If you are interested in Amazon FBA, you might have heard of Greg Mercer who is pitching you his course Freedom Builder Bootcamp.
But since there are so many fake gurus out there, sometimes it’s hard to discern if Greg is one of the scammers.
To let you know if Greg’s programme is worth your money, I’ve reached out to some of his students and conducted some research thoroughly.
At the end of this article, I’ll also tell you a much better alternative that can help you generate six-figures passive income at zero cost.
Below is what I’ll cover in the review of Greg Mercer and Freedom Builder Bootcamp.
Who is Greg Mercer?
Greg Mercer is the CEO and founder of Jungle Scout, an Amazon FBA tool and resource provider.
After graduating with a degree of civil engineering, he went on to work as a corporate civil engineer in Pensacola, Florida.
Feeling tired of his 9-5 routine, Greg started to spend each evening researching products that he could sell on Amazon.
In 2013, Greg got his first sale and eventually scaled up his revenue to match his job income.
In order to facilitate the process of product research, Greg began to develop a chrome extension that enabled him to sort and display the available product information from Amazon.
This gave birth to the first version of the Jungle Scout Chrome extension in 2015.
Today, Jungle Scout has become a well-established company that offers a multitude of tools and education for aspiring Amazon FBA vendors.
What’s Inside Freedom Builder BootCamp?
Module 1: Getting Started
This module is an introduction to Amazon FBA business. Greg teaches you how to start from scratch and become a leading seller on Amazon by using the Jungle Scout tools.
Module 2: Product Research
In this module, Greg shows you the process of determining the difference between a winning product and a saturated one.
Module 3: Sourcing
This module teaches you how to use Jungle Scout’s Supplier Database, which allows you to browse the information of each supplier and their products.
Module 4: Shipping
In this module, Greg teaches you how to deal with the tasks of shipping, including what a freight-forwarder is and how to manage the level of inventory you have at Amazon’s fulfillment centre.
You will learn how to determine the amount of inventory stored against your average rate of sales, so that you can time your next order from your supplier to avoid the problem of overstocking.
Module 5: Listing Creation
In this module, Greg shows you how to integrate Jungle Scout’s tool kit Listing Builder with your Amazon account. That way, it can provide a score for your listing, based on the keywords in each section.
Module 6: Product Launch
This module covers the topics of building sales momentum, getting immediate organic sales by ranking top 5 for several of your products’ keywords and winning the New Release Badge for your product category.
Greg will take you through the process of using Jungle Scout’s promotion features and email campaigns to offer discounts and ask for product reviews from your customers.
Module 7: PPC Advertising
Throughout this Pay-Per-Click module, Greg teaches you how to set up Amazon PPC campaigns and use JS tool “Keyword Scout” to find keywords that would be helpful to each ppc campaign.
Module 8: Amazon Brand Registry
In this module, Greg started with the process of Amazon’s Brand Registry. After that, he moves on to teach you how to get complete control over your product listings and protect your brand from hijackers.
Module 9: Scaling Your Business
Throughout this module, Greg walks you through the tactics of multiplying your products and replicating past success as future product launches.
You will learn how to create multiple assets to diversify your sales and automate your systems to streamline the operation.+
Module 10: Advanced Seller Strategies
In this module, Greg teaches you how to create lead magnets that can generate more sales for your store.
Apart from that, he also shows you how to add backend sales funnels, brand sites and promote on social media to send more traffic to your listings.
The Pros and Cons of Freedom Builder BootCamp
- The training programme is less expensive than most Amazon FBA courses
- Greg is experienced with Amazon FBA
- It teaches you how to integrate the tools of Jungle Scout with Amazon FBA
- There is a private Facebook group for members
- It only has monthly coaching sessions
- Facebook Page only has few likes and followers (19 likes and 34 followers as of August 31, 2020) without any post.
- FB group only has some 400 members.
Is Greg Mercer a Scam?
I wouldn’t say Greg Mercer is a scam.
But Greg seldom mentions the challenges of running a store on Amazon.
Due to intense competition, the profit margin of most Amazon vendors is, at best, slightly higher than 10%, according to my observation.
At the end of the day, it requires persistence and relentless focus to launch a profitable Amazon FBA store, which is definitely not suitable for the faint of heart.
The Problems with Amazon FBA that Ellen Lin Doesn’t Tell You
Below are the reasons why I don’t recommend the Amazon FBA business model.
FBA business needs a large upfront cost
To launch a business on Amazon, you will need $15-20k, at least.
Besides, since you can’t get started without any knowledge, you have to pay for an FBA course such as Million Dollar Golden Formula which is quite expensive to novices.
Moreover, you have to spend money on product samples and inventory, labeling and shipping costs, product launch services/pay-per-click advertising and Amazon Marketing Services. The first 10k will be quickly exhausted once you start selling on Bezo’s platform.
In one word, it is time-consuming and costs a lot of money. So, you must think carefully if you really want to risk your hard earned money.
FBA Business model is complex
Though Amazon does a lot of the work for you, it still requires a lot of work to get a product listing up and optimized.
Apart from that, you have to deal with numerous dry tasks on a daily basis. For instance, you have to negotiate with suppliers, make comparisons on shipping companies, freight forwarders and comply with the regulations of Amazon and local governments, etc.
Sophie said you can employ a team of VAs but in reality, most VAs are incompetent and can bring you a lot of trouble.
This process is too sophisticated for beginners who might be just looking for a side hustle or a source of passive income that requires little time and investment.
There is no quick cash flow
Cash flow is the lifeblood of a business. However, in the Amazon FBA business model, mostly sellers have to invest a considerable amount of money to purchase inventories from suppliers in China.
If you want to create a unique private label product, the costs will be even higher. For example, most manufacturers in China charge you a few hundred dollars just for creating a prototype. If you don’t trust me, you can ask for a price on Alibaba.com.
In most cases, production may take 1-2 months depending on the nature of the products and quantity. Afterwards, it takes 2 weeks in shipment and custom clearance before arriving at Amazon warehouse.
This process indicates that it can take up to months before you’re paid for the inventory you bought.
Price war reduces profitability
Price war is ubiquitous on Amazon. Whenever a seller tries to attract more customers by lowering the prices, other sellers will be forced to cut their prices as well.
To avoid a net loss, you might have to cut the product costs. This results in lower product quality, negative feedback from customers and hence a drop in sales.
Apart from the intense competition, you have to deal with changing sales tax laws, category restrictions and Amazon policies.
In the worst case, Amazon might even ban your account permanently if you mistakenly violate some rules.
Is there an Easier & Better Alternative to Make Passive Income?
If you’re new to online business, you might wonder if there’s a better business model that doesn’t need initial capital and can do it as a side-hustle.
Of all the business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.
In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.
Also, it is less time consuming since you don’t have to manage inventory or handle customer service.
You can enjoy a steady stream of passive income while going on vacation or working a full-time job.
Since the world is full of uncertainty, I’d always choose a business model that has the lowest risk.
But How Much Can You Earn in Affiliate Marketing?
A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
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