Facebook advertising is a game-changer for businesses that want to grow their online presence. However, running successful Facebook ads requires an understanding of how the platform works. Sadly, many business owners waste their money because they don’t know how to do it right.
If you’re in the market for a trustworthy Facebook ads course, you’ve likely come across Khalid Hamadeh, the former Facebook employee who promises to teach you how to leverage Facebook ads for business growth. But with so many Facebook ads gurus out there, it’s challenging to know if Khalid Hamadeh is legit.
Don’t worry; I’ve got you covered. As an impartial party, I’ve spent a lot of time researching Khalid Hamadeh and his FB Marketing School to give you an honest review.
By the end of this article, I’ll also share a complete training platform that teaches you SEO techniques for generating free website traffic. That way, you can make money while you sleep!
Table of Contents
- Who is Khalid Hamadeh?
- What Can You Expect From Khalid Hamadeh’s Course?
- Who is Khalid Hamadeh’s Course For?
- What’s Inside Khalid’s Course?
- How Much Does Khalid Hamadeh’s Course Cost?
- Praises For Khalid Hamadeh’s Course
- Criticisms For Khalid Hamadeh’s Course
- Is Khalid Hamadeh a Scam?
- Is There A Better Alternative For Making Money Online?
Who is Khalid Hamadeh?
Khalid Hamadeh is a seasoned Facebook Ads expert who has spent six years working in Facebook Ads and three of those years as a specialist at Facebook. He has advised famous brands such as Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestle, Molson, and early-stage startups on how to improve their Facebook ads strategy and boost their return on investment through Facebook and Instagram ad campaigns.
Besides working for these brands, Khalid has also launched five eCommerce brands of his own, using Facebook ads as his main traffic source. He has also started his own Facebook Ads consultancy, and in 2020, he founded the Khalid H Facebook Marketing consultancy and the eCommerce brand StrawSave.
Khalid’s experience working with multinational companies to optimize their Facebook ads sets him apart as a real deal expert in the field.
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What Can You Expect From Khalid Hamadeh’s Course?
Here’s what you can expect:
Strategies that Work
Khalid has developed unique and effective Facebook ads strategies for eCommerce, lead generation, lookalike targeting, retargeting, dynamic ads, dynamic creative, and more. With his expert guidance, you’ll learn how to take your advertising game to the next level and achieve your business goals.
Step-by-Step Tutorials
One of the best things about this course is the hours of step-by-step tutorials included. Khalid will guide you through putting his strategies into practice, so you can see the results for yourself. Whether you’re a beginner or an experienced advertiser, you’ll benefit from his clear and concise instruction.
Foundation Knowledge
In addition to learning specific strategies, you’ll also gain a solid understanding of the foundation knowledge behind Facebook ads. You’ll learn about the auction dynamics and other essential concepts, so you can make informed decisions about your advertising budget and approach.
Who is Khalid Hamadeh’s Course For?
If you’re a digital marketer or entrepreneur, this course is for you. Khalid will teach you how to optimize your ad strategies to get the best return on your investment.
This course is especially ideal for those working in digital marketing, eCommerce, marketing agencies, consulting, online education, real estate, and other related industries.
Recommendation: Here’s The Best Alternative
What’s Inside Khalid’s Course?
Introduction: Setting the Stage
The course begins with an introduction to the agenda and what you can expect to learn from the program. This module sets the stage for the rest of the course.
Facebook’s Ad Ecosystem: Understanding the Basics
In this module, you’ll learn about Facebook’s ad ecosystem, campaign structures, and the common problems that advertisers face on Facebook. Understanding the basics is key to setting up successful campaigns.
How to Win the Facebook Ad Auction: Mastering the Algorithm
This module is all about the Facebook ad auction and how it works. Khalid will teach you how to win at the auction and how to create lookalike ads. You’ll also learn about the Facebook Pixel implementation principles so that you can optimize your Facebook ads campaigns.
Lessons and Strategies of the Best Advertisers: Automation and Budgeting
Campaign automation and campaign budget optimization are the focus of this module. You’ll learn about bidding strategies to manage your FB marketing budget in the right way.
How to Build Amazing Ads: Best Practices and Resources
Creating compelling ads is key to success on Facebook. In this module, you’ll learn about the best practices on ad creative and some related tools and resources such as Animoto, the Ad Library, Creative Hub Gallery, and Canva.
Newly Added Content & Advanced Lessons: Next-Level Strategies
This module includes some video lessons on lead ads, dynamic creative, ad policy, scaling ad spend, advanced retargeting, and ad decay model, etc. These are next-level strategies that will help you take your campaigns to the next level.
Conclusion: Wrapping It Up
In the conclusion module, Khalid sums up the course and provides some final thoughts on mastering Facebook ads. With Khalid’s course, you’ll have the tools and strategies to create successful campaigns and grow your business on Facebook.
Learn more: How To Run Facebook Ads: A Complete Guide
How Much Does Khalid Hamadeh’s Course Cost?
If you’re looking to level up your skills with Khalid’s course, you have two payment options: a one-time payment of $196 or three monthly payments of $95. With either option, you’ll get lifetime access to 80+ videos that cover everything from strategies to tutorials. Plus, if you’re not satisfied with the course within the first 30 days, you can get your money back – no questions asked.
It’s important to note, though, that Khalid won’t be providing any direct support for the course. As he clearly states on the sales page, this is a self-directed course.
Recommendation: Here’s The Best Alternative
Praises For Khalid Hamadeh’s Course
Unique perspective on Facebook ads
Khalid has gained valuable insights by working closely with Facebook’s engineers, which has helped him to understand the Facebook ads ecosystem and use different buttons to win more auctions. He shares his expertise in the course, providing a unique perspective that sets it apart from other courses.
Applicable framework
Khalid has created a campaign structure that can be used for many Facebook ad accounts, which makes it easier to scale your campaigns from start to finish. This framework is designed to take you through the entire process, so you have a better chance of success with your campaigns.
Updated content
Khalid regularly updates the course with new content based on feedback from students. For example, he provides guidance on how to deal with ad account restrictions, audience overlap, and other common issues that arise during ad campaigns.
Criticisms For Khalid Hamadeh’s Course
No video lessons on interest research
One potential downside to the course is that Khalid doesn’t provide much guidance on interest targeting. While he does cover how to target lookalike audiences, beginners may struggle to build data without interest targeting.
Insufficient instruction on utilizing pixel data
While Khalid does cover Facebook pixel implementation in the course, the instruction is brief and may not provide enough guidance for those looking to collect clean data and create high-quality lookalike audiences.
Recommendation: Here’s The Best Alternative
Is Khalid Hamadeh a Scam?
Khalid Hamadeh is not a scam. He has been helping people learn Facebook ads strategies that have been proven to work. However, there are some things that he doesn’t tell you about Facebook ads.
For starters, Facebook advertising has become quite expensive over the years. The cost is based on auction, so when more people run ads, the price will increase. According to Forbes, Facebook ad costs have increased by 90% year-on-year. That’s a lot!
Based on the results of many dropshippers, the total Facebook ad cost will at least account for 30% of your sales revenue. After deducting the product cost and other transaction fees, your net profit margin will be at most 20% or even less. Not so great, right?
Plus, as you get more sales and the Facebook pixel gets more data, your hot audience will eventually get exhausted. This leads to declining conversion rates and higher Facebook ad costs. This can lead to net losses and an unsustainable business.
The learning curve for Facebook ads is quite steep, and Facebook always changes its algorithm without prior notice. This means that ads that were previously performing well may suddenly lose money. To get back on track, you’ll have to do testing again and again, which means burning through more money.
Facebook’s advertising policy is difficult to understand, and their system makes mistakes quite often, which can disable your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again.
As a result, many e-commerce store owners fail to cover their Facebook ad cost and cannot earn a penny after doing so many things. So, while Khalid can help you with Facebook ads, if he was really making a lot of money, he would focus on scaling his e-commerce stores instead of selling a Facebook ads course.
Learn more: Make Money Online Scams: How to Avoid Them?
Recommendation: Here’s The Best Alternative
Is There A Better Alternative For Making Money Online?
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