Russ Ruffino – Clients on Demand Review, Scam or Legit?

If you are tired of pleasing the cheap customers and want to focus your business on serving the high end customers, you might have heard of Russ Ruffino who is pitching you his programme Clients on Demand.

The idea of this programme sounds so good since every business owner wants to find the generous clients who pay more but complain less.

But it is not designed for newbies. You should be a coach or consultant with some years of experience in order to benefit from this programme.

Now, you might not be so sure if Russ Ruffino is a scam or real deal. So I’ve spent some time conducting research on this guy and everything about his programme.

Since I’m not affiliated with Russ Ruffino, you can rest assured that my review is genuine and unbiased.

At the end of this article, I’ll also tell you a much better alternative that can generate free traffic and passive income for you at zero cost.

Below is what I will cover in the review of Russ Ruffino and his course Clients on Demand.

Who is Russ Ruffino?

Russ Ruffino is the founder of Clients on Demand and one of the most famous business coaches in the marketing industry.

What intrigues me is that he got a rags to success story which sounds inspirational. Before Clients on Demand was born, Russ worked as a bartender with $500 in pocket.
Is Russ Ruffino a Scam? Clients on Demand Review 2020

Inspired by other people’s success in online marketing and social media, he started piecing everything he learnt online to develop an ebook and video course which was priced at $197 – and to his surprise, he made a sale.

This led him to make a decision on starting a business journey, quitting his bartender job and throwing himself completely to online marketing.

What is Clients on Demand about?

Clients on Demand is a training program that claims to teach you how to charge the rates you want and reach out to potential clients who want your services. The plan is to work with 40-50 clients every month, charge each of them $3000 to $10000 monthly by providing solutions to their problems 100% online.

According to Russ Ruffino, to qualify as ideal clients, they must

  • Find your services cater to their needs
  • Can reach your price of entry without asking for anything free or upfront discount
  • Trust your capability
  • Appreciate your time and ideas

Apart from that, he teaches you how to have clients come to you instead of you casting the net to find them.

Simply put, Russ claims to help you build a personal brand that attracts clients like a magnet so that you don’t have to bother yourself at networking events where the business cards passed out are thrown into bins.

I don’t know if you think that sounds too good to be true. But below is what Russ said you can expect to benefit from the programme.

  • Figuring out how to reduce the number of face to face events to focus your energy on dealing with clients online
  • Learn how to make use of resources such as downloadable PDFs, podcasts and articles, etc to reduce the time spent on picking up phone calls from your clients
  • Charge a price that lives up to the values you deliver
  • Position yourself as an expert in the eyes of your clients
  • Perform your services in a more automated way
  • Close your prospects quickly

It’s hard to say whether Russ can really deliver all these promises because the coaching industry is so brutal and you need a lot of testimonials to stand out and acquire the high end customers who won’t easily part with their money.

How Much Does Clients on Demand Cost?

The price of Clients on Demand can’t be found on their official website. As in the case of most high ticket programmes, they would ask you to book a phone call after watching the free webinar and tell you the price thereafter. That makes sense because it’s sold at a price so expensive that most potential clients would be scared off at first sight.

I’m not sure if there’s any price discrimination. But there is a comment on Trustpilot which reveals that the price is $10,000.

The pros and cons of Russ Ruffino’s course

The pros

  • Clients on Demand provide you with customer support on everything from setting up the content for your webinars to Facebook campaigns etc.
  • The blueprint provided by Clients on Demand can be broken down into four simple steps: run a Facebook ad campaign, generate leads to a webinar registration page, close the client over phone call after the webinar is completed.
  • Most of the course content is organized.

The cons

  • The expensive price of Clients on Demand can be an issue to many people.
  • Sales call is so manipulative and even encourages you to use a high interest credit card to pay for the course.
  • The website does not list a registered company address, nor is there any company email or individual staff email addresses listed.
  • The system reminds me of multi-level marketing because it teaches you to repeat the process of holding a webinar to get people registered and then close them over phone calls for an expensive consulting service.

Is Russ Ruffino a Scam?

I don’t think Russ Ruffino is a scam. But there seems to be some red flags on the company’s real size and employees whose profiles don’t exist in LinkedIn.

Apart from that, Clients on Demand actually doesn’t teach you any special tactics to solve your clients’ problems. You are just told to record a webinar that funnels people into a high ticket offer and persuade them to spend a lot of money on a consulting service that doesn’t guarantee results.

Is there an easier and better alternative to make passive income?

As mentioned earlier, the coaching industry is so competitive and it’s never easy to close a high end customer without any manipulative sales tactics. If you feel disgusted at the idea of sales calls or webinars, you might consider making steady income in a more passive way.

Of all the business models I’ve tried, affiliate marketing is the easiest model to make passive income without any trouble with closing sales over the phone.

In affiliate marketing, you can run your business almost with zero cost. There is no upfront cost on any expensive training programmes or Facebook ads. More importantly, you can do it as a side hustle.

Also, it is less time consuming since you don’t have to pick up any phone calls from your customers from time to time.

You can enjoy a steady stream of passive income while going on vacation or working a full-time job.

Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Is Russ Ruffino a Scam

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Recommendation: Here’s The Best Alternative

4 thoughts on “Russ Ruffino – Clients on Demand Review, Scam or Legit?”

  1. I totally got scammed by Russ Ruffino and Clients on Demand. Their program only works for a very specific business model and they enrolled me into their program without doing their due diligence and making sure I was a fit. Turned out that my business was actually not viable in their model (I’m sure i’m a rare case), but they should have given me the opportunity once we found out to not continue with the program and get a refund. Instead they pressured me into staying and changing my entire business to suit their program. Which obviously did not work for me. I’ve emailed, messaged, commented, etc… and no one has gotten back to me. They lack integrity and shouldn’t be allowed to stay in business.

    Reply
    • It seems he teaches others to do the same. I paid an insane amount of money for an executive coach- discovered something was off and started digging in online and found his review on CoD website. The coach I hired turned out to be unqualified, his team of “coaches” aren’t even coaches, and the program is videos of him going off on endless rants with no quality content.
      I guess if you’re ballsy enough to charge insanely high prices you should make sure your clients achieve success.

      Reply
  2. I’ve been evaluating those considered “top gurus” for the last three weeks using this business model. I’ve watched their webinars or video series, received their daily sequencing emails. The numbers just don’t add up. He claims $63M in revenue. If you do a quick calc of $10k per client, that is 6,300 clients. Yet his current webinars claims “dozens” of 5 and 6-figure per month client successes. Only dozens out of more than 5,000 clients? I know they have no control over the quality of the client’s work, but those stats are a MAYBE 1% success rate. He’s not saying hundreds or thousands. He’s saying dozens.

    Reply

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