Wim Hof Net Worth (2023): Is He A Scam? Exposed!

Wim Hof Net Worth

Wim Hof has an estimated net worth of $3 million. Known as the Iceman, he is a Dutch extreme athlete who holds 26 international records for enduring extreme cold, including the record for the longest ice bath. He earns most of his income from his Wim Hof Method, which he claimed would help people reduce stress, sleep better and focus better. 

Hof has broken the record for enduring extreme cold himself several times, most recently in 2011 when he was up to his neck in ice water for an hour, 52 minutes, and 42 seconds. 

He attributes his success to the Wim Hof method he developed himself, which essentially consists of a special breathing technique and is said to have a positive effect on health.

Hof taught the Wim Hof Method in video courses and outdoor activities. His 10-Week Original Video Course is sold at €179 euros, whereas the most expensive Power of the Mind Video Course is sold at €397 euros. Since his video courses are popular, his annual income reaches $300,000.

Apart from that, he is the brand ambassador of his son’s company Innerfire a.k.a. “The Hoffice”. Innerfire sells books, health programs, apparel, and music, under the name of Wim Hof. Wim Hof earns a salary of $20,000 per month.

To calculate the net worth of Wim Hof, subtract all his liabilities from his total assets. Investments, savings, cash deposits, and any equity he has in a house, car, or other similar asset are included in the total assets. All debts, such as student loans and credit card debt, are included in total liabilities.

Below is the breakdown of his net worth:

Name: Wim Hof 
Net Worth: $3 Million
Monthly Salary: $20,000
Annual Income: $300,000
Source of Wealth: Extreme Athlete, Author, Coach

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Earnings From Wim Hof Method (WHM)

Wim Hof has made most of his money from Wim Hof Method (WHM).  Together with his son Enahm Hof, Wim Hof marketed WHM as a training program that can help people reduce stress, sleep better, focus better and increase energy. He could have made millions of dollars from WHM.

His income is also derived from Wim Hof Weekend with Wim Hof, a two-day event held at his Wim Hof Method Center. Despite selling for €1499 euros, the event still attracts a large number of followers.

Wim Hof, together with his son Enahm Hof, marketed a training program he called “The Wim Hof Method (WHM).” 

The method consists of three “pillars”: cold therapy, breathing, and meditation. It has similarities with the Tibetan meditation Tumo and Pranayama, both based on breathing techniques.

There are several variants of the breathing method. The basic version consists of three phases:

  • Controlled breathing: The first phase includes breathing cycles of 30 to 40. Each cycle proceeds as follows: take a deep breath and fill the lungs. Release the air without force and repeat this cycle 30 to 40 times. According to Hof, this form of hyperventilation can cause paresthesias.
  • Hold your breath: After these cycles of controlled hyperventilation, take one last breath and expel all the air. Do not suddenly empty your lungs, but let the air out until you need to contract your diaphragm to expel more air. Control your breathing until you feel the urge to breathe again (1 to 3 minutes).
  • Recovery Breathing: After a strong urge to breathe, take a breath to fill your lungs. Hold your breath for 15-20 seconds and release.

Salary From Innerfire

Wim Hof earns a salary of $20,000 per month as the ambassador of Innerfire. 

Innerfire is a company founded by his son. Innerfire features a wide range of activities, online courses, products, mobile apps, and an ever-growing online community of millions of followers.

Wim Hof is paid a good salary for this reason. In fact, his salary is much higher than most extreme athletes.

According to ZipRecruiter, the average annual pay for the Extreme Sports jobs category in Los Angeles is just $47,876. 

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YouTube Income

Wim Hof’s YouTube channel Wim Hof has 2 million subscribers. In other words, he can make some good money from YouTube. 

The Vice Media documentary about Hof has been viewed over six million times on YouTube; another video, on the Yes Theory channel, titled “Becoming Superhuman with Ice Man-Wim Hof,” has nearly 11 million views.

YouTubers with 100k subscribers and two new videos each week can make $600 to $1,000. The ad revenue is somewhere between $2,400 and $4,000 per month.

According to the YouTube money calculator, ​​Wim Hof has easily earned $12,240 to $195,840 from his YouTube channel.

Book Deals

Wim Hof’s books The Wim Hof Method and The Way of The Iceman have sold thousands of copies. 

As a result, he has made a lot of money from book royalties. Most publishers pay royalties based on the retail price of the book. This means that if the retail price is $20 and the royalty rate is 5%, you will earn $1 per book sold.

Below is a list of Wim Hof’s books:

1. The Wim Hof Method: Activating Your Full Human Potential

In his captivating and passionate style, Wim shares his method and his story in The Wim Hof Method: Activating Your Full Human Potential:

  • Breathing-Wim’s unique practices to change your body chemistry, energize yourself and focus your mind.
  • Cold-Safe, controlled, shock-free practices to strengthen your cardiovascular system and awaken your body’s untapped power
  • Mindset-Strengthen your willpower, inner clarity, sensory awareness and innate joy in the wonder of life
  • Science – How users of this method have redefined what is medically possible in study after study
  • Health – True stories and testimonials from people who use this method to overcome illness and chronic conditions
  • Performance – Increase your endurance, improve your recovery time, raise your mental game and more.
  • Wim’s Story – Follow Wim’s inspiring personal journey of discovery, tragedy, and triumph.
  • Spiritual Awakening – How breath, cold, and mindset can reveal the beauty of your soul.

2. The Way of The Iceman

In The Way of The Iceman, Wim Hof has given a great gift to public health. The science is sound and the results are concrete and measurable. Through years of dedication and self-experimentation, Wim Hof has empirically figured out how to control the autonomic nervous system to a significant degree – a feat previously considered impossible. 

His method has withstood scrutiny through the objective lens of science and expanded our knowledge of what is possible with dedicated training in what is now known as the Wim Hof Method.

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Hof has a house in Amsterdam. He hosts a handful of one-day and two-day workshops every year in his home city of Amsterdam. The average sale price of a home in Amsterdam was $157k in 2022.

Apart from that, he also has another house in Poland, where he resides most of the year, for an annual winter expedition. 

In the video below, Hof is showing off one of his houses. 


Is Wim Hof A Scam?

No. Wim Hof is not a scam or fraud.

However, in 2015 and 2016, four WHM practitioners drowned and their family members blamed the breathing exercises.

Critics of Hof speak of the benefits of his method and give false hope to people with serious illnesses. On his website, he claims that the method relieves symptoms of various diseases such as rheumatoid arthritis, multiple sclerosis, and Parkinson’s; he even says it could cure some forms of cancer.

Wouter van Marken Lichtenbelt, one of the scientists who studied Hof, stated that “Hof’s scientific vocabulary is gibberish and that he passes off nonsensical scientific terms as irrefutable evidence.”

Still, Van Marken Lichtenbelt advises, “If you practise the Wim Hof method, a good dose of common sense is necessary (e.g., do not hyperventilate before jumping into the water) and no excessive expectations.”

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Wim Hof’s World Record

On March 16, 2000, Hof broke the Guinness World Record for the longest swim under the ice with a distance of 57.5 metres.

Swimming in a lake near Pello, Finland, he was filmed for a Dutch TV program, and a test the day before nearly ended in disaster when his cornea began to freeze and he had to swim blind. A diver rescued him when he began to lose consciousness. In 2013 he broke a new record of 76.2 metres Stig Severinsen.

On January 26, 2007, Hof broke the record for a barefoot half marathon run on ice and snow with a time of 2 hours, 16 minutes, and 34 seconds.

Hof broke the world record for the longest period of total contact with ice up to 16 times: 1 hour, 42 minutes and 22 seconds on January 23, 2009; 1 hour, 44 minutes in January 2010; and 1 hour 53 minutes and 2 seconds in 2013.

This was surpassed in 2014 by Songhao Jin of China with 1 hour, 53 minutes and 10 seconds, and in 2019 by Josef Koeberl of Austria with 2 hours, 8 minutes and 47 seconds.

In 2007, Hof climbed the 7,200-metre Mount Everest wearing only shorts and sneakers but did not reach the summit due to a foot injury. In February 2009, Hof climbed Mount Kilimanjaro in two days wearing only shorts and sneakers.

In 2016, he climbed Kilimanjaro in 28 hours with journalist Scott Carney, an event later documented in the book What Does not Kill Us. In September, he ran a marathon in the Namibian desert without water under the supervision of Dr. Thijs Eijsvogels.

Personal Life & Family

Hof was born in Sittard, Limburg (Netherlands). Along with 8 brothers, Hof has six children, four of them with his first wife Marivelle-Maria (also called Olaya), who committed suicide in 1995, a son with his girlfriend in 2003, and another son with his last girlfriend in 2017. 

When he was 17 years old, he felt a sudden urge to jump into the freezing water of the Beatrix Park canal. Hof has said that his cold and breathing techniques helped him cope with the loss of his first wife.

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Wim Hof Quotes

We have accessory respiratory muscles in our necks that help us breathe faster for short periods.


For me, God is cold. 


It is moments like this that one needs to face his fears. The best way to have such a moment is to gradually confront the fear and approach it in a way that is both exciting and inspiring. You have to be decisive and physically prepared to do your best. After that, little by little, you will see progress.


There is so much more to life than meets the eye if you choose to seek it. The seeker becomes the finder, the finder of so much more than we thought was possible.

Sometimes you don’t know why but you feel attracted to do something.


But, there is still every reason for healthy people to take cold showers, or swim outside in cold water. It gives you the feeling that you are alive.


Nature is my teacher. 


The more often you take cold showers and the more accustomed you get to that initial shock, the more you begin to crave the sensation.


I feel like I can control my own body as if I have a thermostat that I can adjust when I need to. 

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