Are you on the lookout for an honest review of Modern Agent Mastery by Grant Wise? With so many Facebook ad gurus out there, it’s tough to tell which courses are actually worthwhile. So, is Grant Wise’s course worth investing in?
As an internet entrepreneur, I’ve come across my fair share of programs, software, and MLMs, and I’m here to give you my take on this one. To be clear, I’m not affiliated with Grant Wise, so you can trust that my opinions are unbiased.
In this review, I’ll cover everything you need to know about Modern Agent Mastery, including whether or not it actually works. Plus, I’ll even share with you a much better alternative that’s helped me generate a passive income ranging from four to five figures every month.
Let’s dive in and find out if Grant Wise’s Modern Agent Mastery is worth your time and money!
Table of Contents
What is Modern Agency Mastery?
If you’re looking to leverage Facebook ads to find potential home buyers, Modern Agency Mastery could be the course for you! In this course, you’ll learn the ins and outs of Facebook ads for real estate agents. Here’s a rundown of what you’ll learn:
- Ad Type 1: The Home List
- Ad Type 2: The Home Buyer’s Quiz
- The Leads Strategy
- Agent Mastermind
- Ad Objectives
- Ins & Outs of Ad Reports
- Video Marketing
- Converting Online Leads
- The Social Listing Method
While some of the information covered in the course can be found online for free, Modern Agency Mastery provides you with a structured, step-by-step approach that can help you save time and increase your chances of success.
However, it’s worth noting that this course may not cover everything you need to know about Facebook ads for real estate. Keep in mind that it’s just one of many tools that can help you achieve your goals. Additionally, making a lot of money isn’t guaranteed just by enrolling in this course.
Who is Grant Wise?
Grant Wise had big dreams of becoming a professional baseball player when he was younger, but an injury changed his path. After dropping out of college, he worked for his dad’s gutter company and made around $56k in sales in his first year. Wanting to expand, he added a roofing business, which brought in a whopping $180k in a year, and he was only 21 at the time!
Despite not finishing college, Grant Wise never stopped learning. He invested in courses and mentorship to develop his skills in business and social media marketing, specifically for real estate agents.
Eventually, he started coaching others on digital marketing and even created a Facebook ads course called Modern Agency Mastery. To promote his services and courses, he also created a podcast called the Client Generation Podcast.
As an online marketer, Grant Wise is active on social media with around 28K followers on Facebook and 2.43K subscribers on YouTube at the time of writing. With his passion and drive, it’s clear that Grant Wise is always striving to achieve more and help others do the same.
How much does Modern Agent Mastery cost?
If you’re wondering about the cost of Modern Agent Mastery, the website doesn’t give a clear price point, but we can make an estimate.
Based on similar courses, it’s likely to be anywhere from $1,000 to $10,000. That’s a pretty common range for courses like these.
Who is Modern Agent Mastery for?
If you’re serious about online marketing and making some money, then this might be the course for you. But let’s not get ahead of ourselves just yet.
However, this course is not a one-stop shop for guaranteed success. It’s just not. Sure, the techniques have worked for others, but that doesn’t necessarily mean they’ll work for you. We all have different circumstances and skill sets, and what works for one person might not work for another.
Praise for Modern Agent Mastery
1. Using Facebook ads to generate leads
One thing that Modern Agent Mastery does really well is provide training on using Facebook ads to generate leads. As a real estate agent, you know how important it is to have a steady stream of leads coming in.
With this course, you’ll learn how to use Facebook ads effectively to attract potential clients and grow your business. The training is comprehensive, so even if you’re new to Facebook advertising, you’ll be able to follow along.
2. Experienced instructor
Another thing that makes Modern Agent Mastery stand out is its instructor, Grant Wise. From what I’ve seen, he seems to be a really experienced digital marketer who knows his stuff. Having an instructor who has actually worked in the industry and achieved success is really valuable. Grant shares his expertise throughout the course, so you’ll be learning from someone who has been there and done that.
Cons of Modern Agent Mastery
1. Paid Traffic Focus
One of the most notable cons of Modern Agent Mastery is that it heavily focuses on paid traffic. While Facebook and Instagram ads can be effective, they’re not free, and beginners may not be prepared to handle the financial risk.
Additionally, you’ll be competing with other firms for visibility, and those with bigger budgets are more likely to get noticed. Advertising costs also rise each year, and you can be banned if you don’t follow the platform’s rules. So, while paid traffic may be a useful tool, it’s not a one-size-fits-all solution.
2. No Basic SEO Instruction
Another downside of Modern Agent Mastery is that it doesn’t offer any basic SEO instruction. While Facebook and Instagram are popular sources of internet traffic, Google is still the most widely used search engine. Organic traffic accounts for a majority of top websites, and the course’s focus on paid traffic sources only might not be enough to build a consistent online presence.
3. Expensive Investment
Finally, the course’s cost may be prohibitive for some people. While the exact price isn’t specified on the website, it’s estimated to be several thousand dollars, which is a significant investment for many individuals.
Why I Avoid Facebook Advertising
1. High Ad Costs
One of the biggest cons of Facebook advertising is the high cost. In recent years, Facebook ad cost has increased by 90% year-on-year. This means that the total Facebook ad cost will at least account for 30% of your sales revenue. When you deduct the product cost or other transaction cost, your net profit margin will be at most 20% or even less. This can be a huge blow to your business’s profitability.
2. Exhausted Hot Audience
Although you will get sales when the Facebook pixel has more data, the hot audience will be exhausted very soon. This means that you will see a declining conversion rate and higher Facebook ad cost as a result. Gradually, you will start to get net loss again. So, it’s not a sustainable business.
3. Steep Learning Curve
The learning curve of Facebook ads is quite steep. It can take a lot of time and effort to understand how the platform works and how to create effective ads. On top of that, Facebook always changes its algorithm without any prior notice. So, sometimes the ads that perform well will suddenly lose money. You then have to do testing again and again to get back on track. In the process, you’ll have to burn a lot of money, further eating away your net profit.
4. Complicated Advertising Policy
Facebook’s advertising policy is difficult to understand. And their system makes mistakes quite often and disables your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again. This can be frustrating for any business owner trying to use Facebook ads to promote their products or services.
Is Modern Agent Mastery a scam?
While I can say with confidence that it’s not a scam and you will learn some valuable information about running Facebook ads, there are a few things that give me pause.
Firstly, the course doesn’t really address the problems that come with Facebook and Instagram advertising. Over the years, Facebook advertising has become more and more expensive due to the auction-based pricing system. This means that when more people run Facebook ads, the cost will increase, which can make it difficult for online marketers to cover their ad costs and turn a profit.
Another thing that bothers me about this course is its reliance on paid ads. While they can certainly be effective, organic traffic is free and can reach a wider audience. Learning about organic traffic isn’t as complicated as Facebook’s algorithm, and it can be a much more sustainable way to attract customers.
It’s important to note that the main reason why Grant Wise is successful is because he makes a lot of money selling the course, not from Facebook marketing itself. In other words, his primary source of income is people who pay for his course, not from his own success with Facebook advertising.
If you’re looking for a side hustle that’s easy to start and can make you money without spending a lot of time or money, I know of a great opportunity. I’ll tell you all about it in the next section.
Overall, while I can’t say that Modern Agent Mastery is a scam, I don’t recommend it.
Is there a better way to make money online?
Facebook advertising is pricey and difficult. So why don’t you focus on learning SEO?
If you can master the skills to generate free traffic to your website, you can get recurring income every month at zero costs!
So is there a platform that teaches you everything you need to know about SEO and helps you scale your business to 6 figures monthly?
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But How Much Can You Earn with Wealthy Affiliate?
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