Top 13 Landing Page Builders Reviewed

You can create landing pages to generate sales, capture new leads, build your online following, and capture leads.

You will also have access to advanced features like a custom domain name, heatmaps to track engagement, webinar integrations, and tools that allow you to generate leads on a large scale with a landing page builder.

However, few companies, and even enterprise brands, have been able to make good use of them.

In the world of B2B marketing, fewer than two out of five organizations are satisfied with their conversion rates, less than one in six landing pages have a clear navigation, and building landing pages is one of the five biggest challenges marketers face.

Choosing the best landing page builder is vital for creating a successful landing page.

Here is a comparison, rating, and review of the 13 best landing page builders in terms of landing page features, ease of use, functionality, third-party integrations, automation tools, design, pricing, and more.

Let’s start.

Whаt is thе Веst Lаndіng Раgе Вuіldеr?

1. Leadpages

Cheapest Option with Great Form Builder.

When it comes to cost, Leadpages is a great option, especially if that is one of your main concerns. Despite the reasonable pricing, don’t be fooled by the a cheap price tag – the program complies with all modern features as well.

This high-end CRM has a lot of features such as dynamic text replacement, email integration, and CRM integration. One of the best features of the platform is the presence of over 160 page templates and the possibility to create endless numbers of mobile-friendly pages.

There are some things they don’t do particularly well when it comes to page design. It is a little bit difficult to use the page editor of their portal, and the pages don’t look quite as good as those produced by Instapage or Unbounce.

Key Fеаturеs:

  • A/B testing
  • Integrations with WordPress
  • Mobile-responsive templates
  • Coming soon pages
  • Integration of social media
  • Provides plugins for creating forms and designing pages

Рrісіng Packages:

The Standard plan leads to a per-month charge of $25, the Pro plan leads to a monthly charge of $48 and the Advanced plan leads to a monthly charge of $199.

You can also try the service for 14 days at no cost. It is important to note that all plans include unlimited landing pages, fast page load speed, video ads builder, limitless pop-ups, SEO functionalities, and mobile responsive landing pages.

You can get started with a 14-day free trial of Leadpages today.

2. Unbоunсе

Best Landing Page Features.

The landing page builder Unbounce is absolutely one of the best landing page builders on this list. The platform is used by over 1500 businesses across the world in order to create optimized landing pages in order to convert more prospects into leads and sales.

There are a number of impressive features that provide you with the ability to quickly create, publish, and test your very own landing pages, pores, and sticky bars – you don’t need coding skills to achieve this.

In addition, some of the major features include an easy-to-use drag-and-drop editor, more than 125 pre-existant mobile-responsive templates, and a dynamic keyword insertion for Search Engine Marketing (SEM) campaigns.

A great feature managed by Dynamics CRM is dynamic keyword insertion, which allows you to replace the keywords of your landing pages based on the search terms of the user.

With Unbounce, you can integrate top marketing apps such as Zapier, HubSpot, Salesforce, Marketo, Campaign Monitor, MailChimp, WordPress, and many more.

The trial version lets you try out the product before buying the paid version.

Key Features:

  • Drag and drop capabilities are easy to use
  • More than 125 mobile responsive templates powered by AI
  • Insertion of dynamic keywords
  • Encryption automated by a computer
  • Bars that stick to each other
  • Tools for generating leads
  • Client management and multi-user management
  • Domains that are custom-made

Рrісіng Packages:

For all those just starting out, you can choose their Essential plan, which is $79/month, for $79/month. You will have to pay $159 per month for the Premium package, and over $399 for the Enterprise package in order to rent this package.

If you are unsure whether it will work for your landing page requirements, then you can try out their 14-day free trial.

Unbounce offers a free 14-day trial so you can see how it works for yourself.

3. Uсrаft

Best Built-In Website Builder.

There are numerous landing page builders that are easy to use, ranging from drag and drop editors to logo makers and many other tools that will enable you to build a landing page that is both professional and user friendly.

The downside of the lower tier subscription plans, however, is that the features and functionalities are very limited. However, Ucraft‘s preexisting templates are both attractive and fully mobile-responsive, and I seriously recommend that you take advantage of them.

A lot of ecommerce and blogging tools offer the ability to be easily customized and are quite easy to use. With all of the annual plans, you will also receive a free domain name.

Furthermore, Ucraft enables you to integrate important tools such as Google Analytics, Zendesk chat, Intercom, etc, into the platform.

Key Fеаturеs:

  • Drag-and-drop editor
  • 24/7 Live chat support
  • Theme App: It allows you to share your website access and allow others to edit it
  • The ЅЕО Aрр: There are basic tools that you can use, like adding a page title, picture and description
  • The Pages App allows you to add, remove, and rearrange the pages on your website
  • Dеsіgnеr Тооl: Free add-on that lets you customize the themes in terms of layouts, graphics, and more

Pricing Packages:

Free landing pages and basic features are included in the first package. A professional website costs $10 per month, a pro shop costs $21 per month, and bigcommerce costs $39 per month. Ucraft offers three paid packages following that.

Also, the trial is free for 14 days – no credit card is needed.


  • You can create landing pages just as with a standard website builder
  • Is not sophisticated enough

Start using Ucraft today.

4. Іnstараgе

Easiest Landing Page Builder.

Instapage is a creative landing page software that is perfect for entrepreneurs to large companies creating beautiful landing pages with their products. The 200+ templates that it offers are mobile responsive, which means you don’t need to know HTML or CSS to build a landing page, or hire a developer.

Using this software you are able to add elements to your landing pages by simply dragging and dropping. There are a few simple steps to follow to set this tool up so you can get started in a matter of minutes.

With the Enterprise account, customers can integrate WordPress, MailChimp, Salesforce, HubSpot, and many other tools.

Key Features:

  • Flexible and easy to use editor
  • *Customizable templates
  • Information message to the customers
  • Іntеrасtіvе Widgets
  • Web font customization – up to 5,000 fonts available
  • Віgstосk Іmаgе Lіbrаrу
  • Insertion of dynamic keywords
  • Customizable landing page forms
  • Analysis of conversions that is robust
  • An unlimited number of A/B tests

Pricing Packages:

The Core plan costs $99 per month, and includes features such as post-click experiences, responsive pages for all devices, a comprehensive analytics suite, as well as a variety of integrated apps.

There are now several Enterprise packages on the market, each of which offers additional features, such as Personalization Experience Managers, enhanced security features on an Enterprise-Level, and more.

Additionally, you have the opportunity to experience all of the features of the Core plan for 14 days for free.

You can start using Instapage today for free.

5. НubЅроt

HubSpot is one of the most reputable names in SaaS and B2B marketing, and for good reason. In addition to CRM tools, sales tools, and landing page tools, HubSpot offers a variety of marketing services.

With its feature-rich, easy-to-use, and incredibly powerful landing page creation tools, HubSpot lives up to its reputation. Every need is met by the software, which is suitable for a single user, large teams, and agencies alike.

Freemium software HubSpot provides you with all the basic marketing tools you need at no charge. With free access to landing pages, forms, email marketing, advertising, and CRM, you’ll get everything you need for business growth. You can definitely get results without breaking the bank with these tools if you run a small business on a tight budget.

For those who are beginners, the site features a complete walkthrough, as well as hundreds of pre-existing mobile-friendly templates. For more advanced users, this tool also offers advanced analytics tools, testing software, etc.

Key Features:

  • Segmentation of offers lists
  • All pages are fully responsive on all devices
  • Provides visitors with customized landing pages
  • Features for A/B testing
  • A simple, fast, and professional way to create a professional-looking landing page
  • Uses live chat, pop-up forms, and conversational bots to capture and convert leads.

Pricing Packages:

Besides HubSpot’s free business plan, which offers 13 industry templates, HubSpot’s free plan comes with many other handy tools for a small business. A paid plan consists of three tiers: *tavern, *ofess*ional, аnd *enterprise.

This is one of the most expensive marketing tools on the market, particularly for the entrepreneurial crowd.

  • Starter plans start at $ 50 per month for access to 1,000 contacts.
  • The Professional Plan costs $800 per month (billed annually).
  • Thе Еntеrрrіsе рlаn соsts $2,400 реr mоnth (bіllеd аnnuаllу).


  • The Professional and Enterprise plans are pricey
  • Offers no AMP mobile pages
  • Suitable for larger clients

HubSpot Landing Pages are free to use.

6. Lаndіngі

No coding is required with this flexible platform.

Landingi is an end-to-end landing page solution for small businesses that offers a full suite of features. Over 4,000 companies use it, including large, internationally recognized companies like PayPal and Sony Music, presenting it as yet another proof of its reliability.

It is a web application that lets you create customized landing pages that do not require any programming skills or IT knowledge to create. With the help of our automated landing page creator, you can create, publish, and optimize your landing pages in no time at all.

Moreover, the program has some excellent features as well, such as a drag and drop editor, over one hundred mobile-responsive templates that will increase conversion, marketing support and so forth.

As a whole, Landingi is very similar to Instapage, although it is a higher tier package that matches Instapage’s features.

Key Fеаturеs:

  • А/В Ѕрlіt Testing
  • Drag and drop editor
  • Web analytics tools built-in
  • Measures the number of visitors and conversions
  • Organization of the Radical Right
  • Paid Quality at the Mercantile
  • Tools like HubSpot and MailChimp can be integrated

Рrісіng Packages:

Starter plans include the Core plan for $29 per month, the Create plan for $45 a month, Automate for $59 a month, and the Suite plan for $209 a month.

No credit card is necessary for the 14-day free trial; all plans come with the free trial. Various features are included in each plan, such as unlimited landing pages, technical support, hosting on AWS, drag and drop landing page builder, etc.

You can get a 14-day free trial of Landingi to get started.

7. Wishpond

In the fast-growing space of SaaS and marketing, Wishpond recently was named one of 2019’s Top 14 HubSpot competitors, as well as one of G2’s Top Performers in their Marketing Automation Software Grid Report.

Wishpond offers an intuitive and conversion-optimized interface that is easy to use. It takes a couple of minutes to use one of their templates and fill out the available fields on the landing page form.

Both beginners as well as advanced users will benefit from this tool. Wishpond’s drag-and-drop landing page builder allows users to easily build landing pages in just minutes using the drag-and-drop feature.

Similarly, if you have a more flexible requirement, their advanced tools allow you to customise the HTML and CSS codes on your page in order to make it look more professional.

Moreover, Wishpond’s team is available for support and assistance with marketing campaigns and other contests if your campaign requires their expertise and support.


  • Integration with other major marketing platforms is easy.
  • In addition to marketing automation tools, it offers powerful marketing-related features.
  • All templates are responsive across devices.
  • There are landing page templates for a wide variety of industries, events, and purposes.
  • Within minutes, you can create professional-looking landing pages.
  • Even non-developers can easily add pop-ups and forms.
  • Resources include a knowledge base, webinars, ebooks, and articles on marketing and the platform.
  • You can chat live with us.


Currently, Wishpond offers three pricing plans, for which you can either subscribe on a monthly or yearly basis. There are a few things that separate each from the other, including the number of leads each has, in addition to certain advanced features such as API access.

There is a Starting Out Plan that costs $49 per month, and caps at 1500 leads per month. Everybody You Need Plan is available for $99/month, with a cap of 2500 calls per month. Tier-1 Fast Growth Plan with a cap of 10,000 leads costs $199/month.

Any person interested in determining if Wishpond is the right tool for them can try it for 14 days free on an annual plan with no commitment.

Try Wishpond for 14 days for free today.

8. GetResponse

GetResponse is a unique platform that enables you to develop landing pages, build emails, and manage your marketing automation campaigns all from one location.

If you would like to get started with its landing page builder, all you have to do is follow four simple steps to get started, which are as follows:

  • Choose a template
  • Make your landing page unique
  • With a single click, you can publish your landing page
  • Test and optimize your page once it has been published

Yes, it really is that simple. Another reason why this is a great product is the fact that you get a variety of tools at a single price point. Even so, landing page builders might be less effective as primary tools, because they are not the main tools of the job.

Key Fеаturеs

  • Easy-to-use editor built-in
  • Sticky sign-up forms are placed on the bottom and top of your landing page to convert your leads
  • Over 5,000 Shutterstock images included with mobile-friendly templates
  • Good customer service
  • Іntеllіgеnt Lіst Аutоmаtіоn
  • Robust analytics and testing
  • Use a countdown timer to prompt your leads to take action

Рrісing Packages:

A basic plan for the iCalendar service starts at $15 per month, and a higher level of service called Enterprise is $1,199 per month. There is also a 30-day free trial available from GetResponse.


  • Lacks intuitiveness for heavy e-commerce usage
  • The Enterprise Plan is a bit pricey
  • Their primary product is not the landing page builder
  • After 1,000 contacts, users must upgrade to a more expensive plan

Start using GetResponse Landing Pages.

9. СlісkFunnеls

The main purpose of ClickFunnels is to create sales funnels. However, together with this, it also offers tools and editors that will help you create landing pages, membership websites, product launch pages, lead generation systems, squeeze pages, and so on.

ClickFunnels is a tool that enables you to create a variety of sales funnels, including:

  • The opt-in funnel
  • Software for webinars
  • Sites for members, etc.

You will also benefit from its affiliate program if you purchase its top-tier package. You can build your email list by sending targeted traffic to your first landing page and capturing leads with Facebook Ads and PPC campaigns.

In addition to increasing conversions, ClickFunnels guides visitors through the entire sales process. In this way, they know where to go if they want to make the final purchase or take adequate action. Additionally, it automatically follows up with your visitors.

Key Fеаturеs:

  • Customer service is available 24×7
  • Drag and drop landing page editor
  • Helps you build conversion-oriented sales funnels
  • Offers one-click upsells to help you build converting shopping carts
  • Campaigns run by automated means
  • From one dashboard, users can manage everything

Рrісіng Packages:

There are two different pricing options available with ClickFunnels. Those who choose the Starter Pack will pay $97 per month, while those who choose the Etison suite will have to pay $297 per month. You also have access to a 14-day free trial to start building your landing page right away.

ClickFunnels offers a free trial. But before that, you may read my ClickFunnels review first.

10. Lаndіng Lіоn

The Landing Lion landing page builder is an additional great landing page builder that makes it to our list because of one simple reason; it offers excellent features. The most notable features of this software are its capabilities for */* test, robust analytic tools, drag-and-drop editor, SEO management, and so on.

For individuals who have limited requirements, it is valuable to know that the tool offers a freemium package. So, if you are a small business satisfied with the entry-level features and you don’t need to pay anything at all, you’re good to go.

Like other tools like Wishpond, Landing Lion is similar to other web-based tools like MailChimp, HubSpot, Salesforce, Zapier, etc. However, Landing Lion has several more features.

Κеу fеаturеs:

  • SEO optimization tool
  • SSL certificates automatically generated
  • A mobile-responsive landing page
  • Drag and drop builder
  • Multiple tests can be run
  • Templates that are fully customizable
  • Plans include unlimited users per account
  • The replay function enables you to rewatch lead interactions on your landing page(s).

Рrісіng Packages:

You get a freemium package; there is no need for a credit card. The paid packages start at $29 per month for the “Launching” package and go as high as $249 per month for the “Scaling” package. The packages differ in terms of their features and monthly views.


  • There is not enough integration on the list
  • There is no integration with tools like Adwords and Google Analytics

11. ЅhоrtЅtасk

When it comes to building beautiful landing pages for giveaways, contests, and quizzes, ShortStack is the perfect choice if you are looking for a landing page builder.

Along with an easy-to-use editor, it offers email marketing tools so that you can track your lead generation and conversion rate as well. This is all done by ShortStack itself without the need for you to hire developers or learn coding yourself.

It also features a variety of features including a customizable CTA, campaign analytics tools, marketing automation tools, and email analytics tools, for example. It is claimed that ShortStack can help you manage and increase activities such as contests, giveaways, landing pages, and email campaigns by 83%.

It is possible to use this landing page builder with MailChimp, Shopify, Google Analytics, Vimeo, Squarespace, and more.

Key Fеаturеs:

  • Easy to use drag and drop editor
  • Robust analytics and ROI tracking
  • Templates that are mobile-responsive
  • Editing in real-time
  • Client management made simple
  • Fraud detection and repeat entry restriction
  • Tracks conversions, site visitors, and more

Рrісіng Packages:

The Starter plan is $ 29 per month and allows 2,000 entries, and comes with the Long term plan for $ 39 per month. The Business plan costs $99 a month with a maximum of 10,000 entries, and the Agency plan costs $199 a month with a maximum of 50,000 entries. You can get started with a free trial period of ten days.


  • With the Starter plan, you will see the ‘ShortStack’ branding at the bottom of your campaign
  • It might seem a bit complicated to a beginner

12. Lander

There are over 100 pre-made landing page templates available on Lander, which has over 1.5 million users.

Like other tools on this list, it uses a drag-and-drop feature to design its landing pages. The company offers dynamic text replacement (DTR) as well.  

Key Features

  • Increase conversion rates by auto-filling forms
  • You can create an unlimited number of landing pages
  • Owning your own domain
  • Email welcomes and third-party email integrations
  • Upsell confirmation and thank you pages that are customized
  • Integration of Google Maps for in-person events


There are two paid plans offered by Lander–one is free for 14 days, and the other is paid for 30 days.

For small businesses, they offer 5,000 monthly visitors along with three custom domains. You can save 66% when you pay annually with this plan.

It comes with 25,000 monthly visitors and ten custom domains and is best suited for marketing teams. If you pay annually, you’ll save 15% on this plan.

13. Elementor

Best Landing Page Builder for WordPress.

It is estimated that Elementor assists over 5 million users to build pages for their WordPress sites. A WordPress plugin is provided so that you can integrate it into your WordPress site to start building custom pages from scratch.

Elementor allows you to edit your website’s layout, design, colors, fonts, forms, and a lot more from any point on the page. Due to the fact that this is an open-source project, developers can extend and enhance the plugin to add their own custom themes, addons, and products.

Key Features

  • Over 80 design elements, including videos, buttons, spacers, image galleries, and forms
  • A pop-up builder that matches the design and feel of your website
  • Integrated forms with tons of marketing tools
  • Ecommerce merchants can build product and archive pages with WooCommerce
  • Hundreds of templates designed by professionals
  • Managing your page across desktops, tablets, and mobile devices using responsive editing


The Elements plugin offers a free version which comes with 30 simple widgets.

You can get access to all of Elementor’s features if you upgrade for $49/year for one site to Elementor Pro. With this package, you will receive 300+ pro templates, 90 custom widgets, their pop-up builder, and a year’s worth of updates and support.

What is a Landing Page Builder?

An effective landing page has one or more Calls to Action (CTAs) on one website. The CTAs could be a contact form, or a contest or offer. If a visitor lands on your landing page naturally, or through a Google ad, or via any of the social media platforms such as Facebook, or any other ad campaign, they have already begun their journey to the site.

Most of the time, they are used to generate leads for a specific business whose advertisements have been purchased.

A landing page builder allows you to create a user-friendly and intuitive landing page for your business. Additionally, they make it easy for marketers to create an attractive landing page to attract and convert visitors into leads via a highly targeted, customized landing page using specific templates.

Ultimately, the aim of a landing page builder should be to be able to create optimized landing pages that can be used to focus on driving a customer down the sales funnel towards making a purchase. In contrast to a homepage, landing pages are designed to convert quickly.

Why Should You Use A Landing Page Builder?

The following are some of the many benefits of landing page builders:

1. Results focused on goals

A landing page builder removes all distractions from visitors and makes them focus on what you want, i.e., your business.

You can build a landing page with a landing page builder without any technical knowledge, navigation bars, side tools, or additional information. You can also focus your visitors’ attention on your product that way.

It is quite easy to create a landing page using landing page builders, with no mention of the builder you are using. The best part of most of them is that they can be tailored to meet your business requirements and goals by using pre-designed templates.

2. A/B Testing

There is no way that your landing page can go without A/B testing, as it is extremely important to test every single parameter of the page before launching.

It is necessary for businesses to keep track of the growth or decrease in their landing page conversion rate over time.

If you determine which particular feature needs to be updated and tweaked through your ongoing testing, then you can return back to the landing page builder and use it to optimize it for maximum results.

Using a landing page builder has the advantage of coming with an in-built A/B testing tool, which comes with most of them. If you want to monitor your landing page performance, you do not need to invest extra money in a specific tool kit.

You can use their A/B testing tool to compare specific parameters of one landing page variation with another so you can see which version is your best performer.

3. Templates that look good

There are many reasons why your landing page must have an attractive and creative design that you can use to draw your target audience into your page.

In this type of scenario, a professional landing page builder will come in handy.

There are many landing page builders available nowadays with pre-designed templates that cover numerous niches and domain areas. This is good news because you can customise those templates to create a landing page that encapsulates precisely what you need for your business.

It’s important to know that at the end, you’re getting a highly customized, customized landing page, that is intended to appeal to the target audience on a positive manner, so as to influence them positively. This is a tool that allows you to easily create a great looking page while also incorporating the elements of your business, just the way you want.

Here, as can be seen, Unbounce offers a number of nice templates for different purposes, for instance, events, products, webinars, etc.

4. They’re simple to use

When it comes to creating an incredible landing page for your business, landing page builders work similarly to how top website builders allow you to rest easy because nothing has to be done behind the scenes.

The landing page builder doesn’t require technical expertise or prior experience. To use the in-built features, you need only follow the instructions.

You can, for instance, select and drag widgets and other attributes to add them to your landing pages when using most landing page builders with drag-and-drop editors.

In addition, landing page builders allow you to pick from multiple templates, integrate testing features, create an interface, view social media previews, and so much more, all by simply clicking a button.

5. Options for flexible publishing

You can publish your landing pages in many ways with good landing page builders. Furthermore, a large number of them provide subdomains to customers who subscribe to their services.

This gives them a huge advantage over other website builders since subdomains allow you to have separate landing pages and a uniform domain for your prospects and customers. By doing so, your marketing team can control the subdomains for publishing pages as well as running campaigns on their own timetable – without involving IT.

Further, a subdomain provides marketers with an opportunity to add context to their page with content included in the URL from the beginning.

Basically, your landing page is designed to prepare and educate prospects before they begin reading your content.

Flexibility in publishing is crucial.

GetResponse lets you publish landing pages on any domain. Additionally, GetResponse provides an SSL certificate to make sure your landing page is secure.

6. Third-party Integrations

A landing page is created by marketers with a number of goals in mind. Most online marketing efforts are geared towards generating leads, getting visitors to subscribe to our newsletter, and more.

In addition to these tools, marketers also require other software tools to accomplish these goals, such as email marketing tools, webinar platforms, opt-in form builders, search engine optimization tools, etc.

Builders of landing pages know this and thus integrate their software with almost all of the popular software available today.

A landing page builder actually is one of the most effective ways to develop your business because it gives you the ability to pool all the resources you need and integrate them into one common platform for maximum ease of use.

With Unbounce being one of the leaders when it comes to landing pages for marketing, the issue of integration could not have been better addressed.

This is just a brief list of some of the integrations the platform offers.

Unbounce is not the only landing page builder that offers tons of integrations. All of the major players in the industry do.

Strategies and Tips for Using Landing Page Builders

Landing page builders are used by some of the most popular businesses on the internet today to create an optimized, appealing landing page.

While using a landing page builder is a good way to build a landing page, it doesn’t suffice.

It is important to focus on creating value to gain an edge over your peers and utilizing the builders in a way that is beneficial to yourself.

In order to help you do this, here are a few tips that may help:

1. Create a Catchy Headline

80% of people who are reading the headline are not interested in actually reading the content. That is according to a recent study. It goes without saying that any content you are selling stands at the risk of losing up to 80% of attention in the very first stage of the sales process.

You will most likely make a great impression with a headline most of the time.

You could make your landing page headlines more appealing to your target audience by using some of these strategies:

Be sure to keep your headlines under 20 words in addition to these five proven conversion boosting techniques.

2. Templates for mobile landing pages.

According to mobile statistics published recently, the volume of mobile traffic has increased by 222% in the last five years.

Mobile users have become a powerful force, so it has become vital for landing pages to be made mobile-friendly.

In most case builders like Unbounce, you can choose from pre-designed templates to customize to suit your needs.

These templates allow your website visitors to navigate smoothly on their mobile screens and work seamlessly on smaller screens.

3. Make Your Landing Page Look Attractive

‘A picture is worth a thousand words.’

It’s a time-honored adage that holds true, especially on the internet.

Statistics show that tweets with images were retweeted 150% more than those without images on Twitter.

It is more common for online viewers to scan the content rather than read it in full.

This means that landing page business strategies must have visually appealing images. Visual images are processed by the brain 60,000x faster than text.

So, you should include high quality, relevant pictures on your landing pages that are visually appealing and attractive. Visually communicating the business and its product through images is vital to success.

They make it fun for visitors to learn and understand more about their products with these landing pages. In turn, the product might remain in the minds of visitors even after they exit the site.

Templates for landing pages come with most landing page builders.

4. Focus on your unique selling proposition (USP)

In every industry, there is competition, and every business has its competitors.

Thus, you need to display what sets you apart from others and makes you unique.

After all, you want to make sure you give your leads a reason to choose you over any other company in the market.

Thus, emphasis and focus are necessary on your USPs (Unique Selling Points).

A USP is what makes you different from your competitors, and something that is unique to your business.

Providing your USP convincingly might even convince your leads to choose your brand over someone else’s.

Make sure that your landing page strategy includes showcasing your USP on the page for all to see.

Take the example of Moz Pro, a perfect example of how a brand can emphasize their unique selling proposition on their landing pages.

Their promises are that they will bring you more traffic, a higher ranking, and measurable results, and try to draw your attention to this right from the beginning.

The landing page also needs to focus on your main services so that you can properly design it. If you want to get your visitors and potential leads to take action, you need to convey the perfect message that will grab their attention and make them want to do business with you.

5. Make sure security is in place

A lot of discussion has been going on about how websites are vulnerable to malicious crimes like unauthorized access, data breaches, and hacking.

In addition, it is not entirely unwarranted.

With the increasing instances of cybercrime, even regular internet users are becoming suspicious of websites that seem insecure due to an increasing number of attacks. As the sales take a hit as a result of this, you may be a long way off from the break-even point before you reach it.

Security and trust are continually sought after by people. Thus, an integral part of your strategy should be ensuring that your landing page is properly protected.

The first step toward achieving that would be choosing a landing page builder that provides security of the highest standard, which I believe is paramount.

You should for example choose a landing page builder that allows you to automatically encrypt data to help you maintain the security of your landing page.

In the event that security standards improve, increasing visitors will result in increased revenue being generated through your landing pages as a result of increased security standards.

It’s encouraging to see landing page builders integrating security measures into their strategy.

Landing Page Builder FAQ

What are the costs of landing pages?

You can create landing pages for free using many of the landing page builders offered by the major search engines. A free website creator, for instance, from Ucraft offers a variety of different templates that can be customized to fit your needs. You should however go with a high-quality paid solution if you wish to get the best form and design features.

A landing page requires a website, right?

A landing page does not require a website. You can create a standalone page using any of the tools listed on this page without having to own a website. In some cases, landing page software even lets you create a small website that has multiple pages. In a targeted marketing campaign where you are directing your audience to a landing page, there is no need to maintain an individual web presence as they are independent from one another.

What are the best ways to get people to my landing page?

You need to partake in different forms of digital marketing in order to generate traffic to your landing page. There are a wide range of digital marketing strategies. They include email campaigns, paid search ads (PPC), social media ads, influencer marketing, affiliate marketing, and more. Lead generation landing pages aren’t typically meant to rank on search engines, so it’s best to use sources of targeted traffic from other sources rather than search engines for lead generation.

How are landing pages different from websites?

Your marketing campaigns send targeted traffic to landing pages. Landing pages are designed to convert a visitor into a lead by giving them an opportunity to sign up online with a form. For instance, your About page, Contact page, Services page, and more, are static, evergreen pages on your website.

How do landing pages affect SEO?

Your SEO will not be affected by landing pages. Not ranking on Google, but sending targeted traffic to your landing pages is your goal. If you link to unsecure sites and add something to your landing page, that may hurt your SEO.

Do landing pages need to be indexed?

It is good for selling products and converting leads into customers, but Google and search engines should not index landing pages. Unless you’r​​e paying for advertising to be displayed on these landing pages, Google should not index them or your crawl rate could be slowed down.

How do you create a good landing page?

To entice visitors to act on a landing page, an offer should be compelling. Write your benefits and features in a way that your readers can easily understand (and want) what you’re offering. In addition to well-designed headings, clear content blocks, images, and a call-to-action (CTA) button, good landing pages also have a sign-up form.

What is the best way to structure a landing page?

Follow these steps to structure a landing page:

  1. Start with a strong, value-based headline.
  2. Focus on writing copy that is clear, purposeful, and benefits-oriented.
  3. Add images and clear content blocks to highlight other points about your offer.
  4. You should have a short, high-quality form along with a call-to-action button. (The more form fields you have, the lower your conversion rates will be. Try balancing simplicity with the information you need in your form.
  5. Use imagery throughout your landing page. Stock photos of objects do better than images with people in them.
  6. Consistently use colors that convert users and maintain brand consistency. Blue buttons, for example, convert better than red buttons.

What is the cost of a landing page?

A good page builder or a free landing page builder can be used to create your own landing page. The typical price of software is between $10 to $199 per month on the low end, and more on the high end. Based on your requirements, the price can include hosting multiple pages, creating a sales funnel with follow-up sequences, and the size of your database.

What are the ways that landing pages make money?

You can make money with a landing page in many ways, including:

  1. Directly selling a product or service on your page.
  2. You’re directing users to sign up for an online course you’re selling.
  3. Using form-based lead generation and email marketing to sell an offer to leads.
  4. Using affiliate marketing to drive sales for other brands and earn a commission.
  5. Sell your consulting and freelance services.

What is the best way to add a landing page to WordPress?

Follow these steps to add a landing page to WordPress:

  1. You need to create a new WordPress page.
  2. Install the Elementor page builder plugin.
  3. Click “Edit with Elementor” when you are on your page.
  4. Your landing page can be customized with the WYSIWYG editor by adding text and images.
  5. Your page should contain a signup form.
  6. Click “Publish” to publish your landing page.
  7. By browsing your Pages and choosing “Edit with Elementor”, you will be able to edit the published page with Elementor.

Where should I put my landing page?

You can place your landing page in many different places so that people can find it. Four of the best choices are as follows:

  1. Your landing page builder’s URL. You can usually create a page on a tool’s server and include their name in its URL by default.
  2. Put it on your website. You can add the embed code directly to one of your webpages by going to the publishing window of your landing page software.
  3. Share your landing page on social media. Promotions and landing pages can be embedded into a Page’s Tab if it’s a Facebook Page.
  4. You can add it to your domain. You need to link your landing page to your domain if you want it to be integrated with your website. Create a CNAME record in your web hosting DNS settings based on the landing page provider you’re using.
  5. Include a link to your landing page in your footer.
  6. Include a link to it in an exit-intent or timed pop-up window.
  7. Include links to your landing page in your blog posts.
  8. Your landing page should be linked from your resource page.

What is the best way to test a landing page?

Once your landing page is published, there are a few things you can do to improve conversions. The following steps should be taken:

  1. Plan your testing goals and have a clear strategy.
  2. Optimize for one well-defined metric.
  3. You can use an A/B testing tool from a third-party or one within your landing page software.
  4. Change one item at a time (like a headline, image, call-to-action, or button color) so you can determine which variable changed performance.
  5. Look at your Analytics dashboard and reporting to see which landing page converts better based on the metric you’re tracking.

How effective are landing pages?

Having a well-organized marketing strategy and a landing page that converts can be effective. Although most landing pages aren’t indexed by Google, and are used for paid digital marketing campaigns, they’re not as effective as pages indexed by Google and driving free traffic. A strong landing page with a strong offer will ultimately link to your website’s highly trafficked blog posts.

Are landing pages supposed to have navigation?

The addition of navigation links to landing pages is okay as long as it optimizes the user experience. Depending on your target audience for your campaign, there are times when you should use them and other times when you shouldn’t use them.

If you’re running a prospecting campaign to reach out and attract people who have never been to your website before and do not know your brand, you might want to include a navigation button so that it will be easier for them to interact and read more of your content.

In the case of running a remarketing campaign for people who already know your brand and are more likely to convert, the top navigation can be removed so that the user doesn’t get distracted and can focus on what you are offering.

No matter what type of page you use, you should always include your logo at the top and link it to the homepage or another significant page of your website.


For you to be able to increase your ROI and scale up your digital marketing efforts, you simply cannot settle for making shoddy landing pages.

There are so many landing pages out there that are designed to attract users to your website, so you need to pick the one that will be most effective for your business.

Choose your landing page creation tool carefully and test them out before making a final decision. This will ensure that you find the right fit for your business and it is a tool that suits your needs.

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