If you are interested in online business, you might want to learn more about Facebook ads.
Ethan Bence is one of the marketing gurus who is teaching people how to scale Facebook ads for eCom products, digital courses and high-ticket programmes.
In the webinar of Ethan, he shares with you some of the techniques that he used to help other business owners double their Facebook ad revenue.
But since there are so many fake gurus out there, you might wonder if the income proof is fabricated.
In another word, is it possible that Ethan is a scam?
To give you an answer, I’ve spent some time conducting research and actually reached out to some of his students.
Below is what I will cover in the review of Ethan and his programme 4080 Marketing.
Who is Ethan Bence?
Ethan is the founder of 4080 Marketing. He established 4080 Marketing while he was a student at Carnegie Mellon University.
4080 Marketing is a Facebook ad agency that specializes in scaling eCom stores and info products.
What To Expect in 4080 Marketing Course?
Below is what you can learn in the course.
- How to scale beyond $1k per day in ad spend
- Why creating an advertising system is the only way to long-term success
- How to spend five-figures per day with a high ROI
- Discover how his clients reaching their revenue goals with Facebook ads
- Ethan’s methods to profitably spend $5 million dollars on Facebook per year
4080 Marketing Course Review
According to Ethan, there are 3 pivotal revenue phases as below:
- $25k to $50k per month
- $50k to $75k per month
- $75k+ per month
In each of the phases, Ethan starts by pointing out the mistake and then offers you the solution.
$25k to $50k per month
Ethan points out the biggest mistake in this phase is a lack of account structure, which means you won’t know which part of your campaigns is profitable.
To fix this problem, he suggests you to break the account into a funnel. That way, your campaign will be organised in different aspects.
At the top of the funnel is cold traffic, including interests, lookalike audiences and broad audiences. As the targeting goes, you’ll be able to identify your ideal audiences with the most relevant messages.
$50k to $75k per month
According to Ethan, the biggest issue that marketers face during this phase is that they don’t have any advertising system.
In another word, their results are not sustainable and Facebook ads become like gambling.
Hence, Ethan suggests that you need to have clear metrics for success and failure so that you’ll know what you need to improve on or just scale.
Above $75k per month
Ethan points out that the biggest mistake in this phase is poor scaling technique which leads to a high risk of blowing off the previous revenue.
In order to help you work fast on scaling ad campaigns, he suggests you to automate the process. By setting up automation rules, the system will turn off the ads that aren’t producing results for you and make sure to scale on highly profitable days.
But if you decide to join Ethan’s course, you’ll need to get on a phone call first.
Is Ethan Bence a Scam?
Ethan is not a scam. He was able to help his clients scale their FB ad campaigns in a profitable way.
However, as an experienced entrepreneur, I’m no longer interested in Facebook ads.
The cost of Facebook ads and other social media platforms has been increasing as more and more brands are raising their budgets on advertising.
For example, after observing the results of most eCom stores, at best, the total Facebook ad cost will account for at least 30% of their total sales.
Even with Ethan’s system, you still have to lose a lot of money to find the winning ad.
But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.
According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.
Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.
If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.
That’s not the business model I’d recommend to you.
If you’d like to build a sustainable business, you must learn the techniques of free traffic which allow your site to bring in revenue while you are sleeping.
Is There an Easier & Better Alternative to Make Passive Income?
If you don’t want to waste your time or risk your hard earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.
Yes, I would suggest you getting started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.
In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.
But How Much Can You Earn in Affiliate Marketing?
A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.
Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you to register a free account and see it yourself.