded JH Media, LLC, a digital agency that specializes in running Facebook ads for clients. He has successfully helped numerous well-known and respected companies and individuals with their advertising campaigns.
In addition to his agency work, Jason has also created various online courses such as Facebook Ads Profit Maximizer and 7 Figure Agency Blueprint. Recently, he founded the Academy of Advertising, which is dedicated to teaching people the art of Facebook advertising.
Jason is also quite active on social media. He has a decent following of 34K on Facebook and 1.36K subscribers on YouTube.
Overall, Jason Hornung is a master of Facebook advertising, and his expertise can be valuable to businesses looking to enhance their online presence.
What is the Academy of Advertising?
If you’re looking to learn how to create profitable ads and start an online business, the Academy of Advertising might be just what you need. This online program offers some proven strategies, processes, and systems to help you make money through running ads. While we can’t verify the claim that the program has helped 15,908 people around the world start an online business, it’s certainly worth considering.
When you join the academy, you’ll get access to a range of resources, including training videos, ad templates, funnel templates, and physical workbooks. This means you’ll have all the information you need to create successful ads, and you’ll be able to stay updated as ad platforms like Facebook change over time. Plus, you’ll be able to join the private Facebook group where you can ask questions and get support from other students.
So, what can you expect to learn from the course? A lot! Here’s a quick summary:
- Market research
- Offer creation
- Funnel creation
- Ad creation/copywriting
- Audience selection/targeting
- Establishing goals and metrics
- Setting up tracking systems
- Creating automated follow-up systems
- Reading and evaluating data
- Optimizing ad campaigns
- Optimizing funnels
- Optimizing offers
- Scaling winning campaigns
- Maintaining profits
- Sales scripts
As you can see, the Academy of Advertising is a comprehensive program that covers everything you need to know about running Facebook ads from start to finish. If you’re serious about creating a successful online business, this program could be the perfect fit for you.
Who is Academy of Advertising for?
If you’re looking to learn how to run paid ads, the Academy of Advertising might be just what you need. This course is perfect for media buyers, advertisers, and even marketing agency owners who want to brush up on their skills.
One of the best things about the course is that it teaches you how to use Facebook ads from start to finish. So, even if you’re new to the world of paid advertising, you can still benefit from what you’ll learn in the course. It’s a step-by-step approach, so you won’t be overwhelmed with information all at once.
How much does Academy of Advertising cost?
The Academy of Advertising is very expensive. You have to pay a monthly or annual subscription fee to get access to the training program. If you choose the monthly plan, it costs $295 per month. The annual plan is a little bit cheaper, which costs $1995.
4 Reasons Why I Avoid Facebook Advertising
1. High Costs
One of the main cons of Facebook Ads is the high cost. In fact, the cost of Facebook Ads has increased by 90% year-on-year. For many dropshippers, Facebook Ads can account for at least 30% of their sales revenue. After deducting product costs and other transaction costs, net profit margins can be as low as 20% or even less. This can make it difficult for businesses to see a good return on their investment.
2. Declining Conversion Rates
While Facebook Ads can drive sales, businesses need to be aware of declining conversion rates. Hot audiences can quickly become exhausted, resulting in a drop in conversion rates and higher ad costs. This means that businesses need to be constantly testing and optimizing their ads, which can be time-consuming and costly.
3. Steep Learning Curve
Facebook Ads also have a steep learning curve. The platform is constantly changing its algorithm, which can cause ads that were performing well to suddenly lose money. This means that businesses need to be constantly testing and optimizing their ads, which can be time-consuming and expensive.
4. Complex Advertising Policies
Lastly, Facebook’s advertising policies can be difficult to understand. Their system also makes mistakes, which can result in accounts being disabled without reason. Even if a business successfully appeals the decision, they will still need to invest more money and go through the algorithm learning process again.
Is Jason Hornung a scam?
If you’re looking for someone who really knows their stuff when it comes to Facebook ads, Jason Hornung is your man. He’s a great ads runner and definitely not a scam. But before you rush out to sign up for his online program, hear me out.
Firstly, I wouldn’t necessarily recommend Jason’s program. Sure, he guarantees that you’ll make back at least 5 times your investment within a year, but I think he’s overhyped that promise a bit. You might want to look elsewhere if you’re after a more affordable and comprehensive Facebook ads course.
There’s plenty of free Facebook ads training available on YouTube, and you can also find some cheaper courses that cover everything you need to know. So why spend so much on Jason’s course.
But perhaps the biggest issue I have with Jason’s program is that he doesn’t talk about the problems with Facebook ads. The fact is, Facebook advertising has become more and more expensive over the years. This is because the cost is on an auction basis, so when more people start running Facebook ads, the cost goes up. That means many advertisers struggle to cover their ad costs and don’t make any money from their efforts. It’s just not a sustainable way to run a business if you’re relying solely on paid ads to drive traffic.
So, to sum it up, while Jason Hornung is certainly no scam and knows his stuff, I don’t think his online program is the best option out there. There are cheaper and more comprehensive courses available, and it’s important to remember the potential pitfalls of relying solely on Facebook ads to drive traffic.
Is there a better way to make money online?
Facebook advertising is pricey and difficult. So why don’t you focus on learning SEO?
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So is there a platform that teaches you everything you need to know about SEO and helps you scale your business to 6 figures monthly?
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But How Much Can You Earn with Wealthy Affiliate?
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