If you’re looking to start an online business, you may have stumbled upon Traffic and Funnels, a program that claims to help you build a sales funnel and drive traffic to your website using Facebook ads. Sounds great, right? But you might be wondering if it’s too good to be true and if it’s actually a scam.
Well, as an internet entrepreneur who has reviewed hundreds of programs, software, and even MLMs, I’m here to give you the lowdown on Traffic and Funnels.
And at the end of this article, I’ll also share with you a much better alternative that has helped me make a full-time income. So, sit tight and let’s dive in!
What is a Sales Funnel?
Basically, a sales funnel is just a fancy marketing term for the journey that potential customers go through before making a purchase. The funnel is divided into several stages, which can vary depending on how a company does its sales.
So, from the moment that people first hear about your product or service to the moment when they finally make a decision to buy (or not), they’re moving through different stages of your sales funnel. Each person’s journey might be a little different, but ultimately they’ll decide based on how interested they are in what you’re offering.
There are four main stages to a sales funnel:
Stage 1: Awareness
First up is the Awareness stage, which is when people first learn about your brand through things like advertising, social media, or just word of mouth.
Stage 2: Interest
During the Interest stage, potential customers evaluate your offering to determine whether it is the right solution for them.
Stage 3: Decision
In the Decision stage, they’ll explore things like pricing and packaging options to determine whether your product or service is right for them.
Stage 4: Action
Finally, there’s the Action stage, which is where the rubber meets the road – either they make a purchase or they don’t.
How does Traffic & Funnels help you make money?
Traffic & Funnels teaches you how to build a sales funnel so you can run Facebook ads and create a personal brand.
One of the best things about using Facebook ads is that you can reach an entirely new audience who may not know about you or your business.
But, with Traffic & Funnels, you’ll learn how to take that cold traffic and turn them into warm leads.
Who created Traffic & Funnels Client Kit 2.0?
Chris and Taylor are the founders of the Traffic & Funnels program. These two are digital marketing gurus, and they’re ready to share their knowledge with you.
Chris (on the right) is from Charlotte, North Carolina, but he now calls California home. He made the move with his family in 2012 to work as the VP of Marketing at GoDaddy. After three years at GoDaddy, he teamed up with Taylor to create Traffic and Funnels, an online coaching program that’s been a huge success.
Taylor (on the left), on the other hand, is from Shreveport, Louisiana, where he studied marketing at the University of Memphis. He now lives in Nashville with his wife and kid. Taylor’s been killing it in the Traffic & Funnels business since he graduated, responsible for high-ticket sales and making the magic happen.
These two experts put their heads together in 2015 to design the Traffic & Funnels course content. They said they wanted to make sure their subscribers and students get the best knowledge possible about traffic and funnels.
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Who’s Traffic & Funnels Clientkit 2.0 for?
Traffic and Funnels says it’s for anyone who wants to get into online marketing, but here’s the deal – it’s not exactly a straightforward, step-by-step kinda program.
Lots of customers who’ve used it say there’s not enough clear instructions, especially on the technical stuff.
Traffic and Funnels Clientkit 2.0 Course Modules
Module 1: Focus on Your Core Service
If you’re looking to create a customized funnel, you first need to identify which service you’re going to offer. It’s recommended that you focus on a singular, high-ticket product or service to ensure your funnel is effective. Trying to sell all your products through a single funnel is not a good idea as it will result in a cluttered and ineffective funnel structure.
The key to creating a successful sales funnel is to say no and identify your one core service. Chris and Taylor reduced the number of services they offered and 10X’d their business. You need to take the time to optimize your funnel and make it specific to your target audience.
Personalizing the content and focusing on pain points are two essential strategies to engage your audience. The best copy mirrors the prospect’s frustrations and shows them an applicable solution. Building a funnel is more of a process than an event, and the majority of work happens after all the major pieces are in place, and traffic is flowing through the funnel.
Module 2: Identify Your Ideal Client Avatar
Once you’ve decided on your core service, it’s time to get more details on your ideal clients. Taylor covers demographics, wants, challenges, and objections in this module. Identifying these details will help you create a client avatar and understand your target audience better.
Using Google and Facebook is an excellent way to gather the information you need. Using the search bar and the Audience Insights feature in the FB Business Manager, you can get detailed information on your target population.
Module 3: Creating Webinar Funnels to Build Your Feeder System
In this module, Taylor discusses the importance of setting up a funnel and recording a high-quality (HQ) webinar. He also points out the three common mistakes made by funnel beginners: over-complication, lack of traffic diversity, and absence of a thank you page.
According to Brian Carter Group, more than half of prospects will choose the easiest way out, so it’s crucial to simplify your funnel to retain more leads.
Additionally, diversifying traffic sources can prevent you from relying on one platform or channel, reducing risk in the long run.
Lastly, creating a thank you page is an essential step to show gratitude and leave a lasting impression on potential clients.
Module 4: Setting Up Paid Traffic to Turn on the Faucet
This module teaches you how to target specific audiences using the Audience Insights section to fill up your funnel with paid traffic.
Taylor and Chris explain the importance of copywriting and using attractive images to create effective ads. They also go over optimizing ad feeds for different devices, such as the desktop news feed.
However, the most important aspect of this module is learning how to develop a great offer. Your offer is the summary statement of the value you bring to clients if they choose to use your services.
Module 5: Leveraging Systems to Automate Your Time
In this module, Taylor and Chris share their experience scaling their business and the mistakes they made along the way.
They discuss focusing on the consulting services they were offering and cutting out content and funnel creation services to build case studies that demonstrated their expertise. This resulted in a revenue increase from zero to one million dollars a month in four years.
Taylor and Chris also stress the importance of keeping your sales funnel optimized and updated annually. Lastly, they highlight the concept of scaling being like a flywheel, where it gets easier the larger it gets, emphasizing the need to work smarter, not harder.
Bonus: 5 Steps to The Mindset You Need Growing from 0 to a Million in Months not years
It’s only you that holds you back from earning 100k a month, says Chris.
In his opinion, strategies and tactics are worthless without the underlying mindset.
Afterwards, he outlines 5 fundamental steps to building a successful business.
Step 1: Correct Your Belief System
Shift your thinking from negativity to positivity. Instead of thinking that your services are too expensive, believe that they are worth the price. Consider what you can do with the additional money and who else you can help.
Step 2: Know Your Numbers
It’s crucial to take the emotion out of decision-making. Determine how many clients you need to make $100k a month. Calculate how many prospects you need to get on sales calls, and how many leads you need to cultivate in your funnel. By repeatedly going over your numbers, you’ll ingrain them in your mind and take the right actions to achieve your target.
Step 3: Offer Less, Not More
Audit your business to see what you’re doing and how much time each service takes to do. Focus on a single service that offers reliable recurring income. Eliminate most of your done-for-you services and zoom in on what you do best.
Step 4: Knowing Your Value
Raise your prices to reflect the value you offer your clients. Often, business owners charge less than what they’re worth due to low self-esteem. Improve your self-image, and your pricing will go up too.
Step 5: 10X Your Business through Comparison
Don’t get stuck when you hit an obstacle. Instead, keep moving forward by analyzing people who have bigger problems than you. Don’t judge yourself for what you’re doing wrong; focus on fixing the problem. Analyze what successful entrepreneurs are doing, and imitate them.
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How much does it cost?
If you’re wondering how much it’ll cost you to join, well, that’s a bit tricky to answer. The median cost is around $2,000, but it can range from $100 to $2,000 depending on your qualifications.
Here’s the thing though – their pricing isn’t transparent. It seems that each person gets quoted a different price, which can be a bit frustrating. Some customers have even reported being quoted a whopping $24,000USD for the “elite course”. But honestly, from what I can tell, there doesn’t seem to be any difference between that and their Client Kit which costs $10,000USD.
Don’t just take my word for it though – check out what other customers have to say about the pricing.
4 Red Flags Exposed!
1. False Claims of One-on-One Coaching
One of the promises made by Traffic and Funnels is one-on-one coaching. However, several customers have reported that this is not the case. Instead, the coaching is done in a group setting, making it difficult to get personalized help.
Furthermore, the coaching sessions are scheduled during the day, which is not ideal for those with full-time jobs. The only option for these individuals is to watch replays and hope their questions get answered.
2. Low-Quality Videos and Disorganized Course Content
Another issue reported by customers is the poor quality of videos and disorganized course content. The videos are inconsistent, and the course content is not in any particular order. This can make it frustrating for customers to follow along with the program.
Additionally, some customers have reported that they received emails asking them to complete tasks without providing any information on how to do so.
3. Refund Policy is Nonexistent
While most companies in the industry offer a 30-day money-back guarantee, Traffic and Funnels has a complicated refund policy. When asked about refunds, the company gives vague answers and only references extreme cases such as cancer. Some customers have reported being blocked from accessing the program after requesting a refund.
4. Manipulative Sales Tactics
During sales calls, Traffic and Funnels forces customers to put down a non-refundable deposit of $1,000 and sign an agreement stating that they cannot get their money back. This tactic is manipulative and makes it difficult for customers to back out of the program if it does not meet their expectations.
Recommendation: Here’s The Best Alternative
Traffic and Funnels Customer Complaints
The program has received lots of complaints on the Better Business Bureau.
This customer said he was promised an additional $5000 monthly income before joining the program. The sales rep also told him that he had 48 hours to make up his mind and get a refund if he was not satisfied. In the end, he was charged $5,400 but couldn’t get back his money.
This customer said he was immediately offered a $900 upsell after paying for $97. He has never received any information about the training materials. In response to his request for a refund, the company only replied that all sales reps were busy.
Is Traffic and Funnels a scam or legit?
I won’t call it a scam. However, the program has had its fair share of customer complaints.
One of the most common complaints is that once they take your money, they tend to ignore you. They promise regular one-on-one coaching, but many students have reported not receiving them. Only group coaching is available.
The scheduling of the live coaching is also an issue, with most of them being scheduled during the day when people have to work. For those in different time zones, this can mean waking up in the middle of the night for a live coaching session, which they won’t accommodate.
While the course content is okay, it’s nothing groundbreaking for those with experience. Most of the videos are just recorded webinars, and a common theme in the beginning is the speaker(s) telling us how great Traffic and Funnels is.
It’s also worth noting that the program isn’t cheap. The elite course costs a staggering $24,000 USD, while the Client Kit is priced at $10,000 USD. However, many customers have reported that there are no differences between the two courses, and the content is the same. And, when customers have attempted to request refunds, they have faced many excuses.
In conclusion, Traffic and Funnels isn’t a scam. However, potential customers should be aware of the issues mentioned above before investing their hard-earned money.
Is there a better alternative to Traffic and Funnels?
Of all the online business models, affiliate marketing is certainly the best for beginners.
In affiliate marketing, you can run your business at a low cost and achieve a steady passive income.
The best way to learn affiliate marketing is to get started with Wealthy Affiliate.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.
It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year-old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for 15 years and there are many success stories in the past decade.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, and access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you register a free account and see it yourself.