4080 Marketing Reviews (2023): Is Ethan Bence Legit or Scam?

Want to learn how to scale your Facebook ads and boost your revenue? Ethan Bence’s 4080 Scaling Academy is here to teach you everything you need to know. 

In this online training, Ethan shares his proven techniques and tricks for testing all aspects of your ad to find the formula for success. He’s a marketing expert and has helped other business owners double their Facebook ad revenue.

However, with so many fake gurus out there, you might wonder if the income proof is true.

As an Internet entrepreneur, I’m in a good position to share with you everything I know about the program. Over the years, I’ve reviewed hundreds of online courses, software, and even MLMs. 

At the end of this article, I’ll also tell you a better way to make a full-time passive income online

Below is what I will cover in this review of 4080 Marketing.

Who is Ethan Bence?

Ethan Bence, the mastermind behind 4080 Marketing, started his Facebook ad agency while still a student at Carnegie Mellon University.

4080 Marketing: Scaling Facebook Ads Review, Scam or Legit?

His Facebook ad agency, 4080 Marketing, helps eCom store owners and info product creators scale their businesses using Facebook ads.

With a background in stats and data analysis, Ethan has been running Facebook ads since 2014-2015 and has helped commerce brands and info product creators reach past 6 and 7 figures.

Not much is known about Ethan’s personal life, but it’s clear that he’s an expert in scaling businesses using Facebook ads.

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What can you learn inside The 4080 Marketing Scaling Academy?

1. Introduction To Testing

In this module, you’ll discover the critical role that testing plays in scaling your Facebook ads. Ethan shares his “perfect ads day” framework, which can be completed in under 5 hours per week and walks you through a step-by-step testing process used for one of his 8-figure clients.

2. Budgeting & Testing Planning

Ethan teaches you how to avoid the pitfalls of over-testing and under-testing your ads. You’ll learn how to set bulletproof KPIs for your testing, how much to spend on testing, and how long and how many tests to run.

3. Audience Testing

This module focuses on audiences and debunks the myth of “audience hacks.” Ethan explains the importance of not burning out your audience and shows you how to consistently find new audiences to test.

4. Creative Testing

In this module, you’ll learn how to create compelling ad creatives that drive clicks and leads. Ethan also stresses the importance of testing to avoid account-wide fatigue and ensures profitable scaling in paid traffic.

5. Scale Testing

Ethan covers the difference between Campaign Budget Optimization (CBO) and Ad Budget Optimization (ABO) and teaches you how to scale, analyze, and optimize them.

6.  Funnel Testing

In this module, you’ll learn how to test and optimize every aspect of your funnel. Ethan shows you how to run ads to each piece of your funnel and how to scale it effectively.

7. Backend Testing

The final module introduces Retention Funnels and shows you how to use them to increase customer retention and choose the perfect upsell or cross-sell. Ethan guides you on when and where to implement retention funnels for optimal results.


Purchasing the 4080 Marketing Scaling Academy not only gives you access to valuable training, but also some pretty sweet bonuses. Check out what you get:

  • Budgeting Spreadsheet: Stay on top of your finances and reach your monthly goals with ease.
  • Avatar Worksheet: Get crystal clear on your target audience and what they want.
  • Ads Manager Dashboard: Keep track of all your data in one convenient place.
  • Advisor Call: Have a one-on-one chat with a 4080 expert to get personalized advice.

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  • Experienced with Big Brands: Ethan Bence and the 4080 marketing crew have a proven track record of working with 7-9 figure brands.
  • Facebook Ad Testing Pro’s: If you’re paying for traffic on Facebook, testing ads is a must-have skill and 4080 knows the ins and outs of how to do it effectively.
  • Get More Customers for Less: With 4080’s in-depth training, you can learn how to optimize your Facebook ads for maximum results and gain more customers without breaking the bank.


  • Paid traffic can be a real drain on your budget. There are a lot of variables that you don’t have control over. This can make it tough to get the results you want.
  • Working with Facebook ads clients can be a bit of a headache. They tend to want a lot of control over what you do, which can be a pain. So if you’re looking for a more hands-off business opportunity, this might not be the best option for you.

5 Mistakes To Avoid When Running Your Own Facebook Ads

You risk making your campaign less successful (and less profitable) when you manage your own Facebook ads. Here are the top 5 problems we see with companies who manage their own Facebook ads. You can also check out our guide “How To Run Facebook Ads: A Complete Guide”.

1. Targeting The Wrong Audience

The key to a successful Facebook ad campaign is reaching the right people who are interested in what your business has to offer. For example, if you sell products aimed at 20-something single men in Greencastle, your ads should target this audience and be appealing to them. However, it’s common for businesses to target the wrong audience or not set any targeting parameters, leading to ineffective ads that don’t bring in new customers.

2. Neglecting Conversion Tracking

To assess the success of your Facebook ad campaign, it’s crucial to track conversions and click-through rates. Without tracking, you won’t know how well your ads are performing and making an impact on your business. Unfortunately, many companies neglect tracking due to a lack of understanding or knowledge on how to do it.

3. Skipping A/B Testing

Different Facebook ads can receive different responses depending on their message, design, or images. A common mistake businesses make is not conducting A/B testing to determine which ad will perform the best. This can result in missed opportunities for business growth with a more effective ad.

4. Not Allocating Enough Time

Facebook advertising requires effort and time to research your target audience, conduct A/B testing, and track responses to your ads. Without dedicating enough time, businesses may target the wrong audience, run ineffective ads, or fail to track their campaign’s success.

5. Ignoring Facebook’s Ad Guidelines

Facebook has guidelines on what kind of content is allowed in ads, how to use Facebook’s name, and the amount of text allowed. Failing to follow these rules can result in your ad being rejected. However, many businesses neglect to read these guidelines, leading to difficulties in running a successful campaign.

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Is The 4080 Scaling Academy worth it?

The 4080 Scaling Academy is worth it. For just $49, you’ll learn insider tips and tricks to make your ads convert.

Here’s the deal – testing your ads is key to success in paid traffic. You need to constantly experiment with different ad formats, copy, images, landing pages, and more to see what works best. And that’s exactly what the 4080 Scaling Academy teaches you.

But it’s not just about creating great ads – you also need to keep an eye on them every day to make sure they’re running smoothly and to spot any changes that need to be made. Paid traffic isn’t a one-and-done thing, so be prepared to put in the work and reap the rewards.

Are Facebook ads worth it in 2023?

If you’re thinking about using Facebook ads for your business this year, you might want to reconsider. The truth is, the cost of ad spend on Facebook and other social media platforms has been on the rise, thanks to all the competition. Plus, it’s far from a passive income model. To get the most out of your ad spend, you’ll need to monitor and tweak your ads daily, which can quickly get expensive.

Even with the help of experts like Ethan Bence, you’ll still need to spend a significant amount of money testing different ads to find a winning strategy. And once you’ve found a winning ad, it won’t be effective for too long. Ad exhaustion is a real issue and once your ad has reached its maximum potential with your target audience, its effectiveness will decline.

Another thing to keep in mind is that you don’t have full control over your income with Facebook ads. Your clients can drop you at any time, leaving you without a steady source of income. So, while there are plenty of online business models that promise passive income, Facebook ads might not be the best choice.

In conclusion, while Facebook ads can be a useful tool for reaching new customers, it’s important to consider the rising costs and the need for constant monitoring. You might find that there are better online business models out there.

Is there a better way to make money online?

If you don’t want to waste your time or risk your hard-earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side hustle.

Yes, I would suggest you get started with affiliate marketing. It is far easier and less time-consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year-old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Wealthy Affiliate testimonial

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you register a free account and see it yourself.

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Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

1 thought on “4080 Marketing Reviews (2023): Is Ethan Bence Legit or Scam?”

  1. 4080 marketing needs to be more transparent. The fact that I have been scammed and left feeling stupid makes me so angry. It would be better for me to begin with free training. I appreciate your advice.


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