Are you looking for a Ippei Lead Gen review? If you want to make money online, you might have heard of Ippei Lead Gen course. But you may wonder if it is a scam.
It’s my passion to help people learn about online money-making opportunities. Over the years, I’ve reviewed a number of programs and software like the Lead Gen course by Ippei and Dan.
In the past week, I have thoroughly researched Ippei’s Lead Gen course so I can tell you more about it.
As a disclaimer, I’m not affiliated with Ippei. It means I’m not paid to write this review. So you can be sure that my words are unbiased.
At the end of this review, I’ll also tell you the best alternative to Ippei’s Lead Gen Course that has enabled me to make a full-time passive income online.
In this Ippei Lead Gen Review, I’m going to cover the following.
What is Ippei’s Lead Gen Course?
As you can see in most of his posts, Ippei Kanehara promotes a lead generation course developed by his mentor Dan.
Ippei’s lead generation course is a coaching and training program on how to generate leads for local businesses.
The company was founded by Dan Klein and Brad Campbell. I haven’t been able to find an exact start date, but people joined in 2014.
The reason for Brad’s departure (or his taking a back seat behind the scenes) is unknown, and he has not responded to emails since then.
To learn more about Ippei’s Lead Gen Course, check out Dan’s 2-minute video below.
The course teaches you the ranking and renting method for monetizing your online business by partnering with local businesses.
In local lead generation, there are three parties involved: an affiliate company (referrer), the consumer who needs help, and the merchant (company offering service).
How Does Ippei’s Lead Gen Course Work?
There are basically 3 steps in the lead gen model.
- Make sure you find a good niche by doing your research
- Create a website
- Rent your leads by ranking on Google page 1
The idea is to generate leads for local businesses by ranking websites on Google page 1 of search results.
By doing so, you can get leads “on tap” without spending additional time or money on ads (like you do with SEO clients) or improving someone else’s website.
When a person wants to cut down a tree in Grand Rapids, they search things like “tree service Grand Rapids”
The possibility of ranking on Google page one exists if you create a website called treeservicegrandrapids.com and put helpful content on it.
- Your site is found and the person calls your number for help
- You direct the call to a local tree service company.
- You can strike a deal with the owner that works for both of you.
Ippei said he found someone who was willing to pay him $2000 for the leads. It seems likely that if that business owner was real, he would have no knowledge about Google ads.
Google ads allow you to rank your website on the first page and generate leads for your company.
There is no competition for city names in remote cities, so it’s much cheaper!
Ippei, however, makes everything sound so easy. The following is what they would teach you in their training.
- 30+ Hours Step-By-Step Training in HD Videos & MP3’s
- Our Proven Lead Generation Blueprint (local online marketing from A-Z)
- Use of Our Custom Call Tracking Software (with “Phone Whisper” technology)
- Automated Prospecting System (send “Results in Advance”)
- Instant Monetization Guide (Our best deal-closing scripts & strategies)
- Twice Weekly Live Training Calls (with unlimited Q & A with Dan)
- Unlimited Access to Our Private Facebook Mastermind Group
- Unlimited Technical Support
- Free Updates to The Training
- 1-1 support from an experienced member
Who are Ippei and Dan?
The Ippei story is very intriguing. He was born in Japan, moved to the US at the age of seven, and was taught the more traditional method of going to school, getting a college degree, and getting a job.
Having learned that there wasn’t much room to grow his income, he pursued other methods of earning a living.
In addition to blogging and affiliate marketing, he also tried several other options for making money online before coming across his mentor Dan.
According to Ippei, he has built a successful business based on Dan’s local lead generation program, and today he earns $50,000 per month providing lead generation services to local businesses.
However, Ippei doesn’t seem to be enjoying his life at all. He is now advertising his coaching program heavily on his website, which dominates many other alternatives.
Dan Klein is one of the co-founders of the lead gen course and a born salesman. Any video you watch of him is likely to make you form an opinion of him after about 30 seconds.
You can probably guess what I thought when I saw him in a live video on Facebook. I’m sure you’re thinking he’s just trying to sell something.
Still, 150 minutes later, this guy had me captivated. Not many people would do or say what he did.
One newbie sent leads to a local business (as taught in the course), but the owner didn’t pay him for those leads. Dan called the guy on Facebook lives, once he got his number, it became a bit like an overprotective parent confronting a bully.
As far as Dan is concerned, he is business savvy.
What is Inside Ippei’s Local Lead Gen Coaching Program?
- Step-by-step video guide. There’s a lot to learn about the local lead generation industry, and it’s all explained step-by-step in 30+ hours of video lessons.
- Facebook group for members only. Ippei and Dan’s Facebook group has over 7,000 members, making it a wonderful resource for you if you have a question. The group has coaches who are former students and will answer any questions you have. They have been coaching their students since 2014 so they know everything there is to know about the Rank and Rent system.
- There will be two weekly coaching program calls. They have been holding coaching calls twice a week since 2014, which is incredible. You will not find that level of commitment anywhere else.
- The services are outsourced. Ippei and Dan offer pre-packaged services so you can outsource the entire process if you wish.
- Backlinks groups. Ippei and Dan have developed a mechanism that allows you to get backlinks from their network, which makes it easier to rank in Google.
- Live Events. Ippei and Dan host mastermind events where you can network and build lasting relationships with other program participants. There are regional meetings as well as a large annual event in Las Vegas each year.
Who is Ippei Lead Generation For?
Ippei avoids answering this question directly in the course description. His claim about his mentor Dan comes closest to answering the question.
All you need to get started is a strong will to be your own boss and a willingness to learn about lead generation.
On the sales side of the course,
Can You Make Money With Ippei’s Lead Gen Course?
It’s possible to earn some money using the rank and rent method, but it’ll take a long time for your website to rank on the first page and you’ll need to close a deal with someone who prefers to rent your website over Google Adwords.
Furthermore, you might want to avoid some of the practices he explains in his blogs, such as: Creating private blog networks or engaging in intentional backlink building.
Google’s guidelines state that this is a violation of their terms of service and it is a total waste of time and energy.
When Google updates its algorithm as they do periodically, you could lose all of your traffic and money in an instant if you follow Ippei and Dan’s teachings and pursue PBNs and intentional backlinking.
Google has penalized those who have done things against its terms of service, but when it catches on, it can be devastating to your bottom line.
Building genuine relationships and solving problems should be your priority instead of practising stuff like that.
It doesn’t matter what platform or update you use, when you gain the trust and loyalty of others, you will have a strong long-term business.
Ippei’s Lead Gen Course Pricing
Depending on how much you pay in one go, it costs between $4,860-$8,778.
However, this price cannot be found on their website or even before you apply for coaching. There are also other costs involved…
- Website hosting and domains from Weebley- $25 per month each (needed)
- Call tracker i.e. Callrail $44-$145 monthly or Callsling $498 on a one-time basis (needed- but you get one included- but it doesn’t work everywhere).
- Tracking leads with autoresponders – $15 per month or more
- The cost of a PO Box (for setting up your business address) is $19-$75 for six months (required)
- AHREFs (keyword research) – $99 / SpyFu (competitor keyword research) – $33-$199
- PPC ads – $200+ per month (not necessary but can improve speed)
- It’s not needed, but a great way to scale in the future to outsource (some people pay someone else to build their website or do some of the tasks).
The more websites you have, the lower the cost will be, but you should plan on spending around $50 per month per website.
Therefore, if you build 10 websites, you should budget $500 per month.
Ippei Lead Generation Discount
We looked everywhere for official information on discounts for Ippei’s course, but came up empty.
But since you have to talk to a sales representative on the phone before you can sign up for the program, you can always try to haggle with them about the cost.
We could not confirm the rumors that the course does not offer refunds.
Be sure to inquire about the return policy when speaking with a sales representative.
Ippei’s Lead Gen Course Review
I checked out a bunch of reviews written by people who have taken the course. When you submit an application form, you’ll receive tons of info, including dozens of testimonials to read.
In order to get the full picture, I checked out BBB, YouTube, and other reviews online.
I found the following reviews to be the most common.
Common Positive Ippei’s Lead Gen Course Feedback
- My leads are increasing, thanks to it
- Ranking a website is just one aspect of what you learn
- I feel so confident and free now because of it
- Any business can utilize these skills at any time
- I wish I had started sooner
Common Negative Ippei’s Lead Gen Course Feedback
- It is expensive
- There was no way for me to cancel after joining with 12 instalments of $488 – there are no refunds
- A lot of videos are outdated and was filmed in 2016
- After a year, I only got 1-2 calls a month after doing everything they taught me
Is Ippei’s Lead Gen Course a scam?
Ippei’s Lead Gen Course is not a scam.
It teaches local businesses how to “rank and rent” a website. You can also find support in the Facebook Group.
That said, I don’t recommend Ippei’s Lead Gen course in any way.
The course is too expensive. As mentioned earlier, it costs between $4,860-$8,778 to join the programme, depending on how much you pay in one go.
Ippei implies that you can get your money back by renting a lead gen site at $2K a month.
However, lead generation sites require a lot of time and effort to rank, and the competition is fierce in big cities. This is due to the fact that, unlike a blog, there will be no regularly updated content.
Sure, you can target some small towns, but you’ll have a hard time finding clients who will pay a substantial fee.
Even if you rank your website on the first page, most business owners will not be willing to pay you $1000 for your services because they can always use Google ads to generate leads.
That is to say, the local lead gen model is directly competing with Google.
Worse still, the private blog network that Ippei used to build backlinks for lead gen sites goes against Google’s policy.
Once Google’s algorithm catches your website, it will be removed from its search results.
I think this is why most of the online marketers I know never use the local lead gen model to make money.
Pros of Ippei’s Lead Gen Course
1. Unique business model for building assets
Training programs for lead generation are plentiful, such as:
- Dino Gomez
- Dan Henry
- Billy Gene
- Christian Martin
- Adam Davies
These methods, however, all focus on using Facebook ads to generate leads. You will cease to generate income once you stop creating ads.
I have seen only 2 programs demonstrating how to actually build assets you own, and Ippei’s Lead Gen course is one of them.
2. Potential for Passive Income
Theoretically, you don’t need to do anything to your website if it gets ranked at the top of Google.
This stuff can be learned by anyone and can mean that you can get paid automatically for lead generation every month without having to do anything.
However, you should be aware that it is extremely difficult to rank any local lead gen site, especially if you are targeting big cities where the competition is fierce.
Besides, it requires that you can find business owners who are willing to choose your lead gen site instead of using Google ads for lead generation.
3. Facebook group & weekly “Lives”
Inside the private Facebook group, you can search through over 5,000 members and 4 years’ worth of questions.
You will even receive access to the group about 24 hours before the call as part of the application process. The group seems to be helpful. It is possible to find motivational mumbo jumbo in FB groups sometimes.
Dan also provides a three-hour live session where newbies can ask questions.
4. Learn other business skills
There is more to this than meets the eye. It’s not just about ranking a website on Google.
Among the topics covered in the course are Technical aspects such as SEO, ranking and renting, tracking leads, etc., Sales, Business philosophy, and prospecting for new clients.
Cons and Complaints of Ippei’s Lead Gen Course
Here are some things I didn’t like about Ippei’s Lead Gen course. Before joining, it’s important to know about these things so you have the right expectations.
1. Hidden costs
In the first place, you won’t know the price in advance.
The cost of this course may surprise you if you were not aware of it. Amigo, it’s not cheap!
A website host and domain are a must (it costs $25 a month on Weebly per website… and this is what the training recommends). A keyword search tool (like SpyFU, probably for $33+) is also required.
Ippei’s lead gen course is not the best option, even if you have already made use of it or are considering it.
2. Ranking and renting will take a long time
There are so many people who want “fast money” that they jump in to lead generation training courses.
Most FB ads training shows you how to find clients within a few days or weeks. This is another aspect of Ippei’s Lead Gen course, and I noticed in the FB group that if you need quick money, you have to do more cold calling.
It will take time, however, if you use the “rank and rent” method, which I believe is unique to this course.
This is especially true for a lead generation site where you won’t keep writing blog posts for it.
But Google prefers to rank websites that regularly update their content.
In addition, even when your lead gen site begins to rank, it won’t be rosy in the skies.
You need to keep cold-calling to find a business owner who doesn’t know about Google ads.
3. Bad Debt
You may receive leads, but you may not get paid. That’s one of the drawbacks of the “rank and rent” model. You will have to track your leads and “chase the money”, especially in the early days of your relationship with a client.
4. Beginners have a lot to learn
If you’ve never attempted to be an entrepreneur or have no online experience, then this is not going to be easy.
There will not be an easy business model either. However, in a course such as this where you have just spent a few thousand dollars, the stakes are higher.
You shouldn’t be surprised if you experience analysis paralysis, overwhelm, and feel out of your depth… In the beginning, a lot!
5. Link Building is Time-Consuming and Risky
After you sign up for the expensive course, Ippei says they will use private blog networks to help your site build links proactively.
Though Ippei teaches the white hat technique to build links, it might still breach Google’s rules in the future.
Google changes its algorithm or rules from time to time, so techniques that seem legit today might become a violation.
Once Google penalises your lead generation site, all your time and efforts invested in the website will be wasted. It’s really a disaster.
Moreover, as Google’s algorithm becomes smarter because of artificial intelligence, the importance of backlinks is reducing. Google understands that backlinks are easy to manipulate.
Google is trying to focus on the relevancy and quality of content when deciding which one to rank higher.
So I personally think that Ippei’s backlink approach is against the trend. It might not work at all a few years later.
That’s why my #1 recommended platform doesn’t encourage proactive link building. There is no reason to take the risk and do something that might go outdated a few years later.
You will naturally receive backlinks from other websites as you create more quality content and rank for more keywords. As time goes by, your domain authority will increase gradually.
6. Sites being sold by members
I found that there are tons of Ippei’s students selling sites.
It may seem positive as it’s an opportunity for people to sell sites they have built and no longer maintain.
This proves, however, that there are many people who invest their time, money, and effort into creating sites that simply don’t work.
They may not generate leads, or they may not be able to sell the leads.
In conclusion, there is no reason to go for Ippei’s Lead Gen Course when there are other better alternatives, which are much cheaper, but offer you much more value and can help you succeed faster.
I will tell more about my #1 recommended platform in the next section.
Other things you should know
- The training will probably teach you a lot about digital marketing. They seem to teach you a variety of lead generation methods, such as Google My Business (GMB), sponsored ads, LinkedIn prospecting, and Business Networking International (BNI). You’ll also learn about website creation, search engine optimization, negotiating with local businesses and other topics.
- Although Ippei does not overdo the training, lead creation is not as easy as he makes it out to be. While it is possible to make a significant passive income with this business strategy, getting there takes a lot of time and effort.
Ippei Lead Generation Review: Final Verdict
Given the unknown nature of the program, I’d hesitate to enroll.
This lead generation course may be worthwhile if you’re a great admirer of Ippei Kanehara and/or Dan Klein and especially want to learn lead generation from them. You’re likely to get useful advice, methods and guidance in the training and exclusive community.
If you want to learn lead generation but aren’t a fan of Ippei and Dan, but still want to make money online, I have a better recommendation for you in the next section.
Is There A Better Alternative to Ippei’s Lead Gen Course?
My #1 recommended platform is called Wealthy Affiliate.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.
When you join Wealthy Affiliate, you can get access to the first-class web hosting service, keyword research tools, community support, comprehensive training, writing tools, and other software to help you build an online business step-by-step.
You can register a free account with Wealthy Affiliate, which enables you to get started with affiliate marketing right away without paying a penny.
If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while applying what is taught inside Wealthy Affiliate.
Compared with Authority Hacker, Wealthy Affiliate has a much longer history, which has been established for 15 years and there are many success stories in the past decade. Actually, Wealthy Affiliate has more than a million members so far, so you can see how popular this platform is.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership. The premium membership only costs $49/month or $395/year.
If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you to register a free account and see it yourself.
Ippei Lead Gen FAQs
1. How does Ippei Lead Generation help you make money?
Lead generation is the focus of Ippei’s training program.
Online advertising, social media and search engine optimization can all be used for lead generation. This involves searching the Internet for potential customers (e.g., customers who want to hire a landscaper). This “lead” information is then profitably sold to third parties (e.g., a local landscaping company).
Ippei’s business concept is presented on the sales website.
Make it simple. Once a website is at the top of Google’s local listings, the first customers will come. You will be compensated by local businesses for referring them to your website.
So, in essence, you will learn:
- To create websites for local services (e.g., landscaping, house painting, plumbing)
- Increase the visibility of specific websites in search engines (mainly Google)
- Get local service companies to compensate you for leads generated by your websites.
Rank and Rent SEO is a term that describes this method of lead generation.