Who is Gretta Van Riel? How Did She Build Her Ecommerce Empire?

Gretta van Riel was born in 1990. She graduated in media and communications from Melbourne University. She is one of Australia’s top young serial entrepreneurs.

Starting at the age of 22, she has founded several multi-million dollar Ecommerce brands including SkinnyMe Tea, the 5th, Dropbottle and many more.

By virtue of her tremendous success in Ecommerce, she is featured the Forbes’ 30 Under 30.

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Gretta Van Riel: Early Success at Age 22

When she first started at 22, she was working full time in a digital marketing agency.

Before she launched her first Ecommerce brand “SkinnyMe Tea”, she tried different tea blends herself at home and shared with her friends.
Gretta Photo

Many people started to ask for her tea blends. As demand grew, she then decided to open an online store to sell the tea. At that time, the easiest way to build an Ecommerce store was using Shopify.

In just 6 months, SkinnyMe Tea had monthly sales of $600,000. She became the market leader in the tea industry with over 300,000 customers.

With that incredible achievement, she won Shopify’s Build-a-Business Competition in 2013. Today, SkinnyMe Tea sold over 11 million cups of tea worldwide.

But she did not stop there. She continued to impress everyone by creating many more multi-million dollar Ecommerce brands.

Gretta’s Unconventional Strategies in Sales

Gretta’s success was not luck. The tactics used by Gretta were unconventional. For example, most people would try to sell in the first place instead of creating a following on social media.

But Gretta built the demand for the 5th watches on social media by sending sample watches to influencers. She grew the instagram account to 70,000 followers before officially launching the watches.

Also, the watches are only available for sale on the 5th day of each month for 5 days.

By that way, she created artificial scarcity, which is so brilliant.  On the first day of launch, that Ecommerce store managed to do $100,000 in sales.

On 5th of December 2015, the 5th watch did over a million Australian dollars in sales.

The Instagram Queen: Gretta Van Riel

Gretta is a pioneer of marketing products on instagram. When she started SkinnyMe Tea, the first thing she thought of is to open an Instagram account. Back in 2012, no businesses were on Instagram yet.

So she was an early adopter of Instagram and is named the “Instagram Queen”.

That is one of the reasons for her success. She got in before Instagram became hot for business.

Today, her combined Instagram following, including vertical accounts ( @befitfoods, @detoxwater, @detoxtips, @nutrition_planet, @smoothiebowls) is over 16 million.

Expert in Influencer Marketing

Another secret sauce of Gretta’s success is influencer marketing. She is famous for being one of the leading experts on influencer marketing.

She even created an influencer marketing platform that connects brands with influencers called “Hey!”.  She realised the power of influencer marketing back in 2012.

One girl with 1000 followers on Instagram posted SkinnyMe Tea and as a result, Gretta experienced the most sales in a day.

She then started to reach out to girls with over 1000 followers on Instagram and send the samples to them.

At that time, almost no companies were sending free stuff to influencers on Instagram. And SkinnyMe Tea was the first company doing that.

Gretta Van Riel Shares Her Secrets With the World

Undeniably, the reason why Gretta can duplicate success is that she has developed a formula for Ecommerce .

Having an amazing track record, she collaborated with Foundr to create a popular Ecommerce course called “start and scale your online store”.  The course has more than 8000 students now.

That’s normal because who doesn’t want to know how to build a multi-million dollar Ecommerce brand? If you want to know more about Gretta’s online course, you can check out this detailed review of “start and scale your online store”.

Or if you want to learn from Gretta for free, here’s a free masterclass for you:

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If you have any questions, feel free to leave a comment below I will respond to you as soon as possible.

2 thoughts on “Who is Gretta Van Riel? How Did She Build Her Ecommerce Empire?”

    • Hi, thanks for your comment. Yes, Gretta’s start and scale course is a great investment if you want to do eCommerce.


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