Do you know who is Jason Hornung? Have you heard of his Academy of Advertising?
Paid ads, especially Facebook advertising is a popular marketing method nowadays. Facebook users are bombarded by the ads of products and services.
There are many Facebook ads gurus online who are teaching people how to run Facebook ads. They show you a lot of incredible results from running Facebook ads.
But is running Facebook ads really profitable? Should you join Jason Hornung’s Academy of Advertising?
To help you make a more informed decision, I’ve spent a long time researching Jason Hornung and his courses.
As a disclaimer, I’m not affiliated with Jason Hornung, meaning I am not paid to write this review. So you can rest assured that my review is genuine and unbiased.
At the end of this article, I’ll also share with you a better alternative I personally use to drive free traffic and make passive income online.
Below is what I’ll cover in the review of Jason Hornung and his Academy of Advertising:
Who is Jason Hornung?
Jason Hornung was an insurance agent back in 2003. He used some traditional marketing tactics like cold calling, door-to-door sales, but didn’t get any good results.
He started doing marketing full time in 2009, where he focused on Facebook advertising. He has been a great supporter of using Facebook ads because he thinks 90% of the market can be reached via Facebook. He likes using Facebook to generate leads for a business.
Jason Hornung founded a digital agency, JH Media, LLC, which helps people run Facebook ads. He claims to get great results for a lot of well-known and respected people and companies.
Also, Jason Hornung created a lot of online courses over the years such as Facebook ads profit maximizer, 7 Figure Agency Blueprint etc. In recent years, he founded Academy of Advertising, which I will talk about in the next section.
As an online marketer, Jason Hornung is quite active on social media. At the time of writing, he has around 34K followers on Facebook and 1.36K subscribers on YouTube.
What is the Academy of Advertising?
Academy of Advertising is an online program that teaches people to make money by running ads. You will learn some proven strategies, processes and systems to create profitable ads. The program claims to have helped 15,908 people around the world to start an online business, which however cannot be verified.
If you join the academy, you can get access to the training videos, ad templates, funnel templates.You can get updated information from the course as ad platforms like Facebook change all time. They will also send you physical workbooks for you to work on.
Moreover, you will be able to join the private Facebook group where you can ask questions.
Here is a summary of what you can expect to learn from the course:
- Market Research
- Offer Creation
- Funnel Creation
- Ad Creation/Copywriting
- Audience Selection/Targeting
- Establishing Goals & Metrics
- Setting Up Tracking Systems
- Creating Automated Follow Up Systems
- Reading & Evaluating Data
- Optimizing Ad Campaigns
- Optimizing Funnels
- Optimizing Offers
- Scaling Winning Campaigns
- Maintaining Profits
- Sales Scripts
So you can see that the content inside the Academy of Advertising is quite comprehensive. You can learn running Facebook ads from start to finish.
Who is the Academy of Advertising For?
The Academy of Advertising is suitable for media buyers, advertiser and marketing agency owners, who want to learn running paid ads.
The course teaches you Facebook ads step-by-step, so even if you are a beginner, you can benefit from this course.
Academy of Advertising Price
The Academy of Advertising is very expensive. You have to pay a monthly or annual subscription fee to get access to the training program. If you choose the monthly plan, it costs $295 per month. The annual plan is a bit cheaper, which costs $1995.
I know not everyone can afford it, so I have a better alternative which is much cheaper but more effective.
Is Jason Hornung a Scam?
Jason Hornung is not a scam. He surely knows the stuff he is teaching and he is great at running ads.
However, I wouldn’t recommend his online program. His guarantee that you will make at least 5 items your investment in the program within a year is overhyped.
Also, the course is too expensive. You can actually get access to a lot of free Facebook ads training on YouTube. There are also some comprehensive courses that are much cheaper.
Mostly importantly, Jason Hornung doesn’t tell you the problems with Facebook ads.
Facebook advertising has become more and more expensive over the years. The price is on auction basis. So when more people run Facebook ads, the cost will increase.
According to Forbes, Facebook ad cost has increased 90% year-on-year.
After seeing the results of many dropshippers, I find that the total Facebook ad cost will at least account for 30% of your sales revenue.
Deducting the product cost and other transaction cost, your net profit margin will be at most 20% or even less.
Moreover, although you will get sales when the Facebook pixel has more data, the hot audience will be exhausted very soon. And you will see declining conversion rate and higher Facebook ad cost as a result.
Gradually you will start to get net loss again. So it’s not a sustainable business.
Worse still, the learning curve of Facebook ads is quite steep. And Facebook always changes its algorithm without any prior notice. So sometimes the ads that perform well will suddenly lose money. You then have to do testing again and again in order to get back on track. In the process, you’ll have to burn a lot of money, further eating away your net profit.
What’s more, Facebook’s advertising policy is difficult to understand. And their system makes mistakes quite often and disables your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again.
Therefore, many advertisers fail to cover their Facebook ad cost and cannot earn a penny after doing so many things. It’s not a sustainable business if you rely on paid ads to drive traffic.
Is There a Better Alternative to Jason Hornung’s Academy of Advertising?
Facebook advertising is pricey and difficult.
So why don’t you focus on learning the SEO (Search Engine Optimization) skills?
If you can master the skills to generate free traffic to your website, you can get recurring income every month at zero costs!
So is there a platform that teaches you everything you need to know about SEO (search engine optimization) and helps you scale your business to 6 figures monthly?
Yes, I’d recommend you to consider Wealthy Affiliate which is an all-in-one platform where you can learn free traffic methods, website building and much more. It is suitable for both beginners and experts in online marketing.
But How Much Can You Earn with Wealthy Affiliate?
Students on Wealthy Affiliate focus their businesses on the best and easiest online business model: affiliate marketing.
In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products or spending a lot of money on Facebook ads.
A 21-year old student from this #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for more than 15 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you to register a free account and see it yourself.
If you’d like to be the next success story and get the most out of Wealthy Affiliate, you can upgrade to the Premium Membership later.
After that, you can get access to everything without the bother from any upsells.