Digital Wealth Academy Review: Is Rachell Jova a Scam?

If you’re curious like me, you’ve likely heard the term “master resell rights” floating around lately. But what exactly is it? Is it legit or some kind of scam? Are master resell rights even legal? And most importantly, can you really make money with it online?

Digital Wealth Academy (DWA) is a course that teaches you Master Resell Rights (MRR). Basically, with MRR, you not only learn from the course, but you also get to own a digital product by Rachell Jova yourself. That means you can sell the course and keep all the money you make!

Sounds too good to be true? But that doesn’t stop DWA from going viral on the community platform Skool! Right now, it’s doing pretty well, ranking 18th out of over 1,000 communities on Skool. So if you want to learn how to make money online and have full control over your products, Digital Wealth Academy might be just what you need.

In fact, I also can’t resist the temptation to dive in and find out if Rachell Jova’s course can really help me generates passive income while sleeping. 

In this article, I’ll cover everything you need to know about Rachell Jova’s training program. By the end, I’ll also share the alternative program that has allowed me to make a full-time passive income online.

How Does Digital Wealth Academy Help You Make Money?

Digital Wealth Academy helps you earn money online by offering courses in digital marketing, focusing on Master Resell Rights. With this license, you can make money by selling digital marketing products to Rachell or other members of the community. There are no limits on sales or profit cuts—you get to keep 100% of the sales for yourself.

Here’s how it goes:

  1. You buy Rachell’s digital product or course with MRR.
  2. You can change it up (like removing the original creator’s branding) and sell it as your own.
  3. You set your price and start telling people about it.
  4. When someone buys it from you, they can also sell it. 

The Academy teaches you how to excel in this business model through various courses. You’ll learn how to

  • Set up System.IO for managing digital products and sales.
  • Write email campaigns to engage potential customers.
  • Build a brand identity to establish trust and recognition.
  • Utilize sales funnels to resell DWA (Digital Wealth Academy) courses.
  • Create and sell your own digital products for additional revenue streams.

According to Rachell, you have full permission to use all the training materials for your own brand and offerings. Here are some websites of digital marketers who have joined Digital Wealth Academy, selling the same course at the same price created by Rachell Jova.

website of digital marketers who have joined Digital Wealth Academy website of digital marketers who have joined Digital Wealth Academy website of digital marketers who have joined Digital Wealth Academy

Who is Rachell Jova?

Rachell Jova, also known as Rachell Medero, is a 28-year-old internet entrepreneur, digital marketer, and the mastermind behind Digital Wealth Academy. She has a massive following on social media and is also the mother of two adorable kids.

Rachell Jova

Despite her financial success, Rachell felt the urge to find a career that would allow her to be there for her children while still bringing in income. That’s when she stumbled upon digital marketing with Master Resell Rights.

On June 3, 2023, she decided to give it a try, and within just two months, she pulled in an impressive $100,000. And in just half a year, she hit her first seven-figure income. Of course, it’s not possible to verify her income claims. Personally, I find it hard to believe that anyone without experience can suddenly make millions in a few months.

Anyway, Rachell attributes her digital triumphs to a course she found on Instagram, teaching Master Resell Rights. This course gave her the tools to brand herself, sell other people’s products, and even create her own digital goods. And she didn’t keep this winning formula to herself – she’s so generous that she launched the course Digital Wealth Academy and shared it with everyone she could reach on the internet.

However, it’s true that Rachell is good at social media marketing. She’s got a whopping 352k followers on Instagram, 14.5k on TikTok, 16.5k on Skool, and 16.4k on Threads.

Recommendation: Here’s The Best Alternative

What Can You Learn From Digital Wealth Academy?

After signing up for the course, you’ll join a community to learn digital marketing, content creation, French, and Spanish to master skills for promoting the program.

The Master Resell Rights (MRR) course is the cornerstone of Digital Wealth Academy. It covers distribution rights, terms, privacy policy, income disclosure, and gives you a Master Resell Rights certification.

After that, you’ll learn how to promote the training program through the following modules:

  • Setting Up System.IO: This module guides you through creating a step-by-step process to build your sales system.

  • Creating Sales Funnels: In this module, you’ll learn how to set up sales funnels to sell DWA courses or other products. It covers strategies that guide customers through the buying process and increase your sales.

  • Editable Pre Made Funnel: It’s hard to build a sales funnel from scratch. Therefore, in this module, you’ll get a ready-to-use framework that you can customize to save time and effort in setting up your sales processes.

  • Email Marketing: Email marketing is one of the best strategies to convert your customers. In this module, you’ll learn how to create engaging and converting email campaigns. As the number of subscribers grow over time, you can gradually automate the process and focus on optimising your campaigns. 

  • Content Strategy: In this module, you’ll learn how to leverage social media to reach your prospects and acquire leads. It covers topics such as identifying your target audience, developing engaging content, and driving conversions effectively.

  • Blogging for Success: This module focuses on blogging and SEO. You’ll get training on writing SEO optimised blog posts that rank well in search engines and attract readers.

  • Branding Momentum: If you want to win the trust of your customers, you need to develop and implement a robust branding strategy. In this module, you’ll learn how to build a strong reputation across multiple channels using various techniques and tools.

If you want to scale your business, you need to learn some advanced strategies. The following modules might help you increase sales:

  • Business Tools: In this module, you’ll find a range of tools to make your business run smoother. They’re easy to use and super effective, helping you manage different parts of your business with ease.
  • The Ultimate Reels Guide: TikTok reels can help you attract customers and boost sales. This module gives you step-by-step instructions and editing templates for making impactful reels.

In addition, Digital Wealth Academy still offers the following modules, but I would consider them bonuses because some of the content is repeated and not as relevant to Master Resell Rights (MRR).

  • Business Expansion: In this module, you’ll learn how to set up systems and products for lasting success. It covers branding strategies, building your personal brand, and effectively scaling it across different platforms.
  • ChatGPT Masterclass: This module teaches you the basics of using ChatGPT for digital marketing.
  • Google Productivity Hacks: From Gmail to Google Drive, this module teaches you how to improve efficiency and communication within your business.
  • Recorded Training Calls: This module gives you access to a library of recorded Zoom calls filled with advice from industry experts. 

Last but not least, the module “Create Your Own Digital Products” shows you how to how to develop digital products that meet your audience’s needs and generate extra income for your business.

Who is Digital Wealth Academy For?

MRR, like Digital Wealth Academy, seems to target mostly lower-income women, especially those without a college degree and with children, many of whom are stay-at-home parents.

Like MRR sellers, Rachell Jova often shares how much money she’s made in the last week or month through a TikTok video or Reel. You’ll then be directed to a link in her bio, leading to a landing page for her MRR course. 

If you’re interested in making money off Master Resell Rights, this course might be suitable for you. Otherwise, I suggest staying away from the training program. You won’t learn anything substantial beyond how to sell the course itself.

Recommendation: Here’s The Best Alternative

Are Members Of Digital Wealth Academy Getting Results?

Similar to MLM scams or pyramid schemes, most positive reviews of Digital Wealth Academy on TikTok come from members who join the community and sell the same course as Rachell Jova.

One TikTok user, mariemabellaofficial, praises how the course has helped her make money while she sleeps. She encourages her viewers to click the link in her bio, which directs them to her own website where she sells Digital Wealth Academy. She claims that if you buy the course, you’ll earn anywhere from $10,000 to $100,000 per month simply by selling your knowledge online like her.


There are also three success stories posted from the community. One of them is Helbest Younis, who shares that she earned $5k in just two weeks and expresses gratitude towards the course and the MRR system.

Sommer Swan posted a 6-week update, boasting $3k earned part-time and mentioning plans to create her own digital course.

Members Of Digital Wealth Academy testimonials

Finally, Desiree Gonzales shared her income after three weeks, amounting to $333.20. However, it appears that Desiree Gonzales is no longer active within the community, as evidenced by her minimal contributions on Skool.

Desiree Gonzales activity on Skool

Now, let’s take a look at the reviews on Reddit.

One user, Bulky-Ad2689, shared her experience with DWA. She mentioned that DWA mainly emphasizes reselling its course rather than helping people create their own digital products.

Bulky-Ad2689 started an Instagram account to promote the course but discovered that most people were just reselling it. She noticed many others, mostly stay-at-home moms, doing the same thing.

She revealed that being part of the program is costly, with subscriptions and tools adding up to $90/month for a store and $40/month for money management and email marketing. However, she believes that similar information can be found for free online.


Recommendation: Here’s The Best Alternative

How Much Does Digital Wealth Academy Cost?

Digital Wealth Academy has two payment options:

  1. One-time payment: $497 gives you full access to the course and allows you to resell it.
  2. Three-month payment plan: Pay $165 per month, but you can’t resell the course until all payments are made.

If you choose the payment plan, you can still access the course materials. However, there’s no monthly membership option mentioned in Skool.

After buying the course and completing the questionnaire, admins will approve your request to join the community.

Praises for Digital Wealth Academy

  1. Big Community: Digital Wealth Academy has 16.2k members, making it one of the largest communities in Skool. It is currently ranked 18th among all communities and 2nd among paid business groups on Skool.

  2. Single Payment: You only need to make one payment to access and own the course. However, there is an additional ongoing fee for money management and email marketing.

  3. Detailed Content: The course covers 80 comprehensive modules on business, marketing, and automation. That said, it mostly revolves around how to promote the course itself. 

Criticisms of Digital Wealth Academy

  1. Pyramid-Like Schemes: Rachell Jova created this MRR course and heavily promotes it as a way to earn money quickly. She mainly targets work-at-home moms who may lack expertise and a large audience.

  2. False Promises: Digital Wealth Academy promises significant earnings with minimal effort, painting a overly optimistic picture of success. In reality, most buyers won’t achieve the promised results because they lack the necessary expertise and audience.

  3. Top-Heavy Earnings: The main beneficiaries of MRR schemes like Digital Wealth Academy are those at the top of the pyramid—the creators and early adopters. Those who join later usually struggle to make a profit.

  4. Oversaturation: Since all members of Digital Wealth Academy may sell the same courses, the more effort you put into promoting the course, the more competition you potentially create for yourself. The market could quickly become oversaturated. 

Recommendation: Here’s The Best Alternative

Is Digital Wealth Academy a Scam?

Digital Wealth Academy isn’t exactly a scam. It’s all about teaching a business model called Master Resell Rights (MRR). With MRR, you buy a product and can sell it to others, keeping all the profits. It’s like a licensing deal where buyers can resell the product to others too.

But here’s the catch—it’s similar to a pyramid scheme. Once you’re in Digital Wealth Academy, the product you’re taught to sell is the course itself. So, you buy the course to sell it to others.

Sounds good, right? You buy it once and can sell it over and over for “100% profit.”

But here’s the thing: You’re basically just labeling the course as your own and using all their templates, scripts and prompts to get more people to buy it. The more people do this, the more competition you create for yourself.

At the end of the day, all you’ve really learned is selling the course itself.

What Digital Wealth Academy doesn’t tell you upfront is that there’s an ongoing fee to stay in the community and keep reselling the course. Honestly, they don’t make this clear at all.

Is There A Better Way to Make Money Online?

If you want to make a stable and secure stream of passive income, I would suggest you start an affiliate marketing business online instead.

Affiliate marketing is perfect for anyone who is new to online business.

In fact, of all the online business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.

In affiliate marketing, you can actually run your business almost with zero cost and achieve a steady and sustainable passive income to pay for your bills. You don’t need any initial capital and can even do it as a side hustle.

And if you really want to learn affiliate marketing and build a business from scratch, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

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