Social influence has traditionally come from a trusted friend or family member. However, with the flood of information coming at the customer from all directions, influencers are more important than they used to be. No one can read and understand everything they want on the Internet. People need support in the form of customer reviews, recommendations, and groups formed around common interests.
According to Forbes, 70-90 percent of buyers have completed their research before speaking with a seller.
It’s both an advantage and a disadvantage that people can research items or services before speaking with a salesperson. Instead of approaching a salesperson, people look for reliable sources that can explain the benefits of a product without having a vested interest in making a sale. This is where influencers come in.
Below are the reasons why you should use Influencer marketing to grow your business:
7 Reasons Why You Should Use Influencer Marketing
1. Lending credibility
Customers place little trust in a sales page on a company’s website. While learning about certain product benefits is beneficial, most customers are too sceptical to accept the hype. When an influencer recommends a product, it carries a lot more weight.
You may capture brand awareness through recommendations in ways that your own marketing cannot. According to Dimensional Research, 90 percent of respondents claimed that positive evaluations influenced their purchasing decisions. Negative online reviews influenced 86% of respondents’ purchasing decisions.
2. Cost-effective targeting
It’s easier to tap into a community of people interested in your topic than it is to create one from scratch. Influencers have already done the hard work.
3. Positioning and copy
Many content marketers overlook the opportunity to learn from their audience’s influencers. How do they talk about the product? Are they tapping into specific emotions or using special language? They show you what content resonates with your audience. Paying attention to their appeal and what their audience wants to hear is an important takeaway for you.
4. Finding out what channels are their favorites
Influencer audiences point the way to the channels your potential customers spend time on, thereby saving you a huge amount of time and pointing the way to the best advertising venues.
5. Developing brand awareness
Having an influencer discuss your products can develop enhanced brand awareness. Not only is the influencer discussing your product, she is implicitly endorsing your brand.
6. Helping build your online community
Building an audience from scratch is difficult and time-consuming. Anything that you can do to encourage self-selected members of the influencer’s group to join you as well as a great boost.
7. Fronting a specific campaign
You know that some campaigns are more important than others. If you are a start-up and customers are seeing your product for the first time, collaborating with an industry insider can make all the difference.
Learn more about how to collaborate with influencers.