If you are tired of pleasing the cheap customers and want to focus your business on serving the high end customers, you might have heard of Russ Ruffino who is pitching you his programme Clients on Demand.
The idea of this programme sounds so good since every business owner wants to find the generous clients who pay more but complain less.
But it is not designed for newbies. You should be a coach or consultant with some years of experience in order to benefit from this programme.
Now, you might not be so sure if Russ Ruffino is a scam or real deal. So I’ve spent some time conducting research on this guy and everything about his programme.
Since I’m not affiliated with Russ Ruffino, you can rest assured that my review is genuine and unbiased.
At the end of this article, I’ll also tell you a much better alternative that can generate free traffic and passive income for you at zero cost.
Below is what I will cover in the review of Russ Ruffino and his course Clients on Demand.
Who is Russ Ruffino?
Russ Ruffino is the founder of Clients on Demand and one of the most famous business coaches in the marketing industry.
What intrigues me is that he got a rags to success story which sounds inspirational. Before Clients on Demand was born, Russ worked as a bartender with $500 in pocket.
Inspired by other people’s success in online marketing and social media, he started piecing everything he learnt online to develop an ebook and video course which was priced at $197 – and to his surprise, he made a sale.
This led him to make a decision on starting a business journey, quitting his bartender job and throwing himself completely to online marketing.
What is Clients on Demand about?
Clients on Demand is a training program that claims to teach you how to charge the rates you want and reach out to potential clients who want your services. The plan is to work with 40-50 clients every month, charge each of them $3000 to $10000 monthly by providing solutions to their problems 100% online.
According to Russ Ruffino, to qualify as ideal clients, they must
- Find your services cater to their needs
- Can reach your price of entry without asking for anything free or upfront discount
- Trust your capability
- Appreciate your time and ideas
Apart from that, he teaches you how to have clients come to you instead of you casting the net to find them.
Simply put, Russ claims to help you build a personal brand that attracts clients like a magnet so that you don’t have to bother yourself at networking events where the business cards passed out are thrown into bins.
I don’t know if you think that sounds too good to be true. But below is what Russ said you can expect to benefit from the programme.
- Figuring out how to reduce the number of face to face events to focus your energy on dealing with clients online
- Learn how to make use of resources such as downloadable PDFs, podcasts and articles, etc to reduce the time spent on picking up phone calls from your clients
- Charge a price that lives up to the values you deliver
- Position yourself as an expert in the eyes of your clients
- Perform your services in a more automated way
- Close your prospects quickly
It’s hard to say whether Russ can really deliver all these promises because the coaching industry is so brutal and you need a lot of testimonials to stand out and acquire the high end customers who won’t easily part with their money.
How Much Does Clients on Demand Cost?
The price of Clients on Demand can’t be found on their official website. As in the case of most high ticket programs, they would ask you to book a phone call after watching the free webinar and tell you the price thereafter. That makes sense because it’s sold at a price so expensive that most potential clients would be scared off at first sight.
I’m not sure if there’s any price discrimination. But there is a comment on Trustpilot which reveals that the price is $10,000.
Pros of Clients On Demand
1. The emphasis is on obtaining the desired clients.
People like that Clients on Demand puts so much emphasis on segmenting their audience into different groups. In this course, students will learn how to conduct effective audience research.
The vast majority of people do not know how to do this. As a rule, people reach out to everyone they see. In many cases, this leads to a drop in sales because the target audience does not respond to the marketing message.
Clients on Demand, on the other hand, shows you why it’s important to carefully select your target audience and how to effectively communicate with them.
Students learn how to conduct audience research, which is beneficial to businesses not only when it comes to attracting the right clients, but also when it comes to serving those clients more effectively.
The skills students gain are transferable beyond consulting.
If you offer services as a coach, consultant, thought leader, or professional services provider, Clients on Demand will make it easy for you to understand why you should be hired.
Whether you are interested in B2B marketing or the B2C yoga space, this program will be useful because it focuses on how to acquire clients to sell your services to.
They are very specific when it comes to the people they would like to work with. They do not try to appeal to everyone.
2. Russ Ruffino and His Team Offer Mindset Assistance
Successful coaches agree that a positive mental attitude is essential to getting to the top of the field. Some may have a well-thought-out sales funnel and examples of satisfied clients, but they may lack confidence in themselves and their ability to convince the client and themselves that they can successfully accomplish the task at hand.
To take the right action in business, those who believe they need to correct their thinking might invest in the coaching programs offered by Clients on Demand.
3. Enhances Facebook And Other Social Media Use
Because social media has evolved so much in recent years, anyone who tries to use it the same way they did a few years ago is doomed to fail. Now more than ever, it’s incumbent on all stakeholders to deliver relevant video content, ads and other information.
In addition, students in Clients on Demand are being taught best practices for customer service. In fact, they use online advertising and social media in their promotional efforts.
4. Simple to Follow Blueprint
The four steps of Clients On Demand are as follows:
- Create a Facebook ad.
- Direct visitors to a webinar registration page.
- Close customers on the phone after the webinar and charge them extra.
5. Customer Support
You can count on Clients on Demand for comprehensive customer service, from webinar content setup to social media marketing and beyond.
Cons and Complaints of Clients On Demand
1. It’s Very Expensive and Risky
The high price of Clients On Demand might deter many, as you probably know.
Even if you succeed, there is no guarantee of it, which makes the venture extremely dangerous.
That is, if you do not succeed as a coach, you can lose a considerable amount of money.
2. It’s Almost Like An MLM
You see, you sell tutoring services to people who want to learn the craft themselves.
It’s true that some people venture into more specialized fields, but most stay in the mainstream because that’s where the money is.
3. Lack Of Transparency
The presentation gives the appearance that this business concept is a sure thing, but it’s not.
Still, I don’t think Clients On Demand is a scam. In other words, it’s a legitimate method of business expansion.
Positive and Negative Feedback From Students of Clients on Demand
- Clients on Demand provide you with customer support on everything from setting up the content for your webinars to Facebook campaigns etc.
- The blueprint provided by Clients on Demand can be broken down into four simple steps: run a Facebook ad campaign, generate leads to a webinar registration page, close the client over phone call after the webinar is completed.
- Most of the course content is organized.
- The expensive price of Clients on Demand can be an issue to many people.
- Sales call is so manipulative and even encourages you to use a high interest credit card to pay for the course.
- The website does not list a registered company address, nor is there any company email or individual staff email addresses listed.
- The system reminds me of multi-level marketing because it teaches you to repeat the process of holding a webinar to get people registered and then close them over phone calls for an expensive consulting service.
Is Russ Ruffino a Scam or Legit?
I don’t think Russ Ruffino is a scam. But there seems to be some red flags on the company’s real size and employees whose profiles don’t exist in LinkedIn.
Apart from that, Clients on Demand actually doesn’t teach you any special tactics to solve your clients’ problems. You are just told to record a webinar that funnels people into a high ticket offer and persuade them to spend a lot of money on a consulting service that doesn’t guarantee results.
Best Alternative To Clients on Demand
As mentioned earlier, the coaching industry is so competitive and it’s never easy to close a high end customer without any manipulative sales tactics. If you feel disgusted at the idea of sales calls or webinars, you might consider making steady income in a more passive way.
Of all the business models I’ve tried, affiliate marketing is the easiest model to make passive income without any trouble with closing sales over the phone.
In affiliate marketing, you can run your business almost with zero cost. There is no upfront cost on any expensive training programmes or Facebook ads. More importantly, you can do it as a side hustle.
Also, it is less time consuming since you don’t have to pick up any phone calls from your customers from time to time.
You can enjoy a steady stream of passive income while going on vacation or working a full-time job.
Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.
But How Much Can You Earn in Affiliate Marketing?
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